ITS Australia
ITS Australia is a non-profit industry association serving as Australia's peak body for intelligent transport systems, convening government transport agencies, ITS technology vendors, toll operators, and academic institutions through membership services, conferences, awards, and policy advocacy.
- Company typePrivate
- Founded1999
- HeadquartersPort Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ITS Australia does
ITS Australia (legal entity: Intelligent Transport Systems Australia Incorporated) is a non-profit incorporated industry association founded in 1999 and headquartered in Port Melbourne, Victoria. It operates as Australia's peak body for intelligent transport systems, convening federal, state, and local government transport agencies, private ITS technology providers and toll operators (including AWS, Cubic, Transurban, Deloitte, HMI Technologies, and Transmax), and academic and research institutions (e.g., University of Melbourne's AIMES testbed, UTS, iMOVE Australia). The association's purpose is to promote the development of industrial resources of Australia through intelligent and efficient transportation systems.
The business model rests on three revenue streams: (1) recurring annual membership fees structured by tier (Platinum, Gold, and below, with Platinum seats occupied by large enterprises and government road authorities); (2) event registration fees for a portfolio of annual events including the ITS Australia Global Summit, the annual Awards (now in its 17th year), Roads Tolling & Tech, regional Business Networking Events across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Canberra, and hosted convenings such as the 5th International Symposium on Freeway and Tollway Operations (ISFO 2027); and (3) tiered event sponsorship. Membership pricing is quote-based and undisclosed; published conference rates sit at AUD $1,824-$2,224 for non-members and AUD $1,658-$1,958 for members. The technology footprint is association-grade: a member portal, digital communications, and event management infrastructure rather than a discrete ITS software product.
The organization operates through a small headquarters staff (CEO Susan Harris, plus policy, events, communications, membership, and finance/administration functions), 100+ volunteer committee participants annually, and formal partnerships with Roads Australia, ITS America, ERTICO - ITS Europe, ITS Asia-Pacific, iMOVE Australia, AIMES, Austrade, GHD, and Michigan-based mobility innovation bodies. Its international role includes Director seats on the ITS World Congress Board and ITS Asia-Pacific Board, providing leverage to position Australian ITS capabilities on the global stage through study tours (Japan, Michigan), advocacy on Road User Charging reform, and co-organized participation in the ITS World Congress.
ITS Australia firmographics
Firmographics- Name
- ITS Australia
- Legal name
- Intelligent Transport Systems Australia Incorporated
- Website
- https://its-australia.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITS Australia is a non-profit industry association serving as Australia's peak body for intelligent transport systems, convening government transport agencies, ITS technology vendors, toll operators, and academic institutions through membership services, conferences, awards, and policy advocacy.
- Ownership category
- akta.pro rank
ITS Australia industry classification
Industry- Product category
- Industry Association Services
- NAICS
- Support Activities for Transportation (488), Transportation and Warehousing (48-49)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Connected Freight & Trucking Infrastructure (Platooning Support, Smart Corridors) (TLAJAHAK)
- akta.pro secondary industries
- Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF), Transport Safety & Infrastructure Standards Cooperation (BPADANAK)
Keywords
Where ITS Australia is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ITS Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership Fees: Annual membership fees from organizations including government agencies, private companies, and academic institutions engaged in intelligent transport systems
- Event Registration Fees: Conference and event registration fees including Summit, Awards, Roads Tolling & Tech, Mobility events, and regional business networking events
- Sponsorship Revenue: Event sponsorship opportunities with various tiers providing marketing exposure and branding at ITS Australia events and activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Conference attendance for non-members |
| Subscription | Annual | Annual membership tiers (Platinum, Gold levels) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
ITS Australia product offering
Product offeringCore offering
ITS Australia is the national peak body for intelligent transport systems in Australia, delivering membership services, industry events (Global Summit, Awards, Roads Tolling & Tech, regional networking), policy advocacy, research coordination, mentorship, and international engagement to advance safer, more efficient, and sustainable transport technology. Its customers are federal, state, and local government transport agencies, private ITS companies (technology vendors, toll road operators, consultancies), and academic/research institutions engaged in connected and automated vehicles, traffic management, tolling, and mobility data analytics.
Product overview
ITS Australia is the peak body (industry association) for intelligent transport systems in Australia. It provides membership services, events, networking opportunities, advocacy, and research support to advance safer, more efficient, and sustainable transport solutions. As an industry association rather than a product company, it does not offer discrete technology products, platforms, or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Corporate Membership (Platinum, Gold tiers)
Quantifiable outcome
- Over 100 professionals participate annually in ITS Australia committees
- +1 more outcomes
Companies that use ITS Australia
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
ITS Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITS Australia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Roads AustraliacoreCollaborative partnership for industry events including the Michigan Study Tour 2022 and joint advocacy for transport technology advancement in Australia
- Michigan Economic Development CorporationminorCollaboration through MAX (Michigan Australia Exchange in Mobility) program enhancing cooperation between Australian and American organizations in transport research and technology
- Michigan Department of TransportationminorCollaboration through MAX program for knowledge exchange on transport technology between Michigan and Australia
- Austrade (Australian Trade and Investment Commission)minorSupport for international trade missions and study tours including Michigan Study Tour 2022 to promote Australian ITS capabilities overseas
- American Center for Mobility (ACM)minorSmart mobility test center in Michigan visited during study tours; provides access to testing facilities for connected and automated vehicle technologies
- Mcity (University of Michigan)minorWorld's first purpose-built proving ground for connected and automated vehicles; visited during Michigan study tours for knowledge sharing
- ITS AmericacoreCo-organizer of ITS World Congress; ITS Australia holds Director positions on both ITS World Congress and ITS Asia Pacific Boards
- ITS Asia PacificcoreRegional ITS association; ITS Australia holds Director positions on the ITS Asia Pacific Board of Directors
- ERTICO - ITS EuropecoreJoint organizer of ITS World Congress; international collaboration on transport technology standards and deployment
- iMOVE AustraliacoreCooperative Research Centres project partner; collaborative research projects on integrated connected data for safe, efficient traffic management
- Australian Integrated Multimodal EcoSystem (AIMES)coreWorld-first grid mapped with smart sensors for testing multimodal connected transport technologies in urban environments; hosted by University of Melbourne
- GHDminorEvent sponsor for NextGens South Australia Traffic Management Centre Event; engineering and advisory consultancy
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ITS Australia competitors and assessment
Company assessmentDirect peers
- ITS America: US national peak body for intelligent transportation systems, co-organizer of the ITS World Congress with ITS Australia. Closest functional analog operating at national scale for ITS advocacy, events, and membership.
- ITS Japan: Japan's national ITS society and a co-organizer of the ITS World Congress. Operates the same peak-body model for ITS promotion, standards engagement, and large-scale industry events in a comparable advanced-economy market.
- Roads Australia: Australian national transport industry association and listed collaborative partner of ITS Australia (Michigan Study Tour co-host). Overlapping membership base in road infrastructure, policy advocacy, and industry events.
- ERTICO - ITS Europe: European ITS partnership headquartered in Brussels, joint organizer of the ITS World Congress with ITS Australia. Direct peer in convening public-private-academic ITS stakeholders across a multi-country region.
- ITS Asia Pacific: Regional ITS association on whose Board of Directors ITS Australia holds a Director seat. Operates analogous forum, advocacy, and member services functions across the Asia-Pacific region.
Emerging players
- Australian Integrated Multimodal EcoSystem (AIMES): University of Melbourne-hosted world-first urban grid mapped with smart sensors for testing connected transport technologies. Listed core partner; intersects with ITS Australia as an emerging ecosystem player in the connected/automated vehicle test infrastructure space.
Broad incumbents
- iMOVE Australia: Australian Cooperative Research Centre focused on transport and mobility R&D, listed as a core strategic partner of ITS Australia. Comparable in mission (transport tech advancement) but specialized in research commercialization rather than convening/events.
Others
- Austrade (Australian Trade and Investment Commission): Federal government agency that supports ITS Australia's international trade missions and study tours. Adjacent enabling partner rather than a competing association, useful as a reference for government-association collaboration models.
Regional players
- ITS Singapore: National ITS society for Singapore; member of the broader ITS Asia Pacific network alongside ITS Australia. Comparable peak-body function but operating in a single-city, high-density market with a more centralized government stakeholder base.
- Australian Logistics Council: Australian national industry association for freight and logistics supply chains. Adjacent rather than direct overlap with ITS Australia, but relevant comparable for the membership-funded, event-driven association business model in Australian transport.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ITS Australia social profiles
Digital presenceITS Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITS Australia leadership team
Management profileNumber of profiles
Profiles7 records
ITS Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITS Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITS Australia
What does ITS Australia do?
ITS Australia is the national peak body for intelligent transport systems in Australia, delivering membership services, industry events (Global Summit, Awards, Roads Tolling & Tech, regional networking), policy advocacy, research coordination, mentorship, and international engagement to advance safer, more efficient, and sustainable transport technology. Its customers are federal, state, and local government transport agencies, private ITS companies (technology vendors, toll road operators, consultancies), and academic/research institutions engaged in connected and automated vehicles, traffic management, tolling, and mobility data analytics.
Is ITS Australia a public or private company?
ITS Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ITS Australia founded?
ITS Australia was founded in 1999. It employs 11 to 50 people.
Where is ITS Australia based?
ITS Australia is headquartered in Port Melbourne, Australia, in the Oceania region.
How does ITS Australia make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Registration Fees and sponsorship Revenue.
Who are ITS Australia's main competitors?
Direct peers on record are ITS America, ITS Japan, Roads Australia, ERTICO - ITS Europe and ITS Asia Pacific. Australian Integrated Multimodal EcoSystem (AIMES) is listed as an emerging player. iMOVE Australia is listed as a broad incumbent. Austrade (Australian Trade and Investment Commission) is listed as an others. Regional players are ITS Singapore and Australian Logistics Council.
Does ITS Australia have an API?
No public API is recorded for ITS Australia.
What industry is ITS Australia in?
ITS Australia's product category is Industry Association Services. Its primary akta.pro industry code is TLAJAHAK, Connected Freight & Trucking Infrastructure (Platooning Support, Smart Corridors), with a secondary code of TLAJABAF, Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement). Its NAICS code is 488 and its SIC code is 4700.