Carr & Day & Martin

What Carr & Day & Martin does

Carr & Day & Martin is a UK- and Ireland-based manufacturer and wholesaler of equine care products, founded in 1765, with a product range spanning leather care (saddle soaps, leather conditioners), coat care (shampoos, stain removers, grooming mitts), hoof care (Cornucrescine-branded ointments and the newer Daily Hoof Balms), and supporting health care SKUs. The company is a subsidiary of the Connolly's RED MILLS Group, sitting alongside sister brands RED MILLS (equine nutrition) and Foran Equine (supplements), which allows cross-category promotion within the parent group's equine customer base. Commercial reach is delivered through a hybrid B2B/B2C model: more than 999 stockists carry the brand in the UK and Ireland, while international markets are served via a distributor network covering approximately 50 countries, with named partners including Fenix Horse, Cavalier Equestrian, and R J Matthews, and a dedicated German sales entity for the DACH region. The brand carries Royal Warrant heritage and is associated with ambassadors including World Horse Welfare and Paul Nicholls Racing, providing category credibility with professional and welfare-segment buyers. Recent strategic emphasis has been on incremental product line extension (the Cornucrescine Daily Hoof Balms launch, biodegradable cleaning mitts) and measured geographic expansion rather than platform or business-model transformation, consistent with a mature heritage brand operating in a niche but loyal category.

Name

Carr & Day & Martin

Legal name

Carr & Day & Martin

Website

https://carrdaymartin.com

Company type

Private

Founded year

1765

Operating status

Operating

Headcount range

51–100 employees

Short description

Carr & Day & Martin is a 260-year-old UK/Ireland-based manufacturer and wholesaler of equine leather, coat, hoof, and health care products, sold through 999+ stockists domestically and distributors across approximately 50 countries. It operates as a subsidiary of Connolly's RED MILLS Group alongside RED MILLS and Foran Equine.

Ownership category

akta.pro rank

Product category

Equine Care Products

NAICS

Other Leather and Allied Product Manufacturing (31699)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Leather & Leather Products (3100)

akta.pro primary industry

Shoe & Leather Care (Polishes, Protectants, Cleaners) (CRADAKAL)

Keywords

• Equine care products
• Horse grooming supplies
• Leather care products
• Hoof care treatments
• Fly repellent sprays

Headquarters

HQ city

Wymeswold

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Horse Care Products: Carr & Day & Martin generates revenue through the sale of physical consumer products for equine care including leather care, coat care, hoof care, and health care products. Products are sold through distributors, stockists, and online channels globally.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Carr & Day & Martin manufactures and wholesales equine care products across four categories: leather care (Belvoir, Ko-Cho-Line, Carrs, Vanner & Prest ranges), coat care (Canter Mane & Tail, Dreamcoat, Stain Master, Gallop shampoo range), hoof care (Cornucrescine daily balms, ointments, dressings, and Vanner & Prest hoof oil and Stockholm Tar), and health care (Flygard repellents, Killitch, ItchGard, Wound Cream, Lavender Liniment). Products are sold globally through distributors, retail stockists, and online retailers to horse owners, equestrian professionals, and performance horse caretakers.

Product overview

Carr & Day & Martin is a traditional equine care products company operating since 1765 (over 260 years). The product portfolio is organized into four distinct categories: (1) Leather Care – featuring the Belvoir® range (tack cleaner mitts, sprays, conditioner bar, leather balsam), Ko-Cho-Line® leather dressing, Vanner & Prest Neatsfoot Compound, and Carrs® Leather Oil; (2) Coat Care – featuring Canter® Mane & Tail and Canter® Coat Shine (hero detangling and shine products), Dreamcoat conditioning spray, Stain Master dry shampoo, and the Gallop® shampoo range (conditioning, stain removing, extra strength, medicated, and colour enhancing variants for different coat colors); (3) Hoof Care – featuring the Cornucrescine® range (daily hoof balm in black and clear, original ointment, daily dressing, tea tree hoof oil, moisturiser, barrier), and Vanner & Prest hoof oil and Stockholm Tar; (4) Health Care – featuring FLYGARD® fly repellents (extra strength spray, gel, protector spray), Killitch® and ItchGard® for sweet itch and skin irritation, Protection Plus wound ointment, Wound Cream, Lavender Liniment, and Ice Blue Leg Cooler. The products are sold through distributors in nearly 50 countries worldwide. The company is part of the Connolly's RED MILLS Group alongside horse feed brand RED MILLS and supplement brand Foran Equine.

Differentiator

Problem solved

Functional benefit

Brands

• Belvoir: Leather care product line including Tack Cleaner, Tack Conditioner, Leather Balsam, and Tack Cleaner Mitts
• Canter
• Cornucrescine
• Gallop
• Flygard
• Dreamcoat
• Stainmaster
• Killitch
• ItchGard
• Ko-Cho-Line
• Vanner & Prest
• Carrs

Products and services

• Belvoir Tack Cleaner Mitts Sustainable, biodegradable bamboo-derived cleaning mitts for easy tack cleaning; sold in packs of 10 and used like a glove for effective leather cleaning. Designed for equestrians needing quick, mess-free tack cleaning.
• Belvoir Leather Balsam Intensive Conditioner Intensive conditioner providing ultimate nourishment for new or fine leather as well as deeply conditioning dry or cracked leather. For equestrians maintaining high-value or worn leather tack.
• Brecknell Turner Saddle Soap A soft wax formulation alternative to Belvoir Conditioner Soap Tray for those preferring a matt finish. Thoroughly conditions leather. For equestrians seeking a matt leather finish.
• Belvoir Leather Care Duo Tin Bundle including 1 x Belvoir Tack Cleaner Spray 500ml and 1 x Belvoir Tack Conditioner Spray 500ml for complete leather tack care. For equestrians seeking the full Belvoir leather care routine.
• Belvoir Step 1 Tack Cleaner Spray Gentle spray that lifts ingrained grease, sweat, and dirt for easy removal without scrubbing before conditioning. For equestrians needing quick pre-cleaning of tack.
• Belvoir Step 2 Tack Conditioner Spray Pure, clear conditioner formulated with glycerine and coconut oil. Conditions, protects, and adds shine to leather for regular use. For equestrians maintaining leather tack.
• Belvoir Tack Conditioner Bar Traditional bar soap wrapped in glassine paper and cardboard case (plastic-free). Conditions, protects, and adds shine to leather.
• Ko-Cho-Line Leather Dressing A unique thick, pink grease that protects leather from drying and cracking when in storage. Will not rot stitching and can be used on metal to prevent rusting. For storage protection of leather tack.
• Vanner & Prest Neatsfoot Compound Fast acting, deep penetrating formula containing pure Neatsfoot Oil and mineral oils that will not rot stitching. For restoring dry leather.
• Carrs Leather Oil A heavy duty alternative to Neatsfoot oil for excessively dry, cracked, and brittle leather items. For restoring severely neglected leather.
• Canter Mane & Tail Conditioner for mane and tail that keeps hair sleek, tangle-free, and luxuriously soft. Described as the world's best-selling mane and tail conditioner. For horse owners and grooms.
• Dreamcoat High gloss finish spray for horses. Creates a non-greasy shine without creating a slick surface that could affect saddle grip. For show preparation.
• Stain Master Dry shampoo for removing dirt and manure stains without rinsing. Ideal for last minute show touch ups and brightening white markings.
• Canter Coat Shine Helps repel grass stains, mud, and soiling while providing an oil-free shine, leaving the coat non-greasy.
• Gallop Conditioning Shampoo Conditioning shampoo with distinctive traditional aroma that removes dirt effectively.
• Gallop Stain Removing Shampoo Extra thick, concentrated purple formula with powerful stain-removing properties for tough stains.
• Gallop Extra Strength Shampoo Extra thick shampoo with double the level of active ingredients for superior cleaning of very dirty horses.
• Gallop Medicated Shampoo High specification formula ideal for dry, flaky, itchy, scurfy, and sensitive skin.
• Gallop Colour Enhancing Shampoos Luxury shampoos available in variants for Chestnut & Palomino, Bay, Black, and Grey horses to enhance natural coat color and shine.
• Cornucrescine Daily Hoof Balm – Black Solid daily hoof balm for mess-free application. Deeply nourishing topical hoof care with linseed oil, beeswax, and tea tree oil. Enhances darker hooves with a show-ready finish. For daily hoof maintenance, competition preparation, and year-round protection.
• Cornucrescine Daily Hoof Balm – Clear Conditioning daily hoof balm that improves resilience and helps prevent cracks. Maintains natural hoof color with superior care. For daily hoof maintenance and competition preparation.
• Cornucrescine Original Hoof Ointment Unique traditional formula used and trusted for generations. Massage into the coronet band to promote healthy hoof growth and maintain optimum hoof condition.
• Cornucrescine Daily Hoof Dressing Nourishing dressing based on the original Cornucrescine formula, suitable for all hoof types and ideal for daily use. Contains an integral brush for easy application.
• Cornucrescine Tea Tree Hoof Oil Modern alternative to traditional style oils. Maintains and protects the hoof with antibacterial and antifungal properties from tea tree oil, leaving a lasting show ring shine.
• Cornucrescine Daily Hoof Moisturiser Water-based formulation for dry conditions that penetrates deep into the hoof horn to aid moisture replacement.
• Cornucrescine Daily Hoof Barrier Advanced formulation that creates a one-way barrier to protect hooves from excessive absorption of water and urine.
• Vanner & Prest Hoof Oil Traditional formulation combining pine tar oil with mineral oil providing mild properties with a distinctive aroma. For traditional shine and healthy hooves.
• Vanner & Prest Stockholm Tar Versatile hoof care product that seals, waterproofs, and protects damaged areas of the hoof. Natural thick vegetable tar maintains a healthy frog, sole, and wall.
• Flygard Extra Strength Extra Strength Insect Repellent, the most powerful formula providing maximum protection from midges and biting insects.
• Flygard Protector Heavy duty stable spray for protecting the horse's environment from irritating flying and biting insects.
• Flygard Extra Strength Gel Gel alternative to spray for horses who dislike sprays or for applying to sensitive areas such as face, ears, and sheath.
• Killitch Thick lotion that reduces itching and soothes irritated skin, specially formulated for horses with sweet itch. When used preventatively in early Spring may stop the condition taking hold.
• ItchGard Soothing, non-greasy lotion derived from plant extracts including Lemongrass, Marigold, Geranium, and Menthol Oils, to calm and cool irritated skin on horses troubled by itching.
• Flygard Effective, long lasting summer spray with water-based formula containing citronella oils for protection during summer months.
• Citromax Natural water-based formula containing citriodiol for safe, long-lasting protection. Repels midges and all flying and biting insects.
• Protection Plus Pink ointment with citronella scent that protects and waterproofs wounds. Ideal as a barrier against mud fever and similar conditions.
• Wound Cream Advanced scientific formula that allows skin to breathe freely and heal correctly in moist conditions, helping reduce healing time of minor cuts, scratches, and abrasions.
• Lavender Liniment Dual purpose liniment with both heating and cooling effects. For use on swellings, aching joints, and tight stiff muscles.
• Ice Blue Leg Cooler Fast acting, easy to use leg cooler gel that quickly soothes hot or tired legs.

Quantifiable outcome

• Products trusted by equestrians in almost 50 countries worldwide
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Connolly's RED MILLS GroupcoreStrategic or Co-development PartnerParent company of Carr & Day & Martin. RED MILLS Group is an Irish company producing premium horse feed sold in 80+ countries. Carr & Day & Martin operates as a brand under this group, sharing distribution channels and marketing platforms including the RED Mills e-store and jobs board.
• RED MILLScoreStrategic or Co-development PartnerRED MILLS is the sister brand for premium horse feed, sold in 80+ countries globally. The brands cross-promote on each other's websites and share the RED Mills e-commerce platform (redmillsstore.ie) and retail distribution network.
• Foran EquineminorStrategic or Co-development PartnerPremium horse supplement brand also part of Connolly's RED MILLS Group, sold in over 50 countries. Cross-promoted on Carr & Day & Martin's website alongside RED MILLS as sister brands under the same corporate group.
• Fenix Horse sp. z o.o.coreChannel Partner/ Reseller/ DistributorOfficial distributor for Carr & Day & Martin products in Poland. Supplies products to wholesalers and retail stores throughout the country. Contact: +48 662282472, [email protected]
• EQUI BRANDS clubminorChannel Partner/ Reseller/ DistributorDistributor for Netherlands region
• Cavalier Equestrian Inc.coreChannel Partner/ Reseller/ DistributorOfficial distributor for Carr & Day & Martin products in Canada. Contact: +1 519-273-3122
• R J Matthews CompanycoreChannel Partner/ Reseller/ DistributorDistributor for USA market. Contact: 800-578-9234, www.rjmatthews.com
• TOPTAC InternationalminorChannel Partner/ Reseller/ DistributorDistributor for Australia. Contact: +61 249081644, www.toptac.com.au
• Arion EFV LimitedminorChannel Partner/ Reseller/ DistributorDistributor for New Zealand. Contact: +64 9 238 3664, www.arionefv.co.nz
• Western Shoppe (PTY) LtdminorChannel Partner/ Reseller/ DistributorDistributor for South Africa. Contact: +27 11 361 2000, www.westernshoppe.com

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lincoln Equestrian: Lincoln is a UK manufacturer of leather care and tack care products (saddle soaps, leather balsams, glycerine soaps) sold under the Lincoln and Hyland brands. It competes most directly with Carr & Day & Martin's Belvoir leather care line at UK and Irish stockists and online equestrian retailers.
• Leovet: Leovet is a German manufacturer of equine care products with ranges for leather care, hoof care, coat care, and insect repellents. It is a direct competitor to Carr & Day & Martin in the European tack and grooming segment, targeting the same professional and amateur rider customer.
• Effol: Effol is a German equine care brand offering leather care (Effax), coat care, hoof care (Effol Hoof Lab), and insect repellents. It is one of Carr & Day & Martin's closest European competitors, with similar product architecture (sub-brands for tack, coat, hoof, health) and overlapping distribution across continental Europe.
• NAF (Natural Animal Feeds): NAF is a UK-based manufacturer of equine supplements, hoof care, coat care, and skin care products. Like Carr & Day & Martin, NAF is a heritage UK brand with broad product breadth and global distribution through equestrian retailers, and is part of the same Connolly's RED MILLS-adjacent competitive set across European markets.
• Shapley's: Shapley's is a US equine care brand best known for show-day coat and skin products (Shapley's Original Mane 'n Tail, Easy Shine). It directly competes with Carr & Day & Martin's Canter and Gallop lines on coat shine and conditioning, and is stocked in many of the same online equestrian retailers.
• Absorbine: Absorbine is a long-established US manufacturer of horse care products (liniments, hoof care, fly repellents, leather care) under brands such as Absorbine Veterinary Liniment and Hooflex. It competes directly with Carr & Day & Martin across nearly every product category, including coat care, hoof care, and insect repellent, serving the same professional and amateur equestrian base globally.

Emerging players

• Keratex: Keratex is a UK-based specialist in hoof care products (Hoof Hardener, Hoof Gel, Frog Power) with clinically positioned formulations. It is an emerging specialist competitor to Carr & Day & Martin's Cornucrescine range, particularly with professional riders seeking efficacy-led hoof solutions.
• Cavalor: Cavalor is a Belgian equine nutrition and care brand offering feed, supplements, and topical care (coat, hoof, skin). It overlaps with Carr & Day & Martin in coat and hoof care, particularly in competition-horse segments across Europe and the Middle East.

Broad incumbents

• Manna Pro: Manna Pro is a US equine and livestock care manufacturer offering a wide portfolio including grooming, hoof, and fly control products. It is a broader incumbent that competes with Carr & Day & Martin in mass and specialty equestrian retail across North America and through online channels.
• Farnam: Farnam is a large US equine and pet care company owned by Central Garden & Pet, offering fly control, hoof care, coat care, and stable products under multiple brands (Farnam, Equicare, Horseshoer's Secret). It is a broader incumbent competing with Carr & Day & Martin in shared retail channels in North America and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carrdaymartin1
• Facebookfacebook.com/carrdaymartin
• LinkedInlinkedin.com/company/carr-day-martin

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carr & Day & Martin