iQ Hotel Firenze

What iQ Hotel Firenze does

iQ Hotel Firenze is one of five hotel properties operated by FNR Hotel s.r.l., an Italian limited liability company registered in Rome (Via Firenze, 8, 00184 Roma) with a stated social capital of €10,000. The brand — marketed as 'iQ Hotels' under the 'iQ Living' / 'Easy Luxury' / 'Smart Living' philosophy — operates a multi-city portfolio across Italy's flagship destinations: Florence, Milan, Rome, and Venice. Each property is supported by a dedicated website and a centralized booking platform at iqhotels.it, positioning the company as a direct-to-consumer Italian hospitality brand serving both business and leisure travelers.

The company runs on a simple asset-light digital distribution model. There is no proprietary technology disclosed beyond standard website infrastructure, Google Analytics for traffic measurement, and basic session cookies; bookings are processed through online inquiry forms rather than disclosed transactional platforms. The company is GDPR-compliant and has appointed a designated Data Protection Officer (avv. Alessio Di Giamberardino). Marketing is concentrated on the company's own websites and an Instagram channel (@iqhotels), with no disclosed third-party distribution partnerships, no OTA integrations referenced, and no app presence. No AI/ML, M&A, funding, partnership, or leadership change history is disclosed in the source material.

Revenue is generated exclusively through one-time room-rental transactions across the five properties, targeting business travelers (overnight work stays) and leisure travelers (vacation and cultural tourism). Pricing is quote-based and not publicly disclosed. With only 7 reported employees against a five-property footprint, the operating model appears to rely heavily on outsourced or contracted on-site labor; there are no disclosed customers, no corporate anchor accounts, and no segment concentration beyond the horizontal business/leisure split. Overall, the business is a small, privately-held Italian hotel operator with a defensible multi-city footprint but limited disclosed financial or technological scale.

Name

iQ Hotel Firenze

Legal name

FNR Hotel s.r.l.

Website

https://iqhotels.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

iQ Hotel Firenze is a hotel property in Florence, Italy, operated by FNR Hotel s.r.l. as part of the five-property 'iQ Hotels' brand spanning Florence, Milan, Rome, and Venice, serving business and leisure travelers via direct-to-consumer websites under an 'Easy Luxury' positioning.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Hotel accommodation
• City center hotels
• Business travel stays
• Leisure travel hotels
• Italian boutique hotels

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Services: iQ Hotels generates revenue through room rentals for hotel accommodations. The company operates five properties across Italy (Florence, Milan, Rome, Venice) offering overnight stays to business and leisure travelers under an 'Easy Luxury' positioning.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

iQ Hotel Firenze is a hotel property located in Florence, Italy, part of the iQ Hotels chain operated by FNR Hotel s.r.l. The company provides overnight room accommodations to business and leisure travelers under an 'Easy Luxury' positioning. The hotel offers rooms designed for comfort and restorative sleep, supported by professional, personalized staff service, and sells rooms directly to guests through its own property website (iqhotelfirenze.it) and inquiry forms.

Product overview

iQ Hotels is a hotel chain operated by FNR Hotel s.r.l., offering accommodations across four Italian cities: Florence (iQ Hotel Firenze), Milan (iQ Hotel Milano), Rome (iQ Hotel Roma), and Venice (iQ Hotel Venezia). The brand is built around an 'Easy Luxury' and 'Smart Living' philosophy, providing business and leisure travelers with comfortable rooms designed for restorative sleep and personalized service. Each property operates under the unified iQ Hotels brand identity while serving their respective local markets.

Differentiator

Problem solved

Functional benefit

Brands

• iQ Living: Brand philosophy emphasizing Easy Luxury and Smart Living accommodations across iQ Hotels properties.

Products and services

• iQ Hotel Firenze Hotel property located in Florence, Italy, offering overnight room accommodations to business and leisure travelers under the iQ Hotels 'Easy Luxury' and 'Smart Living' brand. Rooms are designed for comfort and restorative sleep, supported by professional, personalized staff service.
• iQ Hotels (multi-city hotel brand) Multi-city hotel brand offering overnight accommodations across five properties in Florence, Milan, Rome, and Venice for both business and leisure travelers, with consistent 'Easy Luxury' service standards and direct booking through owned websites.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Starhotels: Italian-owned independent hotel chain operating multiple properties across Italy's major cities with a similar direct-to-consumer boutique positioning. Comparable multi-city Italian footprint and independent chain model.
• B&B Hotels Italy: European budget/limited-service hotel chain with strong Italian presence offering smart, comfortable rooms in major Italian cities. Comparable limited-service value positioning and direct-booking model.
• UNA Hotels: Italian hotel group operating a portfolio of hotels and resorts across Italy with a mix of business and leisure travelers. Comparable mid-scale independent Italian chain model.
• ATA Hotels & Resorts: Independent Italian hotel group managing properties across Italy's main cities and resort destinations. Comparable independent hotel chain operating in Italy's tourist cities.

Emerging players

• TH Resorts: Italian hospitality group managing a portfolio of hotels across Italian destinations. Comparable independent Italian multi-property hotel operator with leisure/leisure-business focus.
• VOI Hotels & Resorts: Italian hotel group operating boutique-style hotels in Italian destinations with a focus on experience-driven stays. Comparable Italian boutique positioning and mid-scale chain model.

Broad incumbents

• Best Western Italy: Italian arm of a global hotel network aggregating independent hotels across Italy. Comparable multi-property Italian footprint with independent operator model, but operates within a much larger global brand system.
• NH Hotel Group: Spanish-headquartered major hotel group with substantial presence across Italy including NH Collection properties. Comparable Tier-1 Italian city presence but operates as a global brand at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/iqhotels
• LinkedInlinkedin.com/company/iq-hotel-firenze

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iQ Hotel Firenze