Save the Children
Save the Children Deutschland e.V. is a Berlin-based, tax-exempt German non-profit association and member of the Save the Children International confederation, delivering humanitarian aid, child protection, health, and education programs domestically and internationally, funded by individual donors, institutional grants, and corporate partnerships.
- Company typePrivate
- Founded2004
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Save the Children does
Save the Children Deutschland e.V. is an independent German registered non-profit association (eingetragener Verein, gemeinnützige Organisation) founded in 2004 and headquartered in Berlin at Seesener Straße 10–13. It is a member of the Save the Children International confederation, the world's largest independent children's rights organization tracing back to 1919, and operates under German tax-exempt status confirmed by the Finanzamt für Körperschaften I Berlin. The organization delivers humanitarian aid, health care, nutrition, education, child protection, and emergency response programs for children and families affected by conflict, poverty, hunger, and displacement, both domestically in Germany and internationally across geographies including Afghanistan, Ukraine, Gaza, Sudan, Yemen, and East Africa.
The organization's service portfolio spans humanitarian programs (Protection and Play Spaces, nutrition and food security interventions, water and hygiene provision), parenting support initiatives such as the Heart to Heart Parent-Child Programme, advocacy tools including a multi-topic petition platform, and digital engagement resources like the Crafting Book (Bastelbuch: Spielen macht stark). Underlying technology is not proprietary; rather, the organization relies on a standard non-profit digital stack — FundraisingBox for donation payment processing (SEPA direct debit, PayPal, credit card), Salesforce Marketing Cloud for newsletter distribution, Salesforce CRM as the Spendenverwaltungsplattform, Google Analytics 4, Hotjar, Matomo, and Visual Website Optimizer for analytics and testing, Google Tag Manager for tag orchestration, and Usercentrics for GDPR-compliant consent management. Marketing reaches supporters via paid pixels across Google, Meta, LinkedIn, Microsoft, Pinterest, TikTok, Reddit, and Spotify.
The revenue model is charitable fundraising rather than commercial: private individual donations (recurring monthly Dauerspende and one-time gifts from 203,208 donors in 2025), public institutional funding from government bodies, corporate and foundation partnerships, and legacy/testamentary gifts. In 2025 the organization received €70.8 million and utilized €72.6 million, with 75 cents of every euro going directly to projects across 66 internationally funded programs. The German entity is governed by a three-person executive board — Florian Westphal (CEO/Vorstandsvorsitzender since October 2021), Tania Roach (Brand Management, Marketing & Fundraising), and Luis Pabón-Ugueto (Finance) — and holds the DZI Spendensiegel certification, VENRO membership, and Initiative Transparente Zivilgesellschaft commitment.
Save the Children firmographics
Firmographics- Name
- Save the Children
- Legal name
- Save the Children Deutschland e.V.
- Website
- https://savethechildren.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Save the Children Deutschland e.V. is a Berlin-based, tax-exempt German non-profit association and member of the Save the Children International confederation, delivering humanitarian aid, child protection, health, and education programs domestically and internationally, funded by individual donors, institutional grants, and corporate partnerships.
- Ownership category
- akta.pro rank
Save the Children industry classification
Industry- Product category
- Humanitarian Aid and Child Welfare Services
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Emergency and Other Relief Services (624230), Human Rights Organizations (813311), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Membership Organizations (8600)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industries
- Child Rights & Protection (BPADAGAG), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)
Keywords
Where Save the Children is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Save the Children business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Private Donations: Individual donors contribute through regular monthly giving (Dauerspende) and one-time donations. In 2025, the organization received support from 203,208 private donors.
- Public Institutional Funding: Funding from government bodies and public institutions for development and humanitarian projects.
- Corporate and Foundation Partnerships: Financial support from companies and charitable foundations through partnerships and sponsorships.
- Legacies and Inheritances: Testamentary bequests and inheritance donations (Fördern und Vererben).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | €61 - Clean drinking water for one family for three months |
| Unit Pricing | One time/ perpetual license | €112 - Special food for toddlers (Plumpy'Nut) |
| Unit Pricing | One time/ perpetual license | €144 - Basic food packages |
| Unit Pricing | One time/ perpetual license | €11 - Weekly food supply for family of six |
| Unit Pricing | One time/ perpetual license | €28 - Two hygiene kits |
| Unit Pricing | One time/ perpetual license | €47 - Protection and play space |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Save the Children product offering
Product offeringCore offering
Save the Children Deutschland e.V. is a registered nonprofit humanitarian organization that delivers child-focused humanitarian aid, health, nutrition, education, and child protection programs worldwide. It raises funds through individual donations, corporate partnerships, public institutional grants, and legacies to finance emergency response and long-term development projects for children and families affected by conflict, poverty, hunger, and displacement.
Product overview
Save the Children is an international non-profit humanitarian organization dedicated to improving children's lives worldwide, with a German national member office (Save the Children Deutschland e.V.) founded in 2004. The organization's core offerings span humanitarian aid and child protection programmes, with flagship services including the Heart to Heart Parent-Child Programme for positive parenting support, child protection and play spaces, and digital engagement tools. Its digital portfolio includes a free Crafting Book resource for families and a petition platform for advocacy campaigns. Fundraising operations are supported by FundraisingBox for payment processing and Salesforce Marketing Cloud for donor communications. The organization reached 37.8 million children directly through projects in 2025 and operates transparency and control mechanisms including DZI charitable seal certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Donations Donation service enabling supporters to contribute financially to Save the Children's global child welfare programs. Options include monthly recurring donations (Dauerspende), one-time gifts, emergency aid, gift donations (Geschenkspenden), memorial donations (Gedenkspenden), and corporate giving programs. Multiple payment methods including SEPA direct debit, PayPal, and credit card are supported via FundraisingBox.
- Heart to Heart Parent-Child Programme Save the Children Hong Kong's flagship parenting support programme serving over 700 parents and caregivers and more than 1,000 children, providing positive parenting and non-violent communication training through tools such as picture books, art activities, and emotional awareness exercises, with a focus on preventing child abuse.
- Protection and Play Spaces Child protection spaces operated by Save the Children providing children with safe environments for play, rest, and psychosocial support. These spaces offer both physical safety and emotional security, and are particularly vital in crisis and conflict settings. A €47 donation can fund a child's safety, distraction, and psychosocial support in such a space.
- Crafting Book (Spielen macht stark) A free downloadable crafting book published by Save the Children Germany featuring six creative project instructions from around the world (Venezuela, Mexico, Philippines, Kenya, and the Occupied Palestinian Territory) for children aged 6-12, designed to promote play as a child's right and support child development through creative activities.
- Petition Platform A digital advocacy platform through which supporters can sign petitions on Save the Children's priority issues, including children's rights at EU borders, children's rights during armed conflict, climate justice for children, and the right to food for every child.
Quantifiable outcome
- 37.8 million children reached directly in 2025 through international confederation projects
- +2 more outcomes
Companies that use Save the Children
Customer profileSegments4 records
Ideal customer profiles4 records
Save the Children technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Save the Children partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Save the Children InternationalcoreSave the Children Deutschland is a member of the international Save the Children confederation, coordinating global child welfare programs and sharing resources, expertise, and implementation capabilities across national organizations.
- VENROcoreMember of VENRO (Verband Entwicklungspolitik deutscher Nichtregierungsorganisationen), committing to clear rules on transparency, good organization, and control.
- Initiative Transparente ZivilgesellschaftminorVoluntary commitment to publish ten key pieces of information publicly about goals, funding sources, financial allocation, and decision-makers.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Save the Children competitors and assessment
Company assessmentBroad incumbents
- Oxfam Deutschland: Larger German humanitarian and development NGO with overlapping emergency response and advocacy work, though broader in scope beyond children; competes for institutional and individual donors in the same market.
- German Red Cross (DRK): Major established humanitarian organization in Germany with overlapping emergency relief and international humanitarian programming; significantly larger scale and broader mandate than Save the Children Deutschland.
- Caritas International: Germany's largest welfare organization with extensive humanitarian aid and child welfare programming internationally; comparable institutional funding footprint and donor base but with a Catholic-affiliated wider social services mandate.
Direct peers
- CARE Deutschland: German office of CARE International, providing humanitarian aid and development programs with a strong focus on women and children; comparable donor base, brand, and emergency-response programs.
- World Vision Deutschland: German national office of World Vision International, operating child sponsorship, humanitarian aid, and child protection programs with similar recurring-donor fundraising model and DZI-certified transparency.
- Kindernothilfe: Duisburg-headquartered child-focused NGO with comparable sponsorship-based fundraising, child rights advocacy, and development project portfolio in similar geographies.
- Plan International Deutschland: German arm of Plan International with comparable child rights, sponsorship-based fundraising model, and global development programs targeting children — direct competitor for recurring donors and corporate partnerships.
- Terre des Hommes Deutschland: German member of the Terre des Hommes International Federation focusing on child rights, humanitarian aid, and child protection — directly comparable mission and beneficiary base.
- SOS Kinderdörfer: Germany-headquartered child welfare NGO operating child sponsorship programs, family strengthening, and humanitarian aid; competes for the same individual German donors and runs similar recurring-giving and legacy-giving programs.
- UNICEF Germany: UNICEF's German national committee is the closest direct peer — a children's rights and humanitarian organization operating in Germany with comparable donor base, advocacy campaigns, and global programmatic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Save the Children social profiles
Digital presenceSave the Children compliance and trust
Trust signalCompliance3 records
Save the Children financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save the Children leadership team
Management profileNumber of profiles
Profiles4 records
Save the Children funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save the Children M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save the Children
What does Save the Children do?
Save the Children Deutschland e.V. is a registered nonprofit humanitarian organization that delivers child-focused humanitarian aid, health, nutrition, education, and child protection programs worldwide. It raises funds through individual donations, corporate partnerships, public institutional grants, and legacies to finance emergency response and long-term development projects for children and families affected by conflict, poverty, hunger, and displacement.
Is Save the Children a public or private company?
Save the Children is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Save the Children founded?
Save the Children was founded in 2004. It employs 51 to 100 people.
Where is Save the Children based?
Save the Children is headquartered in Berlin, Germany, in the Europe region.
How does Save the Children make money?
Four revenue lines are on record. Private Donations are the primary driver. The others are public Institutional Funding, corporate and Foundation Partnerships and legacies and Inheritances.
Who are Save the Children's main competitors?
Broad incumbents on record are Oxfam Deutschland, German Red Cross (DRK) and Caritas International. Direct peers are CARE Deutschland, World Vision Deutschland, Kindernothilfe, Plan International Deutschland, Terre des Hommes Deutschland, SOS Kinderdörfer and UNICEF Germany.
Does Save the Children have an API?
No public API is recorded for Save the Children.
What industry is Save the Children in?
Save the Children's product category is Humanitarian Aid and Child Welfare Services. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPADAGAG, Child Rights & Protection. Its NAICS code is 62411 and its SIC code is 8300.