INViSiON Industries Incorporated

What INViSiON Industries Incorporated does

INViSiON Industries Incorporated, doing business as VOXX Dealer Solutions and operated through its legal entity VOXX Electronics Corporation, is a U.S. automotive aftermarket accessories distributor headquartered in Orlando, Florida, and a wholly-owned subsidiary of Gentex Corporation. The company sells hardware-based vehicle upgrades to franchised car dealerships across four categories: Driver Safety & Convenience, Rear Seat Entertainment, Remote Start/Security/Telematics, and Vehicle Interior (notably leather seating). It operates an Expeditor field network that supports dealerships with product training, installation assistance, and merchandising for these aftermarket upgrade programs.

The underlying product set is predominantly physical-electronic hardware — remote-start/security modules, rear-seat entertainment systems, blind-spot and convenience electronics, and leather interior kits — sold into the dealer channel for installation on new and pre-owned vehicles. Telematics appears as a category, but no software platform, subscription service, or connected-data product is described in the available input; the offering is positioned as installable accessories rather than as a software-defined service.

The business model is B2B2C hardware sales to dealerships, which in turn sell and install upgrades to end consumers. Revenue mechanics are tied to per-installation volume at the dealer level; documented dealer economics include roughly $1,000 of dealer profit per typical upgrade and $1,500–$2,000 per leather interior upgrade. The company has 25 employees and operates only in the United States, leveraging a 60+ year operating history (founded 1960) as a brand and channel asset within the dealership aftermarket.

Name

INViSiON Industries Incorporated

Legal name

VOXX Electronics Corporation

Website

https://invisionautomotive.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

VOXX Dealer Solutions (INViSiON Industries Inc.) is a U.S. automotive aftermarket distributor, wholly owned by Gentex Corporation, that sells driver-safety, rear-seat entertainment, remote-start/security/telematics, and interior-leather upgrades to franchised dealerships via its Expeditor field network.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)

akta.pro secondary industries

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive aftermarket accessories
• Vehicle interior upgrades
• Rear seat entertainment systems
• Remote start security telematics
• Dealer vehicle customization

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Accessory Sales: Sale of automotive aftermarket accessories and upgrade solutions to car dealerships. Products include vehicle interior enhancements, driver safety systems, rear seat entertainment, and remote start/security/telematics. Revenue is generated through one-time product sales to dealers who install or provide the solutions to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

INViSiON Industries Incorporated, operating as VOXX Dealer Solutions, distributes automotive aftermarket accessories to car dealerships across the United States. Dealers purchase hardware upgrades spanning interior enhancements (e.g., leather seat installations), driver safety and convenience accessories, rear seat entertainment systems, and remote start, security, and telematics solutions, then install or resell them to vehicle buyers as add-ons to base-trim in-stock vehicles.

Product overview

INViSiON Industries Incorporated, operating as VOXX Dealer Solutions under VOXX Electronics Corporation (a wholly-owned subsidiary of Gentex Corporation), offers a modular automotive accessory platform for car dealerships. The core offering, VOXX Dealer Solutions, enables dealers to add customer-desired features to in-stock vehicles regardless of trim level. The portfolio spans five product categories: Driver Safety & Convenience, Rear Seat Entertainment, Remote Start/Security/Telematics, and Vehicle Interior accessories. These solutions allow dealers to upgrade base-model vehicles with premium features (e.g., adding leather seats to cloth-seat models) while generating additional profit margins of approximately $1,000 per upgrade. The company leverages a nationwide network of local expeditors for seamless installation support.

Differentiator

Problem solved

Functional benefit

Products and services

• VOXX Dealer Solutions A B2B automotive accessory program enabling car dealerships to upgrade in-stock vehicles with customer-desired features (leather, safety, entertainment, remote start) regardless of factory trim level, generating additional per-vehicle revenue and profit.
• Vehicle Interior Upgrades Automotive interior accessories and upgrades for car dealerships, including leather seat installations and other cabin enhancements sold as aftermarket add-ons to in-stock vehicles.
• Driver Safety & Convenience Accessories Aftermarket driver safety and convenience accessories offered to dealerships for retrofit onto customer vehicles, including advanced driver assistance and convenience technologies.
• Rear Seat Entertainment Systems Rear-seat entertainment displays and systems offered to dealerships as aftermarket upgrades installed on customer vehicles.
• Remote Start, Security, & Telematics Solutions Connected-vehicle accessories for dealerships covering remote start, vehicle security systems, and telematics integration installed as aftermarket upgrades on customer vehicles.

Quantifiable outcome

• Dealers earn approximately $1,000 additional profit per vehicle upgrade when adding accessories like leather seats

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gentex CorporationcoreOthersVOXX Electronics Corporation is a wholly-owned subsidiary of Gentex Corporation. This is a corporate parent-subsidiary relationship, with Gentex holding full ownership of VOXX Electronics.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Rosen Electronics: Specialist in rear-seat entertainment and in-vehicle multimedia systems for automotive OEMs and aftermarket. Comparable because rear-seat entertainment is one of VOXX's core product categories.
• Firstech (Compustar / Arctic Start): Manufacturer of remote start, security, and telematics systems sold through a national dealer network. Closely comparable to VOXX's Remote Start, Security & Telematics category and dealer-installed business model.
• AAMP Global: A leading aftermarket automotive electronics manufacturer and distributor selling directly to dealers and installers. Directly comparable because AAMP's portfolio (audio, integration, safety, remote start) overlaps with VOXX's category mix and dealer-channel focus.
• Metra Electronics: Aftermarket automotive electronics manufacturer specializing in installation kits, interfaces, and audio/video accessories sold through dealers and 12-volt retailers. Comparable because it serves the same dealer/installer channel with overlapping product categories.
• Directed Electronics (DEI / Viper): Manufacturer of vehicle security, remote start, and connected-car products sold through dealers and specialty retailers. Comparable on product category overlap (security, remote start) and on the dealer/installer channel approach.

Others

• Gentex Corporation: Parent company and supplier of auto-dimming mirrors, camera-based ADAS, and connected-car electronics to global OEMs. Relevant because Gentex is the corporate parent and its OEM-channel relationships and technology base shape VOXX's strategic options and product roadmap.

Emerging players

• iDatalink (by Firstech): Specialist in vehicle integration interfaces and telematics modules that bridge aftermarket electronics with OEM vehicle networks. Comparable as an enabler of dealer-installed connected-car and security/telematics solutions, intersecting with VOXX's Remote Start, Security & Telematics category.
• Brandmotion: Aftermarket supplier of driver safety and ADAS retrofit products (backup cameras, blind-spot monitoring) for dealers and fleets. Comparable on the Driver Safety & Convenience category, though smaller and more focused on safety retrofits.

Regional players

• Dual Electronics: Aftermarket automotive audio, multimedia, and connected-car electronics supplier with presence across North American dealer and retail channels. Comparable on product category overlap (entertainment, connectivity), though broader in retail reach.

Broad incumbents

• VOXX International Corporation: Public consumer electronics and automotive accessories company with overlapping aftermarket product lines (audio, security, video). Comparable as a broader incumbent in the automotive aftermarket space, although it operates a wider portfolio spanning consumer and OEM channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/invision-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INViSiON Industries Incorporated