IT Direct
IT Direct (legal entity Corkery Dowd Ltd) is a Dublin-based managed IT services provider serving Irish SMEs with recurring IT support, structured cabling, managed print, digital dictation for legal firms, and a 20,000-SKU hardware/software resale storefront.
- Company typePrivate
- Founded1993
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IT Direct does
IT Direct is a Dublin-headquartered managed IT services provider operating under the legal entity Corkery Dowd Ltd and serving the Irish SME market. Founded in 1993, the company operates a hybrid services-plus-resale model built on five recurring or transactional pillars: IT Managed Support Services, Support & Maintenance, Networking Services (including server, email, remote access, and spam protection), Structured Cabling Installation (Cat5/Cat6), and Business Solutions such as digital dictation systems for legal firms. On the transactional side, the company runs a 20,000+ SKU e-commerce storefront spanning notebooks, computers, servers, components, peripherals, storage, printers, cabling, networking, software, media, and AV equipment, sourced from brand partners including HP, Microsoft, Intel, Acer, Toshiba, Dell, Apple, Symantec, and Adobe. Managed Print Services and Document Solutions is positioned as an add-on module on top of the managed services core.
The commercial model is sales-led and direct, with quote-based pricing (no public rate cards), a Dublin-based help desk operating Monday-Thursday 9:00-5:30 and Friday 9:00-4:30, and a website-plus-blog marketing stack supplemented by LinkedIn and Facebook. The customer base is concentrated in Irish SMEs and a defined set of verticals (charities, pharmacy chains, retailers, legal firms, nursing homes, marketing agencies), with the company citing 'hundreds of customers and thousands of users' and 1,500+ reviews. Geographic scope is single-country domestic (Ireland), with headquarters at North City Business Park, Dublin 11 (D11 P8KN) and a registered office at Fitzwilliam St Upper, Dublin 2 (D02 TF82).
The company is privately held and founder-owned, with no evidence of external institutional investment, no parent entity, no subsidiaries, and no public listings. In September 2023 the business underwent a corporate rebrand from Corkery Dowd Ltd to IT Direct to modernize its market identity. The input records no APIs, SDKs, integrations, AI/ML modalities, patents, certifications, or named customer logos, which constrains deep analysis of technology differentiation and revenue concentration.
IT Direct firmographics
Firmographics- Name
- IT Direct
- Legal name
- Corkery Dowd Ltd
- Website
- https://itdirect.ie
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IT Direct (legal entity Corkery Dowd Ltd) is a Dublin-based managed IT services provider serving Irish SMEs with recurring IT support, structured cabling, managed print, digital dictation for legal firms, and a 20,000-SKU hardware/software resale storefront.
- Ownership category
- akta.pro rank
IT Direct industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)
- akta.pro secondary industries
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
Keywords
Where IT Direct is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
IT Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services & Support: Recurring managed IT services including proactive maintenance, troubleshooting, and IT infrastructure management for businesses in Ireland.
- Hardware Sales: One-time sales of IT hardware including computers, servers, peripherals, networking equipment, storage devices, printers, and cables. Their inventory boasts over 20,000 items.
- Software Sales: Sales of software products including operating systems, productivity software, security solutions, and creative software from brands like Microsoft, Symantec, and Adobe.
- Managed Print Services: Managed print services including print fleet management, optimization, print automation, and customer reporting.
- Structured Cabling Installation: Installation services for network cabling systems (Cat5/Cat6) including new installations, upgrades, and maintenance.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
IT Direct product offering
Product offeringCore offering
IT Direct delivers managed IT services and resells IT hardware and software to SMEs across Ireland. Its service portfolio covers proactive IT support and maintenance, networking, structured cabling installation, and tailored business solutions such as digital dictation for legal firms, alongside managed print services. The company also operates an e-commerce storefront stocking more than 20,000 IT products from brands including HP, Dell, Apple, Microsoft, Symantec, and Adobe.
Product overview
IT Direct is an Irish managed IT services provider operating a platform-plus-products model. The core offering consists of IT Managed Support Services as the primary managed service, complemented by five integrated service pillars: Support & Maintenance, Networking Services, Structured Cabling Installation, Business Solutions (including digital dictation systems for solicitors), and Hardware & Software Sales. The product portfolio spans over 20,000 items across notebooks/computers/servers, computer components, peripherals, storage/hard drives, printers/scanners, cables/cabling systems, software, networking products, media equipment, and audio-visual equipment. Managed Print Services and Document Solutions serve as an add-on service. The company resells hardware from brands including HP, Acer, Toshiba, Dell, Apple, Microsoft, Symantec, and Adobe, while providing professional IT services alongside product sales.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Managed Support Services Core managed IT support service providing troubleshooting, issue resolution, proactive maintenance, and system updates for SME IT infrastructure in Ireland.
- Support & Maintenance Comprehensive IT maintenance service with proactive management to anticipate and prevent issues before they impact operations, supported by a responsive help desk.
- Networking Services IT networking services covering server and email technology, remote access solutions, and spam protection to enhance business digital infrastructure.
- Structured Cabling Installation Installation of Cat5 and Cat6 cabling systems serving as the backbone of modern IT infrastructure, including new installations, upgrades, and ongoing maintenance.
- Business Solutions Tailored IT business solutions including digital dictation systems for solicitors' practices, streamlining workflow, dictation, transcription, and document management.
- Hardware & Software Sales Resale catalog of over 20,000 IT products including laptops, servers, Microsoft Office suites, security software, and accessories from brands such as HP, Dell, Apple, Microsoft, Symantec, and Adobe.
- Managed Print Services and Document Solutions Optimized printing management services offering reduced print costs, transparent fleet management, print automation, and sustainable printing solutions for Irish businesses.
Quantifiable outcome
- Reduced print costs
- +2 more outcomes
Companies that use IT Direct
Customer profileSegments7 records
Ideal customer profiles1 record
IT Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IT Direct partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
IT Direct competitors and assessment
Company assessmentBroad incumbents
- Computacenter: Computacenter is a European-headquartered IT integrator providing hardware procurement, managed services, and professional services to enterprise and mid-market customers across the UK and Ireland. Comparable services stack but at meaningfully greater scale and enterprise orientation.
- CDW: CDW is a large US-based multi-brand IT reseller and services provider serving business, government, education, and healthcare customers. Comparable in the integrated hardware/software plus services model but with vastly greater scale, catalog, and geographic reach.
- Bytes Technology Group: Bytes is a UK-headquartered software licensing and IT services reseller serving SMEs and mid-market with software, cloud, and managed services. Comparable in software-led reseller profile and SME customer base, though larger and UK-listed.
- Softcat: Softcat is a UK-listed IT reseller and managed services provider selling hardware, software, and cloud services to UK and Ireland SMEs and mid-market. Comparable in hardware/software resale plus services model, though significantly larger and publicly listed.
- SCC: SCC is a UK/European IT services company offering managed services, infrastructure, and hardware/software supply to enterprise and mid-market. Overlaps with IT Direct on hardware procurement plus managed support but operates at much larger scale with broader European footprint.
- Insight Enterprises: Insight Enterprises is a global IT solutions and services provider offering hardware, software, and managed services to mid-market and enterprise. Comparable in the combined hardware resale + services motion, but global in scale and capability breadth.
Regional players
- Northdoor: Northdoor is a UK-based IT services and managed services provider focused on infrastructure, cloud, and support for SMEs and mid-market. Comparable in managed services and infrastructure orientation, operating in an adjacent but overlapping UK/Ireland SME segment.
- Version 1: Version 1 is an Irish-headquartered IT services company providing managed services, cloud, and application management across Ireland and the UK. Comparable in Irish SME/mid-market managed services but with stronger enterprise and application management orientation.
Direct peers
- Ergo: Ergo is an Irish IT services company headquartered in Dublin providing managed services, cloud, infrastructure, and end-user computing to Irish SMEs and enterprises. Direct comp in geography and target customer with overlapping managed services and infrastructure offerings.
- Trilogy Technologies: Trilogy Technologies is an Irish managed IT services and cloud provider headquartered in Dublin, serving SMEs and mid-market customers with managed support, cloud, security, and hardware procurement. It is the closest direct comp to IT Direct in terms of geography, customer segment, and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IT Direct social profiles
Digital presenceIT Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Direct leadership team
Management profileNumber of profiles
IT Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Direct
What does IT Direct do?
IT Direct delivers managed IT services and resells IT hardware and software to SMEs across Ireland. Its service portfolio covers proactive IT support and maintenance, networking, structured cabling installation, and tailored business solutions such as digital dictation for legal firms, alongside managed print services. The company also operates an e-commerce storefront stocking more than 20,000 IT products from brands including HP, Dell, Apple, Microsoft, Symantec, and Adobe.
Is IT Direct a public or private company?
IT Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT Direct founded?
IT Direct was founded in 1993. It employs 1 to 10 people.
Where is IT Direct based?
IT Direct is headquartered in Dublin, Ireland, in the Europe region.
How does IT Direct make money?
Five revenue lines are on record. Managed IT Services & Support is the primary driver. The others are hardware Sales, software Sales, managed Print Services and structured Cabling Installation.
Who are IT Direct's main competitors?
Broad incumbents on record are Computacenter, CDW, Bytes Technology Group, Softcat, SCC and Insight Enterprises. Regional players are Northdoor and Version 1. Direct peers are Ergo and Trilogy Technologies.
Does IT Direct have an API?
No public API is recorded for IT Direct.
What industry is IT Direct in?
IT Direct's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAJAB, ITIL/ITSM Process Consulting & Implementation, with a secondary code of BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software). Its NAICS code is 54151 and its SIC code is 7370.