iSTYLE Serbia
iSTYLE Serbia (iSTYLE Stores DOO) is an authorized Apple Premium Partner operating 5 retail stores across Belgrade and Novi Sad plus an e-commerce platform, selling the full Apple product lineup to consumers, students, and B2B customers with trade-in, Easy Upgrade, and Raiffeisen installment financing.
- Company typePrivate
- Founded-
- HeadquartersBelgrade, Serbia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iSTYLE Serbia does
iSTYLE Stores DOO is a privately held Serbian limited company operating as an authorized Apple Premium Partner with both physical retail and e-commerce channels. The company runs 5 stores in Serbia's two principal commercial centers — 4 in Belgrade (Galerija, Knez Mihailova, Ušće, Delta City) and 1 in Novi Sad (BIG Shopping Center) — plus the iststyle.rs e-commerce platform built on Shopify. Its core activity is the authorized retail of the full Apple product catalog, including Mac (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Studio Display), iPad (Pro, Air, standard, mini), iPhone (17, 16, 15, 16e series, Air), Apple Watch (Ultra 3, Series 11/10, SE), AirPods, Apple TV 4K, AirTag, and a wide assortment of Apple and Beats accessories. The retailer does not develop proprietary technology; the value-add is curation, authorized warranty handling, in-store service and repair, and a multi-channel customer experience.
iSTYLE's revenue model is primarily one-time hardware sales at Apple suggested retail prices in Serbian dinars (RSD), augmented by accessories, trade-in ("Staro za novo") discounts, the Easy Upgrade program, and after-sales service and repair. Customer acquisition is direct-to-consumer via physical stores and e-commerce, with installment financing provided by Raiffeisen Bank — up to 24 months online and interest-free in-store at Belgrade and Novi Sad locations. The company also targets a B2B segment through a dedicated corporate contact channel, with an additional warranty year for legal entities. Educational discounts for students and professors with valid ID form a secondary segment. Marketing is multi-channel, combining the website, blog content, email newsletter, and social media presence on Facebook, Instagram, YouTube, and LinkedIn.
Ownership, funding, headcount, and revenue figures are not disclosed in the available source data. The company is described as a privately held DOO (Serbian društvo sa ograničenom odgovornošću) with no identified parent company, institutional investors, or M&A activity. Its competitive position rests on Apple Premium Partner authorization, a curated multi-store retail footprint in Serbia's major cities, complementary financing and trade-in programs, and authorized service capabilities. The principal structural exposures are supplier concentration on Apple, geographic concentration within Serbia, and dependence on Apple's product launch cycle.
iSTYLE Serbia firmographics
Firmographics- Name
- iSTYLE Serbia
- Legal name
- iSTYLE Stores DOO
- Website
- https://istyle.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iSTYLE Serbia (iSTYLE Stores DOO) is an authorized Apple Premium Partner operating 5 retail stores across Belgrade and Novi Sad plus an e-commerce platform, selling the full Apple product lineup to consumers, students, and B2B customers with trade-in, Easy Upgrade, and Raiffeisen installment financing.
- Ownership category
- akta.pro rank
iSTYLE Serbia industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
- akta.pro secondary industry
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
Keywords
Where iSTYLE Serbia is headquartered
LocationHeadquarters
- HQ city
- Belgrade
- HQ country
- Serbia
- HQ region
- Europe
Offices5 records
Markets served
iSTYLE Serbia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Apple Hardware Sales: Retail sales of Apple products including Mac, iPad, iPhone, Apple Watch, AirPods, and accessories. One-time transaction model with products sold at Apple's suggested retail prices with periodic promotions.
- Accessories and Peripherals: Sales of third-party and Apple accessories including Beats products, speakers, cases, cables, adapters, and AirTag accessories.
- Trade-in and Easy Upgrade: Trade-in program where customers can exchange used devices for discounts on new purchases, and Easy Upgrade program for flexible device acquisition.
- Service and Support: Technical support, repair services, and warranty services offered in stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Apple Product Pricing |
| Transaction based/ take rate | Monthly | Installment Payment via Raiffeisen Bank |
| Transaction based/ take rate | Pay-as-you-go | Student/Professor Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
iSTYLE Serbia product offering
Product offeringCore offering
iSTYLE Serbia is an Apple Premium Partner that retails the full Apple product ecosystem through 5 physical stores in Belgrade and Novi Sad and an e-commerce platform. The offering spans Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV, AirTag, Beats, and Apple accessories, complemented by trade-in (Staro za novo), Easy Upgrade, Raiffeisen installment payments, student/educator discounts, B2B sales, and certified repair services.
Product overview
iSTYLE Serbia is an Apple Premium Partner operating as a comprehensive Apple authorized retailer with both e-commerce platform (powered by Shopify) and physical retail stores across Serbia (Belgrade and Novi Sad). The company offers the complete Apple product ecosystem including Mac computers (MacBook Air, MacBook Pro, MacBook Neo, iMac, Mac mini, Mac Studio, Studio Display), iPad tablets (iPad Pro, iPad Air, iPad, iPad mini), iPhone smartphones (iPhone 17 series, iPhone 16 series, iPhone 15 series), Apple Watch wearables (Ultra, Series 11, Series 10, SE), AirPods audio products (AirPods Pro, AirPods, AirPods Max), Apple TV 4K, and extensive accessories (Beats, AirTag, cases, chargers). Complementary services include installment payment plans via Raiffeisen bank, trade-in program (Staro za novo), Easy Upgrade program, student/educator discounts, and professional repair services. The retail chain targets both consumer and business (B2B) segments across Serbia.
Differentiator
Problem solved
Functional benefit
Products and services
- Mac (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Studio Display) Apple desktop and laptop computers including MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Studio Display, sold as standalone units for personal, professional, and creative use.
- iPad (iPad Pro, iPad Air, iPad, iPad mini) Apple iPad tablets in Pro, Air, standard, and mini variants, available in Wi-Fi and Cellular configurations.
- iPhone (iPhone 17 series, iPhone 16 series, iPhone 15) Apple iPhone smartphones across multiple generations and price points, including Pro, Pro Max, Air, and e variants.
- AirPods (AirPods Pro 3, AirPods Pro 2, AirPods 4, AirPods Max 2, AirPods Max) Apple wireless earbuds and over-ear headphones including Pro, standard, and Max lines.
- Apple TV 4K Apple streaming device supporting 4K HDR and Dolby Vision with Siri voice control.
- AirTag Apple Bluetooth item tracker that integrates with the Find My network and offers IP67 water resistance.
- Beats Products Beats-branded audio products including earbuds, headphones, and speakers carried alongside the Apple lineup.
- Trade-in (Staro za novo) Service that lets customers trade in used devices for credit or discount toward a new Apple product purchase.
- Easy Upgrade Program enabling customers to upgrade to newer Apple devices with flexible payment options.
- Installment Purchase (Kupovina na rate) Installment financing for online purchases in partnership with Raiffeisen Bank, allowing customers to pay in up to 24 monthly installments.
- Student & Educator Discount Pricing program offering discounts to students and educators with valid university or employment credentials.
- Apple Services Apple subscription services such as Apple TV+, Apple Music, Apple Arcade, iCloud+, and Apple One bundles offered to customers.
- Repair & Service Certified technical support and repair service for Apple products, available in-store.
- B2B / Business Sales Dedicated business-to-business sales program for legal entities and corporate customers, including volume purchasing and an extra warranty year for legal entities.
Quantifiable outcome
- Trade-in program: Additional 3,500 RSD savings on new purchases
Companies that use iSTYLE Serbia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
iSTYLE Serbia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iSTYLE Serbia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ApplecoreiSTYLE operates as an Apple Premium Partner, authorized to sell Apple products including Mac, iPad, iPhone, Apple Watch, AirPods, and related accessories. The company represents Apple's official retail presence in Serbia.
- Raiffeisen BankcoreRaiffeisen Bank provides installment payment financing for iSTYLE customers. Online purchases can be made in up to 24 monthly installments through Raiffeisen Web Credit. In-store interest-free installments are available at Belgrade and Novi Sad locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
iSTYLE Serbia competitors and assessment
Company assessmentDirect peers
- mStore: mStore is an Apple Premium Reseller operating a multi-store Apple-authorized retail chain in Italy with e-commerce and trade-in/upgrade programs that closely mirror iSTYLE's offering. Comparable premium Apple retail concept in a different European geography.
- iSTYLE (parent network operating in other countries): iSTYLE's sister entities (e.g. iSTYLE Czech Republic, Hungary, Romania) operate under the same Apple Premium Partner brand and model, with physical retail stores, e-commerce, and identical trade-in/financing mechanics. Same brand, same vendor relationship, same playbook — only the country differs.
- ComCom (Italy): ComCom is an established Apple Premium Reseller in Italy with multi-store presence and e-commerce offering the full Apple hardware line plus services. Closely comparable as a fellow Southern/Central European Apple specialty retailer.
- Switch (Apple Premium Reseller, Australia/NZ): Switch is a long-standing Apple Premium Reseller chain in Australia/New Zealand running multi-location authorized Apple retail plus trade-in, education, and B2B programs. Same Apple Premium Reseller model with similar store-based + online footprint.
- DataVision: DataVision operates as an Apple Premium Reseller chain in Switzerland, offering full Apple hardware, accessories, B2B and support services through retail and online channels — a near-analog of iSTYLE's go-to-market in a different country.
Regional players
- Tehnomanija: Tehnomanija is one of Serbia's largest multi-brand consumer electronics and home appliance retail chains, with nationwide physical stores and e-commerce. A broad regional incumbent competing with iSTYLE for general electronics shoppers in Serbia.
- Gigatron: Gigatron is a major Serbian consumer electronics and IT retail chain with multi-city physical presence and a strong e-commerce platform. Competes with iSTYLE for consumer Apple buyers across the same Serbian market.
- WinWin (WinWin Computers): WinWin is a Serbian technology retailer with stores across the country selling Apple, PC, and mobile hardware. A domestic multi-brand electronics retailer that overlaps with iSTYLE's Serbian footprint on Apple category shoppers.
- iSpace (Apple Premium Reseller): iSpace is an Apple Premium Reseller operating in selected countries across Africa/Asia (e.g. South Africa, Egypt, India) with multi-store Apple-authorized retail. Comparable AAPR concept but geographically separate from Serbia.
Broad incumbents
- Apple Inc. (direct retail & online): Apple operates its own first-party retail stores and the global Apple Online Store, selling the same hardware, services, and offering trade-in. It is the upstream brand whose Premium Partner program iSTYLE depends on, and the most important incumbent shaping iSTYLE's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
iSTYLE Serbia social profiles
Digital presenceiSTYLE Serbia financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSTYLE Serbia leadership team
Management profileNumber of profiles
iSTYLE Serbia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSTYLE Serbia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSTYLE Serbia
What does iSTYLE Serbia do?
iSTYLE Serbia is an Apple Premium Partner that retails the full Apple product ecosystem through 5 physical stores in Belgrade and Novi Sad and an e-commerce platform. The offering spans Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV, AirTag, Beats, and Apple accessories, complemented by trade-in (Staro za novo), Easy Upgrade, Raiffeisen installment payments, student/educator discounts, B2B sales, and certified repair services.
Is iSTYLE Serbia a public or private company?
iSTYLE Serbia is a private company. It is classified as unknown and is currently operating.
When was iSTYLE Serbia founded?
iSTYLE Serbia was founded in -1. It employs 11 to 50 people.
Where is iSTYLE Serbia based?
iSTYLE Serbia is headquartered in Belgrade, Serbia, in the Europe region.
How does iSTYLE Serbia make money?
Four revenue lines are on record. Apple Hardware Sales are the primary driver. The others are accessories and Peripherals, trade-in and Easy Upgrade and service and Support.
Who are iSTYLE Serbia's main competitors?
Direct peers on record are mStore, iSTYLE (parent network operating in other countries), ComCom (Italy), Switch (Apple Premium Reseller, Australia/NZ) and DataVision. Regional players are Tehnomanija, Gigatron, WinWin (WinWin Computers) and iSpace (Apple Premium Reseller). Apple Inc. (direct retail & online) is listed as a broad incumbent.
Does iSTYLE Serbia have an API?
No public API is recorded for iSTYLE Serbia.
What industry is iSTYLE Serbia in?
iSTYLE Serbia's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail, with a secondary code of CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices). Its NAICS code is 4492 and its SIC code is 5734.