和雲行動服務股份有限公司
和雲行動服務 operates iRent, Taiwan's largest shared car and electric scooter platform, offering 24-hour self-service rentals via mobile app, storefront short-term rentals and chauffeur services to individual consumers across 13+ cities, as an affiliate of Hotai Motor (Toyota distributor).
- Company typePrivate
- Founded-
- HeadquartersTaipei, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 和雲行動服務股份有限公司 does
和雲行動服務股份有限公司 operates the iRent brand, Taiwan's largest shared car and electric scooter platform, serving individual consumers seeking on-demand vehicle access without ownership. The company offers three core service lines: (i) iRent 24-hour self-service car and scooter rental via a dedicated mobile app, supporting both same-station return and free-floating roadside return across 13+ cities/counties; (ii) traditional storefront short-term car rental (和雲門市租車) with a broader Toyota vehicle lineup and staff-assisted pickup; and (iii) chauffeur-driven point-to-point shuttle service (專車接送) for airport transfers and intercity travel. Underlying technology comprises an IoT-connected fleet with GPS tracking, digital key access via the iRent app, EasyCard/iPASS contactless authentication, iButton key boxes, and integration with the ionex battery-swap network for electric motorcycles.
Revenue is generated through multiple streams: usage-based hourly car rentals (NT$125–380/hr plus per-km mileage fees), per-minute scooter rentals (NT$15–20 per 6-minute increment), per-trip chauffeur fares (including tax, tolls and fuel), a recurring 訂閱制+ subscription tier at NT$99/month or NT$1,089/year, and an optional 安心服務 insurance upgrade that reduces renter liability. Distribution combines a product-led mobile app with physical storefront branches across Taipei, Taichung, Tainan and Kaohsiung, plus a 40+ operator affiliate network under the iRent umbrella. The company is a privately held corporation affiliated with Hotai Motor (Toyota's Taiwan distributor), inheriting Toyota vehicle supply and the broader Hotai Group mobility ecosystem (Hotai Pay, HiMS parking, Hotai Insurance). The current entity was carved out from 和運租車 in 2019 to consolidate the shared-mobility business, and operates with approximately 76 employees.
和雲行動服務股份有限公司 firmographics
Firmographics- Name
- 和雲行動服務股份有限公司
- Legal name
- 和雲行動服務股份有限公司
- Website
- https://irentcar.com.tw
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 和雲行動服務 operates iRent, Taiwan's largest shared car and electric scooter platform, offering 24-hour self-service rentals via mobile app, storefront short-term rentals and chauffeur services to individual consumers across 13+ cities, as an affiliate of Hotai Motor (Toyota distributor).
- Ownership category
- akta.pro rank
和雲行動服務股份有限公司 industry classification
Industry- Product category
- Shared Mobility Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industry
- Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
Keywords
Where 和雲行動服務股份有限公司 is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices4 records
Markets served
和雲行動服務股份有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- iRent 共享汽機車 (Hourly Self-Service Car & Scooter Rental): Revenue is generated on a per-hour (for cars) or per-minute (for scooters) usage basis. Cars are priced per hour with rates varying by model (e.g., PRIUS C at NT$230-250/hr on special, NX200 luxury at NT$550/hr list), with additional per-kilometer mileage charges. Scooters are priced per 6-minute increment plus per-minute thereafter. Revenue is consumption-based, recurring as users repeatedly rent.
- 門市租車 (Store-based Short-term Rental): Traditional short-term vehicle rental from physical store branches across Taiwan. Customers pay daily or hourly rates for reserved vehicles with a wider range of models including sedans, SUVs, and vans. This is a one-time transaction per rental period with recurring customer potential.
- 專車接送 (Chauffeur-driven Shuttle Service): Point-to-point transport with a professional driver. Pricing is quoted as a full-trip amount including tax, tolls, and fuel. Additional fees apply for waiting time, night surcharges, greeting/holding signs, child safety seats, and intermediate stops. Revenue per trip is based on distance, vehicle type, and add-ons.
- 訂閱制+ (Subscription Plus Plan): Monthly or annual subscription plan (NT$99/month or NT$1,089/year for 11 months). Subscribers receive discounted hourly rates on cars and per-minute rates on scooters, free first-month trial, trip reward coupons, and anniversary gifts. Creates predictable recurring revenue while incentivizing higher usage frequency.
- 安心服務 (Optional Insurance Upgrade): Optional add-on insurance protection plan priced per hour for cars (NT$45-120/hr depending on model and tenure) or per minute for motorcycles (NT$3 for first 6 min, then NT$1 per 5 min). Reduces renter's liability for vehicle damage in exchange for a fee, creating ancillary revenue per rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | iRent Cars - Roadside Return (路邊租還) |
| Usage-based | Pay-as-you-go | iRent Cars - Same-station Return (同站租還) |
| Usage-based | Pay-as-you-go | iRent Motorcycles - Same-station (同站租還) |
| Usage-based | Pay-as-you-go | iRent Motorcycles - Roadside (路邊租還) |
| Subscription | Monthly | 訂閱制+ 月付方案 (Subscription Plus - Monthly) |
| Subscription | Annual | 訂閱制+ 年付方案 (Subscription Plus - Annual) |
| Unit Pricing | Pay-as-you-go | 專車接送 (Airport/City Shuttle) |
| Usage-based | Pay-as-you-go | 安心服務 - 汽車 (Peace of Mind Service - Cars) |
| Usage-based | Pay-as-you-go | 安心服務 - 機車 (Peace of Mind Service - Motorcycles) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
和雲行動服務股份有限公司 product offering
Product offeringCore offering
和雲行動服務 operates the iRent brand, Taiwan's largest 24-hour self-service shared car and electric motorcycle rental platform accessible via a mobile app, with both same-station and free-floating roadside one-way return across 13+ cities. The company also runs a traditional storefront counter-based car rental service through physical branches, a chauffeur-driven airport/city shuttle service, and an e-ticket platform. Optional add-ons include a recurring Subscription+ loyalty plan, optional insurance upgrades, and promotional rewards programs integrated with the Hotai Motor (Toyota distributor) ecosystem.
Product overview
和雲行動服務股份有限公司 operates the iRent brand, Taiwan's largest shared car and motorcycle mobility platform, encompassing both a 24-hour self-service (隨租隨還) model and a traditional storefront counter-based rental model. The core self-service platform, iRent 24小時自助租車, provides shared cars and electric motorcycles accessible via the iRent mobile app 24/7, with both same-station and roadside return options across multiple Taiwan cities. Supporting this core platform are add-on subscription programs including 訂閱制+ (Subscription+) for recurring users, 優省車 (Economy Vehicles) for discounted rides, 汽機車轉乘優惠 for car-motorcycle multimodal transfers, and 機車換電獎勵 for electric motorcycle battery swaps. Traditional counter-based storefront car rental (和雲門市租車) is offered alongside, providing a wider Toyota vehicle lineup with staff-assisted service. The company also operates a 專車接送 (chauffeur) service, a 順風車 (relocation rental) discount program, and an e-ticket (超值票券) platform. The brand iRent is the dominant consumer-facing identity, while the corporate entity 和雲行動服務 carries the business operations.
Differentiator
Problem solved
Functional benefit
Products and services
- iRent 24-Hour Self-Service Rental
- Storefront Car Rental (和雲門市租車)
- Chauffeur Shuttle Service (專車接送服務)
Quantifiable outcome
- Achieved 100,000+ members milestone in September 2018
- +2 more outcomes
Companies that use 和雲行動服務股份有限公司
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
和雲行動服務股份有限公司 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
和雲行動服務股份有限公司 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Hotai Motor Co., Ltd. (和泰汽車)coreHotai Motor is the parent/intermediate holding company or closely affiliated entity. iRent (和雲行動服務) operates as part of the Hotai Group ecosystem. Hotai Motor owns subsidiaries including Hotai Finance, Hotai Leasing, Hotai Connected, Hotai Insurance, and others. iRent's services are integrated with Hotai's broader mobility ecosystem including HiMS parking services and the broader Hotai dealer/service network. The partnership provides preferential access to Toyota vehicles, service infrastructure, and corporate branding under the Hotai umbrella.
- ionex (光陽電動機車能源網路)coreiRent electric motorcycles are powered by the ionex battery swap network. Users can swap depleted batteries at any ionex energy station during their rental. The partnership addresses range limitations for shared electric motorcycles, enabling longer trips without waiting for charging. Battery swap stations are available in Taichung, Tainan, and other service areas.
- iWS RENT-A-CAR Co., Ltd. / Pony Leasing & Rental Corp.minoriRent shared vehicle/scooter platform reservations may cover vehicles provided by other lessors including IWS RENT-A-CAR and Pony Leasing & Rental Corp. The transaction voucher or invoice for such reservations is issued by those operators. These are sub-fleet operators that supply vehicles to the iRent platform.
- 40+ Affiliated Rental Companies (加盟租賃公司)minoriRent operates as a platform with 40+ affiliated/partner rental companies including: 九億租車, 小馬小客車租賃, 直航聯合, 愛旺租車, 永貿汽車, 富豪聯合租賃, 明星汽車, 舒騰國際, 均安租賃, 國運租車, 中車國際, 赫茲租賃, 冠城汽車租賃行, 金豐租車行, 承藝租賃, 翔泰租賃, 安行國際租賃, 叡士租賃, 洪嘉租賃, 裕璞企業, 長久興小客車, 吉威租賃, 明登租賃, 馬祖小客車, 瑞城小客車, 隆安汽車, 隆韻國際聯合, 順豐小客車, 春天租車, 固得租賃, 茁越全球, 悠勢科技, 萬馬騰小客車, 關山汽車. These operators contribute vehicles and service capacity to the iRent platform under a franchise model.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
和雲行動服務股份有限公司 competitors and assessment
Company assessmentEmerging players
- Gogoro: Gogoro is Taiwan's leading electric scooter OEM with a proprietary battery swap network. iRent uses KYMCO's competing ionex battery swap network for its shared scooters, making Gogoro a closely related EV mobility peer in the same geography.
- 格上租車 (Hotai Leasing / Luxgen Car Rental): 格上租車 is the Hotai Group's traditional car rental arm and a sibling entity of 和雲行動服務. Both share the Hotai corporate parent and Toyota vehicle supply, serving overlapping customers in Taiwan's short-term rental market.
Direct peers
- Zipcar: Zipcar is the global benchmark for free-floating car-sharing with self-service booking, hourly pricing, and fuel included. Both operate platform-based hourly car rentals with mobile app unlock and similar member-onboarding flows.
- Share Now: Share Now (formerly car2go) pioneered free-floating car sharing with similar street-pickup/drop-off model. Both iRent and Share Now compete on density, free-floating convenience, and digital-only customer experience.
- Uber Carshare (formerly Car Next Door): Uber Carshare expanded Uber's mobility platform into hour-based car sharing. Both operate app-based self-service rentals with insurance bundled and target urban customers seeking short-term vehicle access.
- Turo: Turo operates a peer-to-peer car-sharing marketplace, competing for short-term vehicle rentals via mobile platform. While iRent uses operator-supplied vehicles rather than consumer P2P, both target similar customer use cases (occasional car access without ownership).
- Enterprise CarShare: Enterprise CarShare operates hour-based self-service car sharing in North American university and urban markets. Similar platform model with mobile app reservation, hourly billing, and insurance bundled into the rental price.
- WeMo (威摩科技): WeMo is Taiwan's leading scooter-sharing platform, directly competing with iRent's electric scooter offering. WeMo scooters are also integrated into the iRent app, illustrating the closely overlapping product, geography, and customer base in Taiwan two-wheel sharing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
和雲行動服務股份有限公司 social profiles
Digital presence和雲行動服務股份有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
和雲行動服務股份有限公司 leadership team
Management profileNumber of profiles
和雲行動服務股份有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
和雲行動服務股份有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 和雲行動服務股份有限公司
What does 和雲行動服務股份有限公司 do?
和雲行動服務 operates the iRent brand, Taiwan's largest 24-hour self-service shared car and electric motorcycle rental platform accessible via a mobile app, with both same-station and free-floating roadside one-way return across 13+ cities. The company also runs a traditional storefront counter-based car rental service through physical branches, a chauffeur-driven airport/city shuttle service, and an e-ticket platform. Optional add-ons include a recurring Subscription+ loyalty plan, optional insurance upgrades, and promotional rewards programs integrated with the Hotai Motor (Toyota distributor) ecosystem.
Is 和雲行動服務股份有限公司 a public or private company?
和雲行動服務股份有限公司 is a private company. It is classified as corporate owned and is currently operating.
When was 和雲行動服務股份有限公司 founded?
和雲行動服務股份有限公司 was founded in -1. It employs 51 to 100 people.
Where is 和雲行動服務股份有限公司 based?
和雲行動服務股份有限公司 is headquartered in Taipei, Taiwan, in the Asia region.
How does 和雲行動服務股份有限公司 make money?
Five revenue lines are on record. iRent 共享汽機車 (Hourly Self-Service Car & Scooter Rental) is the primary driver. The others are 門市租車 (Store-based Short-term Rental), 專車接送 (Chauffeur-driven Shuttle Service), 訂閱制+ (Subscription Plus Plan) and 安心服務 (Optional Insurance Upgrade).
Who are 和雲行動服務股份有限公司's main competitors?
Emerging players on record are Gogoro and 格上租車 (Hotai Leasing / Luxgen Car Rental). Direct peers are Zipcar, Share Now, Uber Carshare (formerly Car Next Door), Turo, Enterprise CarShare and WeMo (威摩科技).
Does 和雲行動服務股份有限公司 have an API?
No public API is recorded for 和雲行動服務股份有限公司.
What industry is 和雲行動服務股份有限公司 in?
和雲行動服務股份有限公司's product category is Shared Mobility Services. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance). Its NAICS code is 532111 and its SIC code is 7510.