What Appelfeld & Co. does

Appelfeld & Co. is an Israel-based intellectual property law firm and consulting practice (legally registered as "Illanit Appelfeld (2013) Law Firm") that advises startups, technology companies, and investors on identifying, protecting, and communicating the value of their IP assets. Founded and led by CEO Ilanit Appelfeld, who brings over two decades of IP management experience, the firm operates with a small team of approximately six employees out of offices in Givatayim and Ramat Gan. Its service portfolio spans six core offerings — Asset Audit & Valuation, Intellectual Property Strategy and Support, Innovation Catalogue and Asset Protection, Investment Readiness and IP Value, Employee Training on IP Protection, and IP Communication and Valuation Workshops — built around a proprietary three-step framework: identify core competitive-advantage assets, safeguard them through patents or trade-secret regimes, and communicate IP value to investors, partners, and teams.

Underlying the practice is a content-led go-to-market: the "Protecting Your Value" podcast distributed via Apple Podcasts, Spotify, and RSS, a free lead-capture PDF ("The 5 Most Common IP Mistakes and How to Fix Them"), and an email newsletter. Distribution combines scheduled one-to-one consulting booked through Calendly, a WooCommerce-based online shop productizing the "Unleash the Value of Your IP" workshop (priced at $100, discounted from $1,000), and an academic-affiliated partnership with the Shenkar Center for Innovation in Ramat Gan for podcast recording and ecosystem access.

The business model is professional-services billing on a project or hourly basis for consulting engagements, complemented by a productized paid workshop stream and free top-of-funnel content used for lead generation. The primary customer segment is startups and founders seeking funding, product-market fit, or sales traction; secondary segments are investors and acquirers needing IP due diligence and technology companies needing internal IP and trade-secret training. No public revenue, funding, or headcount-growth disclosures are available, and the firm operates without institutional backing as a privately held, founder-owned practice.

Name

Appelfeld & Co.

Legal name

Illanit Appelfeld (2013) Law Firm

Website

https://ipfeld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Appelfeld & Co. is an Israel-based IP law firm and consulting practice that helps startups, technology companies, and investors identify, protect, and communicate the value of intellectual property assets using a proprietary three-step framework.

Ownership category

akta.pro rank

Product category

Intellectual Property Consulting

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Patent Prosecution & Portfolio Management (BPAHAMAA)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Intellectual property consulting
• IP strategy services
• Trade secret protection
• Patent advisory services
• IP due diligence

Headquarters

HQ city

Givatayim

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. IP Consulting Services: Professional consulting services including IP strategy development, asset audits, trade secret protection, and investor due diligence preparation. Billed on project or hourly basis.
2. Workshops and Training: Employee training on IP protection and IP communication workshops for company teams

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Appelfeld & Co. is an IP law firm and consulting practice that helps startups, founders, and technology companies identify, protect, and communicate the value of their intellectual property assets through a three-step framework. The firm delivers professional services including IP asset audits, patent and trade secret strategy, innovation catalogues, investor due diligence preparation, and employee IP protection training. It also sells an online paid workshop and produces the "Protecting your Value" podcast for thought leadership.

Product overview

Appelfeld & Co. is an IP law firm and consulting company offering advisory services to startups and companies seeking to protect and communicate their intellectual property. The firm provides a suite of professional services including Asset Audit & Valuation, Intellectual Property Strategy and Support, Innovation Catalogue and Asset Protection, Investment Readiness and IP Value, and Employee Training on IP Protection Workshops. The company also offers educational resources including IP Communication and Valuation Workshops, a free guide called 'The 5 Most Common IP Mistakes and How to Fix Them,' and a paid 'Unleash the value of your IP Workshop' priced at $100 (reduced from $1,000).

Differentiator

Problem solved

Functional benefit

Brands

• Protecting Your Value Podcast: A podcast hosted by Ilanit Appelfeld featuring interviews with industry leaders and experts on intellectual property protection, branding, trade secrets, and IP strategy.

Products and services

• Asset Audit & Valuation Helps clients identify which assets are valuable, worth protecting, and warrant the expense, and how to protect and talk about their IP, even before product market fit is determined.
• Intellectual Property Strategy and Support Assists with patent filings and trade secret protection, developing a tailored IP strategy and advising on when and where to file patents versus pursuing trade secret protection.
• Innovation Catalogue and Asset Protection Creates innovation catalogues to communicate assets to potential investors and tailors customised protection strategies for business assets and innovations, collaborating with internal legal teams for larger companies.
• Investment Readiness and IP Value Prepares companies for investor due diligence by helping them articulate how they are protecting IP, know-how, and competitive advantage beyond a list of patents.
• Employee Training on IP Protection Workshop Trains company teams on how to protect IP through stories and easy-to-follow guidelines, addressing the risk of uninformed employees causing sensitive information to leave the company.
• IP Communication and Valuation Workshop Teaches companies how to clearly communicate the nature of their IP and confidently discuss IP value with investors, even when major technological aspects of the innovation are not patent-protected.
• Unleash the value of your IP Workshop Online workshop teaching how to develop IP, discover competitive advantage, and raise capital. Originally priced at $1,000, currently offered at a sale price of $100 (USD) or ₪332.82 (ILS).

Quantifiable outcome

• 80% of cases involving sensitive information leaving companies are due to uninformed employees

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Shenkar College / Shenkar Center for InnovationminorOthersThe Shenkar Center for Innovation in Ramat Gan serves as a podcast recording location and appears to be an academic/innovation partner. The center is associated with Shenkar College, known for design, art, and fashion programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fenwick & West: Technology-focused law firm with significant IP and venture practices. Comparable as a broad incumbent serving startups on IP protection and investor readiness.
• Goodwin Procter: Large international law firm with a strong technology and IP practice serving venture-backed companies. Comparable as a broad incumbent competing for the same startup IP advisory mandates.
• Cooley LLP: Major technology and life sciences law firm with a strong IP practice representing startups, venture-backed companies, and acquirers. Comparable because it serves the same investor-readiness and IP strategy mandates at greater scale.
• Wilson Sonsini Goodrich & Rosati: Premier technology and life sciences law firm with deep IP and venture practice. Comparable as a go-to advisor for startup IP strategy, diligence, and exit preparation — the same engagements Appelfeld & Co. targets.
• Fish & Richardson: One of the largest U.S. IP law firms, handling patent prosecution, litigation, and strategic IP counseling for technology companies. Comparable as a broad IP incumbent serving the same startup and tech client base.
• Finnegan: Major international IP law firm with deep patent prosecution, IP litigation, and IP consulting capabilities. Comparable as a well-resourced IP services incumbent that Appelfeld & Co. competes against for higher-end mandates.

Direct peers

• Reinhold Cohn Group: Leading Israeli intellectual property firm offering patent prosecution, IP strategy, and technology commercialization advisory. Directly comparable as an Israel-based IP services provider serving startups, investors, and technology companies.
• Ehrlich & Fenster: Boutique Israeli IP law firm specializing in patents, trademarks, designs, and IP litigation. Comparable as a specialist Israeli IP practice serving technology and startup clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/appelfeld-&-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appelfeld & Co.