What Irving Plaza does

Irving Plaza is a 1,000-capacity live music and entertainment venue located at 17 Irving Place in New York City, one block east of Union Square. It is operated by Live Nation Worldwide, Inc., a subsidiary of Live Nation Entertainment (NYSE: LYV), and functions as part of the parent company's owned-and-operated venue portfolio. The venue is branded as "Powered By Verizon 5G" reflecting a core infrastructure partnership with Verizon.

The venue's core offering is concert and live event hosting across a broad genre mix including rock, R&B, K-pop, indie, and hip-hop, with upcoming programming scheduled through at least September 2026. Ticket sales flow primarily through Ticketmaster, integrated as the venue's native ticketing platform, with a secondary in-person box office and will-call channel. Auxiliary revenue is generated via food and beverage concessions (multiple bars with local and national craft beer, handcrafted cocktails, cashless payments), premium upsells through Jocco's Ransom VIP Lounge, Fast Lane entry, and coat check, plus an active private events business accommodating 25 to 1,000 guests for corporate events, product launches, cocktail receptions, fundraisers, weddings, and private concerts booked through a dedicated Live Nation Special Events sales team.

Distribution and marketing are anchored in Live Nation's global venue network for cross-promotion, with venue-specific channels including the irvingplaza.com website, email newsletter, SMS alerts via Community.com, an official merchandise storefront on Shopify, and a wide brand partnership stack across beverage (Bacardi, Corona, Smirnoff, Pepsi, White Claw, Athletic Brewing, Ste. Michelle, Cutwater, Tequila Mi Campo, Owen's Mixers, Chargefuze, Hiyo), snacks (Lay's), financial services (Citi), parking (ParkWhiz), and technology (Verizon 5G, Cisco). The venue operates with a lean 11-person team and emphasizes accessibility services including ADA seating, assisted listening devices, sign language interpreters, and service animal support.

Name

Irving Plaza

Legal name

Irving Plaza

Website

https://irvingplaza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Irving Plaza is a 1,000-capacity live music venue in New York City operated by Live Nation Worldwide, Inc. It hosts concerts across multiple genres, sells tickets via Ticketmaster, and rents space for corporate and private events serving both individual concert-goers and event clients.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live music venue
• Concert hosting
• Private event rentals
• Event ticketing
• VIP hospitality

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from concert and event ticket sales through Ticketmaster and box office, with prices varying by event and artist popularity.
2. Private Event Rentals: Venue rental for corporate events, product launches, cocktail receptions, fundraisers, weddings, and private concerts accommodating 25 to 1,000 guests. Revenue generated through rental fees and associated services.
3. Food & Beverage Sales: Concession sales including beers from local breweries and national brands, handcrafted cocktails at multiple bars throughout the venue. Cashless venue accepting Visa, MasterCard, Discover, American Express, and ApplePay.
4. VIP Experiences & Upgrades: Jocco's Ransom VIP Lounge with exclusive beverage menu, Fast Lane access, coat check services, and other venue upgrades sold on a per-show basis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Irving Plaza is a live music concert venue in New York City that hosts concerts and performances across multiple genres (K-pop, R&B, rock, alternative), accommodating general admission standing and seated audiences. The venue also rents its space for private events including corporate functions, product launches, weddings, and fundraisers for 25 to 1,000 guests. It generates revenue through ticket sales via Ticketmaster, on-site concessions, VIP upgrades, and quote-based private event rentals.

Product overview

Irving Plaza is a single-venue live music and entertainment facility operated by Live Nation, offering concert event hosting, private event rentals, and VIP experiences. The core offering centers on live music performances featuring diverse genres, while the venue's supplementary services include private event hosting (corporate events, weddings, fundraisers) accommodating 25 to 1,000 guests, Jocco's Ransom VIP Lounge with exclusive amenities, Fast Lane and Coat Check services, and comprehensive accessibility accommodations including ADA seating and assisted listening devices. The venue operates as a cashless facility with Ticketmaster as its primary ticketing partner.

Differentiator

Problem solved

Functional benefit

Brands

• Jocco's Ransom VIP Lounge: VIP lounge providing exclusive beverage menu and comfortable atmosphere for guests
• Jocco's Ransom Lounge

Products and services

• Concert & Live Event Venue Services
• Private Event Hosting
• Jocco's Ransom VIP Lounge Experience
• Venue Upgrades (Fast Lane & Coat Check)
• Official Merchandise

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• VerizoncoreGTM or Marketing PartnerVerizon 5G powers Irving Plaza as a technology partner, providing 5G infrastructure and branding as 'Irving Plaza Powered By Verizon 5G'.
• TicketmastercoreTechnology or IntegrationPrimary ticketing platform for all venue events, integrated into the venue website for ticket sales and will call services.
• BacardiminorGTM or Marketing PartnerFeatured beverage partner with logo displayed on venue website.
• Ste. MichelleminorGTM or Marketing PartnerWine partner featured on venue website collaboration section.
• Tequila Mi CampominorGTM or Marketing PartnerTequila brand partner featured on venue website.
• Owen's Craft MixersminorGTM or Marketing PartnerMixer brand partner with logo displayed on venue website.
• ParkWhizminorGTM or Marketing PartnerParking partner providing parking information and reservations near the venue.
• White ClawminorGTM or Marketing PartnerHard seltzer brand partner featured on venue website.
• Athletic BrewingminorGTM or Marketing PartnerNon-alcoholic beer partner with logo displayed on venue website.
• ChargefuzeminorGTM or Marketing PartnerBeverage partner featured on venue website.
• Cutwater SpiritsminorGTM or Marketing PartnerSpirits brand partner with logo displayed on venue website.
• SmirnoffminorGTM or Marketing PartnerVodka brand partner featured on venue website.
• PepsiminorGTM or Marketing PartnerSoft drink partner with logo displayed on venue website.
• Lay'sminorGTM or Marketing PartnerSnack brand partner featured on venue website.
• CoronaminorGTM or Marketing PartnerBeer brand partner with logo displayed on venue website.
• HiyominorGTM or Marketing PartnerBeverage partner featured on venue website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terminal 5: Terminal 5 is a ~3,000-capacity Manhattan music venue owned and operated by Live Nation—the same parent company as Irving Plaza. It is a same-network peer serving a similar mid-tier touring circuit but at a higher capacity.
• Brooklyn Bowl: Brooklyn Bowl is a multi-format NYC live music and bowling venue that combines concerts (~600 capacity) with food and beverage. It competes with Irving Plaza for live music acts and NYC concert audiences while offering an alternative venue experience format.
• The Bowery Ballroom: Bowery Ballroom is a ~575-capacity Manhattan music venue operated by AEG Presents/Bowery Presents. It competes with Irving Plaza for the same indie, rock, and emerging artist touring circuit and serves a similar downtown NYC concert-going demographic.
• Music Hall of Williamsburg: Music Hall of Williamsburg is a ~550-capacity Live Nation-owned venue in Brooklyn. It is a sister Live Nation venue that competes with Irving Plaza for the same touring artists across the NYC market, particularly those routing through Brooklyn.
• Brooklyn Steel: Brooklyn Steel is a ~1,800-capacity Live Nation venue in Brooklyn, comparable in operator and programming strategy to Irving Plaza. Both venues share Live Nation's booking infrastructure and target mid-tier touring acts in the NYC metro.
• Webster Hall: Iconic NYC mid-size live music venue (~1,500 capacity) located in the East Village, operated by AEG/Bowery Presents. Directly comparable to Irving Plaza in terms of capacity tier, genre focus, and Manhattan positioning, competing for the same touring mid-tier acts.

Broad incumbents

• The Fillmore: The Fillmore is a Live Nation-branded historic concert venue (with the original in San Francisco and other locations). It shares Live Nation's brand, booking infrastructure, and heritage positioning with Irving Plaza, and serves as a benchmark for the brand's mid-tier venue playbook.
• House of Blues: House of Blues is a Live Nation-owned chain of mid-sized concert venues with locations across the U.S. It shares Live Nation ownership and comparable capacity tier (~1,000–2,000) with Irving Plaza, making it a relevant operational and branding benchmark.
• Beacon Theatre: The Beacon Theatre is a ~2,800-capacity historic NYC venue operated by MSG Entertainment. It is a heritage incumbent comparable to Irving Plaza in legacy/brand positioning but at a larger scale and owned by a competing venue operator.
• Hammerstein Ballroom: Hammerstein Ballroom is a ~2,500-capacity Manhattan concert and event venue operated by Live Nation. It is a same-network peer at a larger capacity tier, often receiving tour routing and private event bookings that compete with Irving Plaza.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/irving-plaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irving Plaza