IT Expo

What IT Expo does

ITEXPO is an annual in-person technology and communications conference held at the Greater Fort Lauderdale/Broward County Convention Center in Florida, organized by TMC (Technology Marketing Corporation), a privately held media and event company headquartered at 2 Trap Falls Road in Shelton, Connecticut. Founded in 1999, ITEXPO is one of the longest-running technology events in North America and operates as the flagship of the #TECHSUPERSHOW umbrella, which includes 10+ co-located events such as MSP Expo, Generative AI Expo, AI Agent Event, Y2Q Summit, ITAD Connect, 6G Expo, IoT Evolution Expo, Enterprise Cybersecurity Expo, and Future of Work Expo. The event draws 7,000+ attendees, 300+ exhibitors, and 250+ speakers across 150+ breakout sessions covering cloud, AI, cybersecurity, CX, UC, and managed services.

The core product is not a technology platform but rather a three-day physical forum where enterprise and SMB IT/telecom professionals, MSP and channel C-levels, service providers/carriers, and industry suppliers converge to evaluate vendors and form partnerships. The offering layers co-located specialized events, hands-on training (Practical AI for MSPs Workshop, Kaseya MSP Workshop, IDEA Showcase), expo-floor demo theatres, and networking events (ITEXPO Networking LIVE Party, Expo Hall Happy Two-Hour). The technology component is the registration and event management platform hosted via tmcnet.com and a mobile event app; no proprietary AI/ML product is described.

ITEXPO's revenue model is event-driven and concentrated in the annual cycle, with three primary streams: tiered conference registration passes ranging from free reseller passes and $149 ExpoPlus to $1,999 Diamond Team and $3,299 Networking Vendor passes; exhibitor booth fees from 300+ vendors (with 19.9% booth renewal growth for 2027); and multi-tier sponsorship packages anchored by Diamond sponsor Telarus and Platinum sponsor ThreatLocker. The GTM motion is relationship-driven, leveraging TMC's media footprint (TMCnet, MSP Today, Channel Partners, CIO Review), association partnerships (MSPAA, IAMCP, ASCDI, GTIA), and content marketing through the conference website and email programs. No external funding rounds are disclosed, and the company is independently owned and operated within the TMC portfolio.

Name

IT Expo

Legal name

ITEXPO

Website

https://itexpo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

ITEXPO is an annual in-person technology conference in Fort Lauderdale, Florida, organized by TMC since 1999, hosting 7,000+ attendees, 300+ exhibitors, and 10+ co-located events under the #TECHSUPERSHOW umbrella for enterprise IT buyers, MSP/channel partners, and technology vendors.

Ownership category

akta.pro rank

Product category

Technology Trade Show and Conference

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Business technology conference
• IT trade show
• Telecom industry events
• MSP channel partner expo
• UCaaS CCaaS conference

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Conference Registration Passes: ITEXPO generates primary revenue through tiered conference pass sales. Pass types include Diamond Team Pass ($1,999 early bird, up to 4 people), SuperPass ($699), Enterprise Pass ($599), ExpoPlus Pass ($149), and Networking Vendor Pass (onsite $3,299). Reseller Expo Plus Pass is free (early bird through Dec 8). Premium passes include full access to conference sessions, expo hall, networking events, meals, and keynotes.
2. Exhibitor Booth Fees: Companies pay to exhibit at the expo hall. Booth renewals for ITEXPO 2027 surged 19.9%, indicating strong exhibitor demand. The expo hall features 300+ exhibitors.
3. Sponsorship Packages: Sponsorship tiers include Diamond Sponsor (Telarus), Platinum Sponsor (ThreatLocker), Gold Sponsors (C3Cloud, Digi, Granite, MSPVillage, QuestBlue, The Sagent Group), Silver Sponsors, and association/media sponsors. Sponsorships provide brand visibility across the expo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ITEXPO is an annual B2B technology trade show founded in 1999 and operated by Technology Marketing Corporation (TMC), held in Fort Lauderdale, Florida. The event bundles seven co-located conferences (including MSP Expo, Future of Work Expo, Generative AI Expo, CX Summit, SD-WAN Expo, IoT Evolution, and the Broadsoft Connections) under the #TECHSUPERSHOW umbrella, providing exhibitor booths, keynote sessions, educational tracks, and structured networking for enterprise IT buyers, service providers, MSPs, and channel partners.

Product overview

ITEXPO is a comprehensive technology conference platform that serves as the flagship event of the #TECHSUPERSHOW. The offering consists of the core ITEXPO conference along with multiple collocated events including MSP Expo, Generative AI Expo, AI Agent Event, Y2Q Summit, ITAD Connect, AI Developer World, 6G Expo, IoT Evolution Expo, Enterprise Cybersecurity Expo, Future of Work Expo, The Smart City Event, Industrial IoT Conference, AstriCon, Enterprise Communications Summit, and Future of CX Expo. The platform provides over 150 conference breakout sessions across diverse technology tracks, hands-on training and workshops, networking events, and expo hall demo theatres with 300+ exhibitors. Together, these components create a unified forum where technology decisions are made to produce better business outcomes for tech buyers, resellers, and solutions providers.

Differentiator

Problem solved

Functional benefit

Products and services

• ITEXPO Main Conference Pass Full-access registration pass for the ITEXPO flagship event, including keynotes, educational sessions, exhibit hall access, and networking events for enterprise IT executives, service providers, and channel partners.
• MSP Expo Co-located conference under the #TECHSUPERSHOW umbrella targeting managed service providers (MSPs), offering educational content, vendor showcases, and partner networking opportunities.
• Future of Work Expo Co-located conference focused on hybrid workplace, collaboration, and employee-experience technologies for enterprise IT and HR decision-makers.
• Generative AI Expo Co-located conference covering generative AI applications, enterprise adoption strategies, and use-case showcases for IT leaders and solution providers.
• CX Summit (Customer Experience Summit) Co-located conference focused on customer experience, contact-center, and CCaaS solutions for CX, contact-center, and IT leaders.
• SD-WAN Expo Co-located conference focused on SD-WAN, networking, and edge-connectivity solutions for network and IT infrastructure buyers.
• IoT Evolution Expo Co-located conference focused on IoT, connected devices, and industrial-internet solutions for enterprise and operator buyers.
• Broadsoft Connections (BroadSoft Connections) Co-located conference focused on the BroadSoft/UCaaS service-provider ecosystem, including hosted VoIP, unified communications, and service-provider partnerships.
• Exhibitor Booth and Sponsorship Packages Booth space and tiered sponsorship packages (platinum, gold, silver; corner, island, standard configurations) sold to technology vendors for exhibit-hall presence, lead generation, and brand visibility at ITEXPO and co-located events.

Quantifiable outcome

• 88% of exhibitors satisfied with quality of leads gathered at ITEXPO
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• TelarusflagshipGTM or Marketing Partner · 1 January 2026Telarus is the Diamond Sponsor of ITEXPO, providing significant financial and marketing support to the event. Telarus leverages ITEXPO to meet channel partners, showcase their solutions, and host VIP events including a golf tournament. The partnership has been ongoing for multiple years with Telarus consistently appearing as a top sponsor.
• ThreatLockercoreGTM or Marketing Partner · 1 January 2026ThreatLocker is the Platinum Sponsor of ITEXPO, specifically the MSP Expo track. As a cybersecurity company focused on the MSP channel, ThreatLocker leverages the event to reach the channel partner audience that attends ITEXPO.
• Y2Q SummitcoreStrategic or Co-development Partner · 1 January 2026Y2Q Summit is a co-located event under the #TECHSUPERSHOW umbrella at ITEXPO. The Y2Q Summit focuses on specific technology topics and shares the same venue and attendee base as ITEXPO.
• MSP ExpoflagshipStrategic or Co-development Partner · 1 January 2026MSP Expo is co-located with ITEXPO, focused on growth for the Channel. It shares the same venue, registration, and attendee base, with dedicated conference tracks and content for MSP and managed services professionals.
• Generative AI ExpocoreStrategic or Co-development Partner · 1 January 2026Generative AI Expo is co-located with ITEXPO, covering AI topics relevant to the tech buyer and channel audience. It adds AI-focused content and exhibitors to the broader ITEXPO ecosystem.
• AI Agent EventcoreStrategic or Co-development Partner · 1 January 2026AI Agent Event is co-located with ITEXPO, specifically focused on AI agent technologies and deployments. The event includes dedicated conference sessions and expo floor presence.
• ASCDI (Association of Solution Providers, Computer Dealers, and Integrators)coreChannel Partner/ Reseller/ Distributor · 1 January 2026ASCDI is an Association Partner of ITEXPO. ASCDI powers ITAD Connect, a dedicated track and exhibition at ITEXPO focused on IT Asset Disposition. ASCDI also promotes the event to its member network of technology resellers and integrators.
• Tech Hub South FloridaminorChannel Partner/ Reseller/ Distributor · 1 January 2026Tech Hub South Florida is an Association Partner of ITEXPO, representing the local technology community in South Florida and promoting the event to its members.
• Broward County Chamber of CommerceminorChannel Partner/ Reseller/ Distributor · 1 January 2026Broward County Chamber of Commerce is an Association Partner of ITEXPO, helping promote the event to its member businesses in the Fort Lauderdale area.
• IAMCP (International Association of Managed Service Providers)coreChannel Partner/ Reseller/ Distributor · 1 January 2026IAMCP is an Association Partner of ITEXPO, representing the global MSP community and promoting the event as a key industry gathering for managed service providers.
• MSP Alliance (MSPAA)coreChannel Partner/ Reseller/ Distributor · 1 January 2026MSP Alliance (MSPAA) is an Association Partner of ITEXPO, representing managed service provider members and promoting the event to their network as a key industry gathering.
• GTIA (Global Technology Distribution Association)minorChannel Partner/ Reseller/ Distributor · 1 January 2026GTIA is an Association Partner of ITEXPO, representing technology distribution companies and promoting the event to their network of resellers and distributors.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RSA Conference: The flagship annual cybersecurity conference with a similar multi-day, expo-plus-keynote business model, drawing enterprise security buyers, vendors, and channel sponsors comparable to those at ITEXPO's Enterprise Cybersecurity Expo track.
• CompTIA ChannelCon: CompTIA's annual community and channel conference for MSPs, solution providers, and technology integrators. It targets the same MSP and channel decision-maker segment as ITEXPO's MSP Expo co-located event.
• Black Hat: Informa-owned cybersecurity event with a similar paid-conference-plus-expo-hall business model and enterprise security buyer audience. Operates as a sibling property to Channel Partners under the same parent organizer.
• Channel Partners Conference & Expo: Organized by Informa, this is the largest U.S. conference for channel partners, MSPs, agents, and telecom resellers—overlapping directly with ITEXPO's core MSP/channel/ITEXPO audience and sponsor base. It is the closest direct competitive peer in the B2B channel/IT event space.

Broad incumbents

• CES: Operated by the Consumer Technology Association, CES is the largest technology trade show globally. While consumer-focused, it attracts many of the same enterprise technology vendors (AWS, Cisco, Nvidia) and overlaps with ITEXPO's exhibitor universe.
• Web Summit: One of the largest global technology conferences, drawing tens of thousands of enterprise technology buyers, startups, and vendors. Operates at significantly larger scale than ITEXPO but competes for the same enterprise technology decision-maker audience.
• Mobile World Congress: Organized by the GSMA, MWC is one of the world's largest telecom and connectivity trade shows, historically featuring many of the same enterprise telecom buyers (AT&T, Cisco, Ericsson) that attend ITEXPO. It is a much larger incumbent operating in the same telecom/enterprise technology event category.

Others

• AWS re:Invent: Amazon Web Services' annual cloud computing conference. AWS attends ITEXPO as a marquee exhibitor while operating its own much larger vendor-run conference, making it both an ecosystem participant and a competing event for the same enterprise tech buyer audience.
• Cisco Live: Cisco's annual flagship customer and partner conference. Cisco is both an ITEXPO attendee/exhibitor and a competitor for enterprise IT decision-maker mindshare, with comparable scale (thousands of attendees, expo hall, training).
• Dreamforce: Salesforce's annual enterprise software conference. Comparable in scale and expo-driven business model to ITEXPO and a competitor for enterprise IT executive attention and sponsorship dollars from enterprise software vendors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ITEXPO
• YouTubeyoutube.com/user/TMCnetVideos/videos
• LinkedInlinkedin.com/company/it-expo1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Expo