IP France S.A.
M6 Unlimited is the advertising sales house of Groupe M6, monetizing TV, radio, digital, and sponsorship inventory across 13 channels and 4 radio stations that reach 96% of the French population monthly, with an integrated creative agency and self-serve client portal.
- Company typePrivate
- Founded-
- HeadquartersNeuilly-sur-Seine, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
IP France S.A. firmographics
Firmographics- Name
- IP France S.A.
- Legal name
- M6 Unlimited
- Website
- https://ipfrance.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M6 Unlimited is the advertising sales house of Groupe M6, monetizing TV, radio, digital, and sponsorship inventory across 13 channels and 4 radio stations that reach 96% of the French population monthly, with an integrated creative agency and self-serve client portal.
- Ownership category
- akta.pro rank
IP France S.A. industry classification
Industry- Product category
- Advertising Sales House (Media Régie)
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
- akta.pro secondary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where IP France S.A. is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-Seine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
IP France S.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Television Advertising: Traditional TV spot advertising across M6, M6+, W9, 6ter, Paris Première, Téva, Sérieclub and other channels in the M6 Group portfolio. Includes pre-roll, mid-roll, and sponsorship formats.
- Radio Advertising: Advertising airtime sales across RTL, RTL2, and Fun Radio stations, targeting French listeners with traditional spot formats and sponsored content.
- Digital Advertising: Online and digital advertising solutions including video ads, display banners, and sponsored content across M6 Group's digital properties and platforms.
- Sponsorship: Brand sponsorship opportunities integrated within programming, events, and content series (e.g., World Cup 2026 sponsorship packages).
- Integrated Creative Agency: Full-service creative agency (M6 Unlimited & Beyond) offering integrated advertising creative production and campaign strategy.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IP France S.A. product offering
Product offeringCore offering
IP France S.A. operates as M6 Unlimited, the advertising sales house (régie publicitaire) of Groupe M6. The company sells advertising space across 13 TV channels (including M6, M6+, W9, Gulli, 6ter, Paris Première, Téva, Sérieclub), 4 radio stations (RTL, RTL2, Fun Radio), and 2 digital platforms, reaching 96% of the French population monthly. It also operates an integrated creative agency (M6 Unlimited & Beyond) and a self-serve client portal (MY6).
Differentiator
Problem solved
Functional benefit
Brands
- M6+: Digital platform offering streaming and catch-up TV services
Quantifiable outcome
- Evoluderm achieved +13% website traffic increase and 89% brand favorability score following M6 campaign
- +2 more outcomes
Companies that use IP France S.A.
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
IP France S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
IP France S.A. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Coca-Cola FrancemajorCoca-Cola France is an official FIFA partner deploying a comprehensive advertising and sponsorship campaign for the FIFA World Cup 2026 across M6 and M6+ channels. This is a major marketing partnership where Coca-Cola gains exclusive association with the World Cup broadcast on M6 properties.
- IKEAcoreStrategic branded content partnership with IKEA for the 'Top Chef' cooking show program, creating integrated brand content that won Silver and Bronze awards at the Grand Prix Influencia du Brand Content 2026.
- FIFA (Fédération Internationale de Football Association)coreM6 Group holds broadcast rights for the FIFA World Cup 2026, enabling M6 Unlimited to offer associated advertising and sponsorship packages to brands seeking to associate with this major sporting event.
Scale indicators3 records
IP France S.A. competitors and assessment
Company assessmentBroad incumbents
- GroupM (WPP): World's largest media investment group, housing Mindshare, Wavemaker, GroupM Nexus. Operates French offices and competes for media planning/buying as well as agency-of-record mandates with M6 Unlimited's advertiser base.
- Havas Media Network: Media division of Havas, a global advertising holding company with French roots. Broad incumbent competitor for media planning/buying accounts and increasingly for media sales representation through Havas' global scale.
- RTL Group Advertising: Parent-advertising operations of RTL Group, which now includes Groupe M6. Sister/parent ad sales house operating across Germany, the Netherlands, Belgium, Hungary, and other markets. Relevant for cross-European dealmaking and a comparable sell-side broadcast ad model.
- Dentsu France: French operations of global advertising holding company Dentsu, housing Carat and iProspect. Broad incumbent competitor pursuing French advertiser mandates across media buying, data, and creative categories.
- Publicis Media: Media investment arm of Publicis Groupe, one of the world's largest advertising holding companies headquartered in Paris. Much larger and broader portfolio, but competes for the same French advertiser budgets and increasingly for media sales agency-of-record assignments.
Direct peers
- TF1 Publicité: Advertising sales house of TF1 Group, France's largest free-to-air broadcaster, selling ads across TF1, TMC, TFX, TF1+, and LCI. Most direct competitor for French broadcast TV and digital ad spend share.
- Canal+ Brand Solutions: Advertising sales arm of Canal+ Group for its pay-TV channels (Canal+, Canal+ Sport, Canal+ Cinéma) and streaming (myCanal). Comparable as a French premium-content monetizer competing for pay-TV/streaming ad budgets.
- France Télévisions Publicité: Advertising sales arm of France's public broadcaster, monetizing France 2, France 3, France 5, france.tv, and digital assets. Competes directly with M6 Unlimited for French mass-market TV and digital ad budgets.
- NRJ Global: Sales house of NRJ Group, monetizing NRJ, NRJ12, Chérie 25, Nostalgie, and digital properties. Directly comparable as a French multi-channel commercial broadcaster and radio ad sales operation.
- Lagardère Publicité & Advertising Solutions: Multi-channel French ad sales arm of Lagardère, monetizing Europe 1, Virgin Radio, RFM, plus digital and podcast inventory. Directly comparable as a multi-channel French sales house competing on radio and digital.
Market position
Customer concentration
IP France S.A. social profiles
Digital presenceIP France S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
IP France S.A. leadership team
Management profileNumber of profiles
Profiles1 record
IP France S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IP France S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IP France S.A.
What does IP France S.A. do?
IP France S.A. operates as M6 Unlimited, the advertising sales house (régie publicitaire) of Groupe M6. The company sells advertising space across 13 TV channels (including M6, M6+, W9, Gulli, 6ter, Paris Première, Téva, Sérieclub), 4 radio stations (RTL, RTL2, Fun Radio), and 2 digital platforms, reaching 96% of the French population monthly. It also operates an integrated creative agency (M6 Unlimited & Beyond) and a self-serve client portal (MY6).
Is IP France S.A. a public or private company?
IP France S.A. is a private company. It is classified as corporate owned and is currently operating.
When was IP France S.A. founded?
IP France S.A. was founded in -1. It employs 11 to 50 people.
Where is IP France S.A. based?
IP France S.A. is headquartered in Neuilly-sur-Seine, France, in the Europe region.
How does IP France S.A. make money?
Five revenue lines are on record. Television Advertising is the primary driver. The others are radio Advertising, digital Advertising, sponsorship and integrated Creative Agency.
Who are IP France S.A.'s main competitors?
Broad incumbents on record are GroupM (WPP), Havas Media Network, RTL Group Advertising, Dentsu France and Publicis Media. Direct peers are TF1 Publicité, Canal+ Brand Solutions, France Télévisions Publicité, NRJ Global and Lagardère Publicité & Advertising Solutions.
Does IP France S.A. have an API?
No public API is recorded for IP France S.A..
What industry is IP France S.A. in?
IP France S.A.'s product category is Advertising Sales House (Media Régie). Its primary akta.pro industry code is MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles), with a secondary code of MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps). Its NAICS code is 54183 and its SIC code is 7310.