Irish Pony Club

What Irish Pony Club does

The Irish Pony Club is a registered Irish charitable organization (Registered No. 112131, Charitable Status No. G.S. 426) that operates a nationwide youth equestrian membership program across Ireland. It serves primarily children and teenagers interested in horse riding and equestrian sports, alongside their parents and an extensive adult volunteer base (coaches, branch officials, and administrators). The organization delivers its services through a decentralized branch network organized into nine geographic Areas covering all 26 counties of Ireland, with branches providing local instruction, organizing area qualifiers, and feeding progression into national championships at venues including RDS, Punchestown, and Barnadown Equestrian.

Its core product is annual membership that grants access to local branches, competitions across nine equestrian disciplines (Hunter Trials, Show Jumping, Dressage, Mounted Games, Combined Training, Eventing, Minimus, Tetrathlon, and Race Day), and a progressive skill assessment framework using test cards graded from D to A/H level. Supporting products include achievement badges, virtual dressage competitions for remote participation, training resources such as a lunging test practice video developed jointly with Horse Sport Ireland, branded merchandise via the IPC Shop, and an extensive official downloads library (rulebooks, tack sheets, child welfare policies, risk assessments). Competition entries and member administration are managed through the Its Plain Sailing third-party platform.

The organization generates revenue from five distinct streams: recurring annual membership fees, transaction-based competition entry fees across disciplines, one-time training material sales (e.g., €15 lunging test video), merchandise sales through the IPC Shop, and test/certification fees (A Test €125, H Test €125, Foundation Coach Test €175). Sponsor support from equestrian and non-equestrian brands supplements operational costs. The organization is governed by a Board of Directors led by President Elaine Lait and Chairperson Rosemary Crosse, with day-to-day operations handled by an Operations Manager and small administrative team. International participation is facilitated through the Euro Pony Club federation, with the organization competing at Royal Windsor Horse Show, European Championships, and the UK Home International.

Name

Irish Pony Club

Legal name

Irish Pony Club

Website

https://irishponyclub.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Irish Pony Club is a registered Irish charitable youth equestrian organization that delivers membership-based riding instruction, progressive skill testing, and competitions across nine disciplines through a nationwide branch network, serving primarily children and teenagers in Ireland.

Ownership category

akta.pro rank

Product category

Youth Equestrian Club Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equine Care & Stable Management (EDAOAOAE)

Keywords

• Youth equestrian education
• Pony club membership
• Equestrian competition events
• Horsemanship training programs
• Achievement test certification

Headquarters

HQ city

Urlingford

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged to members joining through local branches
2. Competition Entry Fees: Fees charged for participating in various competitions including dressage, show jumping, eventing, tetrathlon, mounted games, and other equestrian disciplines
3. IPC Shop Sales: Sale of branded merchandise including mugs and other IPC products through the online shop
4. Training Materials: Sale of training videos and resources such as the lunging test practice video available for €15 on Its Plain Sailing
5. Test and Certification Fees: Fees for test certifications including A Test (€125), H Test (€125), and Foundation Coach Test (€175), with non-refundable deposits

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Irish Pony Club is a membership-based youth equestrian organization that provides young people in Ireland with structured horsemanship instruction, equestrian competitions across nine disciplines, and a progressive skill certification system (D through A and H tests plus achievement badges). Members join through a nationwide network of volunteer-run local branches, participate in area qualifiers and national championships, and can access international competition through Euro Pony Club. Supporting paid offerings include training resources, branded merchandise, and virtual dressage competitions.

Product overview

Irish Pony Club is a youth equestrian organization operating as a membership-based club with a platform-plus-program structure. The core offering consists of membership providing access to local branches, competitions across nine disciplines (Hunter Trials, Show Jumping, Dressage, Mounted Games, Combined Training, Eventing, Minimus, Tetrathlon, and Race Day), and a progressive achievement system through test cards and badges. Supporting offerings include virtual dressage competitions for remote participation, training resources such as the lunging test video, an online shop for branded merchandise, and comprehensive official downloads including rulebooks and welfare policies. The organization hosts national championships and area qualifiers, with international participation through Euro Pony Club. Event registration and membership management are facilitated through the Its Plain Sailing third-party platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Irish Pony Club Membership Annual membership program providing access to all Irish Pony Club branches, competitions, events, achievement badges, and test cards across multiple equestrian disciplines for youth riders in Ireland.
• Equestrian Competition Events Organised competitions across nine equestrian disciplines including Hunter Trials, Show Jumping, Dressage, Mounted Games, Combined Training, Eventing, Minimus, Tetrathlon, and Race Day, with area qualifiers leading to national championships.
• Achievement Badges and Test Cards Progressive skill assessment system with test cards ranging from D to A and H levels, covering horse care and riding proficiency, with achievement badges available upon completion.
• Lunging Test Practice Video Training video for the IPC Lunging test, developed in conjunction with Horse Sport Ireland and available through Its Plain Sailing platform for EUR 15 per video.
• Virtual Dressage Competitions Online dressage competition format allowing members to record performances at home and receive judge feedback, with classes from introductory to elementary levels.
• IPC Shop Online shop selling Irish Pony Club branded merchandise including mugs and other branded items.
• Euro Pony Club International Program European Pony Club participation program represented by an Irish representative, enabling international competition and exchange opportunities for Irish Pony Club members.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Horse Sport IrelandcoreStrategic or Co-development PartnerNational governing body for horse sport in Ireland. Supports Irish Pony Club through joint development of training resources including the lunging test practice video. Provides pathway for Pony Club members to progress in equestrian sports.
• Connolly's Red MillscoreGTM or Marketing PartnerEquestrian nutrition and feed company. Sponsors Irish Pony Club activities and events, providing product support and funding for competitions.
• Mackey EquestriancoreGTM or Marketing PartnerEquestrian equipment retailer. Supports Irish Pony Club through sponsorship of hunter trials and other competitions.
• Plus VitalminorGTM or Marketing PartnerEquestrian supplement company providing sponsor support to Irish Pony Club.
• Audi NaasminorGTM or Marketing PartnerAutomobile dealer sponsoring Irish Pony Club events.
• Jaguar BolandminorGTM or Marketing PartnerAutomobile dealer sponsoring Irish Pony Club.
• Horse FirstminorGTM or Marketing PartnerEquestrian product company sponsoring Irish Pony Club.
• TRIminorGTM or Marketing PartnerEquestrian equipment company supporting Irish Pony Club.
• Treo EilecoreGTM or Marketing PartnerProvides training bursaries for Pony Club members. Supports Irish Pony Club with financial assistance for rider development and training opportunities.
• ChampionminorGTM or Marketing PartnerEquestrian helmet and safety brand sponsoring Irish Pony Club.
• Forans EquineminorGTM or Marketing PartnerEquine healthcare product company supporting Irish Pony Club through sponsorship.
• Carr & Day & MartinminorGTM or Marketing PartnerEquine healthcare and grooming products brand sponsoring Irish Pony Club.
• EquieirecoreGTM or Marketing PartnerSponsors National Dressage Day competitions and other Irish Pony Club events.
• HoofprintsminorGTM or Marketing PartnerEquestrian merchandise company supporting Irish Pony Club.
• SaddlestoneminorGTM or Marketing PartnerEquestrian equipment retailer sponsoring Irish Pony Club.
• Irish Equine CentreminorGTM or Marketing PartnerEquine health services provider supporting Irish Pony Club.
• Its Plain SailingcoreTechnology or IntegrationOnline membership and competition management platform used for event entries, membership administration, and competition submissions including virtual dressage videos.
• Euro Pony ClubcoreStrategic or Co-development PartnerEuropean Pony Club federation. Irish Representative: Sylvaine Galligan. Facilitates international exchanges and competitions between national Pony Club organizations across Europe.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/irish-pony-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Pony Club