Investidor Sardinha

What Investidor Sardinha does

Investidor Sardinha is a Brazilian financial-education and investment-research content platform aimed at amateur and small retail investors interested in companies listed on B3, the Brazilian Stock Exchange. Operated under the legal entity DO NOT SCARE SOLUÇÕES INTERATIVAS LTDA (CNPJ 38.099.091/0001-37, headquartered in Goiânia, Goiás), the brand is delivered as a subdomain of Portal R7 (investidorsardinha.r7.com) and combines standardized 4-minute company profiles covering all B3-listed issuers (including CNPJ/ticker reference data used for tax reporting), a suite of financial calculators (rent vs. buy, emergency reserve, compound interest, savings vs. Selic), news and opinion articles, and a beginner-oriented learning center. Distribution is extended through YouTube (@investidorsardinha) and Instagram (@oraulsena), and the platform reports reaching more than 245,000 amateur investors monthly across all channels.

Name

Investidor Sardinha

Legal name

DO NOT SCARE SOLUÇÕES INTERATIVAS LTDA

Website

https://investidorsardinha.r7.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Investidor Sardinha is a Brazilian content platform that publishes 4-minute company profiles, calculators, news, and learning content about B3-listed companies for amateur retail investors in Brazil, reaching 245,000+ users monthly.

Ownership category

akta.pro rank

Product category

Financial Education & Investment Research

NAICS

Portfolio Management and Investment Advice (523940), Web Search Portals and All Other Information Services (51929)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAAAAAO

Investor Education, Research & Portfolio Analytics Services (Retail)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

SECONDARYFSAAAAAI

Execution-Only / Self-Directed Investing Platforms

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

Keywords

• Investment education
• Company research
• Financial content
• Stock market analysis
• Investor education

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Content platform services: Free educational content platform monetized through advertising, affiliate partnerships, and referral to affiliated financial services (AUVP Capital). Platform describes itself as focused on democratizing access to the Brazilian Stock Exchange.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Investidor Sardinha is a free online platform that publishes educational content and detailed company profiles for businesses listed on B3, the Brazilian Stock Exchange. The platform serves amateur retail investors by providing 4-minute-read company descriptions, financial calculators, investment learning content, and market news, while monetizing through advertising and affiliate referrals to AUVP Capital's wealth management services.

Product overview

Investidor Sardinha is a unified financial education and investment research platform for small Brazilian investors. The core platform consists of company profiles with CNPJ data for all B3-listed companies, a suite of financial calculators (rent vs. buy, emergency reserves, compound interest, savings vs. Selic comparisons), news and opinion articles, and an educational learning center covering investment fundamentals. The platform simplifies investment research by condensing company information into 4-minute reading sessions and impacts over 245,000 amateur investors monthly across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Investidor Sardinha Platform A free financial education and investment research platform for amateur Brazilian retail investors, providing company profiles, news, calculators, and learning content about stocks listed on B3.
• Company Profiles (Empresas da Bolsa) Detailed profiles of companies listed on B3, including CNPJ information, trading codes, and business descriptions, designed to be read in approximately 4 minutes for investment research and tax declaration reference.
• Calculators and Simulators Financial calculators including rent vs. buy calculator, emergency reserve calculator, compound interest calculator, and savings vs. Selic comparison tools for personal financial planning.
• News and Articles (Notícias) Financial news, market opinion pieces, and educational articles covering economic crises, investment strategies, cryptocurrency, and broader market analysis for amateur investors.
• Learning Center (Aprender) Educational content covering investment fundamentals including stocks, bonds, dividends, market indices, fixed income, private titles, and core financial concepts for beginner Brazilian investors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• AUVP CapitalcoreGTM or Marketing PartnerAUVP Capital provides investment management services. Investidor Sardinha promotes AUVP Capital through 'Agende uma consulta' (Schedule a consultation) banners on the website, creating a referral channel for wealth management services. Also operates AUVP investment school mentioned in educational content.
• R7 (Portal R7)minorOthersWebsite hosted on R7 domain (investidorsardinha.r7.com). R7 is a Brazilian media portal operated by Sistema RPC de Televisão, part of Grupo RIC. Platform operates as a subdomain within the R7 ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Funds Explorer: Brazilian retail-investor platform focused on funds (FIIs, fixed income, ETFs) with educational content and screening tools. Comparable target audience and content-led, education-first GTM in the Brazilian retail-investor space.
• Suno Research: Brazilian investment-research and education platform producing stock reports, courses, and analysis targeted at retail investors — overlapping directly with Investidor Sardinha's content-led, amateur-investor focus.
• Status Invest: Brazilian retail-investor platform offering company profiles, fundamentals, and investment research on B3-listed assets. Most directly comparable to Investidor Sardinha in audience (small retail investors) and category (B3-focused research).
• ADVFN Brasil: Brazilian arm of ADVFN providing quotes, fundamentals, and investor information on B3-listed companies. Closely comparable as a B3-information portal targeting retail Brazilian investors.

Broad incumbents

• InfoMoney: Major Brazilian financial-news and investor-education outlet owned by Abril. Comparable audience and content categories, but operates at significantly larger scale and as a broad incumbent rather than a B3-company-profile specialist.
• Bloomberg Línea: LATAM-focused financial news and data product from Bloomberg. Overlaps with Investidor Sardinha's coverage of B3 companies but operates at global incumbent scale with broader geographic scope.
• Valor Investe (Valor Econômico / Globo): Brazilian retail-investor portal under Globo, combining news, education, and market data. Overlaps with Investidor Sardinha on B3-investor education but as a much broader incumbent media property.
• XP Educação / XP Investimentos educational content: Investor-education arm of XP Inc., one of Brazil's largest retail brokerages. Comparable educational content for retail investors, but backed by a major brokerage with significant distribution advantage.

Emerging players

• TradersClub: Brazilian retail-investor community and education platform with courses and market analysis. Comparable content-led approach to amateur investors, with stronger emphasis on community/trading.

Others

• B3 Educacional: Official educational initiative of B3 (the Brazilian stock exchange itself). Directly comparable in subject matter (B3 investor education) and serves as a structural competitor that benefits from exchange-level authority and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@investidorsardinha
• Instagraminstagram.com/oraulsena
• LinkedInlinkedin.com/company/investidor-sardinha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investidor Sardinha