INUP Tourism

What INUP Tourism does

INUP Tourism (legal entity: INUP Srl) is an Italian B2B hospitality consulting firm headquartered in Arco, Trentino-Alto Adige. Founded in 2018 and operating with 8 employees, the firm targets family-run hotels, campsites, and resorts — primarily in the Lake Garda and Trentino regions — that face indistinct market positioning, heavy OTA commission exposure, and generational transition pressure. Its core offering is Revenuemarketing®, a proprietary, trademarked methodology that coordinates promotion and sales under a single strategic framework, integrating concept development, revenue management, direct booking optimization, cancellation management, and digital distribution into one engagement model.

The service catalog is anchored by Revenuemarketing® engagements and a Concept & Strategy service, supported by an Academy educational platform and an active content blog with 50+ articles on revenue management, cancellation policy, AI in hospitality, and generational transition. INUP does not sell a standalone software product; instead, it delivers bespoke consulting projects, typically scoped per engagement, and partners with Tecnoprogress S.p.A. — a digital agency founded in 1991/1994 and sharing the same Arco base — to implement websites, brand identity, and digital promotion as part of the integrated offering. Four documented case studies (Lido Ledro, Lake Hotel Ifigenia, Camping al Lago, Astoria Resort) illustrate repositioning projects spanning lakefront hotels, lakeside campsites, and resort properties.

Commercial operations are constrained to a regional footprint in Trentino and the Lake Garda area. INUP operates as a privately held Italian Srl with €20,000 share capital (P.IVA 02525950222, REA TN-231095) under CEO Marco Mason. Go-to-market is sales-led with a strong inbound content layer: a blog, SEO, Google Ads, newsletters, social media on Facebook, Instagram, and TikTok, plus industry webinars. Revenue, customer count, and pricing are not publicly disclosed; pricing is custom and quote-based, consistent with a boutique professional services model.

Name

INUP Tourism

Legal name

INUP Srl

Website

https://inuptourism.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

INUP Tourism (INUP Srl) is an Italian B2B hospitality consulting firm based in Arco, Trentino, serving family-run hotels, campsites, and resorts in the Lake Garda and Trentino region through its proprietary Revenuemarketing® methodology.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Travel Agencies (56151), Travel Agencies (561510)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Hospitality consulting services
• Revenue management consulting
• Hotel strategy advisory
• Tourism marketing consulting
• Hospitality repositioning services

Headquarters

HQ city

Arco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Hospitality Consulting: INUP Tourism generates revenue through bespoke consulting engagements with hotels, campsites, and resorts. Projects typically include concept & strategy development, Revenuemarketing® planning, rebranding/repositioning initiatives, and operational advisory. The company also collaborates with Tecnoprogress S.p.A. to deliver digital transformation projects (website development, brand identity, digital promotion) as part of its integrated consulting offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

INUP Tourism is a B2B hospitality consulting firm that delivers its proprietary Revenuemarketing® methodology to hotels, campsites, resorts, and other tourist accommodations primarily in Italy's Lake Garda and Trentino regions. Its offerings combine concept and strategy development, revenue management, direct booking optimization, cancellation management, and digital promotion guidance. The company co-delivers digital and web implementation with its strategic partner Tecnoprogress S.p.A.

Product overview

INUP Tourism operates as a tourism and hospitality consulting company offering Revenuemarketing® as its core proprietary methodology. The company provides strategic consulting services for hotels, campsites, and tourism facilities, combining promotion and sales coordination. Services include Concept & Strategy development, Academy training programs, and a Blog knowledge hub. The company works with partner Tecnoprogress for web development and digital implementation. INUP Tourism does not offer a standalone software product but rather delivers consulting engagements, training, and strategic guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenuemarketing®

Quantifiable outcome

• OTA cancellation rates can reach ~50% for Booking Holdings platforms, vs. under 20% on direct channels (Customer Alliance data)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tecnoprogress S.p.A.coreStrategic or Co-development PartnerTecnoprogress S.p.A. is INUP Tourism's core strategic and co-development partner. Founded in 1991/1994 in Arco, Trento, Tecnoprogress handles the digital and web implementation of INUP's consulting projects — including website concept and development, brand identity, digital promotion strategy, and booking engine setup. The partnership enables INUP to deliver a full-stack solution from strategic concept to digital execution. Tecnoprogress has published over 3,000 websites and served hundreds of clients over 25+ years.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDeaS Revenue Solutions: IDeaS is an established revenue-management software vendor used by hotels worldwide. It competes on the revenue-management half of INUP's Revenuemarketing® offering but does not deliver the consulting or concept-development work INUP bundles with pricing strategy.
• SiteMinder: SiteMinder operates a broad hotel-commerce platform including a booking engine and channel manager — overlapping directly with INUP's direct-booking and digital distribution advisory work, but as a global SaaS vendor rather than a regional boutique.

Direct peers

• Lighthouse (formerly OTA Insight): Lighthouse provides revenue intelligence, market benchmarking and rate-shopping tools for hotels globally, addressing the same 'revenue + direct booking' optimization problems INUP tackles strategically from the consulting seat. It is a leading scaled competitor in the same problem space INUP occupies for its Italian family-run clients.
• Duetto: Duetto offers cloud-based revenue management and pricing optimization for hotels and resorts. It addresses the same revenue/pricing component of INUP's Revenuemarketing® framework at software scale, primarily serving mid-market and large chains.
• Travel Appeal: Travel Appeal is an Italian hotel digital-marketing and reputation-management platform focused on independent Italian accommodations. It is the closest direct Italian-language competitor to INUP's digital-promotion and concept services for hospitality properties in Italy.
• Atomize: Atomize is a revenue-management software provider focused on hotel pricing automation. It addresses the same automated-pricing layer inside INUP's Revenuemarketing® stack for independent and mid-market hotels.
• Profitroom: Profitroom provides a hotel booking engine and direct-channel platform with marketing services — directly competing with INUP's direct-booking optimization and web-delivery components of Reposicionamento projects.
• SHR Group: SHR provides hotel CRM, direct-booking, and demand-generation tooling, overlapping directly with INUP's emphasis on direct-booking growth and OTA dependency reduction for independent hotels.
• Revenue Hub / Revenue Management Solutions: Revenue Management Solutions is a hospitality revenue-management services and technology provider serving hotel groups and independents, comparable in combining advisory services with revenue-management tooling for the mid-market segment.

Emerging players

• Mews: Mews is a fast-growing hospitality operations platform with built-in booking engine and distribution. It is an emerging player targeting the same independent and boutique-hotel segment INUP serves in Italy, with broader product scope but less depth in consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inup-tourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INUP Tourism