Your Ireland Specialist (formerly S. R. Travel Ltd. - Skellig Reisen)

Name

Your Ireland Specialist (formerly S. R. Travel Ltd. - Skellig Reisen)

Legal name

Inhaber Sabine Barry

Website

https://irlandspezialistin.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialized Tour Operator Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Ireland tour packages
• Self-drive tours
• Castle hotel bookings
• Honeymoon travel
• Themed round trips

Headquarters

HQ city

Killarney

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Tours: Bespoke package tours to Ireland including customized itineraries, accommodations, car rentals, ferries, and activities. Tours are individually designed and priced based on customer preferences.
2. Travel Agency Services: Acts as a tour operator under German law (§651a BGB) for package tours, and as a travel agent for individual bookings. Earns commissions on mediated services such as flights and car rentals. Payment terms include 30% deposit on booking, balance due 28 days before departure.
3. Accommodation Bookings: Commission-based accommodation bookings through their network of Irish hotels and B&Bs, including castle hotels, boutique properties, and luxury estates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Your Ireland Specialist is a boutique tour operator that designs and sells customized multi-day Ireland and Northern Ireland travel packages for individual travelers and small groups. Its offering spans self-drive car tours, themed round trips (honeymoon, golf, whiskey, hiking, houseboat, short breaks), event and incentive travel, wellness retreats, small-group and special group tours, curated hotel and castle accommodation bookings, private guided day tours, and ancillary travel insurance.

Product overview

Your Ireland Specialist is a specialized travel agency and tour operator offering customized Ireland and Northern Ireland travel experiences. The company operates a platform-plus-service model centered on personalized trip planning and booking, with core offerings including self-drive car rental tours (Mietwagenrundreisen), themed package tours (themenrundreisen), and curated hotel accommodations. Additional services include private day tours, group travel arrangements, event/incentive travel, and travel insurance. The company maintains offices in Killarney, Co. Kerry (Ireland) and Neustadt an der Donau (Germany), with a team of local experts who personally inspect accommodations and provide on-the-ground support.

Differentiator

Problem solved

Functional benefit

Products and services

• Ireland Package Tours (Irlandreisen) Customized multi-day Ireland and Northern Ireland package tours tailored to each client's travel preferences, including accommodations, car rentals, ferries, and activities.
• Self-Drive Tours (Autorundreisen / Mietwagenrundreisen) Self-drive touring packages with rental car or personal vehicle, providing flexible exploration of scenic routes such as the Wild Atlantic Way and the Ring of Kerry, with handpicked accommodations and detailed travel documentation.
• Themed Round Trips (Themenrundreisen) Special-interest package tours organized around specific themes including short breaks, honeymoon trips, golf vacations, whiskey tours, houseboat holidays, and hiking/walking tours.
• Event & Incentive Travel (Eventreisen) Corporate event and incentive travel packages, New Year's Eve trips to Dublin, and special occasion celebrations in Ireland for groups and organizations.
• Wellness Retreats (Wellness- und Auszeitreisen) Relaxation and wellness-focused travel experiences available as guided or self-guided tours across Ireland.
• Small Group Tours (Kleingruppenreisen) Small-group travel experiences with limited participants for a more intimate touring experience in Ireland.
• Special Group Travel (Spezial-Gruppenreisen) Customized group travel arrangements for organizations and special interest groups traveling to Ireland.
• Hotel & Accommodation Bookings Curated hotel bookings including castle hotels, manor houses, boutique hotels, lighthouses, and 4-5 star properties such as Ashford Castle, The Merrion Hotel, and The Dunloe Hotel & Gardens.
• Private Day Tours (Private Tagestouren) Exclusive guided day tours such as the private Beara Peninsula tour departing from Killarney or Kenmare accommodations.
• Travel Cancellation Insurance (Reiserücktrittsversicherung) Travel insurance products offered for trip cancellation coverage as part of the booking process.

Quantifiable outcome

• 99% of accommodations offered are personally known and regularly inspected for quality assurance
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Paddywagon Tours: One of Ireland's largest tour operators offering day trips and multi-day tours across Ireland. Comparable destination focus but operates at much larger scale with a more budget-oriented positioning.
• Vagabond Small Group Tours of Ireland: Ireland-only small-group tour operator offering off-the-beaten-path guided tours, including active and 'massive' tour tiers. Closely comparable destination focus and themed, locally-curated tour model.
• Authentic Ireland Tours: Ireland specialist offering self-drive and escorted tours to North American and European markets. Directly comparable on Ireland-only focus and self-drive tour product, though targeting different source markets.
• Hillwalk Tours: Specialist in self-guided walking holidays in Ireland, including Kerry Way and other long-distance trails. Highly comparable on Ireland-only focus and themed (hiking) tour product, though distinct delivery model (self-guided).\
• Wild Rover Tours: Ireland-focused adventure and small-group tour operator offering multi-day itineraries including the Wild Atlantic Way. Comparable destination focus and themed adventure product positioning.
• Rabbie's: Small-group tour operator specializing in the UK and Ireland with a similar model of locally-led, small-group tours and themed itineraries. Directly comparable product structure and customer experience philosophy, though stronger in Scotland.
• Saro Travel: Sister brand of Your Ireland Specialist offering the same curated Ireland travel experiences to English-speaking customers. Shares the underlying supplier network, local team, and product portfolio but addresses a different language market.

Emerging players

• Withlocals: Platform connecting travelers with local hosts for tours, activities, and custom experiences across many destinations including Ireland. Comparable local-expert philosophy but operates primarily as a marketplace for shorter, experience-based bookings rather than multi-day custom tours.

Broad incumbents

• Evaneos: Global marketplace connecting travelers with local travel agents for customized trips. Comparable bespoke-trip philosophy and local-expert model, but operates at much broader scale across many destinations including Ireland.
• TravelLocal: UK-based platform partnering with local destination specialists to offer tailor-made holidays. Closely aligned with the bespoke, locally-led tour philosophy and serves overlapping European source markets, though across a wider destination set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpTnOKx7ijyX7926fIXxo6g?view_as=subscriber
• Facebookfacebook.com/irlandspezialistin1
• Instagraminstagram.com/sabine_irlandspezialistin
• LinkedInlinkedin.com/company/ihre-irlandspezialistin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Ireland Specialist (formerly S. R. Travel Ltd. - Skellig Reisen)