Gran Canaria

What Gran Canaria does

isango! is a London-headquartered, privately held online travel retailer (Reisefachhändler) founded in 2006 that operates a direct-to-consumer e-commerce marketplace for pre-booking tours, experiences, and attraction tickets at global destinations. The platform aggregates supply from third-party tour operators and attraction providers, enabling individual travelers to research, compare, and purchase activities in advance with instant confirmation and e-voucher delivery. Its core product surface spans the isango.de website and three specialized sub-brand storefronts — hop-on-hop-off-bus.com for bus tours, attraction-passes.com for bundled city passes, and the-boat-tours.com for water-based tours — with coverage of more than 50 countries across Europe, Asia, the Americas, Oceania, and Africa.

The underlying platform is a web-based e-commerce system with real-time inventory management, multi-language support (English, German, Spanish), and multi-currency pricing across 12 currencies including USD, EUR, GBP, AUD, CAD, CNY, HKD, INR, JPY, MYR, NZD, and SGD. isango! monetizes primarily through transaction fees and commissions on ticket sales, with pricing that ranges from low-AOV single attraction tickets (e.g., $2.80 for a Granada City Tour Train) to high-AOV bundled passes (e.g., $108.95 for a multi-day Go San Francisco Card). The go-to-market motion is direct-to-consumer via the owned e-commerce storefront, supported by SEO/content marketing through a travel blog ("The Guidebook") and email newsletters; there is no mobile app, no API/developer portal, and no disclosed AI or machine-learning capabilities.

The company's competitive position rests on the breadth of its supplier network — including channel partnerships with City Sightseeing, Toot Bus, BigBus, Disneyland Paris (DLP Paris), Go City, Tiqets, Golden Tours, HornBlower, JuliaTravel, Gray Line Iceland, and Reykjavik Excursions — and the wide geographic coverage of its catalog. The firm employs approximately 113 people, is privately held with no public ticker or disclosed funding rounds, and operates as a horizontal marketplace serving international tourists as its single primary customer segment.

Name

Gran Canaria

Legal name

isango!

Website

https://isango.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Travel Activities

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Online travel agency
• Tour booking platform
• Experience marketplace
• Attraction ticket sales
• Sightseeing reservations

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Tour and Attraction Ticket Sales: isango! acts as a travel specialty retailer (Reisefachhändler) for tours, experiences, and attractions worldwide. The platform enables customers to research and pre-book vacation activities, generating revenue through transaction fees and commissions on ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

isango! is an online travel retailer that operates a direct-to-consumer e-commerce platform enabling customers to research, compare, and pre-book curated tours, attractions, hop-on-hop-off bus tours, attraction passes, and boat tours across global destinations. The platform aggregates inventory from multiple third-party tour operators and sells tickets directly to leisure travelers, generating revenue through transaction fees and commissions on ticket sales.

Product overview

isango! is a unified travel booking platform that offers curated tours, experiences, and attraction tickets worldwide. The portfolio consists of the core isango! platform (isango.de) along with three specialized sub-brands: hop-on-hop-off-bus.com (for bus tours), attraction-passes.com (for bundled passes), and the-boat-tours.com (for water-based tours). Gran Canaria is one of many global destinations covered, with the platform aggregating tours from various operators and selling tickets with features like instant confirmation and e-vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• hop-on-hop-off-bus.com: Sub-brand entity URL for hop-on-hop-off bus tours worldwide.
• attraction-passes.com
• the-boat-tours.com

Products and services

• isango! (isango.de) A global direct-to-consumer e-commerce booking platform that lets customers research and pre-book curated tours, experiences, and attraction tickets at exclusive prices across 50+ countries, with instant booking confirmation and e-voucher delivery.
• hop-on-hop-off-bus.com

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• City SightseeingcoreChannel Partner/ Reseller/ DistributorMajor hop-on hop-off bus tour operator providing city sightseeing tours across multiple destinations.
• Toot BuscoreChannel Partner/ Reseller/ DistributorHop-on hop-off bus tour operator offering city tours in Brussels, Paris, and other European destinations.
• BigBuscoreChannel Partner/ Reseller/ DistributorGlobal hop-on hop-off bus tour operator with operations in major cities worldwide.
• DLP PariscoreChannel Partner/ Reseller/ DistributorDisneyland Paris authorized ticket provider offering attraction and theme park tickets.
• Go CitycoreChannel Partner/ Reseller/ DistributorAttraction pass provider offering multi-attraction passes for major cities including San Francisco.
• Global TixminorChannel Partner/ Reseller/ DistributorGlobal ticket provider for attractions and experiences.
• Golden ToursminorChannel Partner/ Reseller/ DistributorTour operator providing sightseeing tours, particularly in London.
• HornBlowerminorChannel Partner/ Reseller/ DistributorBoat tour and cruise operator offering bay cruises and waterfront experiences.
• JuliaTravelminorChannel Partner/ Reseller/ DistributorWalking tours and guided experiences provider, particularly in Spain.
• TiqetsminorChannel Partner/ Reseller/ DistributorDigital ticketing platform for museums and attractions.
• Aot InboundminorChannel Partner/ Reseller/ DistributorTour and attraction provider for various destinations.
• Gray Line IcelandminorChannel Partner/ Reseller/ DistributorGray Line franchise operator for Iceland tours.
• Reykjavik ExcursionsminorChannel Partner/ Reseller/ DistributorIceland-based tour operator offering excursions from Reykjavik.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Musement (TUI): Italy-origin tours and activities platform, now part of TUI; comparable marketplace model with strong European presence, serving overlapping destinations and customer base as isango!.
• Klook: Asia-headquartered global tours, attractions, and experiences booking platform; comparable OTA/marketplace model with heavy APAC coverage and increasingly global reach, directly overlapping isango!'s product verticals.
• Go City: Multi-attraction pass provider (Go San Francisco, Go New York, etc.); directly overlaps with isango!'s attraction-passes.com vertical and is simultaneously a key supplier (core partner) and competitor in city pass distribution.
• Headout: New York-based tours, attractions, and experiences marketplace; comparable inventory aggregation model focused on last-minute, in-destination bookings, competing for the same international tourist wallet.
• Tiqets: Amsterdam-based digital ticketing platform for museums and attractions; same marketplace/inventory-aggregation model, also a listed partner of isango!, and a direct competitor for attraction tickets across Europe.
• GetYourGuide: Berlin-based global tours & activities marketplace operating in the same category with a larger catalog and brand footprint; directly comparable business model of aggregating third-party tours and experiences with a D2C e-commerce front-end.
• Viator (Tripadvisor): Largest tours and activities marketplace globally, owned by Tripadvisor; competes head-to-head on the same activity inventory (hop-on-hop-off, attraction passes, sightseeing) across all of isango!'s key destinations.

Others

• City Sightseeing: Global hop-on-hop-off bus tour operator and a core supplier/partner of isango!; included as a peer because it operates both as supplier and as a competitor with its own direct booking channels for the same bus tour inventory.

Broad incumbents

• Expedia Group: Global OTA conglomerate and parent of Vrbo, Hotels.com, and trivago; offers broader travel services but increasingly competes in activities via its Hotels.com and Expedia platforms, threatening isango!'s aggregator position.
• Booking.com (Attractions): Global accommodations leader that has expanded into attractions and tours; offers activities inventory directly to its massive logged-in user base, representing both a distribution channel opportunity and an existential competitive threat for niche aggregators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/isangotravels
• LinkedInlinkedin.com/company/gran-canaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Canaria