iSentric
iSentric is a Malaysia-headquartered, ASX-listed (via parent Ovanti Limited) enterprise technology company that provides AI-driven omnichannel messaging, fintech (BNPL, KYC, fraud detection), and smart-government solutions to 400+ banks, insurers, and government-linked enterprises across ASEAN and Australia.
- Company typePublic
- Founded2003
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iSentric does
iSentric is a Malaysia-headquartered, ASX-listed (via parent Ovanti Limited, ASX:OVANTI) enterprise technology company that builds AI-driven omnichannel messaging, fintech, and smart-government infrastructure for ASEAN organizations. Founded around 2003 and operating from offices in Kuala Lumpur, Singapore, Sydney, and Jakarta, the company serves more than 400 enterprise clients across banking, insurance, government-linked companies, and large retail — including Bank Simpanan Nasional, Alliance Bank, Bank Islam, Bank Rakyat, Standard Chartered, Sun Life, and Courts. Its platform unifies SMS, WhatsApp, email, and social messaging with multilingual chatbots, AI agents, CRM, loyalty and rewards, and social commerce capabilities, alongside a modular fintech stack covering BNPL (conventional and Shariah-compliant), KYC and credit scoring, fraud detection, repayments and collections, wealth and insurance management, and digital asset structuring.
The core technology is a proprietary AI-enhanced messaging and financial services platform that processes over 300 million SMS deliveries annually and supports 20K+ active users. It integrates WhatsApp Business API, Messenger, Skype, Telegram, and Discord for omnichannel engagement, and exposes Bulk APIs for programmatic high-volume messaging. The product portfolio extends into smart-government offerings including e-services, micro data centers, cloud migration, and blockchain/metaverse-ready platforms, signaling intent to serve public-sector digital infrastructure deals alongside its commercial book. Sub-brands include Mobility2U (enterprise mobility) and IOUPAY (BNPL), with IOUPAY acquired in 2020.
iSentric generates revenue through a mix of recurring SaaS subscriptions for its AI enterprise solutions, usage-based fees on digital messaging volumes (300M+ SMS/year), transaction fees on BNPL processing, and usage-based API and integration services including LHDN eInvoicing and PEPPOL compliance. Go-to-market is enterprise field sales targeting blue-chip organizations, banks, insurers, GLCs, and government entities across ASEAN, supplemented by a 14-day freemium trial for self-service evaluation and a channel partner network (NEUXP, FINEXUS, AXAI DIGITAL, IOUPAY). In 2024 the company became a wholly-owned subsidiary of ASX-listed Ovanti Limited, and in 2025 it relaunched as a unified AI-driven platform, reporting 80% volume growth and 65% revenue growth in Q1 2025.
iSentric firmographics
Firmographics- Name
- iSentric
- Legal name
- iSentric
- Website
- https://isentric.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iSentric is a Malaysia-headquartered, ASX-listed (via parent Ovanti Limited) enterprise technology company that provides AI-driven omnichannel messaging, fintech (BNPL, KYC, fraud detection), and smart-government solutions to 400+ banks, insurers, and government-linked enterprises across ASEAN and Australia.
- Ownership category
- akta.pro rank
iSentric industry classification
Industry- Product category
- Enterprise Messaging & Fintech Software
- NAICS
- Sales Financing (52222), Activities Related to Credit Intermediation (5223), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Personal Credit Institutions (6141), Finance Services (6199)
- akta.pro primary industry
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)
Keywords
Where iSentric is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
iSentric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Subscription-based AI enterprise solutions including omnichannel messaging, chatbots, CRM, loyalty and rewards platforms
- Digital Messaging & Communication Services: High-volume SMS and omnichannel messaging services with over 300 million SMS deliveries annually for enterprise partners
- BNPL Transaction Processing: Buy Now Pay Later services processing retail transactions with both conventional and Shariah-compliant options
- API and Integration Services: Open APIs, bulk API services, and integration solutions including LHDN eInvoicing and PEPPOL compliance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14-day trial available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
iSentric product offering
Product offeringCore offering
iSentric provides an AI-driven omnichannel messaging and customer engagement platform (SMS, WhatsApp, email, social media, multilingual chatbots, AI agents, CRM, loyalty/rewards) integrated with modular fintech solutions including Buy Now Pay Later, KYC, credit scoring, fraud detection, and wealth management. The company also delivers smart government infrastructure (e-services, micro data centers, cloud migration, blockchain platforms) and supporting API/integration services to banks, insurers, government-linked companies, and large enterprises across ASEAN and Australia.
Product overview
iSentric offers a modular, intelligent infrastructure stack built for modern demands. The company provides three main product categories: (1) Financial Services including BNPL (conventional & Shariah-compliant), KYC and Credit Scoring, Fraud Detection, Repayments and Collections, Wealth Management, and Digital Asset modules; (2) Smart Government Solutions covering E-Services, Micro Data Centers & Cloud Migration; and (3) AI Omnichannel Customer Engagement featuring Integrated Messaging, Multilingual Chatbots, AI Agents, CRM, Loyalty & Rewards, and Social & E-Commerce Enablement. The unified AI-driven platform delivers seamless customer experiences across SMS, WhatsApp, email, social media and more.
Differentiator
Problem solved
Functional benefit
Products and services
- BNPL (Buy Now Pay Later) Buy Now Pay Later service supporting both conventional and Shariah-compliant offerings, marketed under the IOUPAY brand for retail clients across ASEAN.
- KYC & Credit Scoring Know Your Customer verification and credit scoring solutions for financial services, enabling compliant customer onboarding and creditworthiness assessment.
- Fraud Detection AI-powered fraud detection system for identifying anomalies and preventing fraudulent activities in financial transactions.
- Repayments & Collections Digital solutions for managing loan repayments and collections processes for financial institutions.
- Wealth & Insurance Management Digital wealth management and insurance solutions for financial services organizations.
- Digital Asset Structuring Digital asset structuring solutions for managing and structuring digital assets.
- E-Services Government e-services solutions for citizen engagement and digital government transformation.
- Micro Data Centers Edge computing and micro data center solutions for smart government and enterprise infrastructure.
- Cloud Migration Cloud migration services to help enterprises transition to cloud-based infrastructure.
- Blockchain & Metaverse Ready Platforms Blockchain and metaverse-ready platform solutions for decentralized digital experiences.
- Decentralisation & Web Services Decentralized web services and network integration solutions.
- Integrated Messaging AI-powered omnichannel messaging platform unifying SMS, WhatsApp, email, social media and other communication channels for enterprise customer engagement.
- Multilingual Chatbots & AI Agents AI-powered multilingual chatbots and agents for customer service automation across multiple languages.
- CRM, Loyalty & Rewards Customer relationship management with loyalty and rewards programs for enhanced customer engagement.
- Social & E-Commerce Enablement Social commerce and e-commerce enablement solutions for digital customer engagement.
- Mobility2U Enterprise mobility platform with omnichannel and automation capabilities for transportation and mobility services.
- IOUPAY IOUPAY Asia brand powering BNPL services and omnichannel messaging/communication for retail clients across Asia.
Quantifiable outcome
- 300M+ SMS deliveries annually for enterprise partners
- +3 more outcomes
Companies that use iSentric
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
iSentric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature5 records
iSentric partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ovanti LimitedcoreiSentric became a subsidiary of Ovanti Limited, an ASX-listed company (ASX:OVANTI), representing a significant corporate elevation and strategic alignment
- IOUPAYcoreOmnichannel Messaging, Web SMS Broadcast, Bulk API, Managed Service Blasting, CRM and Personalization partner powering iSentric's BNPL and messaging services under IOUPAY brand for Asia
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
iSentric competitors and assessment
Company assessmentDirect peers
- Infobip: Global CPaaS with strong telco-grade SMS delivery, omnichannel customer engagement and finance vertical messaging; directly comparable in messaging scale and regulated-industry customer profile.
- Twilio: Global CPaaS leader offering SMS, WhatsApp, email and omnichannel messaging APIs with adjacent customer engagement capabilities; directly comparable to iSentric's AI Omnichannel Messaging platform and 300M+ annual SMS delivery scale.
- Akulaku: SEA-focused consumer finance and BNPL super-app operating across Indonesia, Philippines, Vietnam and Malaysia; direct peer to iSentric's BNPL and financial services infrastructure business.
- Vonage (Ericsson): Communications APIs and contact center solutions covering SMS, voice and messaging; comparable communications-platform architecture to iSentric's integrated messaging and multilingual chatbot products.
- 8x8: Communications platform combining CPaaS, contact center and unified communications APIs with omnichannel routing; comparable messaging-platform architecture and enterprise customer profile to iSentric.
- Sinch: Sweden-headquartered CPaaS provider with high-volume messaging, conversational AI and identity verification offerings; overlaps directly with iSentric's messaging, chatbot and KYC/credit scoring modules.
- MessageBird (Bird): Omnichannel CPaaS platform spanning SMS, WhatsApp, voice and email with strong European and APAC presence; comparable to iSentric's unified AI omnichannel stack serving 400+ enterprise customers across ASEAN.
- Atome: Singapore-headquartered BNPL provider active across Southeast Asia including Malaysia, Indonesia, Singapore and the Philippines; directly comparable to iSentric's IOUPAY BNPL offering for retail clients.
- Kredivo: Indonesia-based digital credit platform offering BNPL and instant credit with integrated KYC and fraud capabilities; overlaps with iSentric's BNPL and KYC/Credit Scoring stack across ASEAN.
Broad incumbents
- Grab (GrabFin/PayLater): SEA super-app offering PayLater BNPL, payments and merchant services across the same countries iSentric targets; broad incumbent competitor with deeper consumer reach but narrower enterprise/B2B messaging stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
iSentric social profiles
Digital presenceiSentric financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSentric leadership team
Management profileNumber of profiles
Profiles2 records
iSentric subsidiaries and ownership
Company hierarchySubsidiaries1 record
iSentric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSentric M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSentric
What does iSentric do?
iSentric provides an AI-driven omnichannel messaging and customer engagement platform (SMS, WhatsApp, email, social media, multilingual chatbots, AI agents, CRM, loyalty/rewards) integrated with modular fintech solutions including Buy Now Pay Later, KYC, credit scoring, fraud detection, and wealth management. The company also delivers smart government infrastructure (e-services, micro data centers, cloud migration, blockchain platforms) and supporting API/integration services to banks, insurers, government-linked companies, and large enterprises across ASEAN and Australia.
Is iSentric a public or private company?
iSentric is a public company. It is classified as public and is currently operating.
When was iSentric founded?
iSentric was founded in 2003. It employs 11 to 50 people.
Where is iSentric based?
iSentric is headquartered in Sydney, Australia, in the Oceania region.
How does iSentric make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are digital Messaging & Communication Services, BNPL Transaction Processing and API and Integration Services.
Who are iSentric's main competitors?
Direct peers on record are Infobip, Twilio, Akulaku, Vonage (Ericsson), 8x8, Sinch, MessageBird (Bird), Atome and Kredivo. Grab (GrabFin/PayLater) is listed as a broad incumbent.
Does iSentric have an API?
Yes. iSentric offers a Bulk API for messaging services, enabling enterprise partners to send SMS broadcasts and manage high-volume messaging campaigns programmatically.
What industry is iSentric in?
iSentric's product category is Enterprise Messaging & Fintech Software. Its primary akta.pro industry code is FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52222 and its SIC code is 6141.