Irdo - Instituto de Radiodiagnóstico Odontológico

What Irdo - Instituto de Radiodiagnóstico Odontológico does

Irdo — Instituto de Radiodiagnóstico Odontológico (IRDO) is a private dental radiology center founded in March 2005 and continuously operating from a single location at Rua Dias da Cruz 313-A in the Méier neighborhood of Rio de Janeiro, Brazil. The company is structured as a B2B specialist imaging provider serving partner dentists and the patients they refer, with no public listing, no external investors, and no disclosed ownership changes across its 20-year operating history.

The core technology stack centers on high-resolution dental imaging, anchored by the Morita Veraview X800 cone beam computed tomography (CBCT) system — described by the company as the best dental tomograph worldwide — together with iTero and CS3600 intraoral scanners. IRDO's product portfolio spans CBCT (Tomografia Computadorizada), high-resolution Endoguide tomography, intraoral 3D scanning, panoramic and periapical X-rays, photographic documentation protocols, biomodels, digital smile design, guided surgery planning, and periodontal planning with custom surgical guides. All exams are captured and delivered digitally, eliminating physical materials such as paper, plastic, and plaster, and are interpreted by specialist dental radiologists including Dr. Leonardo Guimarães. The company cites clinical evidence that CBCT identifies periapical lesions in 48% of cases where conventional intraoral radiographs detect only 20%.

IRDO's business model is a fee-for-service professional services model, billed per examination to patients and partner dentists, with nine health insurance plans accepted (Amil, Petrobras, Prima Vida, Postal Saude, Appai, Hapvida, Odonto, Metlife, Inpao). Go-to-market is sales-led through the Partner Dentist Program, which offers differentiated hours, direct radiologist contact via WhatsApp, the IRDO mobile app, Scan Service referrals, and a digital partner portal (central.image2doc.com.br), supplemented by a patient exam portal (exames.image2doc.com.br) and content marketing via a technical blog, scientific literature portal, Facebook, and Instagram. The company has not disclosed pricing publicly, has no documented funding rounds, and operates exclusively in the Rio de Janeiro metropolitan area.

Name

Irdo - Instituto de Radiodiagnóstico Odontológico

Legal name

Instituto de Radiodiagnóstico Odontológico

Website

https://irdo.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Irdo is a privately held dental radiology center in Méier, Rio de Janeiro, founded in 2005, providing CBCT, intraoral scanning, and digital treatment planning services to partner dentists and their patients through a single specialist clinic.

Ownership category

akta.pro rank

Product category

Dental Radiology and Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Dental Imaging Interpretation & Teleradiology Services (HLABAIAK)

akta.pro secondary industry

Intraoral Radiography Centers (Bitewing/Periapical/Occlusal) (HLABAIAA)

Keywords

• Dental radiology services
• Cone beam tomography
• Intraoral 3D scanning
• Guided surgery planning
• Digital smile design

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Provides various dental radiology services including CBCT, panoramic X-ray, periapical X-ray, intraoral scanning, and specialized planning services. Revenue generated from examination fees billed to patients and partner dentists, with insurance (convenio) coverage accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

IRDO is a dental radiology clinic that performs and interprets diagnostic imaging examinations (Cone Beam Computed Tomography, panoramic and periapical radiography, intraoral 3D scanning with iTero and CS3600, photographic protocols) and provides digital treatment-planning services (guided surgery planning, digital smile design, periodontal planning with surgical guides, biomodels, and specialist radiological reports). Imaging is captured and delivered digitally using Morita Veraview X800 high-resolution tomography, and examinations are referred by partner dentists or self-presenting patients in the Rio de Janeiro metro.

Product overview

IRDO (Instituto de Radiodiagnóstico Odontológico) is a dental radiology center offering a comprehensive portfolio of imaging services and digital planning solutions. The core offering centers on high-resolution Cone Beam Computed Tomography (CBCT/TCFC) using Morita Veraview X800 technology, complemented by intraoral 3D scanning with iTero and CS3600 scanners. Additional services include conventional radiography (panoramic and periapical), photographic protocols, biomodels, digital smile planning, guided surgery planning, and periodontal planning with custom surgical guides. All imaging is digitally captured and delivered, with specialist radiological interpretation provided for each examination. The portfolio is designed to support dental professionals across multiple specialties including endodontics, implantology, periodontics, and orthodontics.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomografia Computadorizada (CBCT/TCFC) Cone Beam Computed Tomography imaging service providing high-resolution 3D visualization of dental structures and adjacent anatomical regions for precise diagnosis and treatment planning, intended for dental practitioners and patients.
• Escaneamento Intra-Oral 3D Intraoral 3D scanning service using iTero and CS3600 scanners to capture full dental arch impressions digitally and generate virtual models for clinical and laboratory optimization, intended for dental practitioners.
• Raio-X Panorâmico Panoramic radiography service providing 2D imaging of the entire dental arch and surrounding structures for general dental practitioners and specialists.
• Raio-X Periapical Periapical radiography service capturing detailed images of individual teeth and surrounding bone tissue for dental diagnosis and treatment planning.
• Endoguide (Tomografia de Alta Resolução) High-resolution cone beam tomography service using Morita Veraview X800 technology, considered the gold standard for detailed 3D imaging in dental diagnostics and guided surgery planning.
• Protocolo Fotográfico Photographic documentation protocol service for comprehensive patient records and treatment planning support.
• Biomodelos Biological model (biomodel) generation service from scan data, delivered as physical or digital models for diagnostic and treatment planning purposes.
• Planejamento Digital do Sorriso Digital smile design planning service that integrates imaging data for aesthetic treatment visualization for dental practitioners and patients.
• Planejamento de Cirurgia Guiada Guided surgery planning service using 3D imaging and virtual planning for precise implant placement and complex surgical procedures, intended for dental implantologists and surgeons.
• Planejamento Periodontal + Guia Periodontal planning service with custom surgical guides for periodontal surgical interventions.
• Laudos Radiológicos e Tomográficos Specialized radiological and tomographic reporting interpreted by specialist radiologists for clinical decision support, accompanying imaging examinations for dental practitioners.

Quantifiable outcome

• CBCT can identify periapical lesions in 48% of cases where conventional intraoral radiographs detected only 20%

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Planning CenterscoreStrategic or Co-development Partner · 1 March 2005Partnership with Planning Centers for integrated treatment planning services, allowing seamless workflow from imaging to surgical planning for partner dentists.
• iTerocoreTechnology or IntegrationiTero intraoral scanner technology for digital impressions and 3D model generation, enabling comprehensive digital workflow for treatment planning including orthodontics and implants.
• Morita (Veraview X800)coreTechnology or IntegrationEquipment partnership for the Veraview X800 cone beam tomograph, described as the best in the world for dental imaging, providing high-resolution 3D diagnostic capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rede D'Or São Luiz: Large Brazilian hospital and diagnostics operator with imaging capabilities; tangential overlap with IRDO via hospital-affiliated dental and maxillofacial imaging services at significant scale.
• Fleury: Major Brazilian diagnostics chain offering medical and dental imaging across multiple cities; competes with IRDO for premium imaging referrals and corporate insurance contracts at much larger scale.
• Hermes Pardini: Brazilian diagnostics and imaging provider with a national footprint; overlaps with IRDO in imaging service category but serves a much wider clinical mix and geography.
• Alliar Medicos Associados: Brazilian diagnostics network with imaging centers across multiple states; provides a broad imaging menu including CBCT-like services, competing for the same referring dentists at greater scale.
• Dasa: Largest integrated diagnostics company in Brazil with a broad imaging portfolio that includes dental radiology; overlaps with IRDO's diagnostic imaging service category but operates at national scale with broader modalities and insurance contracts.

Others

• J. Morita Corporation: Japanese manufacturer of the Veraview X800 CBCT that IRDO operates; an equipment and technology partner rather than a service competitor, but central to IRDO's technology stack.
• Align Technology: Maker of the iTero intraoral scanner that IRDO uses; a technology partner and ecosystem player in digital dentistry rather than a direct imaging services competitor.
• Dentsply Sirona: Global dental equipment and technology company offering imaging systems and CAD/CAM solutions; adjacent ecosystem participant that supplies tools to dental practices and could enter the imaging services space.
• 3Shape: Danish manufacturer of intraoral scanners (including the CS3600 used by IRDO); supplies the digital impression workflow that complements CBCT imaging but does not compete in service delivery.

Direct peers

• TOMODONT: Brazilian dental imaging and tomography service center offering CBCT and related dental radiology services to dentists; directly comparable as a single-specialty dental radiology clinic operating in a similar Brazilian regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/irdo3d
• Instagraminstagram.com/irdoradiologia
• LinkedInlinkedin.com/company/irdo---instituto-de-radiodiagn%C3%B3stico-odontol%C3%B3gico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irdo - Instituto de Radiodiagnóstico Odontológico