Zenius Education
- Company typePrivate
- Founded2004
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
Zenius Education firmographics
Firmographics- Name
- Zenius Education
- Legal name
- PT Zona Akselerasi Pendidikan
- Website
- https://zenius.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Zenius Education industry classification
Industry- Product category
- Online K-12 Education Platform
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
- akta.pro secondary industries
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where Zenius Education is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Zenius Education business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Subscription-based model offering unlimited access to all video content, practice questions, Try Out exams, and Zencore features. Users can choose subscription periods with billing recurring monthly or annually.
- Freemium Tier: Free tier providing limited access to video content and practice questions. Serves as acquisition funnel for premium conversions.
- School Plan: Institutional subscription packages for schools and educational institutions providing group access to platform content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited access to video content and practice questions |
| Subscription | Monthly | Premium subscription with full access to all content and features |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Zenius Education product offering
Product offeringCore offering
Zenius Education provides a video-based online learning platform for Indonesian K-12 students, delivering concept-driven instructional videos, hundreds of thousands of practice questions, and IRT-scored mock exams (UTBK Try Out) covering elementary through university entrance preparation. The platform includes the Zencore fundamental skills module for foundational math, literacy, reasoning, and English, plus a School Plan offering for institutional subscribers, with the Primagama acquisition adding 700+ offline tutoring centers.
Product overview
Zenius Education is an Indonesia-based online learning platform offering a unified educational ecosystem for K-12 students. The core product is Zenius Learning, which provides video-based conceptual explanations and practice questions. Supporting modules include Zencore (fundamental skills training), Try Out UTBK (mock exam system with IRT scoring), and School Plan (institutional access). The company also acquired Primagama (offline tutoring centers) and operates ZenPerpus (library service), creating a multi-channel approach combining online and offline education. The platform covers all Indonesian education levels from elementary (SD) through high school (SMA/SMP), with specific focus on national exam preparation and university entrance exams (UTBK).
Differentiator
Problem solved
Functional benefit
Brands
- Zencore: A fundamental skills platform designed to strengthen foundational skills such as basic mathematics, literacy and reasoning, English, and basic science, to sharpen cognitive abilities for both academic and life applications.
- Try Out UTBK
- Zenius Learning
Products and services
- Zenius Learning Core video-based online learning platform offering conceptual video explanations and thousands of practice questions for Indonesian K-12 students preparing for national exams and university entrance tests (UTBK, SIMAK UI, UTUL UGM, STAN). Covers SD, SMP, SMA, UTBK, and independent university entrance exam preparation.
- Zencore Fundamental skills training platform focused on foundational abilities including basic mathematics, literacy, reasoning, English, and basic science, designed to sharpen cognitive foundations for both academic and life applications.
- Try Out UTBK Mock exam system simulating the Indonesian UTBK (Ujian Tulis Berbasis Komputer) university entrance exam, using Item Response Theory (IRT) scoring to help students track performance and develop score-improvement strategies.
- School Plan Institutional subscription package providing schools and educational institutions group access to Zenius video content, practice questions, and learning features for their students.
- Primagama (New Primagama) Offline tutoring center network acquired by Zenius in February 2022, providing in-person K-12 tutoring across 700+ centers in Indonesia and combining with Zenius's online platform to deliver a hybrid learning model.
Quantifiable outcome
- Alumni admitted to top Indonesian universities including ITB, UI, UGM, UNPAD, and other leading institutions
- +1 more outcomes
Companies that use Zenius Education
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Zenius Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Zenius Education partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PrimagamacoreZenius acquired Primagama, Indonesia's largest offline tutoring network. The acquisition combined Zenius's online learning expertise with Primagama's 700+ physical centers, creating a hybrid learning model. Post-acquisition, Primagama operates as 'New Primagama' under Zenius leadership.
- TelkomselcorePartnership with Indonesia's leading telecommunications provider to expand mobile learning access. Zenius content available through Telkomsel's digital education offerings.
- DisneyminorPartnership mentioned for expanding educational content and reach within Indonesia, though specific details of the collaboration were not disclosed.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zenius Education competitors and assessment
Company assessmentDirect peers
- Ruangguru: Indonesia's largest edtech platform, offering K-12 online tutoring, test prep (including UTBK), and a B2B School Partnership program. Directly competes with Zenius in the same Indonesian K-12 supplemental learning and UTBK preparation market with overlapping content, freemium model, and school-channel go-to-market.
- Quipper: Southeast Asia-focused online learning platform serving Indonesia with K-12 content, teacher tools, and school partnerships. Competes head-to-head with Zenius in Indonesian schools and on UTBK-aligned exam preparation content.
- Pahamify: Indonesian edtech startup offering video-based learning, adaptive practice, and UTBK-focused test preparation for high school students. Highly comparable product surface (video lessons, adaptive practice, UTBK mock exams) and target market to Zenius.
- Kelas Pintar: Indonesia-based K-12 digital learning platform serving schools and individual students with structured content and assessment tools. Competes with Zenius's School Plan offering and targets overlapping K-12 student segments.
Others
- Primagama (legacy): Indonesia's largest offline tutoring chain prior to Zenius's acquisition. Now operates under Zenius as 'New Primagama' but historically a comparable offline K-12 supplemental learning network; useful pre-acquisition reference point for the offline tutoring market Zenius absorbed.
- Coursera: Global online learning marketplace partnering with universities and enterprises to deliver video-based courses. Comparable in technology stack (video lessons, adaptive practice, subscription tiers) but operates in higher education and professional learning rather than Indonesian K-12 directly.
- Zenius Alumni Network (informal): Not a separate company but relevant comparable: the alumni community of Zenius students admitted to ITB, UI, UGM, and UNPAD functions as a community-driven learning network that competes with emerging peer-tutoring platforms in Indonesia.
Broad incumbents
- Unacademy: Indian online learning platform specializing in competitive exam preparation and K-12 supplemental learning. Comparable in product architecture (video lessons, test series, subscription model) and category, though operating primarily in India rather than Indonesia.
- BYJU'S: Global edtech incumbent offering K-12 supplemental learning, test prep, and offline tutoring. Comparable category and acquisition-driven hybrid model (online + offline centers), and a useful cautionary reference for offline-acquisition execution risk that affected Zenius as well.
Emerging players
- Khan Academy: Free, non-profit online learning platform with deep K-12 and early-college content including conceptual video lessons and practice. Comparable pedagogical approach (concept-based, mastery-oriented) and represents a long-term free substitute for Zenius's freemium content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zenius Education social profiles
Digital presenceZenius Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenius Education leadership team
Management profileNumber of profiles
Profiles15 records
Zenius Education subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zenius Education funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenius Education M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenius Education
What does Zenius Education do?
Zenius Education provides a video-based online learning platform for Indonesian K-12 students, delivering concept-driven instructional videos, hundreds of thousands of practice questions, and IRT-scored mock exams (UTBK Try Out) covering elementary through university entrance preparation. The platform includes the Zencore fundamental skills module for foundational math, literacy, reasoning, and English, plus a School Plan offering for institutional subscribers, with the Primagama acquisition adding 700+ offline tutoring centers.
Is Zenius Education a public or private company?
Zenius Education is a private company. It is classified as venture growth investor backed and is currently closed.
When was Zenius Education founded?
Zenius Education was founded in 2004. It employs 251 to 500 people.
Where is Zenius Education based?
Zenius Education is headquartered in Jakarta, Indonesia, in the Asia region.
How does Zenius Education make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are freemium Tier and school Plan.
Who are Zenius Education's main competitors?
Direct peers on record are Ruangguru, Quipper, Pahamify and Kelas Pintar. Others are Primagama (legacy), Coursera and Zenius Alumni Network (informal). Broad incumbents are Unacademy and BYJU'S. Khan Academy is listed as an emerging player.
Does Zenius Education have an API?
No public API is recorded for Zenius Education.
What industry is Zenius Education in?
Zenius Education's product category is Online K-12 Education Platform. Its primary akta.pro industry code is EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12), with a secondary code of EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons. Its NAICS code is 611691 and its SIC code is 8200.