InvestMyFunds

What InvestMyFunds does

InvestMyFunds is an AMFI-registered mutual fund distributor operating from Delhi, India, serving retail and NRI individual investors through three ARN-bearing entities (InvestMyFunds Pvt Ltd, Vardhman Bima Agents Pvt Ltd, and Fintronics Partners LLP). The firm reports 250Cr+ in assets under management across 1,200+ active client accounts distributed over 50+ partner asset management companies, supported by a team of 13 professionals led by founder Reetu Jain, co-founder Prabhat Kushwah, and chartered-accountant mentor CA Vivek Jain. Its stated 28+ years of cumulative leadership experience and 4.9 Google rating for tax services anchor credibility in the Delhi market.

The company's core product is mutual fund distribution, executed through the Invest-MF mobile application and direct advisory channels, with revenue generated primarily via AMC trail commissions. It has expanded its service surface to include ITR filing, company registration, insurance intermediation, NRI tax advisory, GIFT City investment facilitation, and a financial-games platform (game.investmyfunds.in) used as a financial literacy and lead-generation channel. The technology stack is conventional: a mobile app for transactions, a web presence for content and lead capture, and standard AMC back-end integrations. No proprietary AI, data assets, or differentiated platform architecture is disclosed in available materials.

Its business model rests on three revenue streams: (1) trail-based commissions on retail AUM, the dominant and most recurring line; (2) transactional fees for tax filing, company incorporation, and compliance work; and (3) insurance and GIFT City advisory commissions. The customer base is fragmented across salaried, self-employed, NRI, and goal-based investor segments, with no disclosed anchor institutional clients — implying a high-volume, low-ticket retail model rather than a concentrated high-AUM structure.

Name

InvestMyFunds

Legal name

Fintronics LLP

Website

https://investmyfunds.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

InvestMyFunds is a Delhi-based AMFI-registered mutual fund distributor serving 1,200+ retail and NRI investors across 50+ AMCs via three ARN entities, with adjacent tax filing, company registration, and insurance services.

Ownership category

akta.pro rank

Product category

Mutual Fund Distribution and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Tax-Aware Investment Planning (FSAEAAAE)

Keywords

• Mutual fund distribution
• Wealth management advisory
• Income tax filing
• Financial planning services
• Insurance distribution

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mutual Fund Distribution: Commission-based revenue from distributing mutual fund products. Earns trail commissions and upfront commissions from partnered AMCs based on assets under management and new investments. Registered as ARN holder (143180, 290896, 361669).
2. Income Tax Filing Services: Professional income tax return filing services for individuals and businesses, including salaried, self-employed, NRI, and foreign income categories.
3. Company Registration Services: Business incorporation and registration services helping clients establish businesses legally.
4. Insurance Distribution: Sale of insurance products including life insurance, mediclaim, and vehicle insurance as a licensed distributor.
5. Compliance Services: Statutory registration and compliance solutions helping businesses meet regulatory requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

InvestMyFunds is a Delhi-based financial services intermediary that distributes mutual fund products from 50+ Asset Management Companies under multiple AMFI-registered ARN entities, earning trail and upfront commissions on assets managed. In addition to its core mutual fund distribution platform, the firm provides professional income tax filing, company registration, statutory compliance, and insurance distribution (life, health/Mediclaim, vehicle) services, supported by an Android mobile app (Invest-MF) and online financial calculators.

Product overview

InvestMyFunds is a mutual fund distribution and wealth management platform operating as a multi-ARN entity through InvestMyFunds Private Limited (ARN-361669), Vardhman Bima Agents Private Limited (ARN-290896), and Fintronics Partners LLP (ARN-143180). The core product is the mutual fund distribution platform which connects investors with 50+ Asset Management Companies. The platform is complemented by a suite of 9 financial calculators (SIP, FD, Lumpsum, Retirement, Inflation, Child Education, Tax, Comprehensive Retirement) for planning purposes, professional tax filing services, business registration support, insurance products, and specialized NRI services including GIFT City investments. Digital offerings include the Invest-MF Android mobile app and financial education games. The company has 1200+ active client relationships and ₹250Cr+ assets under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Core advisory and distribution service for mutual fund products across equity, debt, hybrid, and ELSS categories, sourced from 50+ Asset Management Companies, targeting retail investors, salaried professionals, NRIs, and goal-based savers in India.
• Income Tax Filing Service Professional income tax return preparation and filing service covering salaried, self-employed, business, HUF, foreign income, stocks, and crypto income categories, for individuals and businesses in India.
• Company Registration Service End-to-end service for legally establishing and registering businesses, including company formation and initial compliance setup, for entrepreneurs and small business owners in India.
• Statutory Registration and Compliance Services Ongoing statutory registration and regulatory compliance solutions enabling businesses to meet ongoing legal and regulatory obligations.
• Insurance Distribution Distribution of insurance products including life insurance, health insurance (Mediclaim), and vehicle insurance for financial protection, offered to individual and business clients.
• NRI Tax and Investment Services Specialized taxation and investment services for Non-Resident Indians, including NRI income tax filing, DTAA compliance advisory, and mutual fund investment through NRE/NRO accounts.
• GIFT City Investment Services

Quantifiable outcome

• 250Cr+ Assets Under Management
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AMFI (Association of Mutual Funds in India)coreChannel Partner/ Reseller/ DistributorRegistered ARN holder (ARN-143180 through Vardhman Bima Agents Pvt Ltd, ARN-290896 through Fintronics Partners LLP, ARN-361669 through InvestMyFunds Pvt Ltd) enabling distribution of mutual fund products from multiple AMCs.
• 50+ Asset Management CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with over 50 AMCs for mutual fund distribution including HDFC, SBI, TATA, ICICI, Mahindra Manulife, WhiteOak Capital, and others providing access to diverse investment products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClearTax: Tax-filing and investment platform combining ITR services with mutual fund distribution. Closely mirrors InvestMyFunds' tax-filing-plus-investment-advice bundle and targets a similar salaried/self-employed customer base.
• Kuvera: India's leading direct mutual fund platform offering commission-free investing and goal-based advisory. Directly comparable to InvestMyFunds in mutual fund distribution and personal financial planning, though it operates on a direct (non-commission) model.
• Upstox: Discount broker with a growing direct mutual fund offering. Competes with InvestMyFunds for the same young, digitally savvy salaried investor segment, albeit with a trading-led value proposition.
• Groww: Mass-market investment platform offering direct mutual funds, stocks and ETFs. Comparable to InvestMyFunds on mutual fund distribution to retail/Salaried Professional investors, but with significantly larger scale and a technology-first GTM.
• Zerodha (Coin): India's largest broker offering direct mutual funds through Coin. Competes for the same retail MF-distribution wallet as InvestMyFunds, but at materially lower cost and with broader product scope (equities, derivatives).
• Paisabazaar: Multi-product financial marketplace distributing mutual funds, loans and credit cards. Comparable to InvestMyFunds on retail financial-product distribution, though operating as an aggregator rather than a personalized advisory.
• NJ Wealth: One of India's largest mutual fund distributors with a sub-distributor/partner network. Comparable to InvestMyFunds on commission-based MF distribution, though with national scale and institutional partner-led GTM.

Broad incumbents

• Angel One: Listed full-service broker offering mutual funds, stocks and advisory. Comparable to InvestMyFunds on MF distribution but with broader product portfolio, technology scale and pan-India brand.

Emerging players

• Value Research: Long-standing mutual fund research, analytics and advisory platform. Comparable to InvestMyFunds on the research/advisory layer around MF selection, though not a distributor of products.
• MFCentral (MF Utility): Industry-backed common platform for mutual fund transactions. Relevant adjacent infrastructure that competes with traditional distributors like InvestMyFunds by enabling direct, paperless MF execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@InvestMyFunds
• Facebookfacebook.com/investmyfunds
• LinkedInlinkedin.com/company/investmyfunds
• Instagraminstagram.com/investmyfunds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InvestMyFunds