JÆGER AUTOMOBIL AS

What JÆGER AUTOMOBIL AS does

JÆGER AUTOMOBIL AS is a privately held Norwegian limited company headquartered in Bergen, Vestland, operating as the authorized Toyota and Lexus dealer for Western Norway (Vestlandet). Founded in 1931, the company is part of the family-owned Jægergruppen A.S. conglomerate and operates 8-9 dealership and service branches across Bergen, Åsane, Kokstad, Voss, Haugesund, Sotra, Norheimsund, Hjelmås, and Dimmelsvik. Its primary customers are individual retail consumers purchasing or leasing personal vehicles, plus business and fleet customers using Toyota Leasing Plus and corporate fleet solutions. The firm employs approximately 240 people across the group and generates roughly 1.5 billion NOK in annual revenue.

The company's product portfolio centers on Toyota's full lineup, with a current strategic emphasis on battery-electric vehicles (bZ4X, bZ4X Touring, C-HR+, Urban Cruiser, Proace Electric family), complemented by hybrids, combustion models, and certified pre-owned vehicles under the Toyota Certified Plus program. Underlying technology is supplied by Toyota Motor Europe and Toyota Norway: vehicles integrate Toyota Safety Sense 3+ ADAS, MyToyota connected services, the Toyota Charging Network (18,000+ Norway / 850,000+ Europe charging points), and standardized OEM dealer management systems. Service operations use Toyota Originalservice, Express Service (60-minute turnaround), Toyota Relax warranty (up to 10 years / 200,000 km), Eurocare roadside assistance (up to 15 years), and bodywork via the Eknes Karosseri subsidiary.

The business model combines one-time vehicle sales (new and used), recurring workshop service revenue, financing commissions via Toyota Financial Services, insurance distribution via Toyota Insurance Management, and recurring fleet leasing through Toyota Leasing Plus. Revenue is generated across showrooms, workshops, parts counters, body repair, and charging network resale. The customer-facing proposition leverages long-standing authorized-dealer status (Toyota since 1964, Lexus since 2007) and consistently top-tier customer satisfaction rankings (Lexus #1 in AutoIndex for 15 years; Toyota #3). Distribution is regional and branch-based, supplemented by online service booking and the MyToyota mobile app.

Name

JÆGER AUTOMOBIL AS

Legal name

Jæger Automobil AS

Website

https://jaegerbil.no

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

JÆGER AUTOMOBIL AS is the authorized Toyota and Lexus dealer for Western Norway, operating 8-9 branches across Vestlandet under family-owned Jægergruppen. It sells and services new, used, and electric Toyota vehicles for retail consumers and fleet customers, generating approximately 1.5 billion NOK in annual revenue.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Used Car Dealers (441120), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), General Automotive Repair & Maintenance (TLAKAAAA), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Toyota dealership
• Vehicle service center
• Car retail sales
• Fleet leasing services
• Automotive financing

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Vehicle Sales: Sales of new Toyota and Lexus vehicles including electric vehicles (bZ4X, C-HR+, Urban Cruiser), hybrids, and combustion engine models.
2. Used Vehicle Sales: Sales of certified pre-owned vehicles under Toyota Certified Plus program with extended warranties.
3. Service and Maintenance: Workshop services including original service, EU inspections, repairs, and maintenance using Toyota original parts.
4. Financing and Insurance: Vehicle financing through Toyota Financial Services, insurance products through Toyota Insurance Management.
5. Parts and Accessories: Sale of Toyota genuine parts, accessories, roof boxes, and car care products.
6. Leasing: Fleet and business leasing through Toyota Leasing Plus program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jæger Automobil AS is an authorized Toyota and Lexus car dealership operating 8 locations across Western Norway (Vestlandet). The company sells new Toyota and Lexus vehicles (passenger cars and commercial vans), used vehicles under the Toyota Certified Plus program, and provides manufacturer-authorized maintenance, repairs, financing, insurance, and business leasing services.

Product overview

JÆGER AUTOMOBIL AS is an authorized Toyota and Lexus dealership operating 10 locations across Western Norway, serving as the largest Toyota dealer in the region with 240 employees and 1.5 billion NOK annual revenue. The company's product portfolio centers on Toyota's vehicle lineup including electric models (bZ4X, bZ4X Touring, C-HR+, Urban Cruiser) and commercial vehicles (Proace, Proace City, Proace Max), supplemented by Toyota Certified Plus pre-owned vehicles. The service ecosystem encompasses maintenance (Originalservice, Express Service), warranty programs (Toyota Relax up to 10 years), roadside assistance (Eurocare), financing (Toyota Financial Services), insurance, and connected services via MyToyota app and Toyota Charging Network. All services interconnect through Toyota's digital ecosystem, where annual service maintains warranty extensions, roadside assistance renewal, and connected vehicle features.

Differentiator

Problem solved

Functional benefit

Brands

• Jæger Automobil: Primary brand name for Toyota and Lexus sales and service operations in Vestlandet.
• Toyota Voss
• Toyota Haugesund
• Toyota Sotra
• Toyota Norheimsund
• Eknes Karosseri
• Dimmelsvik Bil
• Lexus Bergen

Products and services

• Toyota bZ4X All-electric compact SUV sold through Jæger Automobil's dealerships in Western Norway, targeting individual consumers and fleet buyers seeking zero-emission transportation with Toyota warranty coverage.
• Toyota bZ4X Touring Extended station wagon version of the electric bZ4X SUV, offering greater luggage capacity and towing for active lifestyle consumers and families.
• Toyota C-HR+ All-electric compact SUV with sporty coupe-inspired design, targeting consumers seeking a premium EV with high performance and long range.
• Toyota Land Cruiser Premium off-road SUV targeting consumers requiring serious off-road capability and high towing capacity.
• Toyota Urban Cruiser Compact electric SUV representing Toyota's entry into the urban electric vehicle segment, targeting urban consumers.
• Toyota Proace Electric All-electric light commercial vehicle for business fleet customers and commercial operators.
• Toyota Proace City Electric Compact all-electric van designed for urban commercial delivery and business fleets.
• Toyota Proace Max Large commercial van for heavy-duty business transport available in electric and diesel variants.
• Toyota Certified Plus Certified pre-owned vehicle program offering inspected used Toyota vehicles with extended warranty coverage, sold exclusively through authorized dealers.
• Toyota Originalservice Manufacturer-authorized scheduled maintenance service ensuring vehicles maintain warranty coverage and optimal performance, including Toyota Helsesjekk software updates.
• Toyota Express Service One-hour express vehicle maintenance service using two specially trained mechanics, available at all Jæger Automobil workshop locations.
• EU-Kontroll (Vehicle Inspection) Statutory periodic vehicle inspection service required for passenger vehicles in Norway, ensuring compliance with safety and environmental standards.
• Toyota Financial Services - Leasing Vehicle leasing and financing solutions for both business and private customers, including Toyota Leasing Plus bundling service, insurance, and maintenance into monthly payments.
• Toyota Forsikring (Insurance) Comprehensive vehicle insurance tailored for Toyota vehicles, covering damage repair at Toyota workshops with Toyota-trained assessors and claims handling.

Quantifiable outcome

• Lexus ranked #1 in AutoIndex customer satisfaction for 15 consecutive years
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Partnerships

Five partnerships are on record, tiered core.

• Lexus BergencoreStrategic or Co-development Partner · 1 January 2007Authorized Lexus dealer since 2007. Operated as part of Jægergruppen, Lexus Bergen serves the luxury vehicle segment in the Bergen area.
• Toyota Norge AScoreStrategic or Co-development PartnerAuthorized Toyota dealer since 1964. Toyota Norge AS provides vehicles, parts, technical support, training, and brand marketing materials. Jæger Automobil represents Toyota in the Western Norway market.
• Toyota Motor Europe NV/SAcoreTechnology or IntegrationParent company for Toyota operations in Europe. Provides vehicle technology, warranty programs, and connected services integration through MyToyota platform.
• Toyota Financial ServicescoreChannel Partner/ Reseller/ DistributorProvides financing solutions including private lease, business leasing (Toyota Leasing Plus), and loan financing for vehicle purchases. Integrated offering for customers.
• Toyota Insurance ManagementcoreChannel Partner/ Reseller/ DistributorProvides Toyota-specific insurance products. Offers coverage aligned with Toyota standards and claims handling through Toyota workshops.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hedin Mobility Group: Large Swedish-owned automotive dealer group with presence across the Nordics and Europe, operating franchised dealerships, import/distribution, and mobility services. Comparable multi-brand dealer model with sales, service, and corporate fleet exposure.
• Bertel O. Steen: Major Norwegian multi-brand dealer group representing Mercedes-Benz, Ford, Kia, and others. Operates a comparable franchised dealership network with new/used vehicle sales, service, and corporate fleet solutions across Norway.
• Møller Bil: Largest car dealer group in Norway, representing Volkswagen Group brands (Volkswagen, Audi, Škoda, SEAT/Cupra, Porsche). Directly comparable multi-brand franchised dealer operating through physical locations across Norway with similar full-service sales, service, and financing offerings.
• Sulland Gruppen: Privately held Norwegian automotive dealer group representing multiple brands including Volkswagen, Audi, and others. Operates a network of dealerships across Eastern and Southern Norway with sales, service, and parts operations structurally similar to Jæger Automobil.
• Bilia: Listed Nordic automotive retailer with operations in Sweden, Norway, and Germany, representing premium brands including BMW, Volvo, Mercedes-Benz, and Audi. Closely comparable as a multi-brand franchised dealer group with workshop services and integrated financing.
• Auto Strømme: Norwegian multi-brand car dealer group operating dealerships in Western Norway (Bergen area) and other regions. Directly comparable as a regional franchised dealer competing in overlapping geography with similar new-vehicle, used-vehicle, and service offerings.

Broad incumbents

• AutoNation: Largest US automotive retailer operating franchised dealerships across multiple brands. Comparable business model (new/used vehicle sales, service, F&I) at significantly larger scale, but in a different geography and OEM mix.
• Sonic Automotive: US-listed franchised automotive retailer with dealership and EchoPark used-vehicle operations. Comparable in offering a multi-brand dealership platform with new/used sales and service, but operating in the US market with a different brand mix.
• Group 1 Automotive: US-listed franchised automotive retailer operating dealerships in the US and UK. Comparable new-vehicle, used-vehicle, and service business model with similar franchise-dependency dynamics, though at larger scale and in different markets.
• Inchcape plc: Global automotive distributor and retailer with operations across multiple continents. Comparable as a broad incumbent in automotive retail and distribution, though it does not specialize in Toyota franchise operations in Norway specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/j%C3%A6ger-automobil-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JÆGER AUTOMOBIL AS