Islamic Relief Malaysia
Islamic Relief Malaysia is a Malaysian non-profit (founded 2005) that raises donations through digital and partnership channels to deliver humanitarian aid, orphan sponsorship, and water infrastructure projects for vulnerable communities in Malaysia and worldwide.
- Company typePrivate
- Founded2004
- HeadquartersBandar Baru Bangi, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Islamic Relief Malaysia does
Islamic Relief Malaysia is a registered non-profit humanitarian organization (Company Reg. No. 657354-W) headquartered in Bandar Baru Bangi, Selangor, operating as the Malaysian fundraising and project-implementation arm of the Islamic Relief Worldwide federation. It was registered on 25 June 2004 and officially launched on 3 May 2005 by former Prime Minister Tun Dr Mahathir Mohamed, anchored on a 47-person team that runs a portfolio of donation-based programs including MySedekah (general donations), Palestine Appeal, International Emergency Appeal, MyYateem (orphan sponsorship), Dana Wakaf Sistem Air (DWAS water waqf), Winter Appeal, Zakat & Fidyah, and the Cup of Hope commercial partnership. The organization serves vulnerable populations globally — refugees, orphans, conflict-affected Palestinians, disaster victims, and marginalized Malaysian communities including Orang Asli and refugee children at the RISE learning centre — and raises funds through a multi-channel digital architecture.
The underlying technology stack is purposefully lean and compliance-oriented rather than data-driven. The core payment infrastructure is the InfaqPay auto-debit platform (powered by Bank Islam Malaysia Berhad), which enables Shariah-compliant recurring donations from RM10/month and is certified for Islamic principles compliance. Digital giving is further diversified through Shopee, Lazada, Touch 'n Go E-Wallet, and three crowdfunding platforms (KitaFund, LaunchGood, Sumbangan.com), with a third-party fundraiser network extending ground-level reach. The organization holds the Core Humanitarian Standard (CHS) certification, is a full member of the INGO Accountability Charter, and is a signatory to the Red Cross Code of Conduct, providing governance scaffolding that supports donor trust and regulatory standing, including recognized amil status with Lembaga Zakat Selangor since 2018.
Revenue mechanics are entirely donation-driven across multiple tranches: one-off donations, monthly subscriptions (Infaq Auto, MyYateem at RM350/month), unit-priced waqf shares (RM590/share or RM7,080 per tube well in Bangladesh, RM100/lot for Somalia water complexes), and corporate co-funding partnerships. Customer segments split between mass-market individual Muslim donors (the primary revenue base) and a small set of corporate partners — HWC COFFEE, Kinohimitsu, Hong Leong MSIG Takaful, and Takaful IKHLAS — that contribute through cause-marketing and emergency-response sponsorships. The organization is governed by an 8-member Malaysian Board of Trustees (currently chaired by Dato' Sri Syed Saleh Syed Abdul Rahman since 1 August 2024) and a newly appointed CEO from February 2025, with strategic oversight from Islamic Relief Worldwide's Birmingham headquarters.
Islamic Relief Malaysia firmographics
Firmographics- Name
- Islamic Relief Malaysia
- Legal name
- Islamic Relief Malaysia
- Website
- https://islamic-relief.org.my
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Islamic Relief Malaysia is a Malaysian non-profit (founded 2005) that raises donations through digital and partnership channels to deliver humanitarian aid, orphan sponsorship, and water infrastructure projects for vulnerable communities in Malaysia and worldwide.
- Ownership category
- akta.pro rank
Islamic Relief Malaysia industry classification
Industry- Product category
- Humanitarian Aid Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (8132), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), International Affairs (9721)
- akta.pro primary industry
- Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)
- akta.pro secondary industries
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), International & Local Implementing NGOs (HLAJAKAD)
Keywords
Where Islamic Relief Malaysia is headquartered
LocationHeadquarters
- HQ city
- Bandar Baru Bangi
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Islamic Relief Malaysia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- General Donations (MySedekah): Flexible donations channeled to ongoing aid programmes and current situations in Malaysia or abroad. MySedekah is one of the largest fundraising projects for emergency aid and development assistance both locally and internationally. Aid sectors include Emergency, Livelihood, Health, and Food & Nutrition.
- Palestine Appeal: Year-round campaign targeting RM1,600,000 to provide continuous assistance to people in Gaza and Palestinians as a whole, including medical supplies, food, and life-saving aid.
- International Emergency Appeal: Rapid response fund for immediate emergency assistance. Targets RM1,250,000 for food, clean water, temporary shelter, and medical care to vulnerable communities worldwide.
- Zakat & Fidyah: Islamic obligatory almsgiving collected from eligible Muslims and distributed transparently to designated recipients (asnaf) including the poor, needy, orphans, and other eligible beneficiaries through humanitarian programmes locally and globally.
- MyYateem Orphan Sponsorship: Monthly sponsorship programme at RM350/month providing education, food, shelter, and medical support to orphaned children. Focus countries include Syria, Somalia, Indonesia, Bangladesh, and Afghanistan.
- Dana Wakaf Sistem Air (DWAS): Waqf (endowment) programme for water infrastructure projects. Bangladesh tube well waqf at RM590 per lot (RM7,080 per tube well), Somalia water complex at RM100 per lot. Donors receive continuous rewards through sustainable water projects.
- Winter Appeal: Seasonal campaign providing winter clothing, blankets, mattresses, food packs, and cash assistance to vulnerable populations in conflict and disaster-affected areas. Targets RM500,000 for Gaza in 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | MySedekah annual fundraising target: RM2,500,000 |
| Other | Pay-as-you-go | Palestine Appeal donation options: RM10, RM100, RM500, RM1,000 |
| Other | Pay-as-you-go | International Emergency Appeal target: RM1,250,000 |
| Subscription | Pay-as-you-go | MyYateem Care - orphan support across 25+ countries |
| Subscription | Monthly | MyYateem Sponsorship: RM350/month per orphan |
| Unit Pricing | Pay-as-you-go | DWAS Bangladesh: RM590/share or RM7,080/tube well; DWAS Somalia: RM100/lot |
| Subscription | Monthly | Infaq Auto: minimum RM10/month via auto-debit |
| Other | Pay-as-you-go | Winter Appeal 2026 target: RM500,000 |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels13 records
Islamic Relief Malaysia product offering
Product offeringCore offering
Islamic Relief Malaysia is a registered charitable non-profit organization that raises funds through multiple donation campaigns (MySedekah, Palestine Appeal, International Emergency Appeal, Winter Appeal, Zakat & Fidyah, Dana Wakaf Sistem Air) and delivers humanitarian assistance including emergency relief, orphan sponsorship (MyYateem), clean water infrastructure (DWAS), and education programmes (RISE) to vulnerable populations in Malaysia and abroad. Donations are facilitated through website portals, auto-debit, crowdfunding platforms, e-wallets, e-commerce storefronts, and corporate partnerships.
Product overview
Islamic Relief Malaysia operates as a humanitarian charity organization offering a portfolio of donation-based programs and campaigns rather than a unified software product. The core offering consists of multiple fundraising campaigns and programs including MySedekah (flexible donations for emergency and development aid), the International Emergency Appeal (rapid disaster response), Palestine Appeal (Gaza humanitarian aid), Dana Wakaf Sistem Air (water system endowment projects), MyYateem (orphan sponsorship with care and direct sponsorship options), Winter Appeal (cold-weather assistance), Cup of Hope (coffee-powered giving with HWC COFFEE), and Zakat & Fidyah services. Supporting infrastructure includes Infaq Auto (automated recurring donations), the Charity Shop (physical fundraising outlet), and RISE (refugee education centre). Donations are accepted through multiple digital platforms including Touch 'n Go E-Wallet, Shopee, Lazada, KitaFund, LaunchGood, and Sumbangan.com.
Differentiator
Problem solved
Functional benefit
Brands
- MySedekah: A major fundraising project providing emergency aid and development assistance both locally and internationally, with target of RM2,500,000 for 2026.
- Palestine Appeal
- Dana Wakaf Sistem Air (DWAS)
- MyYateem
- Winter Appeal
- Cup of Hope
- Zakat & Fidyah
- Infaq Auto
Products and services
- MySedekah
Quantifiable outcome
- Over 16.8 million people helped in 2023 alone through various aid sectors
- +6 more outcomes
Companies that use Islamic Relief Malaysia
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Islamic Relief Malaysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Islamic Relief Malaysia partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- HWC COFFEEflagshipCollaboration for Cup of Hope project - selling coffee products with proceeds donated to Islamic Relief Malaysia's humanitarian projects. Partnership includes coffee drip bags, workshops, and e-commerce options to support vulnerable Malaysians.
- International Islamic University Malaysia (IIUM)coreMOU signing ceremony between Islamic Relief Malaysia and IIUM on 14 June 2024. Partnership focuses on collaborative humanitarian initiatives, student volunteer programmes, and academic engagement.
- Lembaga Zakat Selangor (LZS)coreIslamic Relief Malaysia has been a recognized amil (zakat collection agent) of Lembaga Zakat Selangor since 2018. Provides secure, efficient, and fully Shariah-compliant Zakat payment services. Also offers professional Zakat calculation and advisory services.
- Islamic Relief AustraliacorePart of the Islamic Relief family of organizations. Islamic Relief Worldwide operates through partner offices including Australia, Canada, Malaysia, South Africa, and the United States.
- Islamic Relief CanadacorePart of the Islamic Relief family of organizations. Islamic Relief Worldwide operates through partner offices including Australia, Canada, Malaysia, South Africa, and the United States.
- Islamic Relief WorldwidecoreGlobal parent organization with headquarters in Birmingham, UK. Islamic Relief Worldwide is among the world's largest relief and development charities, working in more than 45 countries and helping over 16.8 million people in 2023 alone.
- KinohimitsuflagshipPartner in Cup of Hope Bundle collaboration with HWC Coffee and Islamic Relief Malaysia. Contributes to the initiative aimed at helping vulnerable Malaysian communities.
- Hong Leong MSIG TakafulminorCorporate sponsor providing hygiene and baby essentials for families affected by Kg Bahagia fire in Sandakan through charitable contributions.
- Takaful IKHLAS General BerhadminorCorporate partner cooperating with Islamic Relief Malaysia on U-YES programme to improve livelihoods and entrepreneurship for PPR Desa Rejang community.
- IKHLAS Barakah HouseminorCorporate partner in U-YES programme cooperation with Takaful IKHLAS and Islamic Relief Malaysia for community empowerment.
- Universiti Kebangsaan Malaysia (UKM)coreAcademic partner with various collaborations including STEM programmes with Orang Asli communities and university engagement activities.
- Universiti Teknologi Mara (UiTM)coreLong-standing education partner with MoU signed in July 2019. Sukarelawan Zakat (SUZA) at UiTM Kampus Bandaraya Melaka is an active partner. UiTM Lendu and UITM Puncak Perdana also listed as partners.
- World Food Programme (WFP)flagshipPartnership with WFP enables Islamic Relief to distribute food items directly within Gaza. Through this partnership, Islamic Relief provides the highest number of people daily with hot meals and food aid among all WFP partners in Gaza as of March 2026.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Islamic Relief Malaysia competitors and assessment
Company assessmentDirect peers
- Human Appeal: UK-based faith-rooted humanitarian charity operating in multiple countries with emergency, orphan, and water programs. Comparable in mission, structure, and recurring giving models.
- Malaysian Red Crescent Society (MRCS): Malaysia's branch of the International Red Cross/Red Crescent movement. Provides emergency relief, disaster response, and humanitarian aid with a comparable domestic donor base and government-relationship model.
- Islamic Relief Worldwide: Parent organization of Islamic Relief Malaysia. Directly comparable as a faith-rooted humanitarian charity operating in 45+ countries with similar programs (orphan sponsorship, emergency response, water, food).
- Global Ehsan Relief: Malaysia-based faith-rooted humanitarian charity providing emergency relief, orphan sponsorship, and welfare programs. Comparable in mission, donor base, and channel strategy.
- Mercy Malaysia: Malaysian humanitarian medical relief NGO founded in 1999. Directly comparable as a domestic fundraising and emergency-response nonprofit operating in similar disaster zones and donor market.
- Malaysian Relief Agency (MRA): Malaysian humanitarian NGO providing disaster relief, refugee aid, and orphan support. Directly comparable in scope, geography, and donor demographic.
- Muslim Aid: UK-based faith-rooted international humanitarian NGO. Comparable in faith-based positioning, orphan sponsorship, emergency response, and global program portfolio.
Regional players
- Yayasan Sultan Idris Shah (Yayasan SIS): Malaysian charitable foundation focused on humanitarian and welfare programs. Comparable as a domestic fundraising nonprofit, though more welfare/community-focused rather than international emergency-response.
Broad incumbents
- UNHCR Malaysia: UN Refugee Agency operating in Malaysia. Overlaps on refugee services (RISE centre for refugee children) but as a multilateral institution with government funding rather than donor fundraising.
- UNICEF Malaysia: UN agency operating in Malaysia with child welfare, education, and humanitarian mandates. Overlaps in donor base and orphan/child welfare programs but is a much larger, globally-funded institution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Islamic Relief Malaysia social profiles
Digital presenceIslamic Relief Malaysia compliance and trust
Trust signalCompliance4 records
Islamic Relief Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Islamic Relief Malaysia leadership team
Management profileNumber of profiles
Profiles1 record
Islamic Relief Malaysia subsidiaries and ownership
Company hierarchySubsidiaries3 records
Islamic Relief Malaysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Islamic Relief Malaysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Islamic Relief Malaysia
What does Islamic Relief Malaysia do?
Islamic Relief Malaysia is a registered charitable non-profit organization that raises funds through multiple donation campaigns (MySedekah, Palestine Appeal, International Emergency Appeal, Winter Appeal, Zakat & Fidyah, Dana Wakaf Sistem Air) and delivers humanitarian assistance including emergency relief, orphan sponsorship (MyYateem), clean water infrastructure (DWAS), and education programmes (RISE) to vulnerable populations in Malaysia and abroad. Donations are facilitated through website portals, auto-debit, crowdfunding platforms, e-wallets, e-commerce storefronts, and corporate partnerships.
Is Islamic Relief Malaysia a public or private company?
Islamic Relief Malaysia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Islamic Relief Malaysia founded?
Islamic Relief Malaysia was founded in 2004. It employs 11 to 50 people.
Where is Islamic Relief Malaysia based?
Islamic Relief Malaysia is headquartered in Bandar Baru Bangi, Malaysia, in the Asia region.
How does Islamic Relief Malaysia make money?
Seven revenue lines are on record. General Donations (MySedekah) is the primary driver. The others are palestine Appeal, international Emergency Appeal, zakat & Fidyah, myYateem Orphan Sponsorship, dana Wakaf Sistem Air (DWAS) and winter Appeal.
Who are Islamic Relief Malaysia's main competitors?
Direct peers on record are Human Appeal, Malaysian Red Crescent Society (MRCS), Islamic Relief Worldwide, Global Ehsan Relief, Mercy Malaysia, Malaysian Relief Agency (MRA) and Muslim Aid. Yayasan Sultan Idris Shah (Yayasan SIS) is listed as a regional player. Broad incumbents are UNHCR Malaysia and UNICEF Malaysia.
Does Islamic Relief Malaysia have an API?
No public API is recorded for Islamic Relief Malaysia.
What industry is Islamic Relief Malaysia in?
Islamic Relief Malaysia's product category is Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAJAF, Faith-Based Humanitarian Aid & Relief Ministries, with a secondary code of BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance. Its NAICS code is 813 and its SIC code is 8300.