Tudy Vietnam

What Tudy Vietnam does

Tudy Vietnam Company Limited is a private Vietnamese education services company founded in June 2021, headquartered in Ho Chi Minh City under South Korean business registration. It provides personalized 1:1 in-home tutoring for children aged 2-12 across three core offerings: Eye Level Math (a critical-thinking math program aligned to US CCSS and UK National Curriculum standards, for ages 4-12), TudyEnglish Play (play-based English immersion for ages 2-6), and HomeworkHelp (homework support in Vietnamese, Math, and English for ages 6-12). The company plans to extend into creative arts through an announced partnership with Korean art-education brand Noljak.

Its delivery platform is a mobile application (iOS and Android) backed by a Zalo Official Account, through which parents submit tutoring requests, schedule sessions, monitor progress, and communicate with tutors. An AI-powered tutor matching engine pairs children with verified tutors based on needs, abilities, age, and parental requirements. Tutor quality is controlled through a documented 5-step verification process (identity, education, criminal background, interview, mandatory training) and an IELTS 6.0+ English proficiency requirement. Tudy also organizes the ELMO (Eye Level Math Olympiad) annually in Vietnam, drawing 4,000+ elementary participants in 2024 and linking to a 60,000+ participant international network.

The business model is subscription-based with quote-driven monthly pricing (no publicly disclosed rates). Distribution is primarily direct-to-consumer via the Tudy app, Zalo, hotline, and website, supported by a multi-channel marketing presence (Facebook, YouTube, Instagram, LinkedIn, parenting blog, community events). No revenue, headcount, funding, M&A, or enterprise contract data is publicly disclosed; ownership is private with no disclosed parent or institutional investor.

Name

Tudy Vietnam

Legal name

TUDY VIETNAM COMPANY LIMITED

Website

https://i-tudy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Tudy Vietnam is a Ho Chi Minh City-based in-home tutoring company that delivers personalized 1:1 Math, English, and homework help to children aged 2-12 via an AI-matched tutor network, supplemented by the Eye Level curriculum and the ELMO Math Olympiad.

Ownership category

akta.pro rank

Product category

In-Home Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Language Schools (611630), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), Foreign Language Subject Tutoring (School Coursework) (EDANAAAF), In-Person Language Tutoring & Small-Group Classes (EDAMAFAE), Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF), Adaptive & Personalized Learning Platforms for ECE (EDACANAJ)

Keywords

• In-home tutoring services
• Children's education programs
• Personalized learning platforms
• AI tutor matching
• After-school academic support

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Tutoring Services: Tudy generates revenue through subscription-based in-home tutoring services. Parents pay for personalized 1:1 tutoring sessions in Math, English, and homework help for children aged 2-12. Sessions are conducted at the child's home by verified tutors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tudy Vietnam delivers subscription-based, personalized 1:1 in-home tutoring for children aged 2-12, covering Math (Eye Level), English (TudyEnglish Play), and homework help, delivered by tutors matched to each child via a proprietary AI system and booked through the Tudy mobile app. Tutors travel to the child's home, and the company also organizes the international ELMO Math Olympiad locally and is preparing to launch a Noljak-partnered art program.

Product overview

Tudy Vietnam operates as a platform offering personalized 1:1 in-home tutoring services for children aged 2-12. The core product portfolio includes: Tudy Home Tutoring (the main matching service), Eye Level Math (critical thinking math program aligned with international standards), TudyEnglish Play (play-based English learning for ages 2-6), and HomeworkHelp (homework assistance for ages 6-12). All services are delivered through a mobile app that handles tutor matching via AI, appointment management, progress tracking, and parent-tutor communication. An upcoming addition is the NOLJAK Art Program in partnership with a Korean art education brand.

Differentiator

Problem solved

Functional benefit

Brands

• Eye Level: International math and English program aligned with US CCSS and UK National Curriculum standards
• TudyEnglish Play
• ELMO (Eye Level Math Olympiad)
• NOLJAK Art Program
• Homework Help

Products and services

• Tudy Home Tutoring

Quantifiable outcome

• 97% of students improve their self-motivation in learning
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NoljakcoreStrategic or Co-development Partner · 1 August 2025Tudy announced an upcoming partnership with Noljak, Korea's #1 creative art education brand, to bring Noljak's internationally-recognized art program to Vietnam through Tudy's at-home tutoring model. The partnership will enable children to experience diverse artistic activities including painting, crafts, 3D modeling, and creative assembly in the comfort of their homes with Tudy tutors. Noljak is present in many countries globally.
• NoljakcoreOEM/ Whitelabel/ Licensing Partner · 1 August 2025Tudy will collaborate with Noljak, the #1 Korean art education brand, to deliver Noljak's art curriculum through Tudy's home-based tutoring platform in Vietnam. Tudy will recruit and train art teachers to deliver Noljak's program, which includes comprehensive teaching materials and curriculum developed by Noljak experts from South Korea.
• Trung tâm Phát triển Khoa học và Công nghệ Trẻ (Youth Science and Technology Development Center)coreStrategic or Co-development Partner · 16 November 2024Tudy Vietnam partnered with the Youth Science and Technology Development Center to organize the ELMO 2024 (Eye Level Math Olympiad) competition in Vietnam. This was the first time the international math competition was held in Vietnam, with over 4,000 elementary school students participating in Ho Chi Minh City. The partnership aims to provide Vietnamese students with opportunities to compete internationally alongside over 60,000 participants from Singapore, South Korea, and the USA.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Varsity Tutors: Varsity Tutors (part of Nerdy) provides 1:1 in-person and online tutoring across K–12 subjects with a strong matching/booking layer. Closest analog to Tudy's in-home 1:1 tutoring model with AI-assisted tutor matching, though at a much larger US-centric scale.
• Snapask: Snapask is an Asia-wide (Hong Kong-origin) on-demand tutoring platform serving K–12 students with tutor matching. Operates in similar SEA markets to Tudy and offers the same AI-assisted tutor matching flow, though delivered online rather than in-home.
• Wyzant: Wyzant is an online and in-person tutor marketplace that matches students with tutors by subject, level, and availability. Its marketplace-style matching model is the closest functional peer to Tudy's AI matching, and its in-person session support mirrors Tudy's in-home delivery.

Emerging players

• Zenius Education: Zenius is an Indonesian K–12 EdTech platform offering online tutoring, adaptive learning, and video content. Comparable to Tudy in the SEA K–12 adaptive-learning and online tutoring category, providing a regional cross-check on tech-enabled tutoring economics.
• iTalki: iTalki is a language-learning marketplace connecting students with online tutors across many languages. Comparable to Tudy's English tutoring offering in business model (1:1, tutor matching, conversational focus), though it operates fully online and globally.
• Preply: Preply is a global online language tutoring marketplace with AI-driven tutor recommendations and a focus on conversational language learning. Comparable to Tudy's TudyEnglish Play segment in target outcome (English fluency), though delivered online with global tutors rather than in-home in Vietnam.

Regional players

• Wall Street English Vietnam: Wall Street English is a global English-language franchise with a Vietnam presence serving adult and young-learner English programs. Comparable to Tudy in the English segment for Vietnamese learners, though delivered through branded centers rather than the in-home subscription model.
• Topica Edtech Group: Topica is a Vietnam-headquartered online education platform offering language, K–12, and university-level tutoring. Comparable as a domestic Vietnamese EdTech peer competing for the same parents and children, though focused on online group delivery rather than in-home 1:1.
• ILA Vietnam (Apax Leaders): ILA is one of Vietnam's largest English-language training chains, offering in-person and blended English programs for children and teens. Directly comparable to Tudy Vietnam on geography and English-language target segment, though ILA delivers via physical centers rather than in-home.

Broad incumbents

• Eye Level: Eye Level is the international math and English franchise whose curriculum Tudy Vietnam delivers. It is a direct upstream partner and broader incumbent operating learning centers across 20+ countries, making it the most structurally comparable peer in curriculum and target age band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tudy.vietnam.official
• Facebookfacebook.com/tudy.vietnam.official
• LinkedInlinkedin.com/company/tudy-vietnam
• Instagraminstagram.com/tudy.vietnam.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tudy Vietnam