What Prefeitura Municipal de Itacaré does

Prefeitura Municipal de Itacaré is the municipal government of Itacaré, a coastal municipality in southern Bahia, Brazil, founded in 1732 and currently led by Mayor Nego de Saronga (took office January 1, 2025). The entity delivers statutory public services across 19 secretariats covering Health, Education, Social Development, Tourism, Culture, Environment, Women's Policies, Urban Development, Finance, and others, serving the municipality's residents in the urban sede, Taboquinhas district, and rural zones, plus domestic and international tourists visiting the Costa do Cacau destination.

The municipality's core operational products are organized as digital government services and physical service points. Digital products include the Portal de Transparência (fiscal transparency), Diário Oficial Eletrônico (legal gazette), Ouvidoria/e-SIC (citizen feedback and information access), SAATRI (process tracking), Contracheque Online (payroll), and the official website and Instagram channel. Physical service delivery runs through the Posto Cidadão, CRAS units, UBS (Basic Health Units) and the Hospital Municipal, the Rede Municipal de Ensino (including quilombola and rural schools), and dedicated tourism infrastructure (Top Operadoras Turísticas trade event, Festival Sabores, quilombola community-based tourism routes).

The revenue model combines local tax collection (IPTU property tax, ISS service tax), constitutional federal and state transfers (FPM, FEP, FUNDEB, SUS allocations), public service fees (sewage tariffs, recently reduced from 80% to 40% of water tariffs per Lei Municipal nº 501/2026), and tourism-driven economic activity captured via hospitality sector taxes and occupancy surveys. Strategic capital inflows in 2025-2026 include R$ 1.5 million for hospital modernization, R$ 2 million in equipment across health/education/infrastructure, two UBS kits via Novo PAC, and R$ 230 thousand via PNAB culture funding, enabled by the restoration of federal tax regularity (Certidão Positiva com Efeitos de Negativa).

Name

Prefeitura Municipal de Itacaré

Legal name

Prefeitura Municipal de Itacaré

Website

https://itacare.ba.gov.br

Company type

Private

Founded year

1732

Operating status

Operating

Headcount range

251–500 employees

Short description

Prefeitura Municipal de Itacaré is the municipal government of the southern Bahia coastal town of Itacaré, Brazil, delivering health, education, tourism, and social services across 19 secretariats to residents and domestic/international tourists.

Ownership category

akta.pro rank

Product category

Municipal Government Administration

NAICS

Public Administration (92)

SIC

Sanitary Services (4950)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Solid Waste & Recycling Services Administration (BPAIACAH), Parks, Recreation & Cultural Services (BPAIACAI), Municipal Tax & Revenue Administration (Local) (BPAIACAD)

Keywords

• Municipal public services
• Public healthcare delivery
• Public education administration
• Tourism destination management
• Social assistance programs

Headquarters

HQ city

Itacaré

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: The municipality collects local taxes including IPTU (property tax) and ISS (service tax) from citizens and businesses operating within Itacaré.
2. Federal and State Transfers: Itacaré receives constitutional transfers from the federal and state governments, including FUNDEF/FUNDEB for education, SUS allocations for health, FPM (municipal share of federal taxes), and FEP (municipal share of state taxes). Additional funding comes through parliamentary amendments from federal and state deputies.
3. Public Service Fees: Fees collected for services including sewage tariffs (reduced from 80% to maximum 40% of water tariff per Lei Municipal nº 501/2026), with exemptions for disabled persons and low-income families.
4. Tourism-Driven Revenue: Tourism generates municipal revenue through increased economic activity, hospitality sector taxes, and fees from events such as the Festival Sabores de Itacaré. The municipality conducts occupancy surveys to monitor tourism flux and economic impact.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Prefeitura Municipal de Itacaré is the municipal government of Itacaré, Bahia, Brazil, delivering public services to residents and visitors through 19 secretariats covering health, education, social development, tourism, culture, environment, finance, urban planning, agriculture, women, transportation, sports, communications, and administration. It operates Basic Health Units (UBS), a municipal hospital, a public school network, CRAS social assistance centers, and citizen service points (Posto Cidadão), complemented by digital portals for transparency, process tracking, official gazette, ombudsman, e-SIC information access, and payroll. The municipality also actively promotes Itacaré as a Costa do Cacau (Cacao Coast) tourism destination through events, trade partnerships, and community-based tourism routes.

Product overview

Prefeitura Municipal de Itacaré operates a digital government services platform providing municipal administration through multiple departments (Secretarias) including Tourism, Health, Education, and Public Services. The core digital products include the Portal de Transparência for public spending visibility, Diário Oficial Eletrônico for legal publications, Ouvidoria/e-SIC for citizen feedback, SAATRI for process tracking, and Contracheque Online for employee payroll. The Tourism Secretariat manages destination promotion including the Festival Sabores gastronomic event, Top Operadoras Turísticas trade event, and the Roteiro Quilombola community tourism routes. Health services include UBS (Basic Health Units) and hospital programs through the SUS network. Education services encompass school management, teacher training, and IF Baiano technical education partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal de Transparência Municipal Online transparency portal providing public access to municipal spending, revenues, personnel information, purchases, and public accounts, serving citizens, suppliers, oversight bodies, and journalists.
• Diário Oficial Eletrônico Official municipal gazette system for publishing laws, decrees, resolutions, and official government communications, available to citizens, businesses, and legal professionals.
• Sistema Ouvidoria e e-SIC Integrated citizen feedback system (Ouvidoria) and Freedom of Information service (e-SIC) for citizen complaints, suggestions, and formal information requests, available to all residents.
• SAATRI - Acompanhamento de Processos Online process tracking system allowing citizens and businesses to monitor the status of their administrative procedures and requests with the municipality.
• Contracheque Online Online payroll portal for municipal employees to access and download their salary slips and payment records.
• Secretaria Municipal da Saúde Public municipal health service managing Basic Health Units (UBS) distributed across the municipality and the Hospital Municipal de Itacaré providing secondary care, delivered to citizens through the SUS network.
• Secretaria Municipal da Educação Municipal public education service managing the Rede Municipal de Ensino with conventional schools, quilombola schools, early childhood education, and the Criança Alfabetizada literacy program, serving students from the sede, Taboquinhas district, and rural areas.
• Secretaria Municipal de Turismo Tourism promotion service managing destination marketing, events (Festival Sabores, Top Operadoras Turísticas), tourist information, and partnerships with travel operators such as Azul Viagens and CVC Corp, serving the Costa do Cacau region.
• Posto Cidadão Citizen service station at the municipal headquarters providing document issuance services including birth certificates, identity cards (RG), work cards, and other civil registry documents, with monthly Saturday mutirão events for expanded access.
• Roteiro Quilombola de Itacaré Community-based tourism route showcasing Afro-Brazilian quilombola heritage in Porto de Trás (Quilombo Urbano), Mangue, Santo Amaro, and João Rodrigues communities, with QR-coded promotional materials linking to booking and experience details.
• Top Operadoras Turísticas Annual tourism business event (5th edition in 2026) connecting Itacaré's hospitality providers with national and international tour operators for destination promotion and commercial partnerships.
• XII Festival Sabores de Itacaré 2026 12th edition (May 2026) of the annual gastronomic event promoting local cuisine, the 'Marisqueiras & Pescadores' (Shellfish Gatherers & Fishermen) theme, local producers, and tourism, supporting the Costa do Cacau destination brand.

Quantifiable outcome

• Literacy rate improved from 31% (2024) to 50% (2025), exceeding the 47% target — Gold Medal in national Compromisso da Criança Alfabetizada
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

20 partnerships are on record, tiered major, minor and core.

• CONASEMSmajorStrategic or Co-development Partner · 15 July 2026CONASEMS (National Council of Municipal Health Secretaries) awarded Itacaré a national prize at the 39th Congress for its experience in Obstetric Reform, recognizing the municipality's innovative health program.
• Avistar BrasilminorGTM or Marketing Partner · 15 May 2026Itacaré participated in Avistar Brasil 2026, Latin America's largest bird observation event, at the Botanical Garden of São Paulo. Representatives from Casa Clareia Itacaré presented the municipality's natural resources at the Bahia state booth, promoting Itacaré as a destination for birdwatching (avitourism) in the Mata Atlântica.
• Global Big Day (eBird/Cornell Lab)minorGTM or Marketing Partner · 9 May 2026Itacaré participates in the Global Big Day, a worldwide bird observation mobilization coordinated by eBird and the Cornell Lab of Ornithology. The municipality's participation promotes birdwatching tourism and positions Itacaré as a destination for avitourism in the Mata Atlântica.
• WTM Latin AmericamajorGTM or Marketing Partner · 14 April 2026Itacaré participated in WTM Latin America 2026 (April 14–17, São Paulo) with an agenda focused on destination promotion and commercialization. The municipality's delegation met with tour operators, presented the Quilombola Roteiro and community-based tourism experiences to Setur Bahia officials, and advanced partnerships for destination marketing.
• Ertour ReceptivocoreChannel Partner/ Reseller/ Distributor · 14 April 2026Ertour is the local receptive tour operator partner collaborating with the Tourism Secretariat and Azul Viagens in the cooperative planning for the Costa do Cacau region, facilitating local tour operations and logistics for the partnership.
• CVC CorpmajorGTM or Marketing Partner · 9 April 2026The Tourism Secretariat (Setur) held a meeting with CVC Corp to expand Itacaré's presence in the travel market. CVC is one of Brazil's largest travel agencies and this partnership supports distribution of Itacaré as a destination to its customer base.
• Azul ViagensmajorGTM or Marketing Partner · 8 April 2026The Tourism Secretariat held strategic meetings with Azul Viagens (one of Brazil's largest tour operators) to plan cooperative promotional actions for the Costa do Cacau region, including image capture for a campaign featuring Itacaré on the cover and main story of Azul's in-flight magazine. Azul is also conducting a cooperative marketing plan for the region.
• Governo Federal (Novo PAC) and Governo do Estado da BahiacoreStrategic or Co-development Partner · 30 March 2026Through the Novo PAC (Novo Programa de Aceleração do Crescimento), the federal government in partnership with the Bahia state government provided two UBS kits (Basic Health Unit equipment packages) to Itacaré in 2026. The delivery ceremony in Salvador was attended by Health Minister Alexandre Padilha, Casa Civil Minister Rui Costa, Governor Jerônimo Rodrigues, and Senator Jaques Wagner. The kits provide equipment to expand and qualify primary healthcare services.
• Governo do Estado da Bahia — Defesa CivilminorStrategic or Co-development Partner · 27 March 2026Through the Defesa Civil Itinerante program, the State Defense Civil conducted technical visits in Itacaré, helping elaborate Contingency Plans for the Novo and Passagem neighborhoods and supporting the implementation of NUPDECs (Community Civil Defense Nuclei).
• SEBRAE BahiacoreStrategic or Co-development Partner · 26 March 2026SEBRAE Bahia has partnered with Itacaré to strengthen entrepreneurship and small business development. The partnership supports the Sala do Empreendedor (Entrepreneur's Office), participates in the Salão SEBRAE Cidades Empreendedoras, and provides technical support through its director-superintendente Jorge Khoury. The municipality was highlighted at the Salão SEBRAE as an example of committed municipal management.
• Setur Bahia (Secretaria de Turismo do Estado da Bahia)coreStrategic or Co-development Partner · 26 March 2026The municipality formalized its inclusion in the Qualiturismo Bahia program through a meeting with Lúcia Bichara, coordinator of the Tourism Interiorization Program of Bahia. The partnership provides technical support and continuous accompaniment for tourism qualification, and also includes a request for tourism signage installation in Itacaré.
• Faculdade Anhanguera de ItabunaminorStrategic or Co-development Partner · 3 December 2025The Desenvolvimento Social Secretariat partnered with Anhanguera Faculty of Itabuna to deliver a training cycle covering First Aid, Public Service Customer Care, and Assertive Communication to social assistance staff, improving service quality at CRAS and other social service points.
• ONU — MCR2030 (Making Cities Resilient 2030)coreStrategic or Co-development Partner · 24 November 2025The municipality signed the commitment letter to join the international MCR2030 initiative promoted by the UN, aligning with best practices for disaster risk prevention and reduction, and strengthening local civil defense management. The municipality also registered on the IDAP platform for risk alert issuance and created NUPDECs (Community Civil Defense Protection Nuclei) in the Novo and Passagem neighborhoods.
• EMBASA (Empresa Baiana de Águas e Saneamento)coreStrategic or Co-development Partner · 15 July 2025EMBASA committed to creating a timeline to resolve historical sanitation problems in Itacaré, addressing critical sewage and water infrastructure issues that have affected the municipality.
• Instituto TijuípeminorStrategic or Co-development Partner · 3 June 2025The Cultura Secretariat, in partnership with the Municipal Cultural Policy Council (CMPC), received technical support from Instituto Tijuípe to conduct a public consultation with 67 contributions to guide PNAB (Política Nacional Aldir Blanc) cultural fund allocation in Itacaré (approximately R$ 230 thousand expected).
• IF Baiano (Instituto Federal de Educação, Ciência e Tecnologia da Bahia)coreStrategic or Co-development Partner · 19 March 2025The municipality, through the Secretaria de Educação, established a partnership with IF Baiano campus in Uruçuca to open a study center (Polo) in Itacaré. The Polo offers technical courses, higher education, and graduate programs to local residents, contributing to professional qualification and the municipality's economic and social development.
• UPB (União dos Municípios da Bahia) and TCM/BA (Tribunal de Contas dos Municípios da Bahia)coreStrategic or Co-development Partner · 12 March 2025Itacaré's municipal team participated in technical training promoted by UPB in partnership with TCM/BA covering Public Procurement and Innovations in Municipal Management, aimed at improving administrative efficiency and fiscal transparency.
• Governo do Estado da BahiacoreStrategic or Co-development Partner · 15 February 2025Governor Jerônimo Rodrigues delivered new school buses to Itacaré as part of a R$ 173 million state investment benefiting 416 municipalities, using state treasury funds and parliamentary amendments. The vehicles feature modern technology and accessibility, improving student transport to schools in rural areas and distant communities.
• CDS-LS (Consórcio de Desenvolvimento Sustentável do Litoral Sul)coreStrategic or Co-development Partner · 1 February 2023The municipality participates in CDS-LS, a sustainable development consortium of 16 municipalities in the Southern Bahia coast. The consortium facilitates joint actions in education, environment, and infrastructure. Mayor Antônio de Anízio served as President of CDS-LS.
• CECANE UFBA (Centro Colaborador em Alimentação e Nutrição do Escolar)minorStrategic or Co-development Partner · 17 July 2022The Education Secretariat received technical training from CECANE at UFBA (Federal University of Bahia) to improve execution of the PNAE (National School Feeding Program), with support from FNDE standards for nutritional quality and family farming procurement.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Prefeitura de Paraty: Historic Brazilian coastal tourism municipality with similar cultural-heritage, ecotourism, and UNESCO-adjacent positioning; operates comparable community-based tourism programs and small-municipal governance profile.
• Prefeitura de São Sebastião: Mid-sized coastal Brazilian municipality with significant beach and ecotourism industry, comparable destination-management responsibilities, and similar challenges in balancing tourism with environmental preservation.
• Prefeitura de Búzios (Armação dos Búzios): Small premium coastal tourism municipality in Rio de Janeiro state with similar beach-based destination model, high-end tourism operator partnerships, and event-driven tourism programming.
• Prefeitura Municipal de Arraial do Cabo: Small Brazilian coastal municipality heavily dependent on beach and nature tourism with comparable scale, similar environmental management needs, and analogous tourism-secretariat operating model.

Regional players

• Prefeitura Municipal de Uruçuca: Adjacent southern Bahia municipality that hosts the IF Baiano campus partnering with Itacaré; comparable small-municipal scale and similar rural-coastal administrative challenges.
• Prefeitura Municipal de Ilhéus: Neighboring municipal government in southern Bahia with overlapping coastal tourism and cacao economy, comparable in scale and regional context to Itacaré and a likely partner within CDS-LS consortium activities.
• Prefeitura Municipal de Maraú: Small coastal municipality in southern Bahia competing in the same tourism and beach destination segment as Itacaré, with similar reliance on tourism-linked tax revenue.
• Prefeitura Municipal de Camamu: Southern Bahia coastal municipality within the CDS-LS consortium geography; comparable small-municipality scale, similar tourism and fishing economy profile, and shared regional administrative context.

Broad incumbents

• Prefeitura Municipal de Porto Seguro: Larger Bahia coastal tourism municipality offering similar beach and cultural tourism products; comparable destination marketing efforts and overlapping target visitor segments.

Others

• SEBRAE Bahia: Not a peer government but an enabling/supporting institution: Itacaré's Sala do Empreendedor model is benchmarked through SEBRAE's Cidades Empreendedoras program, and SEBRAE provides comparable small-municipality capacity-building services across Bahia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/prefitacare
• LinkedInlinkedin.com/company/prefeitura-municipal-de-itacar%C3%A9

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Prefeitura Municipal de Itacaré