What IT RESELLER does

IT Reseller is a Polish-language B2B trade media property covering the IT industry in Poland. Founded in 2002 as a print magazine, it now operates as a digital-first news portal at itreseller.pl under the legal entity Smart Media, headquartered at ul. Domaniewska 47/10 in Warsaw. The publication produces daily news articles, executive interviews (Wywiady i Komentarze), event coverage (Relacje z Wydarzeń), a video series called IT Reseller TV featuring programs such as Liderzy Branży, a digital magazine archive distributed via Issuu, a weekly email newsletter, a Polish IT industry events calendar, and the AI Radar Trendbook downloadable research publication.

The company's core technology is a content management and digital publishing platform delivering web, email, video, and digital-magazine formats to Polish IT professionals. The platform supports an industry calendar, user registration, and social sharing across LinkedIn, Facebook, X/Twitter, and WhatsApp, with Google Analytics as the disclosed measurement layer and Issuu as the digital-magazine distribution partner.

IT Reseller monetizes primarily through advertising on its website and newsletter, plus event sponsorships from technology vendors and distributors. It runs three owned industry events: IT Champions (annual awards gala since the early 2000s), IT Channel Leaders (channel-partner recognition gala, third edition in 2026), and AVDS Awards (AV industry awards, third edition in 2026). Recurring enterprise sponsors and event partners include HP, Dell, Samsung, Microsoft, Lenovo, Cisco, Fujitsu, TD SYNNEX, AWS, IFS, Epson, LG, iiyama, Schneider Electric, Huawei, Intel, NVIDIA, Motorola, AB S.A., KOMSA, and Oracle. Content is free to registered users; there are no subscription fees. IT Reseller targets Polish IT directors, channel managers, vendor marketing and sales executives, distributors, resellers, and integrators operating in the Polish technology market.

Name

IT RESELLER

Legal name

Smart Media

Website

https://itreseller.pl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Reseller is a Polish-language B2B trade media portal and magazine, published continuously since 2002 under Smart Media, serving IT vendors, distributors, and channel partners in Poland through daily news, video, and owned industry galas such as IT Champions and IT Channel Leaders.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorships: IT Reseller generates revenue through advertising on its website and newsletter, as well as event sponsorships from technology vendors and distributors who participate in its organized industry events such as IT Champions and IT Channel Leaders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IT Reseller is a Polish-language B2B IT industry news portal and trade magazine that publishes daily news, interviews, event reports, video content, and a digital magazine covering the Polish IT ecosystem. It also organizes flagship industry awards galas (IT Champions, IT Channel Leaders, AVDS Awards) and produces the AI Radar Trendbook, serving as a central media and recognition platform for technology vendors, distributors, integrators, and resellers operating in Poland.

Product overview

IT Reseller is a Polish IT industry news portal and magazine that has been published continuously since 2002. The publication covers news, interviews, event reports, and industry calendar for the technology sector. Key content offerings include IT Reseller TV (video content featuring industry leaders and event coverage), press magazines available digitally via issuu.com, and industry events such as IT Champions, IT Channel Leaders, and AVDS Awards. The company also produces the AI Radar Trendbook. The publication serves as a news aggregator covering manufacturers, distributors, integrators, and technology trends in the Polish IT market.

Differentiator

Problem solved

Functional benefit

Brands

• IT Champions: Prestigious IT industry awards gala organized by IT Reseller recognizing best companies, visionaries, and digital transformation leaders in the Polish technology sector.
• IT Channel Leaders
• AVDS Awards
• IT Reseller TV
• IT Reseller Magazine

Products and services

• IT Reseller News Portal (itreseller.pl) Daily Polish-language B2B IT industry news website covering manufacturers, distributors, integrators, and resellers operating in Poland; free to registered users with advertising and sponsorship monetization.
• IT Reseller Magazine Print and digital B2B IT trade magazine published continuously since 2002, covering technology news, vendor announcements, and industry analysis; distributed digitally via the Issuu platform.
• IT Reseller TV

Quantifiable outcome

• Magazine published continuously since 2002 — making it one of the longest-running Polish IT publications

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Delkom (delkom.pl)minorOthersDelkom.pl serves as an advertising partner appearing on IT Reseller's website through banner placements. Delkom is a Polish IT product reseller offering hardware including HP laptops and enterprise equipment.
• IssuucoreTechnology or IntegrationIT Reseller publishes its digital magazine editions on the Issuu platform, enabling wide digital distribution of its magazine content. Issuu provides the digital publishing infrastructure for IT Reseller's magazine archive.
• Google AnalyticscoreTechnology or IntegrationIT Reseller uses Google Analytics to measure website traffic and visitor behavior. Google Analytics tracks page views, user navigation patterns, and other metrics to optimize the website's performance and content strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Channelnomics: B2B media outlet focused on the IT channel ecosystem — distributors, resellers, and vendors — with research and events. Comparable niche focus and channel-partner coverage model to IT Reseller.
• CIO.pl / CIO Poland: Polish B2B IT media targeting CIOs and IT decision-makers, covering enterprise technology trends. Competes for the same Polish IT decision-maker audience and vendor sponsorship budgets as IT Reseller.
• ITwiz: Polish B2B IT media outlet covering technology news, vendor activity, and the Polish IT channel. Closest domestic peer to IT Reseller — same language, same audience, same vendor ecosystem — making it the most directly competitive title in Poland.
• CRN (Computer Reseller News): Global IT channel-focused trade media publication covering distributors, resellers, and vendors. Directly comparable to IT Reseller in mission (covering the IT reseller/channel ecosystem) and business model (B2B advertising + events), but operating globally rather than in a single national market.
• Computerworld Polska: Polish-language edition of the global Computerworld B2B IT publication, covering enterprise IT decision-makers and vendor activity in Poland. Comparable domestic B2B IT media competitor to IT Reseller in audience and format.
• Channel Futures / The Channel Company: Channel-partner-focused media brand producing news, awards (Channel Champions), and events for the global IT channel. Comparable to IT Reseller's IT Champions and IT Channel Leaders franchises in both editorial mission and event-driven monetization.

Broad incumbents

• TechTarget (Informa Tech): Large B2B technology media and purchase-intent data company operating across many verticals with deep vendor-sponsorship and events revenue. Comparable business model at much larger scale, including adjacent coverage of Polish IT decision-makers via global brands like SearchEnterpriseChannel.
• The Register: Global enterprise IT news outlet covering infrastructure, cloud, and vendor activity. Comparable editorial product (daily IT news targeting technical and decision-maker audiences) but operates globally rather than in a single national channel.
• IDG / Foundry (formerly IDG Communications): Global B2B technology media company behind titles including Computerworld, CIO, and others. Directly comparable in mission (B2B IT trade media + events) but operates at global scale with broader portfolio — including a Polish Computerworld edition that overlaps with IT Reseller's audience.

Regional players

• Reseller News (New Zealand / APAC editions): Channel-focused trade media brands serving APAC IT reseller ecosystems. Operates the same content + events + awards model as IT Reseller (IT Champions / IT Channel Leaders) but in different geography — useful comparable for benchmarking single-country channel media unit economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tweet
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/itreseller
• YouTubeitreseller.pl/category/itreseller-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT RESELLER