ایران کتاب - IranKetab

What ایران کتاب - IranKetab does

IranKetab (ایران کتاب) is an Iranian online bookstore and cultural-product retailer operating the e-commerce platform iranketab.ir. The company, legally Seven Book Rayabd Company (شرکت هفت کتاب رایبد), is a privately held, bootstrapped firm headquartered in Tehran with approximately 20 employees. Its core offering is a broad catalog of Persian-translation and original-language books organized by subject, literary awards, country of origin, and curated reading lists, supplemented by stationery, audio/video content (audiobooks, music albums, educational software), school-grade educational aids, and lifestyle/cultural items such as board games, stickers, and carpet wall hangings. Customers are general book and cultural-product enthusiasts in Iran and the Iranian diaspora.

The platform is built as a self-service e-commerce storefront with standard retail functionality: shopping cart, user accounts, order tracking, a personal digital library ("My Library"), a digital wallet, a request-product feature, and customer support. Differentiated platform features include a 4-installment buy-now-pay-later payment option, an international shipping service for customers outside Iran, an affiliate/partner sales program, a personalized recommendation tool ("What Should I Read?" / چی بخونم؟), and an editorial blog (IranKetab Magazine) featuring book reviews, author profiles, and literary analysis. The catalog is heavily SEO-structured around international literary awards (Nobel, Booker, Pulitzer, Goncourt, IMPAC Dublin, Houshang Golshiri) and curated lists (NYT Best Sellers, Le Monde's 100 Books of the Century, 1001 Books Before You Die, Modern Library 100 Best Novels).

The business model is direct-to-consumer one-time retail with pay-as-you-go billing and discounts of 5%–30% off listed prices. Items range from 25,000 to 7,500,000 Tomans. Distribution is entirely through the owned online storefront with both domestic and international delivery; customer acquisition is driven by SEO-optimized category structures, content marketing through the IranKetab Magazine blog, and the affiliate program. There is no disclosed revenue, no funding history, no AI/ML capability, and no B2B or institutional customer base.

Name

ایران کتاب - IranKetab

Legal name

شرکت هفت کتاب رایبد

Website

https://iranketab.ir

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IranKetab is a Tehran-based online bookstore and cultural-product retailer selling books, stationery, audio/video content, and educational aids directly to Iranian consumers via its e-commerce platform, with discounts, 4-installment payments, and international shipping.

Ownership category

akta.pro rank

Product category

Online Bookstore

NAICS

Book Retailers and News Dealers (45921), Office Supplies and Stationery Retailers (459410)

SIC

Retail-Nonstore Retailers (5960)

akta.pro industry

PRIMARYCRALAAAC

Textbooks & Academic Books Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Books, News & Magazines Retail

SECONDARYEDAGABAN

Interdisciplinary/General Education & Study Skills

Education/Educational Publishing & Learning Content/Higher Education Textbooks & Courseware

Keywords

• Online bookstore
• Book retail
• Stationery supplies
• Educational materials
• Cultural products

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Book and Cultural Product Retail: Online retail sale of books, stationery, audio/video content, and cultural products directly to consumers with discounts on listed prices.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

IranKetab operates an online bookstore selling books, stationery, audio/video content, cultural products, and educational aids directly to consumers in Iran and internationally. The catalog is curated and organized by literary awards, genre, country of origin, and curated reading lists, with discounts of 5%–30% off listed prices, free domestic shipping, and installment payment options.

Product overview

IranKetab is a comprehensive online bookstore operating on a single unified e-commerce platform that sells books, stationery supplies, audio/video content, and music albums. The core offering is the book catalog organized by subject categories (fiction, psychology, philosophy, children's books, educational aids, and world literature by country), supplemented by stationery accessories, audio/video products including audiobooks and music albums (classical, traditional Persian, rock, film scores), and editorial content via the IranKetab Magazine blog. Additional services include personalized recommendations (چی بخونم؟), an affiliate marketing program, international shipping, a digital wallet, and installment payment options. The platform also features a customer account system with order tracking, a personal digital library, and reading lists.

Differentiator

Problem solved

Functional benefit

Brands

• مجله‌ی ایران‌کتاب: Magazine/blog section featuring book reviews, literary articles, and author spotlights

Products and services

• Books (IranKetab Online Bookstore) Online sale of books including fiction, non-fiction, children's books, educational materials, and original-language editions, organized by literary awards, genre, country of origin, and curated reading lists. Sold to individual consumers in Iran and internationally.
• Stationery & Accessories (لوازم تحریر) Online sale of stationery products including notebooks, writing tools, office supplies, painting and coloring tools, school supplies, bags, backpacks and pencil cases, paper, cardboard, envelopes, water bottles, cups, fantasy stationery, design and engineering tools, and reading accessories. Sold to individual consumers.
• Audio & Video Content (صوتی و تصویری) Online sale of audiobooks, music albums across classical, traditional Persian, rock, and film score genres, educational software, and documentaries. Sold to individual consumers.
• Educational Aids (کمک آموزشی) Online sale of educational textbooks and aids for Iranian primary, middle, and high school grades across mathematics, experimental sciences, and humanities tracks. Sold to individual consumers, students, and parents.
• Cultural Products (محصولات فرهنگی) Online sale of cultural products including board games and entertainment activities, stickers, bookends, carpet wall hangings, and jewelry. Sold to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• ThriftBooks: US-headquartered online book retailer specializing in discounted new and used titles. Comparable to IranKetab as a discount-driven online book retailer with broad catalog coverage and shipping-led fulfillment.
• Fidibo: Iranian audiobook and e-book subscription app with a large catalog of Persian and international titles. Comparable to IranKetab as a Persian-language book discovery and consumption platform competing for the same readers' wallet, though delivered via subscription/streaming rather than one-off purchase.
• Bookshop.org: Online bookstore that routes purchases to support independent bookstores, with affiliate model and curated discovery. Comparable to IranKetab through its affiliate-driven customer acquisition and curated discovery experience.
• Powell's Books: Iconic US independent bookstore with a large online used/new book catalog and editorial curation. Comparable to IranKetab as a curated online bookstore differentiating through editorial selection and content rather than lowest price.
• Taaghche (طاقچه): Iran's leading digital book and audiobook platform serving Persian-language readers with e-books, audiobooks, and subscriptions. Directly comparable to IranKetab as a Persian-language book platform targeting the same Iranian consumer base, though Taaghche focuses on digital rather than physical retail.

Broad incumbents

• Amazon: Global e-commerce and book retail giant. Comparable to IranKetab as a book-selling online storefront, but Amazon operates at vastly greater scale with full logistics, publisher-direct supply, and Kindle that competes with physical book demand.
• Digikala: Iran's largest e-commerce marketplace selling electronics, fashion, home goods, and books at massive scale. Comparable to IranKetab as a dominant Iranian e-commerce player carrying books alongside broader categories, but Digikala dwarfs it on catalog breadth, traffic, and capital base.
• Kinokuniya: Japan-origin international bookstore chain with deep catalog of imported and translated titles across Asia and the West. Comparable to IranKetab as a multi-market curated bookstore that aggregates foreign and local literature, though with physical stores and broader non-book merchandise.

Regional players

• Jamalon: Leading Arabic-language online bookstore serving the MENA region with translated and original Arabic titles. Comparable to IranKetab as a regional online bookstore focused on a specific-language catalog with cross-border delivery to language communities outside its home market.
• Kitapyurdu: Turkey's largest online bookstore, selling Turkish-language and translated titles with publisher-direct relationships. Comparable to IranKetab as a national online bookstore with similar e-commerce mechanics (catalog, installments, content marketing), but operating in a different language and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iranketab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ایران کتاب - IranKetab