Prefeitura Municipal de Itatuba

What Prefeitura Municipal de Itatuba does

Prefeitura Municipal de Itatuba is the municipal government of Itatuba, located in the state of Paraíba, Northeast Brazil, serving approximately 12,000+ residents. The entity operates under the leadership of Mayor Josmar Lacerda and is organized across multiple secretariats including Education, Health, Infrastructure, Social Assistance, Culture and Tourism, Finance, Agriculture, Management and Planning, Youth/Sports, and Transport. Its core function is the provision of constitutionally mandated public services — healthcare through UBS units, early childhood and adult education through the municipal schools network (including the newly inaugurated Creche Helena Neves Martins Oliveira), social assistance via CRAS/CREAS centers, infrastructure (over 18,000 meters of road paving), cultural programming via the PNAB (Política Nacional Aldir Blanc), and agricultural/environmental programs.

The municipality's technology infrastructure is built around a web-based e-government service platform composed of modular digital services rather than a unified product suite. Core modules include the Portal de Transparência Fiscal (fiscal transparency portal), E-SIC (Access to Information service under Law 12.527/2011), Nota Fiscal Eletrônica de Serviços (NFS-e), Portal do Contribuinte (taxpayer portal), Contra Cheque Online (employee payroll), Diário Oficial Eletrônico, Ouvidoria Municipal, and a medicine inventory system — most of which are integrated through Elmar Tecnologia's hosted platform. The municipality is LGPD-compliant (self-attested), uses Google Analytics for web measurement, and maintains a presence on Facebook, Instagram, and YouTube for citizen communications.

The business model is that of a publicly funded municipal government. Revenue is derived from municipal tax collection (ISS, IPTU, fees), federal transfers (FPM), state transfers (ICMS), and earmarked federal funding (e.g., PNAB under Law 14.399/2022, Ministério do Turismo). Specific revenue figures are not publicly disclosed. The municipality does not sell commercial products or services; instead it allocates public funds across service delivery domains and partners with SENAI, Instituto Alpargatas, FUNAD, UEPB, Sesc, Senac, Ápice Consultoria, and federal/state agencies to execute programs. Notable recent recognitions include the Selo Ouro (Gold Seal) from the Ministério da Educação in the Compromisso Nacional Criança Alfabetizada and >100% vaccination coverage across 10+ vaccine types.

Name

Prefeitura Municipal de Itatuba

Legal name

Prefeitura Municipal de Itatuba

Website

https://itatuba.pb.gov.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Prefeitura Municipal de Itatuba is the municipal government of Itatuba, Paraíba, Brazil, serving approximately 12,000+ residents with healthcare, education, social assistance, infrastructure, and cultural services delivered through a digital e-government platform and physical service units.

Ownership category

akta.pro rank

Product category

Municipal Public Administration

NAICS

Other General Government Support (921190), Executive, Legislative, and Other General Government Support (921), Public Administration (92)

SIC

Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYBPAIACAA

Mayor/City Manager & General Administration

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIACAC

Municipal Finance, Treasury, Budget & Procurement

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPAIAAAE

Government Digital Service & eGovernment (Service Delivery, IDs, Portals)

Business & Public Services/Public Sector & Government Administration/Central/Federal Government Administration

SECONDARYBPAIACAD

Municipal Tax & Revenue Administration (Local)

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Municipal public services
• Government digital services
• Tax collection services
• Public healthcare services
• Public education services

Headquarters

HQ city

Itatuba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels6 records

Marketing channels7 records

Core offering

The Prefeitura Municipal de Itatuba delivers statutory municipal government services to residents and businesses of Itatuba, Paraíba, including healthcare through the SUS network, primary education, social assistance, cultural programming (including PNAB-funded cultural actions), municipal infrastructure maintenance, and fiscal administration (tax collection, electronic invoicing, transparency). It also operates digital citizen-service channels such as the fiscal transparency portal, e-SIC information service, taxpayer portal, official gazette, online pay-stub access, and a mobile app for citizen services.

Product overview

Prefeitura Municipal de Itatuba operates a web-based e-government service platform providing citizen-facing digital services organized around fiscal transparency, tax management, payroll, health information, and cultural development. The core infrastructure includes the Portal de Transparência Fiscal for public spending visibility, the E-SIC for Access to Information requests, Nota Fiscal Eletrônica de Serviços (NFS-e) for electronic invoicing, Portal do Contribuinte for taxpayer services, and Contra Cheque Online for employee payroll access—all integrated through Elmar Tecnologia systems. The municipality also maintains a Diário Oficial for legal publications, an Ouvidoria for citizen complaints, a Portal Covid for health emergencies, and the PNAB cultural funding program. These services function as interconnected modules within the municipal government digital infrastructure rather than a unified product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal de Transparência Fiscal Statutory fiscal transparency portal that publishes municipal revenue, expenditure, procurement, and accountability information for citizens and oversight bodies, in compliance with Brazil's Transparency Law.
• E-SIC (Sistema Eletrônico do Serviço de Informação ao Cidadão) Electronic service through which any citizen can request access to public information held by the municipal government, in compliance with Brazil's Access to Information Law (LAI).
• Nota Fiscal Eletrônica de Serviços System through which local service providers and self-employed professionals issue electronic service invoices (NFS-e) for ISS (service tax) purposes, integrating with municipal tax administration.
• Portal do Contribuinte Online portal for taxpayers (businesses and individuals) to consult debts, issue tax documents, and manage municipal tax obligations with the Prefeitura.
• Contra Cheque Online Online service allowing municipal public servants to access and download their pay stubs (contracheques) electronically.
• Diário Oficial Official gazette of the Prefeitura Municipal de Itatuba where statutory acts, decrees, appointments, tenders, and other official communications are published for public knowledge.
• Portal Covid Dedicated municipal portal providing COVID-19 related information, prevention guidance, and public health services for residents of Itatuba during the pandemic period.
• Ouvidoria Municipal Ombudsman channel through which citizens can submit complaints, suggestions, requests, and praise regarding municipal public services.
• Sistema de Estoque de Medicamentos Inventory management system used by the municipal health secretariat to manage medication stocks across municipal pharmacies and health units, supporting the public medication dispensing service.
• PNAB Cultural Funding (Política Nacional Aldir Blanc) Cultural funding program implemented by the municipal culture secretariat under the federal Política Nacional Aldir Blanc (PNAB), supporting cultural agents, projects, and actions in Itatuba.
• Aplicativo Prefeitura de Itatuba (Mobile App) Official mobile application of the Prefeitura distributed on Google Play, providing citizen access to municipal services, information, and communication channels.

Quantifiable outcome

• Achieved Selo Ouro (Gold) in Compromisso Nacional Criança Alfabetizada - highest category from MEC
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Ápice ConsultoriaminorImplementation/ SI/ Consulting Partner · 1 March 2026Organization and execution of public competition (Concurso Público) for municipal positions, contracted through bidding process. Responsible for organizing exams and test administration for hiring municipal employees.
• SENAIcoreStrategic or Co-development PartnerPartnership for the Itatuba Capacita professional qualification program. SENAI provides technical expertise for vocational training courses including sewing/sewing machine operation, contributing to professional qualification and income generation for the local population.
• Instituto AlpargatascoreStrategic or Co-development PartnerCo-developer of the Itatuba Capacita program, providing support for professional qualification courses including sewing training. Also partners on the Cuidadores (Caregivers) training course and the Aluno Nota 10 education program. Contributes to social inclusion and professional development initiatives.
• FUNAD - Fundação Centro Integrado de Apoio à Pessoa com DeficiênciaminorStrategic or Co-development PartnerPartnership for the third turma of the Cuidadores (Caregivers) training course, focused on inclusion and professional qualification for people with disabilities. FUNAD provides specialized expertise in disability support.
• UEPB - Universidade Estadual da ParaíbaminorStrategic or Co-development PartnerArchaeological and paleontological research partnership with the Laboratório de Arqueologia e Paleontologia for surveys, studies, and rescue of archaeological, paleontological, and speleological heritage in the municipality.
• SescminorStrategic or Co-development PartnerPartnership for the São Pedro festival providing cultural activities, tourism support, professional qualification actions, and public attendance services.
• SenacminorStrategic or Co-development PartnerPartnership for the São Pedro festival contributing to event structure, professional qualification offerings, and public attendance services.
• Governo do Estado da ParaíbamajorStrategic or Co-development PartnerState government partnership through the Programa Paraíba Primeira Infância, contributing funding and support for construction of the Creche Helena Neves Martins Oliveira, a new early childhood education facility.
• SICOOBminorOthersFinancial cooperative that runs annual cultural contest for schools. Students from Escola Maurino Rodrigues (CENEC) won the 2025 edition with theatrical productions.
• Instituto Alpargatas (Aluno Nota 10)minorStrategic or Co-development PartnerPartnership for the Aluno Nota 10 education recognition project that promotes student achievement and engagement in the municipal school system.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prefeitura Municipal de Alagoa Grande: Paraiba municipality of similar scale delivering comparable healthcare, education, and cultural services through the same state-level policy frameworks. Comparable for size, jurisdiction, and shared use of state/federal transfer programs.
• Prefeitura Municipal de Alagoa Nova: Another small Paraiba municipality operating the same Elmar Tecnologia fiscal stack and delivering comparable public services. Comparable for digital infrastructure, service catalog, and policy framework alignment.
• Prefeitura Municipal de Guarabira: Another municipal government in the state of Paraiba serving a similar small-city population, operating comparable e-government services (transparency, NFS-e, ouvidoria) and delivering healthcare, education, and cultural programming. Directly comparable as a Paraiba municipal peer with overlapping digital service catalog.
• Prefeitura Municipal de Areia: Small Paraiba municipality with comparable population size, cultural-tourism focus (historic Brejo region), and similar municipal service portfolio. Comparable as a direct peer in scale, geographic context, and tourism-driven cultural programming.
• Prefeitura Municipal de Picui: Small Paraiba municipality with similar population scale, agriculture-based economy, and dependence on state/federal transfers. Comparable for fiscal structure, service mix, and digital maturity trajectory.
• Prefeitura Municipal de Bananeiras: Brejo-region Paraiba municipality leveraging cultural and tourism programming. Comparable for population scale, regional positioning, and reliance on federal/state cultural grants (PNAB) and tourism ministry support.

Others

• Elmar Tecnologia: Third-party technology vendor hosting Itatuba's NFS-e, transparency portal, taxpayer portal, and payroll systems. Not a peer in the governance sense but a critical infrastructure/ecosystem partner whose platform architecture is shared across many small Brazilian municipalities.

Regional players

• Governo do Estado da Paraiba: State-level government that funds and co-delivers programs Itatuba relies on (Paraiba Primeira Infancia, literacy recognition, PNAB co-funding). Not a direct competitor but a regional counterparty and co-funder whose priorities shape Itatuba's investment capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG2EJjhu6V0bse7y7TtfIIA
• Facebookfacebook.com/prefeituradeitatuba
• Instagraminstagram.com/itatubapboficial
• LinkedInlinkedin.com/company/prefeitura-municipal-de-itatuba

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prefeitura Municipal de Itatuba