What Suno Research does

Suno Research (legal entity Suno S.A.) is a São Paulo-based financial research and investment-advisory platform founded in 2017 by Tiago Reis, serving Brazilian retail investors with a subscription-based ecosystem spanning content, model portfolios, asset management, and financial consulting. The core product is a tiered ladder of annual subscriptions — Suno Start, Ações, FIIs, Premium, Small Caps, Internacional, and Black — priced from approximately R$118.80 to R$3,468 per year, plus a free Suno One tier used for lead capture. Deliverables include CNPI-certified analyst research, model portfolios (Dividendos, Valor, FIIs, Fundos, Small Caps, Internacional) with buy/sell/hold signals and price targets, weekly text and audio reports, live Q&A sessions (plantões), a portfolio tracking tool ('Meus Investimentos') integrated with B3, and an educational catalog of courses, e-books, and podcasts.

The technology stack is a web portal plus iOS/Android mobile apps, with proprietary features including the recommended-portfolio engine, the Meus Investimentos portfolio manager, the Suno Analítica market-data platform, and the Suno Conecta community layer. Distribution is fully digital and self-serve via suno.com.br, supplemented by WhatsApp-assisted sales for premium tiers, content marketing across YouTube, podcasts, email, and SEO, plus a freemium funnel through Suno One. The business model is recurring subscription revenue with auxiliary revenue from Suno Asset (asset management, launched 2021), Suno Wealth (personalized plans), and Suno Consultoria (advisory services). Grupo Suno, the parent, includes Suno Asset, Suno Consultoria, Suno Wealth, and Suno Research as wholly-owned operating subsidiaries; XP Inc. acquired a strategic minority stake in January 2022 to expand distribution reach to XP's Brazilian investor ecosystem.

Name

Suno Research

Legal name

Suno S.A.

Website

https://suno.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Suno Research is a São Paulo-based subscription investment-research and advisory platform serving Brazilian retail investors. It offers tiered subscriptions (R$118.80–R$3,468/year) covering model portfolios, analyst research, courses, and portfolio tracking, plus asset management and wealth advisory sub-brands.

Ownership category

akta.pro rank

Product category

Investment Research and Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

akta.pro secondary industries

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Investment research
• Financial analysis
• Portfolio recommendations
• Retail investor education
• Wealth advisory

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - Multiple Tiers: Suno generates revenue primarily through tiered annual and monthly subscription plans. The company offers multiple subscription tiers (Suno Start, Suno Ações, Suno FIIs, Suno Premium, Suno Small Caps, Suno Internacional, Suno Black) with different content packages, recommended portfolios, and services. Higher tiers include more portfolios, exclusive courses, one-on-one specialist meetings, and exclusive reports. Subscriptions are primarily annual (12-month terms) with monthly payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Suno Research operates a subscription-based financial research and investment advisory platform targeting Brazilian retail investors. It delivers tiered annual subscriptions (Suno Start, Suno Ações, Suno FIIs, Suno Premium, Suno Small Caps, Suno Internacional, Suno Black) that bundle recommended investment portfolios, weekly research reports (text and audio), live analyst Q&A sessions (plantões), educational courses, and a portfolio management tool ('Meus Investimentos') connected to the B3 exchange. A free tier (Suno One) is offered for lead capture and conversion.

Product overview

Suno Research is a financial education and investment research platform offering a subscription-based ecosystem of products. The portfolio consists of tiered subscription services (Suno Start, Suno Premium, Suno Black, Suno Internacional, Suno Small Caps, Suno Ações, Suno FIIs), a free tier (Suno One), and specialized brands (Suno Wealth, Suno Asset, Suno Consultoria). Core offerings include recommended investment portfolios, educational courses, analytical tools (Suno Analítica), and community features (Suno Conecta). The platform is organized as a platform-plus-modules architecture, with Suno Black serving as the umbrella product combining all individual subscriptions plus exclusive content. The ecosystem is designed to serve investors from beginner to advanced levels, covering Brazilian and international markets across asset classes including stocks, real estate funds (FIIs), fixed income, ETFs, and investment funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Suno Start Entry-level annual subscription providing Start Portfolio (FIIs, ETFs, stocks, funds), emergency reserve recommendations, biweekly educational reports, Economics Explained live sessions, and Telegram access for beginner Brazilian investors.
• Suno Ações Subscription providing complete Suno Start content plus two complete recommended portfolios — Dividendos (dividend income focus) and Valor (capital appreciation focus) — with live doubt sessions with CNPI-certified analysts.
• Suno FIIs Subscription combining Suno Start content with weekly FIIs reports by Professor Baroni, Radar de FIIs report, main FIIs Portfolio (10+ assets), Alternative FIIs Portfolio (5 assets), live doubt sessions, and Telegram channel.
• Suno Premium Mid-tier subscription offering 6 recommended portfolios (Dividendos, Valor, FIIs, Fundos, Renda Fixa, Start), courses 'Desvendando Suno Portfólio' and 'Desvendando a Renda Fixa', reports in text and audio, and live sessions for intermediate Brazilian investors.
• Suno Small Caps Subscription combining all Suno Premium content with an exclusive Small Caps Portfolio, the 'Desvendando Small Caps' course, and Small Caps reports with analyst plantão de dúvidas for investors interested in smaller-cap Brazilian equities.
• Suno Internacional Subscription combining Suno Premium content with exclusive international investment recommendations covering Great Companies, Hidden Value, Dollar Income, ETF Renda Variável, and ETF Renda Fixa (approximately 40 assets), plus The Global Journal report and the 'Investindo no Exterior' course.
• Suno Black

Quantifiable outcome

• Suno founder Tiago Reis achieved 100% of the portfolio concentrated in Suno-recommended assets since 2017, demonstrating the 'skin in the game' commitment.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seeking Alpha: Global subscription-based investment research platform with premium tiers, model portfolios, and analyst coverage. Closest international comparable on subscription research business model, though not focused on Brazil.
• XP Inc. Brazil's largest independent broker and strategic minority shareholder of Suno. Offers its own research, educational content, and managed products to retail investors, competing directly with Suno's subscription research while also serving as a distribution partner.
• Empiricus: Brazilian subscription-based investment research house publishing independent analysis and model portfolios for retail investors. The most direct local competitor to Suno's subscription research and education business.
• Nord Research: Brazilian independent research house offering subscription equity research and model portfolios for retail and professional investors. Directly comparable in independent sell-side research for Brazilian equities.
• Toro Investimentos: Brazilian digital broker focused on retail investors with content, courses, and recommended portfolios. Closely mirrors Suno's product-led, content-driven retail investing proposition in Brazil.

Broad incumbents

• BTG Pactual Digital: Brazilian digital investment platform from BTG Pactual offering research, model portfolios, and asset management. Competes with Suno across content, asset management, and advisory for retail and HNW Brazilian investors.
• Genial Investimentos: Brazilian broker and wealth manager with content, model portfolios, and advisory offerings for retail and HNW clients. Directly overlaps Suno's research, asset management, and consulting services.
• Nubank Investimentos: Brazil's largest digital bank with growing investment offerings including fixed income, equities, and selected advisory products. Represents a structural threat to standalone research subscriptions as more investors consolidate to bundled offerings.
• Rico Investimentos: Brazilian broker with free research, model portfolios, and educational content bundled into the brokerage experience. Competes with Suno's subscription research on price (free) while serving similar Brazilian retail investors.
• Inter Investimentos (Banco Inter): Brazilian digital bank and broker offering investment products, research, and model portfolios inside its super-app. Competes with Suno across retail investing and content within a bundled financial ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLLNsX4nZzdXlSHeW5ozgOwl-x8uLx3NWl
• Xx.com/sunoresearchcom
• Facebookfacebook.com/sunoresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suno Research