Pastamania
Italian casual dining restaurant brand founded 1998 in Singapore, operating 18 outlets domestically and 20 franchised outlets across 8 Asian/Middle Eastern cities. Owned by Commonwealth Concepts Pte Ltd, serving families, students, and Muslim diners via halal-certified PizzaMania and Wicked Wings sub-brands, with TriplePlus loyalty and GrabFood/Foodpanda delivery.
- Company typePrivate
- Founded1998
- HeadquartersJurong West, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pastamania does
PastaMania is an Italian casual dining restaurant brand founded in 1998 and headquartered in Singapore at 7 Buroh Lane within Commonwealth Capital Building. The brand is owned and operated by Commonwealth Concepts Pte Ltd, which controls 10+ dining brands. PastaMania operates 18 dine-in and Pronto quick-service outlets across Singapore shopping malls and residential areas (including Northpoint City, Causeway Point, Tampines Mall, JEM, and Changi Airport Terminal 2), and supports 20 franchised outlets across 8 international cities in Bangladesh, Brunei, Cambodia, Kuwait, Sri Lanka, Vietnam, and the Maldives. Its menu spans Italian classics such as Prawn Aglio and Carbonara alongside Asian fusion creations including Seafood Tom Yum pasta and over 15 halal-certified PizzaMania flavors plus Wicked Wings with 10+ sauces.
The company's product surface extends beyond core restaurant dining into adjacent concepts: Pronto offers quick-service meals with extended operating hours, PizzaMania and Wicked Wings function as halal-certified delivery concepts (also available for dine-in at PastaMania stores), and Doughworkz is a children's cooking workshop program run in partnership with Unilever Food Solutions and Furama Hotels. Distribution is multi-channel — dine-in, third-party delivery (GrabFood, Foodpanda), and franchise — while retention is reinforced by TriplePlus, a Commonwealth Concepts–powered loyalty program spanning 10+ brands and offering cross-brand rebates and vouchers.
Revenue is generated from three streams: dine-in restaurant sales (transaction fees), food delivery commissions through third-party platforms, and franchise/licensing royalties from international operators. The customer base is primarily individual consumers and families (including students via value meal deals and children via kids' meals and Doughworkz workshops), with franchise partners forming a secondary B2B segment. Pricing is not publicly disclosed; promotions include Kids Eat Free, senior citizen discounts, and Coffee-Misu birthday offers. No financial figures (revenue, funding, headcount) were disclosed; the legal entity Commonwealth Concepts Pte Ltd is reported at 1–10 employees, which is consistent with a lean franchise-holding structure rather than a restaurant operator headcount figure.
Pastamania firmographics
Firmographics- Name
- Pastamania
- Legal name
- Commonwealth Concepts Pte Ltd
- Website
- https://pastamania.com.sg
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Italian casual dining restaurant brand founded 1998 in Singapore, operating 18 outlets domestically and 20 franchised outlets across 8 Asian/Middle Eastern cities. Owned by Commonwealth Concepts Pte Ltd, serving families, students, and Muslim diners via halal-certified PizzaMania and Wicked Wings sub-brands, with TriplePlus loyalty and GrabFood/Foodpanda delivery.
- Ownership category
- akta.pro rank
Pastamania industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Pastamania is headquartered
LocationHeadquarters
- HQ city
- Jurong West
- HQ country
- Singapore
- HQ region
- Asia
Offices9 records
Markets served
Pastamania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at PastaMania outlets across Singapore and internationally. Includes regular dine-in, Pronto quick-service, and special promotions.
- Food Delivery Commissions: Revenue from delivery orders through GrabFood and Foodpanda platforms. Also applies to Wicked Wings and PizzaMania delivery concepts.
- Franchise Fees: Revenue from franchise partnerships allowing entrepreneurs to open PastaMania branded outlets in their communities. Franchise opportunities offered in Singapore and regionally.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Pastamania product offering
Product offeringCore offering
PastaMania operates a multi-brand casual Italian dining portfolio including PastaMania dine-in restaurants, Pronto quick-service outlets, PizzaMania, and Wicked Wings. The brand offers Italian pasta dishes with Asian fusion twists such as Seafood Tom Yum, alongside halal-certified pizzas and chicken wings via dine-in, takeaway, and third-party delivery. Expansion is driven through a franchise model spanning Singapore and seven international markets.
Product overview
Pastamania is a multi-brand food and dining portfolio operated by Commonwealth Concepts, consisting of a core Italian casual dining restaurant (PastaMania) supplemented by complementary delivery-focused sub-brands. PizzaMania offers Halal-certified pizzas with over 15 flavors, while Wicked Wings provides Halal-certified chicken wings with Asian fusion sauces. The group also operates Doughworkz, a children's cooking workshop program, and Pronto, a quick-service dine-in concept at select locations. A loyalty program called TriplePlus ties the ecosystem together, offering cross-brand rewards across more than 10 brands. The brand operates 18 outlets in Singapore and maintains an international footprint of 20 additional outlets across Bangladesh, Brunei, Cambodia, Kuwait, Sri Lanka, Vietnam, and the Maldives.
Differentiator
Problem solved
Functional benefit
Brands
- Wicked Wings: A Halal-certified, delivery concept featuring ultra-crispy chicken mid wings served with over 10 signature sauces inspired by Asian fusion flavours.
- PizzaMania
- TriplePlus
- Doughworkz
Products and services
- PastaMania Italian casual dining restaurant chain offering pasta dishes including classics like Prawn Aglio and Carbonara, as well as fusion creations like Seafood Tom Yum, targeting individual consumers and families seeking affordable Italian cuisine in a casual setting.
- PizzaMania Halal-certified pizza concept featuring over 15 pizza flavors ranging from modern takes on Italian classics to creative Asian flavors like Hawaii Five-O, Over Cheesy, Hot Chicka, and Tom Yum So Yum, available for delivery and dine-in at PastaMania stores.
- Wicked Wings Halal-certified delivery concept featuring ultra-crispy chicken mid wings served with over 10 signature sauces inspired by Asian fusion flavors including Black Piper, Chicken Floss Flex, Mentaiko Furikake, Rock Honey Salsa, Salty Dan, Seoul Spiceh, and Tom Yum Sabai.
- Pronto Quick-service dine-in concept available at select PastaMania locations including Pioneer Mall, Toa Payoh, and Changi Airport Terminal 2, featuring extended operating hours including late-night service at Toa Payoh (10am to 2am).
- Doughworkz Children's cooking workshop program where children aged 6 and above can participate in pizza making, pasta workshops, and holiday-themed cooking classes. Sessions are held at PastaMania Sengkang ActiveSG Sports Centre and City Square Mall, partnered with Furama hotels and Unilever Food Solutions.
- TriplePlus Loyalty Program Everyday dining rewards program powered by Commonwealth Concepts offering unlimited rebates, 1-for-1 discount vouchers, and exclusive member benefits across participating outlets from more than 10 brands including Bedrock, Fat Cow, Kinki, PastaMania, and The Marmalade Pantry.
- PastaMania Franchise Franchise program offering a proven business model for entrepreneurs to open PastaMania branded outlets in their communities, with the brand having 18 outlets in Singapore and 20 outlets regionally across Bangladesh, Brunei, Cambodia, Kuwait, Sri Lanka, Vietnam, and the Maldives.
Companies that use Pastamania
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Pastamania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pastamania partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Community Chest SingaporeminorPastaMania participates in the Change for Charity initiative, allowing customers to donate $1+ at checkout with matching donations from PastaMania to Community Chest social service agencies.
- GrabFoodcoreFood delivery platform partnership allowing customers to order PastaMania, PizzaMania, and Wicked Wings for delivery through GrabFood app.
- FoodpandacoreFood delivery platform partnership for order fulfillment through Foodpanda delivery service.
- TriplePlus (Commonwealth Concepts)coreTriplePlus is an everyday dining rewards program powered by Commonwealth Concepts. Provides unlimited rebates, 1-for-1 vouchers, and discounts across 10+ brands including PastaMania.
- Unilever Food SolutionsminorCollaborates with PastaMania Doughworkz for school holiday cooking workshops, providing ingredients and expertise for Mac & Cheese Pizza workshops.
- Furama HotelsminorPartner for Doughworkz Little Hoteliers workshop events, hosting children's cooking classes at Furama properties.
- Commonwealth ConceptscoreParent company and brand owner of PastaMania. Operates 10+ dining brands including Bedrock, Fat Cow, Kinki, The Marmalade Pantry, and PizzaMania.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pastamania competitors and assessment
Company assessmentDirect peers
- The Pizza Company: The Pizza Company is a Thailand-based casual pizza chain with franchise outlets across Southeast Asia. It overlaps with PastaMania on Asian-localized pizza flavors, halal offerings, and regional franchise footprint in markets like Vietnam, Cambodia, and Brunei.
- Thai Express: Thai Express is a Singapore-originated casual Asian dining chain with extensive regional and international franchise presence. It is highly comparable to PastaMania on casual dining positioning, franchise-led expansion, and Singapore mall/heartland distribution.
- Sarpino's Pizzeria: Sarpino's is an international pizza delivery franchise with presence across Asia and the Middle East. It overlaps with PizzaMania on delivery-led pizza positioning and international franchise expansion into markets like Kuwait.
- Pizza Hut Singapore: Pizza Hut operates dine-in and delivery pizza outlets across Singapore with halal certification and a franchise-led model. It is the most direct competitor to PizzaMania's pizza concept, competing on similar mall locations, price points, and family dining occasions.
- Swensen's: Swensen's is a long-established Singapore casual dining chain offering affordable family meals with regional franchise presence. It competes with PastaMania for the same mall-based, family-oriented, value-conscious casual dining occasion in Singapore.
- Domino's Pizza Singapore: Domino's is the leading pizza delivery brand in Singapore and competes directly with PizzaMania on the GrabFood/Foodpanda delivery channels. Its franchise-led regional presence across Asia mirrors PastaMania's international expansion approach.
- BreadTalk Group: BreadTalk is a Singapore-headquartered multi-brand casual food group operating bakery, casual dining, and restaurant concepts across Asia. It is comparable to PastaMania/Commonwealth Concepts as a Singapore-based multi-brand F&B platform with regional franchise footprint.
Broad incumbents
- McDonald's Singapore: McDonald's is the dominant quick-service brand in Singapore and competes with PastaMania for casual family dining occasions. Its delivery partnerships with GrabFood/Foodpanda mirror PastaMania's GTM motion.
- Minor Food Group: Minor Food is one of Asia's largest casual dining operators (Thai Express, The Pizza Company, Swensen's, Benihana). It is comparable to PastaMania as a multi-brand casual dining franchise platform with regional scale across Southeast Asia.
- KFC Singapore: KFC is a major quick-service chicken brand in Singapore and across Asia, and is broadly comparable to PastaMania in terms of mall-based distribution, halal offerings, and chicken/wing product overlap (Wicked Wings competes in the same chicken wing occasion).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pastamania social profiles
Digital presencePastamania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pastamania leadership team
Management profileNumber of profiles
Pastamania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pastamania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pastamania
What does Pastamania do?
PastaMania operates a multi-brand casual Italian dining portfolio including PastaMania dine-in restaurants, Pronto quick-service outlets, PizzaMania, and Wicked Wings. The brand offers Italian pasta dishes with Asian fusion twists such as Seafood Tom Yum, alongside halal-certified pizzas and chicken wings via dine-in, takeaway, and third-party delivery. Expansion is driven through a franchise model spanning Singapore and seven international markets.
Is Pastamania a public or private company?
Pastamania is a private company. It is classified as corporate owned and is currently operating.
When was Pastamania founded?
Pastamania was founded in 1998. It employs 1 to 10 people.
Where is Pastamania based?
Pastamania is headquartered in Jurong West, Singapore, in the Asia region.
How does Pastamania make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are food Delivery Commissions and franchise Fees.
Who are Pastamania's main competitors?
Direct peers on record are The Pizza Company, Thai Express, Sarpino's Pizzeria, Pizza Hut Singapore, Swensen's, Domino's Pizza Singapore and BreadTalk Group. Broad incumbents are McDonald's Singapore, Minor Food Group and KFC Singapore.
Does Pastamania have an API?
No public API is recorded for Pastamania.
What industry is Pastamania in?
Pastamania's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5812.