iSmile Family Dentistry

What iSmile Family Dentistry does

iSmile Family Dentistry is a privately-held, single-location dental practice based at 7100 Baltimore Avenue, Suite 200, College Park, MD 20740, serving patients across College Park, Hyattsville, and University Park. Founded in 1971 by Dr. John Lippert and currently led by Dr. Gunita Singh (who acquired the practice in 2016), the practice delivers a comprehensive service menu that spans dental diagnostics, periodontal health, pediatric dentistry, conscious sedation, restorative procedures (crowns, bridges, dentures, implants, composite fillings), cosmetic services (veneers, teeth whitening, smile makeovers), TMD treatment, and custom-fitted mouthguards.

The practice's underlying technology stack centers on digital radiography, where digital X-ray sensors are synchronized to dental practice management software, enabling faster image reading, reduced radiation exposure (approximately 70% lower than traditional film), instant storage and sharing with insurers or specialists, and image enhancement for diagnostic clarity. The technology infrastructure is otherwise conventional for a single-chair dental office, with no disclosed AI/ML capabilities, integrations with third-party platforms, or proprietary digital systems. The marketing footprint is digital-light: a Wix-hosted consumer website (www.ismilecollegepark.com), online patient forms, online appointment booking, a phone line (301-779-2525), and active accounts on Facebook, Instagram, and X (Twitter). No mobile application or e-commerce channel is operated.

Revenue is generated on a fee-for-service, per-procedure basis for individual consumer-patients, with appointment cancellation requiring 24-hour notice or a $60 fee. The practice does not publish pricing, accepts no institutional or enterprise customers, and operates with a single principal dentist (Dr. Singh). Revenue figures, headcount, and patient volume are not publicly disclosed. The practice holds Washingtonian Top Dentist recognition for 2025 and 2026, is described as 5-star rated on its website, and maintains stated professional memberships in AGD, MSDA, and ADA. Ownership is concentrated in Dr. Singh, with no evidence of outside institutional or private-equity involvement.

Name

iSmile Family Dentistry

Legal name

iSmile Family Dentistry

Website

https://ismilecollegepark.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

iSmile Family Dentistry is a privately-held, single-location dental practice in College Park, MD that provides comprehensive family dental care (diagnostic, restorative, cosmetic, pediatric, sedation, and TMD services) to individual consumer-patients in College Park, Hyattsville, and University Park, MD.

Ownership category

akta.pro rank

Product category

Family Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

Keywords

• Family dentistry
• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Pediatric dentistry

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Professional Services: iSmile Family Dentistry generates revenue by providing fee-for-service dental care including examinations, cleanings, diagnostic imaging, restorative procedures (fillings, crowns, bridges, dentures, implants), cosmetic procedures (veneers, teeth whitening, smile makeovers), periodontal treatments, pediatric dentistry, sedation dentistry, and TMD services. Revenue is collected per procedure/visit, with appointment cancellation policy requiring 24-hour notice or a $60 fee.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

iSmile Family Dentistry is a family dental practice that provides comprehensive fee-for-service dental care for children and adults. Services span dental diagnostics and digital X-ray imaging, preventive cleanings and exams, restorative procedures (composite fillings, crowns, bridges, dentures, and dental implants), cosmetic dentistry (veneers, teeth whitening, and smile makeovers), periodontal treatment, pediatric dentistry, conscious sedation for anxious patients, TMD diagnosis and treatment, and custom-fitted mouthguards.

Product overview

iSmile Family Dentistry is a comprehensive dental practice offering a full range of dental services organized into diagnostic, restorative, cosmetic, and preventive categories. The practice provides core services including dental diagnostics, periodontal health, pediatric dentistry, conscious sedation, and TMD services, complemented by restorative offerings such as dental implants, crowns, bridges, dentures, and composite fillings. Cosmetic services include veneers, teeth whitening, and smile makeovers. Digital X-ray technology and custom-fitted mouthguards support the diagnostic and protective needs. All services are delivered by Dr. Gunita Singh at the College Park, MD location serving the surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Diagnostics Comprehensive dental diagnostic services including examinations and imaging to assess oral health conditions for patients of all ages.
• Periodontal Health
• Pediatric Dentistry
• Conscious Sedation
• Digital X-Rays
• Bridges
• Composite Fillings
• Crowns
• Dental Implants
• Dentures
• Smile Makeovers
• Veneers
• Teeth Whitening
• TMD Services
• Custom Mouthguards

Quantifiable outcome

• Digital radiography reduces radiation exposure by 70% or more compared to traditional film X-rays

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Smile Brands: A dental support organization operating multiple brands of general and specialty dental practices across the U.S. Comparable because it provides the same full-scope family dentistry and patient-acquisition marketing playbook, but at corporate scale versus iSmile's single independent office.
• Affordable Dentures & Implants: A national dental network specializing in dentures and implants, with related general dentistry. Comparable to iSmile on the restorative/prosthetic side—particularly implants and dentures—and on serving value-conscious individual consumers, though it focuses on a narrower restorative niche.
• Aspen Dental: One of the largest DSOs in the U.S. operating hundreds of branded general/family dentistry offices. Comparable because it delivers the same broad-scope general dentistry service mix (preventive, restorative, cosmetic, implants) to individual consumers, though at vastly greater scale and via a corporate-backed model.
• Pacific Dental Services: Dental support organization supporting hundreds of practices including general, cosmetic, and specialty dentistry. Comparable to iSmile in the underlying clinical service offering, with overlap in restorative, cosmetic, and implant services, though delivered at DSO scale.
• Great Expressions Dental Centers: A multi-location dental group providing general, preventive, restorative, and specialty care across the eastern U.S. Comparable to iSmile in its broad family-and-cosmetic service menu and multi-state presence, though serving patients through a regional chain model rather than a single community-rooted office.
• Western Dental & Orthodontics: A large dental and orthodontic chain providing general, restorative, cosmetic, and orthodontic services. Comparable because it delivers the comprehensive family dentistry mix that iSmile offers (including pediatric and cosmetic), but through a high-volume chain model.
• Dental Care Alliance: A dental support organization partnering with affiliated dental practices across multiple states. Comparable to iSmile in the underlying general/family and specialty dental services offered, though structured as a DSO affiliation rather than independent practitioner ownership.
• Heartland Dental: The largest dental support organization in the U.S., supporting thousands of dentists across general and specialty practices. Comparable as a competing delivery model for comprehensive family dentistry with strong brand presence, though it serves as a back-office platform rather than a single branded office like iSmile.

Emerging players

• Tend Dental Studios: A venture-backed modern dental brand offering general, cosmetic, and orthodontic services in a tech-forward consumer experience format. Comparable to iSmile in its focus on consumer-facing, full-scope family and cosmetic dentistry with a strong digital brand, though Tend pursues urban, design-led locations at scale.

Regional players

• Local Maryland Family Dental Practices: Independent single- or multi-doctor family dental practices in the greater College Park / Hyattsville / Prince George's County, MD area. The most direct competitive peers to iSmile: they serve the same suburban D.C. catchment with the same general/family, restorative, and cosmetic service mix and compete head-to-head for local patients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iSmileCollegePk
• Facebookfacebook.com/iSmileFamilyDentistryCollegePark
• Instagraminstagram.com/ismile_family_dentistry
• LinkedInlinkedin.com/company/ismile-family-dentistry-college-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmile Family Dentistry