ÍSFELL
Ísfell ehf. is an Icelandic specialist distributor and service provider of fishing gear, aquaculture equipment, lifting and fall-protection systems, and safety equipment, serving fishing, aquaculture, and industrial customers across Iceland through seven service units and international distribution partners.
- Company typePrivate
- Founded1990
- HeadquartersHafnarfjörður, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ÍSFELL does
Ísfell ehf. is an Icelandic private limited company that supplies fishing gear, aquaculture equipment, hoisting and fall-protection systems, safety equipment, and operational supplies to Iceland's commercial fishing fleet, aquaculture operators, and broader industrial/maritime customers. The company operates seven service and production units distributed across Iceland's coastal regions, combining equipment distribution with in-house service, inspection, and training capabilities. Founded in 1990 and headquartered in Hafnarfjörður, Ísfell has accumulated more than 30 years of domain expertise in commercial fishing gear and rigging.
The company's product portfolio spans winch wires, trawl gear, seine nets, lifting equipment, personal protective equipment, and aquaculture infrastructure. Technical credibility is established through LEEA (Lifting Equipment Engineers Association) full membership since 2010 and NS9415 Norwegian standard certification for aquaculture. Its go-to-market combines direct field sales with depot-based service across regional Icelandic fishing ports, supplemented by international distribution partnerships that extend the brand into the UK (W&J Knox), Greenland (Stok), and the Faroe Islands (Netastovan). A co-development partnership with Norway's Selstad AS provides access to aquaculture net technology.
Beyond equipment distribution, Ísfell operates an online course platform for safety and rigging training, extending service revenue beyond pure equipment supply. The company is privately held with no public listing and has been recognized by Creditinfo as an "Framúrskarandi fyrirtæki" (Outstanding Company) every year since 2018. With 19 employees, Ísfell operates as a focused specialist rather than a high-volume generalist distributor, with revenue derived from equipment sales, recurring service/inspection contracts, and training fees.
ÍSFELL firmographics
Firmographics- Name
- ÍSFELL
- Legal name
- Ísfell ehf.
- Website
- https://isfell.is
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ísfell ehf. is an Icelandic specialist distributor and service provider of fishing gear, aquaculture equipment, lifting and fall-protection systems, and safety equipment, serving fishing, aquaculture, and industrial customers across Iceland through seven service units and international distribution partners.
- Ownership category
- akta.pro rank
ÍSFELL industry classification
Industry- Product category
- Fishing Equipment
- NAICS
- Aquaculture (11251), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)
- akta.pro secondary industries
- Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM), Deck Machinery & Mooring Systems (Winches, Windlasses, Capstans) (IMAJAIAA)
Keywords
Where ÍSFELL is headquartered
LocationHeadquarters
- HQ city
- Hafnarfjörður
- HQ country
- Iceland
- HQ region
- Europe
Offices8 records
Markets served
ÍSFELL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fishing Gear Sales: Sale of fishing gear including longline, gillnet, and hand-fishing equipment, bait, netting, net laying equipment, trawl wire, trawl doors, and accessories.
- Aquaculture Product Sales: Sale of fish farming cages, bird nets, seine nets, and related aquaculture equipment through partnership with Selstad AS.
- Hoisting and Fall Protection Equipment Sales and Inspection: Sale and LEEA-certified inspection of lifting and fall protection equipment. The company has been a full member of LEEA (Lifting Equipment Engineer Association) since 2010.
- Operational and Safety Goods: Sale of operational goods, rescue products, binding products, work and safety clothing, and various consumables.
- Online Training Courses: Online basic courses in the use of lifting and fall protection equipment, with certificate issuance upon completion. Priced at 9,500 ISK and 10,990 ISK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Course in Handling Hoisting Equipment (Grunnnámskeið í meðferð á hífibúnaði) |
| Unit Pricing | Pay-as-you-go | Basic Course for Safe Work at Heights (Grunnnámskeið fyrir örugga vinnu í hæð) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
ÍSFELL product offering
Product offeringCore offering
Ísfell designs, develops, and sells commercial fishing gear (longline, gillnet, and hand-fishing equipment, bait, netting, net laying equipment, trawl wires and trawl doors), aquaculture equipment (fish farming cages, bird nets, and seine nets produced in collaboration with Selstad AS and certified to the NS9415 standard), and hoisting and fall protection equipment. The company supplements its product portfolio with LEEA-certified lifting equipment inspection services, online training courses for safe handling of lifting equipment, and safety/operational consumables, distributed through eight service stations across Iceland and international channel partners.
Product overview
Ísfell operates as a diversified maritime and industrial equipment company offering a portfolio of products and services organized into five core categories: Fishing Gear (Veiðar) for line, net, and hand fishing equipment; Aquaculture (Fiskeldi) solutions including fish farming cages and nets; Hoisting and Fall Protection Equipment (Hífi- og fallvarnarbúnaður) with associated inspection services; Operational Goods (Rekstrarvörur) for various consumables; and Safety Products (Öryggi). The company provides design, development, and manufacturing services for fishing gear and aquaculture products in collaboration with partners like Selstad AS, and supplements its product offerings with LEEA-certified inspection services and online safety training courses delivered through the LearnCove platform. Products are sold across multiple service stations throughout Iceland with product catalogs available for reference.
Differentiator
Problem solved
Functional benefit
Products and services
- Veiðar (Fishing Gear) Comprehensive commercial fishing gear for line, net, and hand-fishing operations including bait, single and multi-mesh nets suitable for cod, haddock, Greenland halibut, catfish, and monkfish, along with net laying and hauling equipment, trawl wires, trawl doors, and accessories. Sold to commercial fishing companies and vessel operators.
- Fiskeldi (Aquaculture Equipment) Fish farming cages, bird nets, and seine nets designed and sold in collaboration with Selstad AS in Norway, certified according to the NS9415 standard for fish farming. Sold to aquaculture operators.
- Hífi- og fallvarnarbúnaður (Hoisting and Fall Protection Equipment) Hoisting and fall protection equipment including design and assembly of lifting and fall protection systems, sold alongside LEEA-certified advisement and inspection services. Targeted at industrial, maritime, and fishing companies requiring compliant lifting equipment.
- Rekstrarvörur (Operational Goods) Operational consumables and supplies for fishing, aquaculture, and maritime operations. Sold to maritime and industrial buyers.
- Öryggi (Safety Products) Safety products and equipment for maritime and industrial applications, including work and protective clothing, rescue products, and binding products.
- LEEA Inspection and Advisory Services LEEA-certified inspection, advisement, and design services for lifting and fall protection equipment. Inspections carry international certification validity since 2010. Offered to industrial, maritime, and fishing companies.
- Online Safety Training Courses Online basic courses in the use of lifting and fall protection equipment, including a basic hoisting equipment course (9,500 ISK) and a safe work at heights course (10,990 ISK), with certificate issuance upon competence demonstration.
Companies that use ÍSFELL
Customer profileSegments4 records
Ideal customer profiles3 records
ÍSFELL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ÍSFELL partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LEEA (Lifting Equipment Engineer Association)coreÍsfell has been a full member of LEEA (Lifting Equipment Engineer Association) since 2010. LEEA provides Ísfell's employees with international certification that makes their inspections valid worldwide. LEEA performs regular audits of Ísfell's operations to ensure the highest standards are followed.
- Selstad AScoreÍsfell works closely with Selstad AS in Norway in manufacturing fish farming cages. In collaboration with Selstad, Ísfell designs and sells all types of fish farming cages, bird nets, and seine nets according to buyer requests and needs. Selstad AS also supplies dragnet winches (dragnótamanilla) to Ísfell. The partnership is central to Ísfell's aquaculture product line.
- W&J KnoxminorW&J Knox is listed as a partner of Ísfell, located in the UK. Nature of partnership appears to be distribution/reseller arrangement.
- StokminorStok is listed as a partner of Ísfell, located in Greenland. Nature of partnership appears to be distribution/reseller arrangement.
- NetastovanminorNetastovan is listed as a partner of Ísfell. Likely a distribution/reseller arrangement for the Faroe Islands market.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ÍSFELL competitors and assessment
Company assessmentDirect peers
- Mørenot: Mørenot is a Norwegian-based global supplier of fishing gear, trawl systems, and aquaculture nets, directly overlapping with Ísfell's longline, trawl, and aquaculture product lines. It is a relevant peer for both technology and competitive positioning in North Atlantic fishing markets.
- Vónin: Vónin is a Faroese-headquartered manufacturer of fishing nets, trawls, and aquaculture equipment with operations across the North Atlantic. It is comparable to Ísfell across both fishing gear (nets, trawls) and aquaculture nets/cages, and shares end customers in Iceland, the Faroe Islands, and Greenland.
- Hampiðjan: Hampiðjan is the leading Icelandic manufacturer and supplier of fishing nets, ropes, and trawl equipment, and historically Ísfell's principal domestic competitor. It offers nearly identical product categories (longline, gillnet, trawl gear) to the same Icelandic fishing customer base.
- Selstad AS: Selstad AS is Ísfell's Norwegian co-development partner and supplier of fish farming cages, bird nets, seine nets, and dragnet winches. It is a direct peer in the aquaculture equipment category and shares Icelandic and Nordic fish-farming customers, with overlap in product design and channel.
Regional players
- Stok: Stok is a Greenlandic fishing and marine equipment supplier and an Ísfell distribution partner. It is comparable as a regional peer providing fishing gear and operational supplies to commercial fishing operators in Greenland, mirroring Ísfell's product mix in its home market.
- W&J Knox: W&J Knox is a UK-based fishing gear and marine equipment supplier that is also an Ísfell distribution partner. Comparable as a regional fishing-gear and marine-equipment retailer serving similar end-customers (commercial fishing, aquaculture, maritime), but focused on the UK market rather than Iceland.
- Netastovan: Netastovan is a Faroese fishing gear and equipment supplier and an Ísfell distribution partner. Comparable as a regional fishing-gear peer serving commercial fishing customers in the Faroe Islands, with overlapping product range in nets, ropes, and trawl equipment.
Broad incumbents
- Akva Group: Akva Group is a global supplier of aquaculture technology, cages, nets, feeding systems, and software. It is comparable to Ísfell's aquaculture equipment business as a broad incumbent in the same category, but operates at much larger scale and broader international footprint.
- Cargotec (Hiab / MacGregor): Cargotec, through Hiab and MacGregor, is a major global manufacturer of marine and industrial lifting equipment and deck machinery. It overlaps with Ísfell's hoisting and fall protection equipment line as a broad incumbent, but at far larger scale and broader geographic scope.
- Garware Technical Fibres: Garware Technical Fibres is a large Indian-headquartered manufacturer of technical textiles for fishing nets, aquaculture nets, and ropes with global reach. It is comparable as a broad incumbent supplying netting inputs to fishing and aquaculture end-customers similar to Ísfell's, but at much larger scale and broader geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ÍSFELL social profiles
Digital presenceÍSFELL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ÍSFELL leadership team
Management profileNumber of profiles
Profiles7 records
ÍSFELL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ÍSFELL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ÍSFELL
What does ÍSFELL do?
Ísfell designs, develops, and sells commercial fishing gear (longline, gillnet, and hand-fishing equipment, bait, netting, net laying equipment, trawl wires and trawl doors), aquaculture equipment (fish farming cages, bird nets, and seine nets produced in collaboration with Selstad AS and certified to the NS9415 standard), and hoisting and fall protection equipment. The company supplements its product portfolio with LEEA-certified lifting equipment inspection services, online training courses for safe handling of lifting equipment, and safety/operational consumables, distributed through eight service stations across Iceland and international channel partners.
Is ÍSFELL a public or private company?
ÍSFELL is a private company. It is classified as unknown and is currently operating.
When was ÍSFELL founded?
ÍSFELL was founded in 1990. It employs 11 to 50 people.
Where is ÍSFELL based?
ÍSFELL is headquartered in Hafnarfjörður, Iceland, in the Europe region.
How does ÍSFELL make money?
Five revenue lines are on record. Fishing Gear Sales are the primary driver. The others are aquaculture Product Sales, hoisting and Fall Protection Equipment Sales and Inspection, operational and Safety Goods and online Training Courses.
Who are ÍSFELL's main competitors?
Direct peers on record are Mørenot, Vónin, Hampiðjan and Selstad AS. Regional players are Stok, W&J Knox and Netastovan. Broad incumbents are Akva Group, Cargotec (Hiab / MacGregor) and Garware Technical Fibres.
Does ÍSFELL have an API?
No public API is recorded for ÍSFELL.
What industry is ÍSFELL in?
ÍSFELL's product category is Fishing Equipment. Its primary akta.pro industry code is CRAMALAM, Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders), with a secondary code of AFAEAAAM, Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting). Its NAICS code is 11251 and its SIC code is 3730.