ITC Liderazgo y Coaching

What ITC Liderazgo y Coaching does

ITC Liderazgo y Coaching is an Argentine educational institution, legally constituted as Asociación Civil Ontológica para la Transformación y el Desarrollo Personal, Social y Organizacional, founded in 2005 and headquartered in Rosario, Santa Fe. It delivers training programs in ontological coaching and leadership based on a methodology that treats language, emotion, and body as the three domains of being, with proprietary frameworks including a Transformational Learning Model, an Emotional Management Framework, and a Personal Power Development masterclass approach. The core product is a two-step sequential path: Formación en Liderazgo (Leadership Formation) followed by Coaching Ontológico Profesional (Professional Ontological Coaching certification), with additional Postítulos (post-degree specializations such as TEC, Coaching en Organizaciones, Coaching en Educación, and Maestría en Sesiones), short-format seminars and masterclasses, and dedicated corporate training programs.

ITC operates a hybrid distribution model spanning 11 physical campuses across Argentina (Rosario, San Lorenzo, San Nicolás, Pergamino, El Trébol, Rafaela, Sunchales, Venado Tuerto, Junín, Funes, Federación) and Uruguay (Montevideo), supplemented by a Campus Virtual online learning platform (campus.itc.red) and Zoom-based remote sessions for distance learners. Go-to-market mixes direct-to-consumer enrollment via WhatsApp with enterprise field sales for corporate programs; marketing relies on an educational content website plus organic Facebook and Instagram presence. The Professional Coach certification carries endorsement from AACOP (Asociación Argentina de Coaching Ontológico Profesional), which provides national and international credential recognition for graduates. Leadership consists of two Master Coaches: Antonio Marvelli (Executive Director and founder of the original coaching formation program in Rosario) and Gabriela Greco (Organizational Director and former President of AACOP). Revenue is generated through subscription-recurring tuition for the multi-month leadership and certification programs, professional services fees for corporate engagements, and one-time fees for seminars and masterclasses; no public pricing is disclosed, with all inquiries routed to WhatsApp for individualized quotes.

Name

ITC Liderazgo y Coaching

Legal name

Asociación Civil Ontológica para la Transformación y el Desarrollo Personal, Social y Organizacional

Website

https://itc.red

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ITC Liderazgo y Coaching is an Argentine civil association, founded in 2005 in Rosario, that delivers ontological coaching and leadership training across 11 campuses in Argentina and Uruguay plus a virtual campus. It serves individuals, middle managers, aspiring professional coaches, and corporate organizations through multi-month certification programs, post-degree specializations, and corporate engagements accredited by AACOP.

Ownership category

akta.pro rank

Product category

Professional Coaching and Leadership Education

NAICS

Professional and Management Development Training (61143), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Leadership training programs
• Ontological coaching certification
• Executive education services
• Professional coaching training
• Corporate leadership development

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Leadership Training Programs: Multi-module training programs in leadership and ontological coaching delivered through weekly classes, practical exercises, group sessions, and outdoor experiences. Programs span several months with progression from leadership formation to professional coaching certification.
2. Corporate Training Services: Customized coaching and leadership programs for organizations and enterprises, addressing team performance, conflict reduction, and leadership development.
3. Seminars and Workshops: Shorter-format programs including emotional management seminars (4 sessions of 3 hours each) and single-session masterclasses like Querer & Poder (2.5 hours).
4. Post-degree Specializations: Advanced programs for certified coaches including TEC (Coaching Training Techniques), Coaching in Organizations, Coaching in Education, and Mastery in Sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ITC Liderazgo y Coaching is an educational institution that delivers structured training programs in leadership and ontological coaching. The core portfolio consists of two sequential programs — Formación en Liderazgo (leadership formation) followed by Coaching Ontológico Profesional (professional ontological coaching certification) — plus post-degree specializations, short-format masterclasses and seminars, and customized corporate training programs for organizations.

Product overview

ITC Liderazgo y Coaching is an educational institution offering a structured portfolio of training programs in leadership and ontological coaching. The core offerings consist of two sequential programs: the Formación en Liderazgo (Leadership Training), focused on personal transformation and leadership skills development, followed by the Coaching Ontológico Profesional (Professional Ontological Coaching), which certifies participants as professional coaches. Complementary offerings include specialized Postítulos (post-degree specializations) such as TEC, Coaching en Organizaciones, Coaching en Educación, and Maestría en Sesiones; short-format programs like the Masterclass Querer & Poder and the Seminar on Gestión Emocional; and corporate training programs for businesses. The institution operates with multiple modality options including in-person classes in Rosario, virtual sessions via Zoom, and distributed learning across 11 locations in Argentina plus Montevideo, Uruguay.

Differentiator

Problem solved

Functional benefit

Products and services

• Formación en Liderazgo Foundational training program that combines theory and practice to promote personal transformation and leadership skills development, designed for individuals seeking to grow personally and professionally.
• Coaching Ontológico Profesional Professional certification program that follows Formación en Liderazgo and certifies participants as Professional Ontological Coaches qualified to deliver individual, group, and organizational coaching.
• Postítulos y Especializaciones Advanced post-degree specialization tracks for already-certified coaches, including Coaching Training Techniques (TEC), Coaching in Organizations, Coaching in Education, and Mastery in Sessions.
• Masterclass Querer & Poder A 2.5-hour Zoom masterclass challenging participants to examine the authenticity of their desires and their capacity to achieve them, aimed at individuals seeking personal clarity and motivation.
• Seminario Gestión Emocional & Desarrollo Personal A four-session seminar (3 hours each) on emotional management and personal development that uses ontological coaching distinctions to help participants transform how they feel and act.
• Programas para Empresas Customized corporate training programs using ontological coaching to improve individual and team performance, addressing conflict reduction, decision-making clarity, leadership alignment, and communication productivity.
• Campus Virtual (Estudiá a Distancia) Distance-learning modality that provides remote students access to the same training content via an online platform with academic materials, forums, videos, and bibliography.

Quantifiable outcome

• Decrease in recurrent conflicts within organizations
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AACOP (Asociación Argentina de Coaching Ontológico Profesional)flagshipStrategic or Co-development PartnerOfficial accreditation partnership for Professional Ontological Coach certification. ITC programs carry AACOP's national and international recognition, ensuring graduates meet established professional standards and ethics in coaching. Students certified through ITC receive official recognition as Professional Ontological Coaches under AACOP standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tony Robbins Companies: Personal development and business coaching organization offering live events, seminars, and digital coaching programs. Comparable to ITC's seminar and masterclass offerings (e.g., Masterclass Querer & Poder) in addressing personal effectiveness, emotional management, and leadership at the individual level, with much broader global reach and digital distribution.

Broad incumbents

• Dale Carnegie Training: Global training organization offering leadership, communication, and professional development programs with presence in Latin America. Comparable to ITC in targeting mid-level managers and corporate clients seeking leadership and interpersonal skills development, though with broader methodology and longer market tenure.
• IAE Business School: Argentina's leading graduate business school, offering executive education and leadership development programs. Comparable to ITC's corporate training segment as a competitor for Argentine leadership development budgets, though broader in scope (MBA, executive education) rather than specializing in ontological coaching.
• Center for Creative Leadership (CCL): Global leadership development institution offering executive programs and corporate leadership solutions. Comparable to ITC's corporate programs as an enterprise leadership development provider, with substantially larger scale and broader evidence-based methodology portfolio.
• FranklinCovey: Global leadership and organizational performance firm offering enterprise leadership development programs. Comparable to ITC's 'Programas para Empresas' as a competing provider of corporate leadership training, with broader portfolio of methodologies and global brand recognition.

Direct peers

• Newfield Network: Chile-founded ontological coaching school originally established by Julio Olalla, the pioneer of ontological coaching in Latin America. Directly comparable to ITC in methodology (ontological coaching), target audience (aspiring professional coaches and corporate clients), and program structure (foundational formation plus advanced certifications).
• International Coach Academy (ICA): International coaching school offering accredited coach training programs with global delivery. Comparable to ITC in providing professional coaching certification pathways, Spanish-language accessibility in some markets, and tiered program progression from foundational to advanced specializations.
• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching certification and methodology provider focused on leadership coaching for senior executives. Comparable to ITC's Coaching Ontológico Profesional in targeting aspiring executive coaches and offering structured certification pathways, with global brand in the executive coaching space.
• CTI (Co-Active Training Institute): Global coaching certification organization offering multi-stage training paths for professional coaches. Comparable to ITC in offering sequential coach certification programs, serving individual learners and corporate clients, with similar revenue model built on multi-module training subscriptions.

Regional players

• Escuela Europea de Coaching: Spain-based coaching school offering accredited coach training programs primarily to Spanish-speaking markets. Comparable to ITC in coaching certification focus and Spanish-language delivery, though operating primarily in Europe rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itc.liderazgoycoaching
• Instagraminstagram.com/itc.liderazgoycoaching
• LinkedInlinkedin.com/company/itc-liderazgoycoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITC Liderazgo y Coaching