Isnad Real Estate

What Isnad Real Estate does

Isnad Real Estate (legal name: ISNAD Global, Arabic: اسناد للتطوير والتسويق العقاري) is an Iraq-based real estate marketing, brokerage, and consulting firm that operates as an intermediary between property buyers and a curated set of vetted local and regional developers. Launched in 2020 as a subsidiary of MEM Group (مجموعة ميم القابضة), the company is headquartered in Baghdad with a regional office in Basra and an international office at the World Trade Center in New York, serving Iraqi citizens, expatriates, and diaspora investors seeking residential and investment properties in integrated housing complexes.

The company's core offering is a curated catalog of 25+ active development projects and 20+ residential complexes spanning Baghdad, Basra, Erbil, and Anbar — including city-scale developments such as DAMAC Hills Baghdad, Future City, Rose City, and Bloom Village, as well as complexes like Sky Baghdad, Baghdad Marina, Millennium Towers, and Morano. Service lines include marketing and brokerage of primary residential units, real estate consulting, property resale assistance, and key handover services with furnishing options delivered through a network of 22+ partner companies (35+ brand partners) spanning furniture, kitchens, ceramics, insurance, electronics, and interior design. Key strategic developer partners include DAMAC Properties, Modon (مدن), Al-Ghadeer Investment (الغدير), Al-Jidar Group (مجموعة الجدار), Aura (اورا), Rimah (رماة), Al-Intejar Group (مجموعة الانبھار), and Gate of Asia (بوابة آسيا).

Commercially, the company operates a sales-led, transaction-fee model earning commissions on property sales facilitated through its platform, supplemented by marketing and consulting fees paid by developer partners. Customer acquisition relies on a multi-channel approach combining an Arabic-language website catalog (isnad-iq.com), Calendly-based appointment scheduling, partner and developer referrals, and field-sales representatives located in the Baghdad and Basra offices. Per the company's own metrics, it has facilitated more than 85 billion IQD in cumulative transaction value across 550+ units sold since inception. No proprietary technology platform, no AI/ML capabilities, and no external funding rounds are evidenced.

Name

Isnad Real Estate

Legal name

ISNAD Global

Website

https://isnad-iq.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Isnad Real Estate is an Iraq-based real estate marketing, brokerage, and consulting firm that connects property buyers with 25+ vetted development projects across Baghdad, Basra, Erbil, and Anbar. Founded in 2020 under MEM Group, it earns commissions on sales and operates offices in Iraq and New York.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Property marketing
• Residential development
• Real estate consulting
• Investment property

Headquarters

HQ city

Baghdad

HQ country

Iraq

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: The company earns commissions on property sales transactions facilitated through their platform, connecting buyers with developer projects.
2. Marketing and Consulting Fees: Revenue generated from marketing developer projects and providing real estate consulting services to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Isnad Real Estate is a real estate marketing and brokerage firm that connects property buyers with vetted developers across Iraq, selling residential units in integrated housing complexes and cities developed by partner firms. The company offers curated access to 25+ active projects plus ancillary services including real estate consulting, key handover with finishing options, property resale assistance, and a participatory marketing program that delivers exclusive post-purchase discounts from 22+ partner brands.

Product overview

Isnad Real Estate operates as a unified real estate marketing and brokerage platform offering property sales, investment opportunities, and consulting services in Iraq. The core offering includes marketing and selling carefully selected residential projects from trusted developers. The product portfolio comprises multiple residential city projects (DAMAC Hills Baghdad, Future City, Rose City, Bloom Village) and residential complexes (including Hareer, Millennium Towers, Morano, Sky Baghdad, Baghdad Marina, and 20+ others across Baghdad, Basra, Erbil, and Anbar). Additional services include real estate consulting, property resale assistance, key handover services with finishing options, and a participatory marketing program providing exclusive discounts through 22+ partner companies covering furniture, kitchens, interior design, electronics, construction, and insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Marketing and Brokerage
• Real Estate Consulting
• Key Handover Services
• Property Resale
• Participatory Marketing
• DAMAC Hills Baghdad

Quantifiable outcome

• Over 85 billion IQD in transaction value
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• DAMAC PropertiescoreStrategic or Co-development PartnerDubai-based global real estate developer specializing in luxury residential and commercial projects. DAMAC is partnered with Isnad for projects in Iraq including DAMAC Hills Baghdad city development.
• Modon (مدن)coreStrategic or Co-development PartnerLeading Iraqi real estate development company operating modern integrated cities and residential complexes. One of the key developers featured on Isnad's platform with 1 city and 2 complexes.
• Al-Ghadeer Investment (الغدير)coreStrategic or Co-development PartnerLeading investment and real estate development company building integrated urban communities that fulfill customer aspirations and add sustainable value for investors and society.
• Al-Jidar Group (مجموعة الجدار)majorStrategic or Co-development PartnerLeading Iraqi investment conglomerate operating in real estate development, industrial, and integrated project execution with commitment to quality and excellence in planning and execution.
• Aura (اورا)majorStrategic or Co-development PartnerGlobal real estate development company specializing in luxury residential and commercial projects in multiple locations worldwide, focusing on execution quality and integrated design.
• Rimah (رملة)majorStrategic or Co-development PartnerReal estate developer specializing in modern residential and investment projects, focusing on quality, thoughtful planning, and prime locations.
• Al-Intejar Group (مجموعة الانبهار)majorStrategic or Co-development PartnerLeading developer seeking to redefine the urban landscape through integrated residential and investment projects combining high quality, modern designs, and strategic locations.
• Gate of Asia (بوابة آسيا)majorStrategic or Co-development PartnerDeveloper of Sky Baghdad complex, combining quality and modern design for a comprehensive residential experience with high standards.
• ITACA (ايتاكا)minorGTM or Marketing PartnerItalian-standard porcelain, ceramics, and sanitary ware brand bringing Italian design spirit to home interiors. Offers wall and floor tiles combining uniqueness, high quality, and affordable pricing.
• Dailnyah Insurance (دلنيا)minorGTM or Marketing PartnerLocal insurance company established in 2007, providing comprehensive insurance services including health insurance through partnerships with global reinsurance companies.
• Delos Baghdad (ديلوس بغداد)minorGTM or Marketing PartnerItalian luxury design specialist established in 2014, collaborating with prestigious Italian brands (CucineLUBE, Faer, Cantori, Vittoria Frigerio, Skema Creo) for luxury interior solutions in Iraq.
• Jorsal Kitchens (جورسال)minorGTM or Marketing PartnerKitchen specialist using premium imported European and American hardwoods with Austrian BLUM hinges and Italian accessories for high quality and durability.
• Cesar Kitchens (مطابخ سيزار)minorGTM or Marketing PartnerItalian luxury kitchen brand established in 1969, recognized among the best globally with award-winning designs featured in Italian design magazines.
• Al-Asmak Group (مجموعة الاسك)minorGTM or Marketing PartnerLeading Iraqi company in modern kitchens and integrated furniture with exclusive agencies for Nolte, Istanbul, and Stosa global brands.
• Enza Home (إنزا هوم)minorGTM or Marketing PartnerLeading global Turkish furniture brand combining creativity and comfort for unparalleled home experiences with innovative and modern designs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Sawari: Egyptian property technology platform offering digital real estate brokerage services. Comparable as an emerging tech-enabled brokerage serving MENA residential markets.
• Lamudi: Emerging markets property platform (originally founded in emerging markets including MENA). Comparable as a digital real estate marketplace operating in similar geographies.

Broad incumbents

• Bayut: Major MENA property listing platform (Dubai-headquartered, owned by Dubizzle/OLX group). Comparable real estate marketplace model aggregating agents and developers across the region.
• Property Finder: MENA's largest property portal operating across UAE, Saudi, Egypt, etc. Comparable as a real estate discovery and marketing platform connecting buyers with developers/agents, though at much larger scale and tech-enabled rather than field-sales driven.
• Emaar Properties: UAE-based global real estate developer (Burj Khalifa, Dubai Mall). Comparable as a large-scale integrated city developer that partners with local brokers like Isnad for distribution in regional markets.

Direct peers

• Aqarmap: Egyptian/MENA online real estate marketplace focused on residential brokerage. Comparable as a regional Arabic-language real estate platform serving buyers connecting with developers.
• Betterhomes: Dubai-based real estate brokerage specializing in residential sales and rentals. Comparable as a sales-led real estate intermediary with developer partnerships in the MENA region.

Others

• DAMAC Properties: Dubai-based luxury real estate developer and active Isnad partner. Listed as a peer because DAMAC's project (DAMAC Hills Baghdad) is the anchor inventory on Isnad's platform, and the relationship model mirrors developer-broker partnerships regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/isnad-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isnad Real Estate