What Ovanti does

Ovanti Limited (ASX: OVT) is an Australia-based financial technology company that operates the Ovanti SuperApp, a mobile platform integrating nine core services — Pay, Credit, Invest, Loyalty, Insure, Shop, Transfer, Bills, and Wealth — into a single consumer interface. The company was founded around 2015 and spent a decade building enterprise fintech infrastructure (messaging, authentication and mobile platforms) for banks, insurers, and telcos before listing on the ASX in 2023 and launching the consumer SuperApp in 2025. Its core technology proposition is AI-powered, real-time cash-flow analysis for credit decisions, intended to serve the 150M+ adults described as excluded by legacy credit scoring systems.

The business operates through two principal product lines: the Ovanti SuperApp, which targets underserved and mainstream consumers via direct app-store distribution and a 'Get Early Access' onboarding model, and iSentric, a wholly-owned subsidiary providing AI-driven omnichannel customer engagement (audience segmentation, automated delivery optimisation, and messaging at scale) to enterprise clients. Revenue mechanics include payment transaction fees (QR, NFC, online checkout), credit product interest and fees, merchant partnership commissions and loyalty integrations, and BNPL services under the Flote brand for the US market. The company is headquartered in NSW, Australia, with engineering and product operations in Kuala Lumpur, Malaysia, and stated expansion plans for USA, Europe, Southeast Asia, MENA, and Central Asia.

Recent strategic activity has centered on US market entry: a December 2025 three-year NASCAR Craftsman Truck Series sponsorship with Speedway Motorsports, technology partnerships with Mastercard's Finicity, The Ticketing Co., and Gr4vy, and a January 2026 proposed Nasdaq de-SPAC with Miluna Acquisition Corp at a US$300M pre-money valuation to separately list the Flote BNPL business. That SPAC transaction was terminated in March 2026, removing the planned US$60M trust capital pathway and leaving the US BNPL funding strategy to be re-established. The company has 51–100 employees, does not publicly disclose revenue, and has no disclosed funding rounds beyond the 2023 ASX listing.

Name

Ovanti

Legal name

Ovanti Limited

Website

https://ovanti.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Ovanti Limited (ASX: OVT) operates the Ovanti SuperApp, a mobile platform integrating nine financial services — payments, credit, loyalty, insurance, and wealth — for underserved and mainstream consumers globally, and runs iSentric, an AI-powered omnichannel engagement platform for enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Financial Services Software

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Finance Services (6199)

akta.pro primary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

akta.pro secondary industries

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Consumer fintech superapp
• AI credit underwriting
• Digital banking platform
• Conversational AI platform
• Embedded financial services

Headquarters

HQ city

Bay View

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Payment transaction fees: Revenue from payment processing and transaction fees across the SuperApp's payment services including QR, NFC, and online checkout transactions.
2. Credit products: Revenue generated from credit products offered based on real income assessment, including interest and fees on credit facilities.
3. Merchant partnerships and loyalty: Revenue from merchant partnerships through connected merchant ecosystem, including transaction fees, loyalty program partnerships, and merchant offers/rewards integration.
4. BNPL services (Flote): Buy Now, Pay Later services through Flote brand in the US market, generating revenue through merchant fees and consumer installment charges.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ovanti develops and operates the Ovanti SuperApp, a mobile financial platform that bundles payments, credit, investing, insurance, loyalty, shopping, transfers, bills, and wealth into a single AI-powered consumer experience. It also offers iSentric, an enterprise AI omnichannel customer engagement and conversational AI platform, and previously operated Flote, a US-focused BNPL credit business. The company monetizes the SuperApp through transaction fees, credit product interest, merchant commissions, and loyalty/insure partnerships, and monetizes iSentric through enterprise licensing and integration services.

Product overview

Ovanti offers a unified financial SuperApp that integrates nine core services—Pay, Credit, Invest, Loyalty, Insure, Shop, Transfer, Bills, and Wealth—into a single mobile application. The SuperApp serves as the primary consumer-facing product, connecting institutional infrastructure with direct consumer access. Complementing the SuperApp is iSentric, an AI-powered omnichannel customer engagement sub-brand that enables businesses to deliver AI-driven messaging across channels. The architecture connects these services so that payment activity earns loyalty points, responsible spending improves credit access, and consistent saving unlocks better investment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ovanti SuperApp Mobile consumer financial super-app combining nine services — Pay, Credit, Invest, Loyalty, Insure, Shop, Transfer, Bills, and Wealth — into a single AI-powered experience for consumers, with credit decisions driven by real-time cash-flow data instead of traditional credit scores.
• iSentric AI Customer Engagement Platform Enterprise AI-powered omnichannel customer engagement and conversational AI platform offered to businesses, with custom app development, cloud deployment, integration and ongoing support services.
• Flote Buy Now Pay Later (BNPL) US-focused Buy Now Pay Later consumer credit product that offered short-term installment financing to shoppers at participating merchants; subsequently wound down via a terminated de-SPAC transaction.

Quantifiable outcome

• 94%+ accessibility vs 35% for legacy systems
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Speedway MotorsportscoreStrategic or Co-development Partner · 1 December 2025Three-year sponsorship partnership making Ovanti the official e-commerce and BNPL partner for the NASCAR Craftsman Truck Series. This partnership provides brand visibility and consumer acquisition channel in the US market through the motorsports ecosystem.
• Mastercard's FinicitycoreTechnology or Integration · 1 December 2025Technology partnership for US BNPL expansion, providing financial data and account information services that support real-time income verification and credit assessment for the Flote BNPL product.
• iSentriccoreOthersiSentric is a subsidiary company under Ovanti that provides AI omnichannel customer engagement solutions. It enables hyper-targeted audience segmentation, automated delivery optimization, and scalable messaging across multiple channels for business customers.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Paytm: Paytm is India's leading payments and financial services platform offering wallets, BNPL (Paytm Postpaid), merchant payments, and wealth. It is a direct comparable for Ovanti's SuperApp strategy serving emerging-market consumers excluded from traditional credit systems.
• Grab: Grab is Southeast Asia's leading SuperApp integrating payments (GrabPay), financial services (GrabFin), food delivery, and ride-hailing. It is the most direct comparable to Ovanti's SuperApp strategy, particularly for SE Asian expansion, sharing the integrated payments-credit-loyalty model.
• Revolut: Revolut is a global consumer SuperApp offering payments, multi-currency accounts, credit, savings, and investments. It is comparable to Ovanti in serving mobile-first consumers seeking integrated financial services across multiple geographies.
• Klarna: Klarna is a global BNPL and shopping network. It is the most direct comparable to Ovanti's Flote BNPL business in the US market, sharing the merchant-integrated checkout model and consumer installment fee structure.
• Affirm: Affirm is a leading US BNPL and point-of-sale credit provider with merchant checkout integrations. It is a direct US market comparable to Flote and competes for the same NASCAR-adjacent consumer demographic in e-commerce BNPL.
• GCash: GCash is the Philippines' dominant mobile wallet and financial SuperApp offering payments, credit (GLoan), savings, and investments. It is a direct comparable for Ovanti's targeted underserved Southeast Asian consumer segment using mobile-first integrated financial services.
• Cash App (Block): Cash App is a US consumer SuperApp combining peer-to-peer payments, debit card, Bitcoin, and stock investing. It is a direct comparable for Ovanti's integrated consumer financial services model and represents a benchmark for US consumer fintech scale.
• Afterpay (Block): Afterpay is a leading US/AU BNPL provider owned by Block. It is directly comparable to Flote and operates in Australia (Ovanti's home market), intensifying competition on Ovanti's home turf.

Broad incumbents

• Ant Group / Alipay: Ant Group operates Alipay, the foundational mobile wallet and financial SuperApp that pioneered integrated payments, credit (Huabei), insurance, and wealth. It is the broad incumbent reference point for Ovanti's full-stack SuperApp thesis at scale.
• WeChat Pay (Tencent): WeChat Pay is the dominant payment and mini-program financial services platform within the WeChat SuperApp in China. It represents the canonical 'SuperApp + Mini-Program Payments' model that Ovanti explicitly references in its GTM and category positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ovanti
• LinkedInlinkedin.com/company/ovanti

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovanti