Ipsos in Italia

What Ipsos in Italia does

Ipsos in Italia operates as Ipsos Doxa, the Italian subsidiary of Ipsos SA, a publicly traded global market research company listed on Euronext Paris (ticker: IPS). Founded in 1975 globally, the Italian operation is headquartered in Milan under CEO Nicola Neri and serves corporate clients, government and political organizations, and media companies with market research, political polling, social intelligence, and customer experience research services. The company maintains a portfolio of interconnected products including syndicated multi-client research (Ricerche Multiclient), custom research services, the Ipsos iSay panel community platform, and the Ipsos.Digital digital research platform. The company positions itself as combining Ipsos's global methodology with Doxa's local Italian market expertise, with a legacy in political polling dating to 1963.

The business operates on a sales-led go-to-market model, engaging enterprise clients through direct sales and consulting relationships, complemented by syndicated research subscriptions that distribute costs across multiple clients. Revenue is generated through subscription-based syndicated research, custom research engagements (brand tracking, product testing, customer experience), and professional services for political and public opinion polling commissioned by media organizations and political entities. The company maintains 6M+ authenticated panelists globally across 90 markets, serving 5,000+ clients worldwide. Pricing is quote-based with multi-year contracts, varying by methodology, sample size, geographic coverage, and project complexity.

Technology infrastructure centers on the Ipsos.Digital platform and proprietary synthetic data capabilities, which are positioned as a new frontier in market research methodology enabling research without traditional sample limitations. The company employs AI and machine learning across survey design, data collection, and statistical analysis workflows. Distribution channels include direct enterprise sales, syndicated research subscriptions, and the self-serve Ipsos.Digital platform targeting mid-market segments. Marketing is conducted through content marketing (Insights Hub), news publications, events and webinars, and LinkedIn presence, targeting corporate decision-makers, government officials, and media executives.

Name

Ipsos in Italia

Legal name

Ipsos Doxa

Website

https://ipsos.it

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Ipsos in Italia (Ipsos Doxa) is the Italian subsidiary of global market research firm Ipsos SA, providing syndicated research, custom studies, political polling, and social intelligence services to corporate, government, and media clients from Milan.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Syndicated Research (Ricerche Syndicated): Multi-client research studies where costs are shared among subscribing clients, providing industry benchmarks and trend data on a subscription basis.
2. Custom Research Services: Bespoke research engagements tailored to specific client needs including brand tracking, customer experience, product testing, and political polling.
3. Political and Public Opinion Polling: Election polling, public opinion surveys, and social research commissioned by media organizations and political entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ipsos in Italia (Ipsos Doxa) provides market research and public opinion polling services, including syndicated multi-client studies, custom research projects, brand tracking, customer experience research, political polling, and social intelligence analytics. Offerings are delivered to corporate, government, and media clients through a 6M+ authenticated panelist network, the Ipsos.Digital data collection platform, and proprietary synthetic data methodology.

Product overview

Ipsos in Italia operates as a multi-product market research and polling company offering a portfolio of interconnected services. The core offerings include Ipsos iSay (a panel program with 6M+ authenticated panelists), Ipsos.Digital (digital research platform), Ricerche Multiclient (syndicated multi-client studies), Synthetic Data solutions, political polling, Social Intelligence, and Client Experience research. The company serves 5,000+ clients across 90 markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• Ipsos iSay: Panel community platform for Ipsos surveys and research participation
• Ipsos.Digital

Products and services

• Ipsos iSay Panel and rewards program for survey participants, enabling authenticated panelists to contribute to Ipsos market research studies.
• Ipsos.Digital Digital platform for market research and data collection, providing online research tools, digital data collection, and advanced analytics capabilities for Ipsos clients.
• Ricerche Multiclient (Syndicated Research) Multi-client syndicated research studies covering various market segments and consumer topics, sold on a subscription basis to enable cost-sharing and industry benchmarking.
• Sondaggi Politici (Political Polling) Political opinion polling services providing public opinion research and electoral forecasting, commissioned by media organizations, political parties, and government entities.
• Social Intelligence Social media monitoring and analysis services for tracking public sentiment, brand perception, and public discourse trends.
• Esperienza del Cliente (Customer Experience Research) Customer experience research solutions helping clients measure, understand, and improve their customer relationships and satisfaction.
• Synthetic Data Research Advanced research methodology using synthetic data to enable optimized product testing and market research without traditional sample limitations.

Quantifiable outcome

• 5,000+ clients served globally
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ipsos.DigitalcoreTechnology or IntegrationDigital technology subsidiary providing online research tools, digital data collection platforms, and advanced analytics capabilities for Ipsos global operations. Operates as an integrated digital arm of the Ipsos group.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kantar: One of the world's largest market research and consumer insight firms, directly competing with Ipsos across brand tracking, media measurement, and custom research for enterprise and government clients globally.
• Toluna: Panel-based online market research provider offering custom and syndicated research, competing with Ipsos in panel-scale-driven studies and digital survey execution.
• SWG Group: Leading Italian market research and political polling firm, directly comparable to Ipsos Doxa for Italian corporate, government, and media research engagements.
• NielsenIQ: Global consumer intelligence and market research company offering syndicated and custom research, including measurement solutions that compete head-to-head with Ipsos' portfolio across multiple verticals.
• YouGov: Publicly listed research and analytics firm built around a large online panel, offering political polling, brand tracking, and custom research — directly overlapping Ipsos iSay's panel-based model and syndicated offerings.
• Dynata: Global first-party data and research platform built on a large opted-in panel, competing with Ipsos in online sample, custom research, and syndicated insights delivery.

Broad incumbents

• GfK (now part of NielsenIQ): Legacy global market research firm specializing in consumer and retail insights, now operating under NielsenIQ. Comparable to Ipsos in methodology, scale, and multinational client base.
• IQVIA: Global analytics and research firm with significant operations in healthcare and consumer research, comparable to Ipsos in syndicated study scale and enterprise sales motion.

Emerging players

• Prodege: Panel and consumer insights company operating large opt-in panels (e.g., Swagbucks) feeding market research; an emerging direct competitor to Ipsos' panel-driven syndicated offerings.

Regional players

• Cerved: Italian data, analytics, and research powerhouse serving enterprises with market and credit intelligence; overlaps with Ipsos in Italian corporate research and consumer/business insights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ipsositalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos in Italia