The Original Italian Pie

Name

The Original Italian Pie

Legal name

The Original Italian Pie

Website

https://italianpie.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pizza and Italian Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Pizza restaurant chain
• Italian restaurant franchise
• Pizza catering services
• Casual dining restaurants
• Pizza carry-out delivery

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: Revenue from dine-in, carry-out, and delivery orders of gourmet pizzas and Italian dishes
2. Catering Services: Catering revenue from 'Pie on the Fly' catering service offering sandwich platters, party salads, and pasta trays
3. Gift Certificates: Sale of gift certificates for holidays, anniversaries, birthdays, and special occasions
4. Franchise Fees: Franchise fees from two models: Full Service ($328K-$617.5K) and 2GO model ($200K-$275K)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

The Original Italian Pie operates a regional chain of pizza and Italian-cuisine restaurants under two formats—a Full Service dine-in model and a smaller 2GO carry-out/catering/delivery model—selling gourmet pizzas, pasta, calzones, wraps, sandwiches, and salads directly to individual consumers. The chain supplements dine-in sales with online ordering, catering ("Pie on the Fly"), gift certificates, and franchise licensing for expansion across the Gulf South.

Product overview

The Original Italian Pie operates as a pizza and Italian restaurant chain offering two distinct business models: the Full Service model (2500-4000 square feet providing dine-in gourmet pizzas and Italian dishes) and the 2GO model (1400-2000 square feet focused on carry-out, catering and delivery with lower investment). The company supplements its core food service with add-on offerings including Pie on the Fly Catering, online ordering, gift certificates, and community programs like Fundraiser Nights, Rewards Program, and Food for Thought.

Differentiator

Problem solved

Functional benefit

Brands

• The Original Italian Pie 2GO: A smaller franchise model requiring 1400-2000 square feet with a startup cost range of $200K-$275K, focused on carry-out, catering and delivery segment.

Products and services

• The Original Italian Pie (Full Service Restaurant) The flagship restaurant concept offering gourmet pizzas and authentic Italian dishes (pasta, calzones, wraps, sandwiches, salads) in a casual full-service dining atmosphere. Franchise format requires 2,500–4,000 square feet of leased space with startup costs of $328K–$617.5K.
• The Original Italian Pie 2GO A smaller-footprint restaurant model (1,400–2,000 sq ft) focused on carry-out, catering, and delivery, offering the same authentic Italian dishes as the Full Service format. Requires lower investment ($200K–$275K) and fewer employees than the full service model.
• Pie on the Fly Catering A catering service offering oven-baked sandwich platters, garden-fresh party salads, and savory pasta trays for parties, picnics, and family gatherings. Discounted pricing is available on multiple pizza orders. Arranged through local restaurant managers.
• Italian Pie Gift Certificates Restaurant gift certificates available for purchase at Italian Pie Restaurants, suitable for holidays, anniversaries, birthdays, or any special occasion.
• Italian Pie Franchise Program Franchise licensing program offering two distinct models — Full Service (2,500–4,000 sq ft, $328K–$617.5K) and 2GO (1,400–2,000 sq ft, $200K–$275K) — to qualified individuals or groups. Multi-year contract with one-time/perpetual license fee structure.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Broad incumbents

• Papa John's: National pizza QSR competitor with strong franchise model and brand recognition. Competes head-to-head in the carry-out and delivery segments that anchor the Original Italian Pie 2GO concept.
• Domino's Pizza: Largest pizza QSR chain globally with dominant delivery infrastructure and digital ordering platform. Directly competes for the same local pizza spend in New Orleans, with vastly larger marketing and technology budgets.
• Pizza Hut: Iconic national pizza chain with dine-in, carry-out, and delivery formats. Comparable in offering the multi-format pizza experience that Italian Pie's Full Service and 2GO models emulate at smaller scale.
• Little Caesars: Value-positioned pizza QSR with carry-out focus. Competes directly with the Original Italian Pie 2GO model's carry-out and delivery emphasis through aggressive pricing and high unit density.

Direct peers

• Marco's Pizza: Growing pizza franchise chain emphasizing quality ingredients and franchise expansion — directly comparable to Italian Pie's franchise-led growth strategy in regional markets.
• CiCi's Pizza: Value-oriented pizza buffet chain with strong franchise model. Comparable in operating multi-location pizza restaurants with limited-service formats focused on affordability and family dining.
• Jet's Pizza: Regional-to-national pizza franchise known for deep-dish style and delivery focus. Closely mirrors the carry-out/delivery-centric 2GO model with comparable franchise expansion playbook.

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza concept with rapid franchise expansion. Represents the fast-casual pizza format that competes for the same 'gourmet pizza' positioning as Italian Pie's full-service offering.
• MOD Pizza: Fast-casual artisan pizza chain with similar 'gourmet' positioning and broad menu. Comparable in targeting consumers seeking a premium, customizable pizza experience beyond traditional QSR.
• Pieology Pizzeria: Fast-casual customizable pizza franchise targeting the same premium-casual segment. Comparable in menu breadth (pizzas plus salads, plus catering offerings) and franchise expansion approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-original-italian-pie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Original Italian Pie