Italiannies

What Italiannies does

Italiannies is a privately-held Malaysian casual-dining restaurant chain specializing in rustic Italian cuisine, founded in 2004 and operated by two Craveat Italiana Sdn Bhd legal entities. The company runs two dine-in locations in Selangor: the flagship at The Curve in Petaling Jaya and a newer site at Central i-City in Shah Alam, both situated within established shopping malls. The menu centers on handmade pasta, pizza, steaks, and seafood, supported by signature sauces and bread dough produced fresh daily, and is differentiated by a rustic-inspired ambience featuring vintage photography and warm lighting.

The business operates a multi-channel revenue model combining dine-in service, online ordering and delivery via the order.italiannies.com.my platform (powered by Oddle.me), table reservations through Oddle.me, event hosting for corporate and social occasions, and a loyalty rewards program awarding one point per RM1 spent. Pricing spans RM12.90 entry-level items (Pan Pizza, i-City exclusive) to RM55+ experiential add-ons such as the Kids' Pizza Party Experience, with weekday lunch sets from RM18.90 and weekend steak promotions at 50% off, all subject to 6% SST. The customer base is consumer-facing, primarily targeting families with children (including complimentary meals for under-12s) and general diners seeking atmospheric group dining, with secondary revenue from corporate event bookings.

Italiannies relies entirely on third-party technology infrastructure rather than proprietary platforms: Oddle.me handles both ordering and reservations, and marketing is conducted through the company website, Facebook page and Messenger, email, and event-driven campaigns. The firm employs approximately 9 staff, holds no disclosed funding, patents, or AI capabilities, and operates only within Malaysia, positioning it as a small, profitable, single-market casual dining operator with measured multi-unit expansion rather than a venture-backed growth business.

Name

Italiannies

Legal name

Craveat Italiana (TC) Sdn Bhd (1428093-P)

Website

https://italiannies.com.my

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Italiannies is a privately-held Malaysian casual Italian restaurant chain founded in 2004, operating two dine-in locations in Selangor malls (The Curve and Central i-City) with online ordering, delivery, loyalty rewards, and family-focused dining experiences.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Italian restaurant dining
• Casual dining services
• Pasta and pizza
• Family restaurant meals
• Restaurant delivery

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Service: Revenue generated from customers dining at Italiannies' two restaurant locations. The restaurants offer Italian cuisine including pasta, pizza, steaks, seafood, and other dishes with an elaborate rustic-inspired ambience.
2. Online Ordering and Delivery: Revenue from food delivery and takeaway orders placed through order.italiannies.com.my. Customers can order menu items for pickup or delivery.
3. Loyalty Rewards Program: Italiannies Rewards program where members earn 1 point per RM1 spent. Points can be redeemed for rewards during subsequent visits. This drives repeat customer visits and customer retention.
4. Corporate Events and Private Bookings: Revenue from hosting corporate events and social gatherings. Italiannies accommodates event bookings and private dining for groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Italiannies operates a casual Italian restaurant chain serving handmade pasta, pizza, steaks, seafood, and desserts in a rustic-inspired ambience across two Malaysian locations. The business offers dine-in service, online ordering and delivery, table reservations, weekend and seasonal promotions, a weekday lunch set program, and a kids' menu with complimentary meals for children under 12. The company also hosts corporate events and social gatherings, supported by a loyalty rewards program that issues points on spending.

Product overview

Italiannies is a rustic Italian restaurant chain operating since 2004 with two locations in Malaysia (The Curve, Petaling Jaya and Central i-City, Shah Alam). The core offering centers on signature Italian cuisine including handmade pasta, pizza, steaks, and seafood, with sauces and bread dough made fresh daily. The business operates multiple service channels: a main dine-in menu, the Pranzo Luncho weekday lunch program, Pan Pizza (i-City exclusive), a Kids Menu with complimentary meals for children under 12, an online delivery/takeaway platform, and a loyalty rewards program. The restaurant also offers event hosting for corporate and social occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Italiannies Main Menu (Dine-in Dining) Signature dine-in Italian cuisine offerings including handmade pasta, pizza, steaks, seafood, and desserts, with sauces and bread dough prepared fresh every morning. Targeted at general consumers, families, and groups seeking a rustic Italian dining experience.
• Pranzo Luncho (Lunch Set) Weekday lunch set offering 1 main dish plus 1 bottomless drink from RM18.90. Valid for dine-in only, not applicable on weekends and public holidays. Targeted at working professionals and consumers seeking affordable Italian lunch options.
• Pan Pizza (i-City Exclusive) Pan pizza offering available exclusively at the Italiannies Central i-City location, starting from RM12.90. Targeted at diners at the Shah Alam location seeking an affordable and unique pizza option.
• Italiannies Kids Menu Complimentary meals for children below 12 years old with every paying adult, featuring child-friendly Italian dishes. Targeted at families dining with young children seeking affordable family meals.
• Delivery and Takeaway Service Online ordering platform for delivery and pickup of Italiannies menu items, powered by Oddle.me. Available in English, Bahasa Melayu, and Chinese. Targeted at consumers seeking Italian food at home or for pickup.
• Italiannies Rewards Loyalty Program Loyalty program where members earn 1 point for every RM1 spent, with points redeemable for rewards during subsequent visits. Targeted at repeat customers and consumers seeking value through accumulated points.
• Restaurant Reservations Table booking service via Oddle.me platform, with email and phone booking options available. Targeted at consumers and groups planning to dine in at Italiannies locations.
• Corporate Events and Private Bookings Event hosting service for corporate events and social soirees, with catering tailored to group requirements. Targeted at corporate clients, team organizers, and private event planners seeking a venue with Italian cuisine.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oddle.mecoreTechnology or IntegrationOddle.me provides the technology infrastructure for Italiannies' online ordering system (order.italiannies.com.my) and table reservation system (reserve.oddle.me). Italiannies uses Oddle's platform to manage delivery, pickup orders, and restaurant reservations across all locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OldTown White Coffee: Iconic Malaysian casual F&B brand with dine-in locations in shopping malls. Comparable mall-channel casual dining positioning, although menu is cafe/beverage-led rather than Italian.
• Dome Cafe Malaysia: Long-running Malaysian casual cafe/dining chain with broader menu breadth than Italiannies. Comparable in mall-based casual positioning and family/occasion target audience.
• Pizza Hut Malaysia: International pizza QSR incumbent with strong mall presence and delivery in Malaysia. Comparable on pizza portion of Italiannies' menu and broader family-occasion positioning, though more limited-service.

Regional players

• marrybrown: Malaysian-origin casual/QSR chain with regional footprint and family-friendly positioning. Comparable as a Malaysian casual-dining operator with promotional and loyalty mechanics, though menu category differs.

Direct peers

• Secret Recipe Malaysia: Established Malaysian casual dining chain with a similarly broad menu (mains, pizzas, desserts, cakes) and shopping-mall dine-in locations, plus loyalty programs. Comparable in scale and customer demographic.
• Pastamania: Casual Italian pasta-led chain in Asia with mall dine-in locations and family-friendly positioning. Highly comparable on cuisine category and casual-Italian execution.
• San Francisco Pizza: Malaysian casual pizza chain operating in shopping malls with dine-in, delivery, and promotional campaigns targeting families and groups. Comparable offering category, geography, and GTM.
• Marche (Marche Movenpick Asia): International casual Italian/European dining chain operating in shopping malls across Asia. Closest international peer on authentic Italian casual-dining positioning and mall format.
• The Manhattan FISH MARKET: Malaysian-headquartered casual dining chain serving a focused cuisine (seafood) in shopping malls, with multiple dine-in sites and promotional/event marketing similar to Italiannies. Highly comparable on geography, channel mix, and family-occasion positioning.

Others

• Chaswood Group (sibling brands under same parent ecosystem): Malaysian F&B group whose privacy-policy link appears on Italiannies' site, suggesting a shared group/parent ecosystem. Comparable as a portfolio operator and useful benchmark for multi-brand Malaysian casual-dining economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/italiannies
• LinkedInlinkedin.com/company/italiannies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italiannies