IRON & INK TATTOO STUDIOS APS
Iron & Ink Tattoo Studios APS is a Danish tattoo studio chain operating five locations across Denmark with a sixth upcoming in Esbjerg. Founded in 2011 in Vejle, it offers custom tattoo artistry across diverse styles, matching customers with specialized artists.
- Company typePrivate
- Founded2011
- HeadquartersVejle, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What IRON & INK TATTOO STUDIOS APS does
Iron & Ink Tattoo Studios APS is a Danish tattoo studio chain founded in 2011 in Vejle. It operates five active studios across Denmark — Vejle, Aarhus, Odense, Aalborg, and Copenhagen (Enghave Plads) — with a sixth location in Esbjerg announced as upcoming. The business is structured across five Danish private limited entities (ITCVE ApS, ITCCPH ApS, ITCA ApS, ITCAA ApS, ITCES ApS), with ITCVE ApS as the primary founding entity. A previously operated Los Angeles studio has been closed, and the company has refocused on its home market.
The core offering is custom tattoo artistry across a broad style range — minimalist fineline, old school, bold blackwork, realistic portraits, ornamental, dotwork, neo-traditional, Japanese, and colorful new school — delivered by a curated bench of specialized artists matched to each customer's style preference. Across the five studios the company runs approximately 37 tattoo stations (12 in Vejle, 14 in Aarhus, 6 in Odense, 5 in Copenhagen), supported by registered and approved hygiene protocols and free non-binding consultations. Ancillary revenue streams include digital gift cards distributed through the Regulars third-party platform and recommended aftercare products from the Sorry Mom brand sold in-studio.
Iron & Ink operates a direct-to-consumer, services-only model exclusively through physical studios, with no e-commerce storefront for tattoo work. Pricing is quote-based and varies by size, complexity, artist specialization, and session length; no public price list is maintained. Marketing is primarily organic across Facebook, Instagram, YouTube, and Pinterest, with the website contact form serving as the primary booking and consultation funnel. The company is privately held with no disclosed venture capital, private equity, or institutional investment.
IRON & INK TATTOO STUDIOS APS firmographics
Firmographics- Name
- IRON & INK TATTOO STUDIOS APS
- Legal name
- ITCVE ApS, ITCCPH ApS, ITCA ApS, ITCAA ApS, ITCES ApS (collectively operating as Iron & Ink Tattoo Studios)
- Website
- https://ironinktattoo.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iron & Ink Tattoo Studios APS is a Danish tattoo studio chain operating five locations across Denmark with a sixth upcoming in Esbjerg. Founded in 2011 in Vejle, it offers custom tattoo artistry across diverse styles, matching customers with specialized artists.
- Ownership category
- akta.pro rank
Where IRON & INK TATTOO STUDIOS APS is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices6 records
Markets served
IRON & INK TATTOO STUDIOS APS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tattoo Services: One-time tattoo sessions and custom tattoo artwork. Customers pay per session or per piece based on size, complexity, and artist specialization. Sessions are booked via contact form or consultation. The company also sells gift cards across all locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom tattoo sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
IRON & INK TATTOO STUDIOS APS product offering
Product offeringCore offering
Iron & Ink operates a chain of tattoo studios in Denmark offering custom tattoo artwork by specialized artists across a wide range of styles, including minimalist fineline, old school, bold blackwork, realistic portraits, ornamental, dotwork, neo-traditional, Japanese, and colorful new school. The company matches customers with specialized artists based on style requirements and provides free non-binding consultations. Services are delivered across five operational studio locations (Vejle, Aarhus, Odense, Aalborg, København) with a sixth location (Esbjerg) announced. The company also sells gift cards and recommends aftercare products (Sorry Mom).
Product overview
Iron & Ink Tattoo Studios is a Danish tattoo studio chain offering professional tattoo services across 5-6 locations (Aalborg, Aarhus, Copenhagen, Odense, Vejle, and upcoming Esbjerg). The core offering is tattoo artistry covering diverse styles from minimalist fineline to realistic portraits, Japanese, and colorful new school. The portfolio includes the main tattoo service product, gift cards for flexible gifting, and aftercare products (Sorry Mom brand) sold at studios to support tattoo healing.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Tattoo Services Professional custom tattoo artwork delivered by specialized artists across a wide range of styles, including minimalist fineline, old school, bold blackwork, realistic portraits, ornamental, dotwork, neo-traditional, Japanese, and colorful new school. Customers are matched with an artist based on style and receive a free non-binding consultation before booking.
- Gift Cards
Companies that use IRON & INK TATTOO STUDIOS APS
Customer profileSegments1 record
Ideal customer profiles1 record
IRON & INK TATTOO STUDIOS APS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IRON & INK TATTOO STUDIOS APS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Humble BarbersminorThe Copenhagen (Enghave Plads) studio is co-located with Humble Barbers, a barbershop. The two businesses share the physical space, creating a complementary grooming environment. This is a co-location arrangement rather than a formal commercial partnership.
- Sorry MomminorSorry Mom is an aftercare product brand whose products are sold in Iron & Ink studios. Iron & Ink recommends Sorry Mom aftercare products for tattoo healing and aftercare, and these can be purchased at studio locations or on sorrymom.dk.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
IRON & INK TATTOO STUDIOS APS competitors and assessment
Company assessmentDirect peers
- Atomic Tattoos: Multi-location US tattoo studio chain offering a broad style menu across several states. Directly comparable to Iron & Ink's branded, multi-city, multi-style studio model.
- Inkmasters: Multi-location tattoo chain offering a wide style menu across several markets. Comparable to Iron & Ink in its broad-style, multi-location, consumer-facing studio approach.
- Skin & Bone Tattoo: Multi-location North American tattoo studio with a roster of specialized artists. Comparable as a brand-driven, multi-city custom tattoo chain.
- Cloak and Dagger Tattoo: Established London tattoo studio with a curated artist team and strong reputation. Comparable to Iron & Ink as a brand-forward, artist-driven studio serving custom-art clients.
- Hollywood Tattoo: Long-running US tattoo chain with multiple studios and a broad style offering. Comparable as a large-scale, brand-driven tattoo chain serving walk-in and custom consumers.
- Family Business Tattoo: Well-known Amsterdam tattoo studio with a strong artist roster and international guest spots. Comparable as a European destination tattoo studio with a brand-led artist model.
- Mully's Tattoo: UK tattoo chain with multiple locations and a broad style roster. Directly comparable to Iron & Ink's multi-location, multi-style studio format.
Regional players
- Bonjour Tattoo: Paris-based tattoo studio with a curated artist team. Comparable as a European custom tattoo studio serving a major city market, though operating in a different country than Iron & Ink.
Broad incumbents
- Regis Corporation: Large US-listed salon and personal care franchise operator. Comparable as a multi-location personal services incumbent with the scale and operational infrastructure to enter or expand into adjacent categories like tattoo services.
- Rush Hair & Beauty: UK personal care chain with multiple locations. Comparable as a multi-site personal care services business that could overlap with or expand into tattoo and adjacent grooming services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
IRON & INK TATTOO STUDIOS APS social profiles
Digital presenceIRON & INK TATTOO STUDIOS APS financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRON & INK TATTOO STUDIOS APS leadership team
Management profileNumber of profiles
Profiles1 record
IRON & INK TATTOO STUDIOS APS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRON & INK TATTOO STUDIOS APS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRON & INK TATTOO STUDIOS APS
What does IRON & INK TATTOO STUDIOS APS do?
Iron & Ink operates a chain of tattoo studios in Denmark offering custom tattoo artwork by specialized artists across a wide range of styles, including minimalist fineline, old school, bold blackwork, realistic portraits, ornamental, dotwork, neo-traditional, Japanese, and colorful new school. The company matches customers with specialized artists based on style requirements and provides free non-binding consultations. Services are delivered across five operational studio locations (Vejle, Aarhus, Odense, Aalborg, København) with a sixth location (Esbjerg) announced. The company also sells gift cards and recommends aftercare products (Sorry Mom).
Is IRON & INK TATTOO STUDIOS APS a public or private company?
IRON & INK TATTOO STUDIOS APS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IRON & INK TATTOO STUDIOS APS founded?
IRON & INK TATTOO STUDIOS APS was founded in 2011. It employs 1 to 10 people.
Where is IRON & INK TATTOO STUDIOS APS based?
IRON & INK TATTOO STUDIOS APS is headquartered in Vejle, Denmark, in the Europe region.
How does IRON & INK TATTOO STUDIOS APS make money?
One revenue line is on record: tattoo Services.
Who are IRON & INK TATTOO STUDIOS APS's main competitors?
Direct peers on record are Atomic Tattoos, Inkmasters, Skin & Bone Tattoo, Cloak and Dagger Tattoo, Hollywood Tattoo, Family Business Tattoo and Mully's Tattoo. Bonjour Tattoo is listed as a regional player. Broad incumbents are Regis Corporation and Rush Hair & Beauty.
Does IRON & INK TATTOO STUDIOS APS have an API?
No public API is recorded for IRON & INK TATTOO STUDIOS APS.