iStore Apple Premium Reseller Philippines

What iStore Apple Premium Reseller Philippines does

iStore Philippines, legally Infinity Loop Retail Inc., is a privately held Philippine retailer operating as an authorized Apple Premium Reseller and Apple Premium Service Provider. Founded in 2005 and headquartered in Cebu City, the company runs a physical network of 15 retail stores and Apple-certified service centers across six cities in the Visayas and Mindanao regions (including Cebu City, Bacolod, Iloilo City, Cagayan de Oro, and Dumaguete), supplemented by a direct-to-consumer e-commerce site at istore.ph. It serves consumer, education, and business customer segments with the full Apple hardware lineup, certified repair services, extended warranty plans, and a device trade-in program.

The company's product portfolio mirrors Apple's standard catalog rather than proprietary technology: Mac lineups (MacBook Pro M5 series up to ₱309,990, MacBook Air M4, Mac mini M4, iMac M3/M4, and the 13-inch MacBook Neo on A18 Pro), iPhone 17 series including iPhone Air and 17e, iPad Pro M5 and iPad Air M3, Apple Watch Series 11/Ultra 3, AirPods Pro 3, and Apple TV. The technical component is the Apple-certified service capability — authorized repairs using genuine Apple parts performed by Apple-trained technicians. Accessories include Beats, Belkin, Logitech, ZAGG, PanzerGlass, and similar third-party brands, plus Apple Pencil and Magic Keyboard.

Revenue is generated primarily through hardware sales at one-time unit pricing across price points ranging from ₱6,990 (AirPods) to ₱309,990 (MacBook Pro 16-inch M5 Max), with a trade-in credit program offering up to ₱57,000. Customers can finance purchases via 0-24 month installment plans through partner banks including BDO, BPI, HSBC, Metrobank, East West Bank, and UnionBank — the UnionBank partnership provides up to 24-month 0% financing for Mac products through July 2025. Additional revenue streams come from AppleCare Protection Plans (₱2,000-₱21,990 depending on device) and paid service-center repairs. Marketing relies on Facebook, Instagram, email, the istore.ph blog, and Messenger-based live chat.

Name

iStore Apple Premium Reseller Philippines

Legal name

Infinity Loop Retail Inc.

Website

https://istore.ph

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

iStore Philippines (Infinity Loop Retail Inc.) is an authorized Apple Premium Reseller operating 15 retail stores and Apple-certified service centers across the Visayas and Mindanao regions, selling Mac, iPhone, iPad, Apple Watch, AirPods, and accessories with bank installment plans.

Ownership category

akta.pro rank

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics + Major Appliances Retail (CRACAAAB)

akta.pro secondary industries

Consumer Electronics & Appliances Online Retailers (CRAFADAD), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

Keywords

• Apple premium reseller
• Consumer electronics retail
• Apple certified repair
• Macbook iphone ipad sales
• Apple accessories retail

Headquarters

HQ city

Cebu

HQ country

Philippines

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hardware Sales: Retail sales of Apple products including Mac, iPhone, iPad, Apple Watch, AirPods, and accessories. Revenue generated from one-time product transactions at retail locations and online store.
2. After-Sales Service & Repairs: Apple Premium Service Provider offering battery replacement, screen replacement, and diagnostics using genuine Apple parts. Revenue from service fees and AppleCare Protection Plan sales.
3. Trade-In Program: Device trade-in program allowing customers to exchange old devices for credit towards new purchases, with savings up to ₱57,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

iStore Apple Premium Reseller Philippines operates as an authorized Apple Premium Reseller, retailing the full Apple product lineup (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV) along with Apple-branded and third-party accessories (Beats, Belkin, Logitech, ZAGG, Moshi, PanzerGlass, etc.). The company also operates Apple-certified Service Centers offering repairs using genuine Apple parts, the AppleCare Protection Plan, a device trade-in program, and bank-financed installment plans up to 24 months.

Product overview

iStore Apple Premium Reseller Philippines operates as an authorized Apple retailer offering the complete Apple product ecosystem. The product portfolio centers on Apple's core computing devices: MacBook Pro and MacBook Air (consumer and professional laptops), Mac mini (compact desktop), and iMac (all-in-one desktop), along with the newly launched 13-inch MacBook Neo featuring Apple A18 Pro chip. The smartphone lineup includes iPhone 17 Pro, iPhone 17, iPhone Air, and previous generations (iPhone 16, 15 series), while tablets span iPad Pro (with M4/M5 chips), iPad Air (M2/M3/M4), standard iPad (A16), and iPad mini (A17 Pro). Wearables include Apple Watch Series 11, Series 10, SE, and Ultra models with various band options. Audio products feature AirPods, AirPods Pro (2nd and 3rd generation), and Apple TV. The accessory ecosystem encompasses Apple-branded peripherals (Magic Mouse, Magic Keyboard, Apple Pencil), MagSafe charging, and third-party brands including Beats, Belkin, Logitech, ZAGG, STM, Moshi, Coach, Kate Spade, Incase, Speck, Griffin, and PanzerGlass. Service offerings include Apple Care Protection Plan (extended warranty), certified repair services, device trade-in program, and installment payment plans through Philippine banks. The company also runs dedicated Service Centers at multiple store locations.

Differentiator

Problem solved

Functional benefit

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorApple Premium Reseller authorized to sell full range of Apple products including Mac, iPhone, iPad, Apple Watch, AirPods, and accessories. Also authorized as Apple Premium Service Provider for repairs and warranty support.
• BDO UnibankcoreChannel Partner/ Reseller/ DistributorInstallment payment partner offering up to 3-month installment plans for Apple products at all iStore outlets.
• Bank of the Philippine Islands (BPI)coreChannel Partner/ Reseller/ DistributorInstallment payment partner offering up to 3-month installment plans for Apple products at all iStore outlets.
• HSBCcoreChannel Partner/ Reseller/ DistributorInstallment payment partner offering up to 3-month installment plans for Apple products at all iStore outlets.
• MetrobankcoreChannel Partner/ Reseller/ DistributorInstallment payment partner offering up to 3-month installment plans for Apple products at all iStore outlets.
• East West BankcoreChannel Partner/ Reseller/ DistributorInstallment payment partner offering up to 3-month installment plans for Apple products at all iStore outlets.
• UnionBankflagshipChannel Partner/ Reseller/ DistributorExclusive installment payment partner offering up to 24-month 0% installment plans for Mac products with UnionBank credit cards. Promotional partnership active until July 31, 2025.
• Beats by Dr. DreminorChannel Partner/ Reseller/ DistributorThird-party accessory brand carried at iStore including headphones and audio products.
• BelkinminorChannel Partner/ Reseller/ DistributorThird-party accessory brand carried at iStore including chargers, cables, cases, and screen protectors.
• LogitechminorChannel Partner/ Reseller/ DistributorThird-party accessory brand carried at iStore including keyboards, mice, and tablet accessories.
• ZAGGminorChannel Partner/ Reseller/ DistributorThird-party accessory brand carried at iStore including phone cases and screen protectors.
• VisaminorChannel Partner/ Reseller/ DistributorPayment method accepted at iStore for online and in-store purchases.
• MastercardminorChannel Partner/ Reseller/ DistributorPayment method accepted at iStore for online and in-store purchases.
• GCashminorChannel Partner/ Reseller/ DistributorMobile payment method accepted at iStore for online and in-store purchases.
• MayaminorChannel Partner/ Reseller/ DistributorMobile payment method accepted at iStore for online and in-store purchases.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Apple Store (first-party retail): Apple's own retail stores. Not a direct head-to-head today (no Apple Store in the Philippines), but the strategic threat if Apple expands first-party retail into PH or scales direct online fulfillment that could bypass APRs.
• Best Buy: Big-box U.S. consumer electronics retailer carrying Apple Mac, iPhone, iPad, Watch and accessories plus Geek Squad-style services. Comparable big-box electronics retail model and service attach dynamics, though broader scope than iStore.
• JB Hi-Fi: Large Australian consumer electronics retailer with strong Apple category presence. Comparable as a multi-store premium-electronics retailer, though broader than a pure APR and not in the same geography.

Direct peers

• Power Mac Center: The dominant Apple Premium Reseller in the Philippines with nationwide store presence. Directly comparable to iStore as both are authorized APRs selling full Apple product lines plus accessories and offering authorized repairs in the same market.
• Switch (Apple Authorized Reseller, Philippines): Apple Authorized Reseller in the Philippines offering Mac, iPhone, iPad and accessories with store locations in major malls. Comparable on Apple-authorized retail model and consumer/Education/Business segments.
• Beyond the Box: Apple Premium Reseller in the Philippines carrying the full Apple ecosystem alongside curated accessories. Closely comparable on product mix, target consumer and authorized-service offering.
• Digital Equipment (Philippines): Philippine consumer-electronics retailer with multi-brand Apple-authorized presence. Comparable as a domestic competitor sharing Apple distribution, mall-based retail and service revenue mix.

Regional players

• iCentre (Apple Premium Reseller, India): Authorized Apple Premium Reseller chain in India with multiple stores and service centers. Comparable as a multi-store APR operating in a price-sensitive, high-growth emerging Asian consumer market.
• iStudio (Apple Premium Reseller, Thailand): Apple Premium Reseller in Thailand with multi-store presence and authorized service. Comparable APR business model in a Southeast Asian market with similar consumer dynamics to the Philippines.
• Mac Center (Apple Premium Reseller, Mexico): Apple Premium Reseller in Latin America with retail and service operations. Comparable regional APR model with trade-in, financing partnerships and certified repairs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/istorephilippines
• Instagraminstagram.com/istoreph
• LinkedInlinkedin.com/company/istoreph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iStore Apple Premium Reseller Philippines