+Simple Italia Agency

What +Simple Italia Agency does

+Simple Italia Agency Srl is the Italian operating entity of the +Simple Group, a French-founded pan-European digital insurance distribution platform. Headquartered in Milan (Viale Sarca 336/F) and registered with IVASS (number A000534066), it operates as a Managing General Agent (MGA), distributing specialty insurance products exclusively through a network of over 3,000 Italian insurance agents and brokers. Its go-to-market is therefore a B2B intermediary-channel model rather than direct-to-consumer: +Simple does not underwrite risk itself, but provides capacity, product design, compliance, and a digital platform through which intermediaries can quote, bind, and administer policies.

The company's core offering is a proprietary digital insurance platform that supports end-to-end policy lifecycle management — quoting, issuance (in under two minutes), certificate generation, claims reporting, and commission management — backed by a dedicated partner-support team. The product portfolio comprises approximately 60 digitized insurance products organized across three categories: Financial Lines (professional indemnity, D&O, legal protection for regulated professionals), Medical Malpractice (healthcare professional liability, dental, gross negligence coverage compliant with the Gelli-Bianco framework), and Motor Commercial (truck liability, CVT physical damage, roadside assistance). Carrier capacity is sourced from tier-1 international and domestic insurers including Hiscox, Lloyd's, Berkshire Hathaway International, Wakam, Sompo International, Furness Underwriting, and IMA Italia Assistance.

Revenue is generated through commissions earned on insurance products placed via the platform, with +Simple taking a transaction-fee slice of premium routed through its intermediary network. Distribution is fueled by a mix of organic intermediary onboarding and inorganic roll-up: the entity has completed six acquisitions of Italian insurance intermediaries and added Mediorischi in late 2024. The parent group raised €90 million in 2025 led by KKR's Next Generation Technology Growth Fund II, with participation from Eurazeo, Speedinvest, Tikehau Capital, and founders, explicitly to fund an Italian growth plan targeting MGA market leadership by 2027.

Name

+Simple Italia Agency

Legal name

+Simple Italia Agency Srl

Website

https://italy.plussimple.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

+Simple Italia Agency is a Milan-based MGA operating a proprietary digital insurance platform that enables 3,000+ Italian intermediaries to quote, issue, and manage ~60 specialty insurance products across Financial Lines, Medical Malpractice, and Motor Commercial, earning commissions from carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Distribution Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Insurance distribution platform
• Managing general agent
• Professional liability insurance
• Medical malpractice insurance
• Commercial motor insurance

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Commission Revenue: Revenue generated through commissions from insurance products distributed via the platform. The company acts as an MGA earning commissions from insurance carriers for policies sold through its intermediary network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

+Simple Italia Agency is a Managing General Agent (MGA) operating a proprietary digital insurance distribution platform that enables intermediary partners to quote, issue, and manage approximately 60 digitized insurance products in under two minutes. The platform spans three core product categories—Financial Lines, Medical Malpractice, and Motor Commercial—distributed exclusively through a network of insurance agents and brokers, supported by a dedicated operational team.

Product overview

+Simple Italia Agency is a Managing General Agent (MGA) operating a digital insurance distribution platform. The offering consists of a proprietary platform that enables intermediary partners to quote, issue, and manage insurance policies in under two minutes. The product portfolio comprises approximately 60 digitized insurance products organized across three main categories: Financial Lines (professional liability, D&O), Medical Malpractice (healthcare professional liability, dental, gross negligence), and Motor Commercial (truck liability, vehicle physical damage, roadside assistance). The platform provides end-to-end digital workflow including policy issuance, claims reporting, and commission management, supported by a dedicated team for intermediary assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• RC Professioni Regolamentate Professional liability insurance for regulated professions including economists, tax advisors, and legal professionals registered with professional orders, distributed via the proprietary platform to intermediary partners.
• RC Professioni Sanitarie Professional liability insurance for healthcare professionals across all medical and surgical specializations, compliant with Italian Gelli-Bianco Law.
• RCA - Autocarri Motor liability insurance for commercial trucks and light commercial vehicles distributed via the proprietary platform.
• CVT - Autocarri (Wakam) Terrestrial Vehicle Bodies insurance for commercial trucks providing physical damage coverage with three flexible package options and underwriting capacity up to €300,000, developed in partnership with Wakam.
• RC Odontoiatri Professional liability insurance for dentists covering dental treatments and aesthetic procedures performed by dentists.
• RC Strutture Sanitarie / Socio Sanitarie Professional liability insurance for healthcare and social-healthcare facilities distributed via the proprietary platform.
• Trasporti Transport insurance covering carrier liability (RCVDPC), industrial liability (contraenza industriale), and freight forwarders (spedizionieri).
• Capacità Finanziaria Autotrasportatori Financial capacity insurance for road transport operators meeting regulatory financial guarantee requirements.
• RC Professioni non Regolamentate Professional liability insurance (E&O) for unregulated professions such as graphic designers, wedding planners, digital copywriters, and freelance consultants.
• Tutela Legale Area Medica Legal protection insurance for doctors covering legal defense expenses in criminal proceedings for negligent, contravention, and intentional offenses.
• Assistenza Stradale Roadside assistance insurance providing emergency rescue services for cars and trucks up to 440 quintals, distributed in partnership with IMA Italia Assistance.
• D&O Strutture Sanitarie Directors & Officers liability insurance for administrators, executives, and directive personnel within healthcare and social-healthcare organizations, including Corte dei Conti damage coverage.
• D&O Directors & Officers liability insurance underwritten by Chubb, protecting personal assets of executives against claims arising from management decisions, covering company, subsidiaries, and associated companies.
• Tutela Legale Aziende e Professionisti Legal protection insurance for businesses, professionals, and executives covering legal defense expenses and court costs in civil and criminal disputes, with four modular guarantee options.
• RC Patrimoniale

Quantifiable outcome

• Policy issuance in under 2 minutes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and support.

• WakamcoreStrategic or Co-development Partner · 16 February 2026French insurance company founded in 1829, specializing in digital insurance products with operations in 30+ countries. Partnership adds CVT (Corpi Veicoli Terrestri) Truck insurance product with high underwriting capacity (up to €300,000) and three coverage package options. Wakam generated approximately €836 million in revenue in 2024.
• Furness UnderwritingcoreStrategic or Co-development Partner · 27 October 2024Lloyd's Coverholder specialized in professional liability insurance solutions across European markets. Partnership delivers RC Medici Liberi Professionisti product and Colpa Grave Scudo Professionale, both adapted to Legge Gelli-Bianco requirements.
• IMA Italia AssistancecoreStrategic or Co-development Partner · 27 August 2024Leading roadside assistance provider in mobility sector. Partnership delivers Roadside Assistance product for cars and trucks up to 440 quintals, covering vehicles from 35q to 359q and above, plus light vehicles under 35q.
• HiscoxcoreStrategic or Co-development PartnerHiscox is a global specialty insurance group listed on the London Stock Exchange. +Simple distributes Hiscox products including RC Professionale for Agents & Brokers, RC Avvocati, RC Ingegneri, and RC Architetti. Hiscox operates in Italy under Freedom of Services regime with international loss adjusting support.
• Lloyd's Insurance CompanycoreStrategic or Co-development PartnerLloyd's of London insurance market participant. Partnership includes unique European co-insurance arrangement with Hiscox for professional liability products covering Commercialisti, Tributaristi, Consulenti del Lavoro, and data processing companies.
• Sompo InternationalcoreStrategic or Co-development PartnerInternational specialty insurance carrier offering products through +Simple platform in the Italian market.
• Berkshire Hathaway International Insurance LimitedcoreStrategic or Co-development PartnerBerkshire Hathaway's international insurance operation specializing in medical malpractice and professional liability. Products include Colpa Grave Medica S.S.N., Odontoflex Plus, and Professione Medica Plus for healthcare professionals. +Simple is a consolidated intermediary for BH Italia.
• SiatminorChannel Partner/ Reseller/ DistributorItalian insurance company partner featured in +Simple's insurance partner ecosystem.
• MSA-Multi SerasssupportOthersTPA partner handling claims management for Wakam products in Italy, providing qualified guarantees and structured claims support.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yolo: Italian insurtech offering embedded and on-demand insurance products distributed through digital channels and partners. Like +Simple, Yolo operates in Italy with a digital-first intermediary model, and +Simple's Head of Distribution Nicola Tonetti was previously Yolo's CCO.
• Wakam: French digital insurance company and B2B2C insurance infrastructure provider. Wakam is both a partner (CVT Autocarri product) and a structural parallel, building white-label and embedded digital insurance products across European markets.
• Prima Assicurazioni: Italian digital-first insurance carrier and distributor leveraging technology to streamline policy issuance. Operates in the same Italian market as +Simple with a digital intermediation model, though Prima is a carrier rather than pure MGA.
• Level Ins Agency: Italian insurance agency operating as an MGA/broker with carrier partnerships. Filippo Granati was Managing Director at Level Ins before joining +Simple, making it a directly comparable Italian MGA in the same vertical.
• Genial Insurance Broker: Italian insurance broker with strong digital distribution ties. Head of Surety Filippo Granati previously worked at Genial as Business Development Manager, illustrating direct competitive overlap in Italian broker intermediation.

Emerging players

• Furness Underwriting: Lloyd's Coverholder specializing in European professional liability and medical malpractice coverage. Furness is a product partner of +Simple (RC Medici Liberi Professionisti) and run by ex-MD Angelo Guastaferro, making it both a supplier and a specialist comparator in the same niche lines.
• AEC Underwriting: Italian underwriting agency distributing specialty insurance products through brokers. Filippo Granati previously worked at AEC Underwriting, situating it as a comparably sized MGA in the Italian specialty insurance market.

Broad incumbents

• Hiscox: Global specialty insurer listed on the LSE. Hiscox is +Simple's largest carrier partner and a co-insurer in the unique Hiscox-Lloyd's arrangement for Italian professional liability, but also a broad incumbent that competes indirectly for the same intermediary relationships.
• Berkshire Hathaway International Insurance Limited: International arm of Berkshire Hathaway's specialty insurance operation. Partner for medical malpractice products (Odontoflex Plus, Colpa Grave Medica S.S.N.) and a structural incumbent in the same specialty lines distributed by +Simple.

Others

• IMA Italia Assistance: Leading Italian roadside assistance provider and +Simple's distribution partner for the Assistenza Stradale product. Operates as an ecosystem enabler in the motor commercial vertical rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simple-italia-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Simple Italia Agency