Iswari © SuperFood

What Iswari © SuperFood does

Iswari © SuperFood is a direct-to-consumer e-commerce brand specializing in organic, vegan, and gluten-free functional nutrition products. The company sells through its own multi-language storefront at iswari.com, offering a catalog spanning plant-based proteins (rice and pea protein), single-ingredient superfoods (moringa, spirulina, chia seeds, hemp seeds, quinoa, psyllium, Reishi and Chaga mushrooms, apple fibre), nutritional bars, breakfast items, sports nutrition, gut health and wellness supplements, functional drinks, nut butters, smoothie boosters, and accessories. Products are organized by health benefit (appetite control, cognitive function, detox, energy, gut health, heart health, hormonal balance, immune support, muscle recovery) and by use case, reflecting a benefit-led merchandising strategy.

The legal entity is Iswari Portugal - Alma & Valor, Lda (Portuguese private limited company, VAT 509291457), with operations registered in Setúbal, Portugal. The core technology is product formulation combining organic superfoods and plant-based proteins into functional SKUs; no proprietary software platform, AI capability, app, patents, or trademarks are disclosed. Go-to-market is exclusively DTC via the owned e-commerce storefront, supplemented by content marketing (recipe library, nutrition blog), an email newsletter community, and frequent promotional discount campaigns. Revenue mechanics are one-time product sales with economy-size bulk formats and an Iswari Points loyalty program supporting repeat purchases.

The customer base is fragmented across health-conscious consumers, fitness and sports enthusiasts, and vegan/plant-based lifestyle shoppers across international markets. The company has no disclosed revenue, no funding history, no named management team, no B2B accounts, and reports a headcount of approximately 5, indicating a micro-enterprise operating profile. The operating status is active, with ongoing product expansion, active promotions, and an open careers portal signaling continued investment despite the small scale.

Name

Iswari © SuperFood

Legal name

Iswari Portugal - Alma & Valor, Lda

Website

https://iswari.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Iswari is a Portugal-based DTC e-commerce brand selling organic, vegan, and gluten-free functional nutrition products including plant-based proteins, superfoods, bars, and supplements to health-conscious consumers across international markets.

Ownership category

akta.pro rank

Product category

Functional Nutrition & Superfoods

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Organic functional nutrition
• Vegan protein powders
• Plant-based superfoods
• Gluten-free supplements
• Sports nutrition products

Headquarters

HQ city

Setúbal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of organic functional nutrition products including vegan proteins, superfoods, bars, nut butters, and wellness supplements through their e-commerce platform. Revenue generated through individual product purchases and economy-size bulk purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Iswari is a direct-to-consumer e-commerce brand that sells organic, vegan, and gluten-free functional nutrition products through its official website. The portfolio spans plant-based protein powders (rice and pea protein), single-ingredient superfoods (Moringa, Spirulina, Chia, Hemp, Quinoa, Psyllium, Reishi, Chaga, Apple Fibre), bars, breakfast items, sports nutrition, functional drinks, smoothie boosters, wellness supplements, and nut butters, organized by health benefit and use case for health-conscious and plant-based consumers.

Product overview

Iswari © SuperFood is an online retailer specializing in organic functional nutrition, offering a diverse portfolio of vegan and gluten-free superfood products. The product line includes plant-based proteins (rice protein, pea protein), single superfood ingredients (Moringa, Spirulina, Chia Seeds, Hemp Seeds, Quinoa, Psyllium, Reishi/Chaga Mushrooms, Apple Fibre), nutritional bars, breakfast products (Awakening Bowl, porridges, pancakes, açaí bowls), sports nutrition supplements, functional drinks, gut health products, smoothie boosters, wellness supplements, nut butters, and accessories (shakers, coconut bowls, jute bags). Products are organized by benefit (appetite control, cognitive function, detox, energy, gut health, heart health, hormonal balance, immune support, muscle recovery) and by use case (breakfast, sports nutrition, juices/smoothies, toppings/snacks, functional drinks, bakery, supplements). The company operates primarily as an e-commerce direct-to-consumer brand with a loyalty program (Iswari Points) and offers economy-size bulk formats for regular consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan Proteins Plant-based protein powders and supplements including rice protein and pea protein variants, sold for muscle recovery and daily nutrition for health-conscious and vegan consumers.
• Single Ingredients (Superalimentos) Individual organic superfood ingredients including Moringa, Spirulina, Chia Seeds, Hemp Seeds, Quinoa, Psyllium, Apple Fibre, Reishi Mushrooms, and Chaga Mushrooms for smoothies, toppings, and functional recipes.
• Bars Nutritional bars in various flavors sold as on-the-go snacks for health-conscious consumers, with a 20% promotional offer evidenced.
• Breakfast Products Breakfast offerings including porridges, pancakes, and açaí bowls designed for healthy morning nutrition.
• Sports Nutrition Performance-focused nutritional products for athletes and active individuals, including protein supplements and recovery products.
• Awakening Bowl Functional breakfast bowl product designed to deliver morning energy and balanced nutrition.
• Economy Size Bulk/family-size format products offering better value for regular consumers, including a 2.5kg plant protein variant with 30% promotional discount.
• Gut Health Products Products focused on digestive health and wellness, including psyllium and apple fibre supplements.
• Smoothie Boosters Functional additives for smoothies including superfood powders and nutritional enhancements.
• Wellness Supplements Supplements targeting specific health benefits including cognitive function, immune support, heart health, and hormonal balance.
• Nut Butters Organic nut butter products sold as functional toppings and snacks.
• Functional Drinks Beverages designed for specific health benefits including energy and detox support.
• Juices and Smoothies Ready-to-blend or ready-to-drink smoothie and juice products.
• Bakery Baked goods including pancake mixes and bakery items, positioned as healthier alternatives.
• Toppings & Snacks Functional food toppings and snack products.
• Pancakes Pancake mixes and pancake products for healthy breakfast alternatives.
• Supplements General health and wellness supplement products.
• Accessories Product-related accessories including Shakers, Jute bags, and Coconut Bowls sold alongside food products.
• Iswari Points Loyalty Program Customer loyalty program offering rewards and points for purchases made on the Iswari e-commerce site.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sunwarrior: US-based plant-based protein and superfood brand offering vegan proteins, collagen alternatives, and functional blends. Directly comparable to Iswari's vegan protein and single-ingredient superfood portfolio, with similar DTC distribution and benefit-led merchandising.
• Your Super: European-founded DTC brand selling superfood mixes and functional blends targeting wellness consumers. Comparable go-to-market model and product positioning around benefit-driven functional nutrition.
• Purasana: Belgian plant-based supplements and superfoods brand with a broad organic catalog. Comparable European footprint, organic positioning, and product range across proteins, superfoods, and supplements.
• Organic Burst: European superfood brand founded in the UK focused on single-ingredient organic superfoods and blends. Directly comparable product positioning around organic, functional, plant-based nutrition.
• Naturya: UK-based organic superfoods brand selling chia, hemp, spirulina, and other single-ingredient products through DTC and retail. Closely comparable European peer with similar product format and target consumer.
• Navitas Organics: Organic superfoods specialist selling single-ingredient powders (maca, chia, spirulina, cacao) and blends via DTC and retail. Closely matches Iswari's single-ingredient and smoothie-booster product lines and target health-conscious consumer.
• Sevenhills Wholefoods: UK-based organic superfoods and wholefoods retailer offering single-ingredient superfoods, protein powders, and supplements. Comparable product mix and target market of health-conscious European consumers.

Emerging players

• Form Nutrition: Plant-based functional nutrition brand offering meal replacement shakes and protein blends. Comparable on the plant-based nutrition positioning and DTC-led GTM model, with overlap in sports nutrition and meal replacement use cases.

Broad incumbents

• Garden of Life: Major organic supplements and plant-based nutrition brand owned by Nestlé Health Science. Overlaps on organic, plant-based, and supplement categories with Iswari but operates at much larger scale across multiple retail channels.
• Vega (Danone): Large plant-based nutrition brand owned by Danone offering proteins, bars, and sports nutrition. Comparable product set but significantly broader scale, retail presence, and marketing budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iswari-%C2%A9-superfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iswari © SuperFood