It Gets Better Perú
It Gets Better Perú is a nonprofit founded in 2017 that provides free psychological support, educational resources, and workshops to LGBTQ+ youth in Peru, primarily through its Hora Segura chat service and corporate and educational partnerships.
- Company typePrivate
- Founded2017
- HeadquartersLima, Peru
- Headcount1–10
- GTM typeB2C
- OfferingServices
What It Gets Better Perú does
It Gets Better Perú is a nonprofit organization established in 2017 as the Peruvian affiliate of the US-based It Gets Better Project. The organization operates under the legal entity SIETE LUCES in Peru, focused exclusively on providing positive, inspirational content and psychological support to LGBTQ+ youth in Peru. Its core service is Hora Segura, a free psychological support chat delivered through Facebook Messenger and WhatsApp, operating Monday through Wednesday from 8:00 PM to 9:30 PM, staffed by licensed psychologists specializing in LGBTQ+ affirming care. Since 2017, the service has conducted over 2,000 psychological consultations, with 91% of users reporting reduced perception of loneliness and vulnerability.
The organization's product portfolio extends beyond psychological support to include a content library of educational guides (covering anti-bullying, coming out, trans/non-binary identity, community building, and sexual health), mini-documentaries, hope messages, and workshops. Educational content is delivered through downloadable guides on its website and via social media channels including Facebook (28,500+ followers). Corporate-facing workshops and ally programs delivered 700+ sensitized participants across events, including collaborations with H&M Peru, Disney Latinoamérica, Juicy Lucy, Promart, and Pontificia Universidad Católica del Perú (PUCP).
The organization is entirely donor-funded through individual donations and corporate partnerships, with all services provided free of charge to beneficiaries. Its GTM is community-led and event-driven, amplified through social media and word-of-mouth, with Pride Month (June) activations as a major programmatic anchor. The team comprises approximately 10 core members including specialized psychologists, communications professionals, content creators, and educational resource managers, led by President Lucy Ibañez. No public revenue figures, funding rounds, or external investors are disclosed.
It Gets Better Perú firmographics
Firmographics- Name
- It Gets Better Perú
- Legal name
- SIETE LUCES
- Website
- https://itgetsbetterperu.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- It Gets Better Perú is a nonprofit founded in 2017 that provides free psychological support, educational resources, and workshops to LGBTQ+ youth in Peru, primarily through its Hora Segura chat service and corporate and educational partnerships.
- Ownership category
- akta.pro rank
It Gets Better Perú industry classification
Industry- Product category
- Mental Health and LGBTQ+ Youth Support Services
- NAICS
- Child and Youth Services (62411), Human Rights Organizations (813311), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where It Gets Better Perú is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
It Gets Better Perú business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Organization is entirely funded through donations from individuals and organizations. Services (Hora Segura, educational materials, workshops) are provided free of charge to beneficiaries.
- Corporate Partnerships: Companies ally with the organization through financial contributions, in-kind donations, and campaign collaborations (e.g., Pride Box sales percentage donations, event sponsorship, donation matching).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for LGBTQ+ youth |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
It Gets Better Perú product offering
Product offeringCore offering
It Gets Better Perú provides free psychological support via the Hora Segura chat service (operated through Facebook Messenger and WhatsApp by licensed LGBTQ+-affirming psychologists) to LGBTQ+ youth in Peru, complemented by downloadable educational guides, open diversity workshops (in-person and virtual), mini-documentaries, and hope messages. All offerings are provided at no cost to beneficiaries and are funded through donations and corporate partnerships. The organization is the Peruvian affiliate of the US-based It Gets Better Project.
Product overview
It Gets Better Perú is a non-profit organization offering a suite of free psychological and educational services for LGBTQ+ youth in Peru. The core product is Hora Segura, a free psychological support chat service delivered through Facebook Messenger and WhatsApp by licensed psychologists. Supporting services include educational workshops, mini-documentaries, and hope messages that provide positive content to help LGBTQ+ youth see a hopeful future. The organization also produces downloadable educational guides covering topics like coming out, gender identity, anti-bullying, and sexual health. Programs include events, campaigns, and awards recognizing LGBTQ+ activism. The portfolio is structured around psychological support as the primary offering, complemented by educational content and community-building initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Hora Segura: Free psychological support chat service for LGBTQ+ youth in Peru, offering emotional containment and psychological guidance via Facebook Messenger and WhatsApp on Mondays, Tuesdays, and Wednesdays from 8:00 PM to 9:30 PM.
Products and services
- Hora Segura Free psychological support chat service launched in 2017, providing emotional containment and psychological guidance specifically for LGBTQ+ youth in Peru through Facebook Messenger and WhatsApp, operated by licensed psychologists specializing in gender and sexuality topics. Available Mondays, Tuesdays, and Wednesdays from 8:00 PM to 9:30 PM.
- Mini-Documentales Documentary content showcasing stories representing different communities within LGBTQ+ diversity in Peru, highlighting challenges faced while presenting hope through community support without prejudice.
- Mensajes de Esperanza Video content featuring LGBTQ+ individuals sharing personal stories of overcoming challenges related to their sexual orientation or gender identity, and supportive messages from allies to help youth feel connected and hopeful.
- Talleres Abiertos Educational workshops covering topics including LGBTQ+ diversity basics, being an ally, diversity in the workplace, new masculinities, LGBTQ+ empowerment, and preventing school bullying. Delivered both in-person and virtually to organizations, educational institutions, and companies.
- Guía Anti-Bullying LGBTQ+ Educational guide directed at students experiencing aggression, parents, and allies seeking to create safer and more respectful spaces regardless of gender identity, sexual orientation, and biological sex. Released in March 2023.
- Guía Descubriendo mi momento para salir del closet Guide for youth and adults providing support for navigating challenges in communicating sexual orientation in different situations. Released in September 2023.
- Guía Abrazando quien soy Guide for youth and adults questioning their gender identity or expression, and trans/non-binary individuals seeking tools to communicate their identity to others. Released in February 2024.
- Guía Unidxs en diversidad Guide for LGBTQ+ youth addressing the value of having a community, exploring personal strengths to build connections, and practical tools for finding and creating safe spaces. Released in December 2024.
- Guía Mi primera vez Guide offering information and reflections for LGBTQ+ individuals to approach their first sexual experience with knowledge, safety, and autonomy, exploring emotional, physical, and communicative aspects. Released in February 2025.
Quantifiable outcome
- 91% of users report reduced loneliness and vulnerability after Hora Segura support
- +1 more outcomes
Companies that use It Gets Better Perú
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
It Gets Better Perú technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
It Gets Better Perú partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Embajada de Estados Unidos en Perú (US Embassy)coreSupported the IGBP Awards 2022 event recognizing LGBTQ+ activism during the pandemic. Provided sponsorship and presence at the awards ceremony.
- Juicy Lucy & Chicken What?coreRestaurant chain donated a percentage of Pride Box sales during June-July 2022 to support ongoing projects. Multiple years of collaboration including public events.
- PromartcoreReceived special recognition as ally of Hora Segura during 2021-2022. Supported psychological support services for LGBTQ+ youth.
- H&M PerucoreCorporate ally collaborating with donations and hosting Pride Month events. H&M hosted a conversatorio with LGBTQ+ influencers where It Gets Better Perú spoke about empowerment and safe spaces.
- Disney LatinoaméricacoreDisney Latinoamérica donated to the organization in connection with their Pride Connection clothing line launch, funding an in-person event where LGBTQ+ youth shared inspiring stories.
- Clínica CabaniminorClinic participated as an ally providing sponsorship and prizes for Pride events and celebrations.
- Pontificia Universidad Católica del Perú (PUCP)minorAcademic institution that hosted in-person workshops like 'Amar con Orgullo' at their facilities, providing venue support for LGBTQ+ educational events.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
It Gets Better Perú competitors and assessment
Company assessmentOthers
- Point Foundation: US-based LGBTQ+ scholarship and leadership development nonprofit. Comparable only thematically — both invest in LGBTQ+ youth empowerment — but Point operates through financial scholarships rather than direct psychological services or content production.
Direct peers
- It Gets Better Project: The US-based global parent organization with the same mission of uplifting LGBTQ+ youth through storytelling and education. It is the direct parent of It Gets Better Perú and operates affiliate programs in multiple countries, making the missions, brand, and program models essentially identical.
- Fundación Brújula Trans: Peruvian organization specifically supporting trans communities through advocacy, community building, and resource provision. Comparable as a Peru-based LGBTQ+ nonprofit with overlapping beneficiary population, particularly on the trans/non-binary side of IGBP's audience.
- Sin Etiquetas: Peruvian LGBTQ+ advocacy organization working on rights, visibility, and community connection in Peru. Operates in the same national geography with overlapping audiences, but is more focused on rights advocacy than psychological services and educational content.
Broad incumbents
- PFLAG: US-based family ally organization supporting LGBTQ+ people through their parents, families, and allies. Comparable mission overlap around support and education for LGBTQ+ youth and their networks, though PFLAG focuses more on families than direct clinical services.
- The Trevor Project: The largest US-based organization providing crisis intervention and mental health services to LGBTQ+ young people. Comparable in its focus on LGBTQ+ youth psychological support, but operates at significantly greater scale, with a 24/7 hotline that contrasts with Hora Segura's limited hours.
- GLSEN: US-based education-focused organization creating safe and inclusive K–12 schools for LGBTQ+ students. Comparable on the educational resources and anti-bullying content side of It Gets Better Perú's guide library and Talleres Abiertos workshops.
Regional players
- PROMSEX (Centro de Promoción y Defensa de los Derechos Sexuales y Reproductivos): Peruvian NGO promoting sexual and reproductive rights including LGBTQ+ rights. Comparable as a Peru-based advocacy and education organization whose mission overlaps on sexual health, identity, and rights education content.
- Fundación Iguales: Chilean LGBTQ+ rights and advocacy organization working on legal reform, public education, and anti-discrimination. Comparable as a Spanish-speaking Latin American LGBTQ+ nonprofit with similar mission breadth, though more politically focused than Peru's youth-services orientation.
- MOVILH (Movimiento de Integración y Liberación Homosexual): Chilean LGBTQ+ advocacy organization with decades of experience in legal defense, anti-discrimination campaigns, and youth-facing programs. Comparable as a Latin American counterpart working on similar issues, but more focused on legal advocacy than direct psychological service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
It Gets Better Perú social profiles
Digital presenceIt Gets Better Perú compliance and trust
Trust signalCompliance1 record
It Gets Better Perú financial estimates
Financial estimateRevenue estimate
Valuation estimate
It Gets Better Perú leadership team
Management profileNumber of profiles
Profiles10 records
It Gets Better Perú funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It Gets Better Perú M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It Gets Better Perú
What does It Gets Better Perú do?
It Gets Better Perú provides free psychological support via the Hora Segura chat service (operated through Facebook Messenger and WhatsApp by licensed LGBTQ+-affirming psychologists) to LGBTQ+ youth in Peru, complemented by downloadable educational guides, open diversity workshops (in-person and virtual), mini-documentaries, and hope messages. All offerings are provided at no cost to beneficiaries and are funded through donations and corporate partnerships. The organization is the Peruvian affiliate of the US-based It Gets Better Project.
Is It Gets Better Perú a public or private company?
It Gets Better Perú is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was It Gets Better Perú founded?
It Gets Better Perú was founded in 2017. It employs 1 to 10 people.
Where is It Gets Better Perú based?
It Gets Better Perú is headquartered in Lima, Peru, in the Latin America region.
How does It Gets Better Perú make money?
Two revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships.
Who are It Gets Better Perú's main competitors?
Point Foundation is listed as an others. Direct peers are It Gets Better Project, Fundación Brújula Trans and Sin Etiquetas. Broad incumbents are PFLAG, The Trevor Project and GLSEN. Regional players are PROMSEX (Centro de Promoción y Defensa de los Derechos Sexuales y Reproductivos), Fundación Iguales and MOVILH (Movimiento de Integración y Liberación Homosexual).
Does It Gets Better Perú have an API?
No public API is recorded for It Gets Better Perú.
What industry is It Gets Better Perú in?
It Gets Better Perú's product category is Mental Health and LGBTQ+ Youth Support Services. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 62411 and its SIC code is 8300.