It´s for Kids

What It´s for Kids does

Stiftung It's for Kids is a German charitable foundation (rechtsfähige Stiftung des bürgerlichen Rechts) supervised by Bezirksregierung Düsseldorf (Reg.Nr. 21.13 – St.1820) that collects creative, in-kind, and monetary donations for disadvantaged children in Germany. Founded circa 2004 and celebrating its 20-year anniversary in 2025, the foundation operates from Hilden, North Rhine-Westphalia, with a small staff of approximately 5 employees. It runs a diversified donation portfolio spanning Kreative Sachspenden (creative in-kind donations such as hair and funeral donations), Kreative Anlassspenden (occasion-based giving), Klassische Spendenarten (bank transfer, credit card, PayPal), and a structured Hilfspaket aid package, plus a recurring Partnerschaftsprogramm starting at €10 per month.

Its core programmatic asset is the Mutwald project, a forest-planting initiative where children overcoming life-threatening or chronic illnesses plant their own Mutbaum (courage tree), supported by an annual Mutwald-Festival. The foundation supplements donations with signature fundraising events, notably the annual Golfcup at €2,000 net per four-person flight (Hauptsponsor: Porsche Zentrum Düsseldorf) and the Weihnachtssingen at Stahlwerk Düsseldorf, co-organized with Düsselpiraten. Distribution runs through its TYPO3 website (its-for-kids.de), PayPal, IBAN transfer, and social channels (Facebook, Instagram, LinkedIn, YouTube), with newsletters via Brevo/Sendinblue.

The go-to-market is community-led, anchored by a high-visibility ambassador program (Ruth Marquardt, Eckart von Hirschhausen, Dirk Müller, Christina and Matthias Ginter), partnerships with corporate sponsors, and credibility signals from Bundesverband deutscher Stiftungen membership and Transparente Zivilgesellschaft certification. The foundation is governed by legal representatives Rainer Koch and Tobias Mehwitz, with no parent company or external ownership; revenue derives entirely from donations, event participation, and corporate sponsorships, none of which are publicly disclosed in absolute terms.

Name

It´s for Kids

Legal name

Stiftung It's for Kids

Website

https://its-for-kids.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftung It's for Kids is a German charitable foundation, founded circa 2004 and based in Hilden, that collects creative, in-kind, and monetary donations for disadvantaged children in Germany through recurring partner programs, signature events (Golfcup, Weihnachtssingen, Mutwald-Festival), and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Children's Charity Foundation / Nonprofit Fundraising

NAICS

Grantmaking Foundations (813211), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Children charity donations
• Nonprofit foundation Germany
• Corporate sponsorship events
• Monthly donor partnership
• Child welfare fundraising

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The foundation generates revenue through individual monthly donations (starting from €10/month), one-time donations, corporate sponsorships for events, and ticket sales for charity events. Event-based fundraising includes the annual Golfcup and Christmas singing event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stiftung It's for Kids is a registered German charitable foundation that collects monetary and in-kind donations to support disadvantaged children in Germany. It channels funds through ongoing programs such as a monthly individual donor partnership (starting at €10/month) and corporate sponsorship of signature events (e.g., Golfcup team packages from €2,000), with a flagship long-term project called "Mutwald" (a courage forest) anchoring its mission.

Product overview

It's for Kids is Germany's large foundation for creative donations, focused on supporting disadvantaged children through multiple donation programs and charitable projects. The organization offers a portfolio of donation options including creative in-kind donations, occasion-based donations, traditional monetary donations, and structured aid packages. Key projects include the Mutwald forest-planting initiative. The foundation also organizes recurring events such as the annual Golfcup tournament and Weihnachtssingen (Christmas singing) event. Supporters can become partners through monthly recurring donations starting at 10 euros, and organizations can apply for funding through a formal grant application process.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutwald (Courage Forest) Flagship long-term project of the foundation, conceived as a "courage forest" intended to support disadvantaged children in Germany; it serves as the foundation's emblematic program and anchor for the annual Mutwald-Festival.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Porsche Zentrum DüsseldorfcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of the annual Golfcup charity event organized by the foundation. Provides significant funding and brand credibility for the event.
• DüsselpiratencoreStrategic or Co-development PartnerCo-organizers of the annual Weihnachtssingen (Christmas singing) event. Active collaborators in event planning and execution.
• Ruth MarquardtminorOthersAmbassador for the foundation, helping to promote the charity's mission and programs.
• Eckart von HirschhausenminorOthersAmbassador for the foundation, leveraging personal reputation to raise awareness.
• Dirk MüllerminorOthersAmbassador for the foundation, promoting charitable initiatives.
• Christina and Matthias GinterminorOthersAmbassadors for the foundation, supporting outreach efforts.
• Mutwald Project PartnerscoreStrategic or Co-development PartnerCollaborative partners supporting the Mutwald project and related festival events.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Save the Children Deutschland: German operation of a global children's rights NGO with monthly partner programs, corporate sponsorships, and signature fundraising events — directly comparable business model with significantly broader geographic and programmatic scope.
• Brot für die Welt: Large German development and relief organization under the Protestant church, funded by donations and corporate partnerships with structured transparency — comparable as a German grantmaking/philanthropic institution but with a much larger scale and international remit.
• UNICEF Deutschland: German national committee of a major UN children's organization with recurring monthly donations, school partnerships, and signature events — directly comparable donation architecture and child-welfare mission at significantly larger scale.
• Plan International Deutschland: German arm of a major international children's rights and girls' equality organization with sponsorship (Patenschaften) recurring donations and corporate partnerships — comparable in donation architecture and child-welfare focus but at a much larger scale and international footprint.

Direct peers

• Ein Herz für Kinder: German charitable foundation supporting children in need, well-known for its annual televised gala and celebrity-ambassador-driven fundraising — directly comparable mission, ambassador-led model, and signature event format (e.g., Weihnachtssingen/Gala).
• Deutsches Kinderhilfswerk: Independent German foundation focused on children's rights, participation, and creative/media engagement for children. Highly comparable mission, donation channels, and event-based fundraising (including gala events and corporate partnerships).
• Stiftung RTL – Wir helfen Kindern: German corporate-affiliated children's foundation using media-driven awareness and gala events for fundraising — directly comparable in event-based, ambassador-driven model and German child-welfare mission.
• Sterntaler e.V. German children's charity granting wishes for seriously ill children, with a small operational team and event-based fundraising. Closely comparable in scale (small team), mission (children in need), and revenue mix (donations + events).
• SOS-Kinderdörfer (SOS Children's Villages) Deutschland: Germany's largest dedicated children's welfare foundation, operating programs for disadvantaged children including residential care, education support, and family strengthening — directly comparable to It's for Kids in mission, donation-driven model, and event-based fundraising.
• Kinderlachen (Die Arche): German charity focused on fulfilling wishes for disadvantaged and seriously ill children, with corporate partnerships and recurring donations — closely comparable in mission specificity (creative/wish-based support), donation channels, and German operating geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7QldFYGKnOOxuG5JrTR7Lg
• Facebookfacebook.com/stiftung.its.for.kids
• LinkedInlinkedin.com/company/its-for-kids
• Instagraminstagram.com/its_for_kids_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It´s for Kids