What ITwiz does

ITwiz (legal entity: ITwiz Media Group sp. z o.o.) is a privately held Polish B2B media company headquartered in Warsaw, founded in 2013 by editor Adam Jadczak. The company produces a monthly ITwiz magazine in print and digital formats, operates the itwiz.pl news portal, and publishes editorial coverage of AI, cybersecurity, cloud computing, digital transformation, infrastructure, and IT business topics aimed at CIOs, IT directors, and technology decision makers in medium and large Polish enterprises. Beyond publishing, ITwiz operates the CXO HUB community for IT leaders, publishes the ITwiz Best 100 annual ranking of Polish IT companies, runs conferences and workshops on topics such as cloud migration, and offers a Custom Publishing & Content Marketing service for technology vendors.

The business model is multi-stream and B2B-focused. Consumer/reader revenue comes from single-issue sales (35 PLN including VAT) and subscriptions sold through the company's own Kiosk e-commerce storefront, plus free digital content via itwiz.pl and social channels. Corporate revenue comes from event fees for conferences and workshops, and from custom publishing engagements coordinated by the editorial team for technology vendors (including employer branding, promotional content, and case-study projects). The company does not disclose proprietary technology platforms, APIs, AI products, or patents; its core technology is content publishing and community operations. Marketing channels span print, web, social media (Facebook, LinkedIn, Twitter/X, YouTube), events, and a managed community, with a clear horizontal segmentation approach addressing IT decision makers, IT professionals, and IT vendors in Poland.

Operationally, ITwiz is a small, niche player with 11–50 employees, no disclosed external investors or funding rounds, no parent company, and a strictly domestic Polish footprint with no evidence of international expansion. The company is independently owned by its founding team and senior editors, including Editor-in-Chief Adam Jadczak (29 years of IT journalism, ex-Gazeta Wyborcza and Computerworld), Deputy Editor-in-Chief Piotr Waszczuk (Custom Publishing lead, ex-Computerworld), Online Editor-in-Chief Mikołaj Marszycki, and CXO HUB editor Maksymilian Wysocki (ex-wGospodarce.pl and TVN CNBC).

Name

ITwiz

Legal name

ITwiz Media Group sp. z o.o.

Website

https://itwiz.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ITwiz is a Polish B2B media company, founded in 2013, that publishes a monthly IT magazine, runs the itwiz.pl news portal, the ITwiz Best 100 annual ranking, and the CXO HUB community, serving CIOs, IT decision makers, and technology vendors in Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Sales: Monthly magazine ITwiz available in printed and digital versions, sold individually or via subscription through the Kiosk online store at itwiz.pl/kiosk. Price is 35 PLN (with VAT) per issue.
2. Conference and Training Events: Organized conferences, workshops, and business meetings including the flagship annual ranking ITwiz Best 100 and conferences such as 'Cloud Computing – jak dobrze zmigrować do chmury'. Participation fees vary per event.
3. Custom Publishing and Content Marketing: Custom publishing services and content marketing projects coordinated by Piotr Waszczuk, including informational, promotional, and sales projects as well as employer branding within Custom Publishing & Content Marketing department.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ITwiz is a Polish B2B media company that publishes a monthly IT industry magazine in print and digital formats and operates the itwiz.pl news portal covering AI, cybersecurity, cloud computing, digital transformation, and IT business topics for IT decision-makers. It also organizes technology conferences and workshops, runs the CXO HUB community for CIOs and IT leaders, produces the annual ITwiz Best 100 ranking of Polish IT firms, and delivers custom publishing and content marketing services for technology vendors.

Product overview

ITwiz is a Polish IT media company (ITwiz Media Group sp. z o.o.) offering a portfolio of publishing and community products: ITwiz Magazine (a monthly in print and digital), the itwiz.pl online news portal, the annual ITwiz Best 100 ranking of Polish IT firms, the CXO HUB executive community, and ITwiz conferences/workshops. The company serves IT decision-makers and business leaders, providing industry news, analysis, and networking opportunities. Custom Publishing & Content Marketing services support commercial content needs.

Differentiator

Problem solved

Functional benefit

Brands

• CXO HUB: Community for CIOs, IT leaders, and business/technology decision-makers, as well as leaders of medium and large companies in Poland.
• ITwiz Best100

Products and services

• ITwiz Magazine Monthly IT industry magazine available in printed and digital formats, covering IT news, business applications, cybersecurity, cloud computing, and technology trends for IT decision-makers in Poland.
• itwiz.pl Online Portal Online IT news portal providing articles, reports, and industry coverage of artificial intelligence, cybersecurity, cloud computing, infrastructure, and IT business topics for Polish IT professionals and executives.
• ITwiz Best 100 (Annual Ranking) Annual ranking of top IT firms in Poland, organized by ITwiz as the publication's flagship annual industry report identifying leading technology companies in the Polish market.
• ITwiz Conferences and Workshops ITwiz-organized conferences, workshops, and networking events focused on technology topics including cloud computing migration, ITwiz Best 100 ranking announcements, and specialized thematic debates featuring industry experts.
• CXO HUB Community Professional community organized by ITwiz that brings together CIOs, IT leaders, business executives, and decision-makers from mid-sized and large Polish enterprises for networking and knowledge exchange, moderated through articles, case studies, interviews, and community meetings.
• Custom Publishing & Content Marketing Custom content creation services including commercial publications, promotional materials, sales content, and employer branding solutions coordinated by ITwiz's editorial team for technology vendors and IT service providers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Computerworld Poland: Long-established Polish B2B IT trade publication covering enterprise technology, CIO topics, and IT vendor news — the same category ITwiz operates in and the prior employer of ITwiz's founding editorial team.
• CRN Polska: Polish edition of the international CRN IT-channel media brand, focused on IT resellers, distributors, and vendors — a directly comparable B2B IT trade title in the same Polish market.
• ITwiz-era equivalent: IT Reseller (itreseller.pl): Polish B2B IT media site covering IT distribution, channel, and enterprise technology — closely comparable audience of Polish IT buyers and channel partners.
• CIO.pl (ICEO.pl): Polish online publication targeting CIOs and senior IT leaders — directly overlaps ITwiz's CXO HUB and CIO-focused content and event positioning.

Broad incumbents

• IDG Communications: Global B2B technology media group (parent of Computerworld, CIO, PCWorld, Macworld) — comparable B2B IT publishing and events business at much larger scale, including in Central Europe.
• TechCrunch: Global technology news and events media brand covering startups, enterprise IT, and emerging tech — comparable B2B tech news/events/community model though at global rather than single-country scope.
• VentureBeat: B2B technology news outlet covering AI, cloud, cybersecurity, and enterprise IT — directly comparable topical coverage to ITwiz's editorial scope.

Emerging players

• The Information: Subscription-based B2B tech newsroom with events and original reporting — comparable monetization mix (subscription + events + custom) though targeted at a higher-tier technology decision-maker audience.

Others

• Digiday: B2B media company covering digital media, marketing, and technology — analogous niche-B2B trade media model with subscription, events, and research revenue streams similar to ITwiz.

Regional players

• ITmedia (Japan): Leading Japanese B2B IT news and trade media group (news sites, events, newsletters) — same single-country B2B IT media franchise model as ITwiz, illustrating the format at scale in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8NgHH_bHdbwpxeAarBOT1g
• Facebookfacebook.com/ITwizPL
• LinkedInlinkedin.com/company/itwiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITwiz