ivisby - Print Promotion Packaging

What ivisby - Print Promotion Packaging does

iVisby Tryckeri AB, founded in 1996 and headquartered at Bingebygatan 11 in Visby, Gotland, Sweden, is a privately held regional print, promotion, and packaging provider employing approximately 15 people under the leadership of CEO/Owner Robin Malmqvist. The company operates across three core business areas — Print (posters, flyers, envelopes, business cards, notepads, table tents), Promotion (beach flags, rollups in four tiers, vehicle graphics, real estate signs, trade-show furniture such as standing desks and sitting stools, plywood signs), and Packaging (custom printed packaging including chocolate packaging) — supported by digital printing, screen printing, and large format printing capabilities.

The company monetizes through unit-priced standard products (typically one-time purchases in SEK), quote-based custom work including vehicle wraps and large-format jobs, recurring rental income from event equipment, and project-managed professional services bundled with installation, dismantling, and storage for events, most notably Almedalsveckan, Sweden's annual political and media week on Gotland. Customer segments span local businesses on Gotland, public sector organizations, Almedalsveckan participants (political parties, media, enterprises), and mainland Swedish customers staging events on the island. Distribution is hybrid: a Shopify-based e-commerce storefront at shop.ivisbytryckeri.se for standard SKUs, direct quote-based sales for complex projects, and on-site sales at the Visby office.

iVisby's competitive position rests on local production eliminating island-shipping penalties, certified operations under Svanen, ISO 9001, ISO 14001, and FSC guidelines, and a strategic partnership with goGotland to deliver turnkey Almedalen solutions. Website development has been partially EU co-funded, and the company maintains an active presence on Facebook, Instagram, and LinkedIn. The company is bootstrapped with no disclosed external equity funding, and operates exclusively within Sweden (Gotland and mainland) with pricing in SEK and EUR for European customers.

Name

ivisby - Print Promotion Packaging

Legal name

iVisby Tryckeri AB

Website

https://ivisbytryckeri.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

iVisby Tryckeri AB is a Gotland-based, founder-owned print, promotion, and packaging provider founded in 1996, serving local businesses, public sector, and Almedalsveckan event participants through digital printing, large format, and turnkey event services.

Ownership category

akta.pro rank

Product category

Commercial Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (459410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Commercial printing services
• Promotional materials
• Vehicle graphics
• Custom packaging
• Event signage

Headquarters

HQ city

Visby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Print Products: One-time sales of printed materials including business cards, flyers, posters, envelopes, notebooks, and banners. Products are customized with customer designs and logos.
2. Promotion Products: Sales of promotional items such as rollups, beach flags, signs, table stands, sitting stools, and vehicle graphics. These are typically one-time purchases for events and marketing purposes.
3. Vehicle Graphics (Bildekor): Custom vehicle decoration services from magnetic signs to full car wraps. Pricing varies by size and complexity. Includes design, production, and installation services.
4. Event Services: Comprehensive event solutions for Almedalsveckan including project management, installation, dismantling, and storage services. Partners with goGotland for complete event packages.
5. Packaging: Custom packaging solutions for products. The company produces printed packaging materials.
6. Rental Services: Rental of event equipment including signs, banners, and promotional materials for temporary use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

iVisby produces printed materials, promotional products, and packaging through its own print shop on Gotland. Offerings span business cards, posters, flyers, envelopes, notepads, table tents, beach flags, real estate signs, rollup banners, standing desks, sitting stools, indoor wood signs, vehicle graphics, and custom packaging, with complementary design, assembly, installation, dismantling, and storage services.

Product overview

iVisby is a comprehensive print, promotion, and packaging solutions provider based in Visby, Gotland, Sweden. Founded in 1996, the company operates across three main business areas: Print (affischers, anteckningsblock, flyers, kuvert, visitkort, bordsryttare), Promotion (beachflaggor, bildekor, mäklarskyltar, rollups in Lyx/Mini/Standard/XL variants, ståbord, sittpall, träskyltar), and Packaging (custom packaging). The company offers complete services from design and original production through printing, assembly, and delivery, including project management for events like Almedalsveckan and storage/warehousing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Large-format posters (Affischer storformat) Color posters printed on one side in large sizes (A0, 70x100, A1, 50x70, A2) on standard or weather-resistant material, for outdoor and indoor display use by businesses and event organizers.
• Standard posters (Affischer standard) Standard-sized color posters printed on one side in A3 or A4 format on standard or weather-resistant paper, for promotional and informational use.
• Notepads (Anteckningsblock) Classic custom-printed notepads in A4, A5, and A6 formats on 90g uncoated paper with cardboard backing, available with 25 or 50 sheets, for businesses and organizations.
• Flyers Marketing flyers in A4, A5, A6, and 99x210mm formats, printed single or double-sided in multi-color on 150g coated paper for promotional campaigns.
• Envelopes (Kuvert) Custom envelopes with adhesive and cover strip, printed in full color on one side, available with or without window in C4 and C5 formats for corporate correspondence.
• Business cards (Visitkort) Business cards in 85x54mm format, printed in color on 350g coated or 300g uncoated paper, single or double-sided, for individuals and businesses.
• Table tents / menu cards (Bordsryttare) Three-sided table tents in 325x210mm format, printed in color on 350g matt coated paper, designed for retail, restaurants, and trade shows.
• Beach flags (Beachflaggor) Custom-printed beach flags in three sizes (Small 195x55cm, Medium 255x60cm, Large 335x78.5cm) with a choice of cross-foot water bag base or ground screw base, for outdoor visibility.
• Vehicle graphics (Bildekor) Custom vehicle decoration ranging from magnetic signs to full car wraps for cars, taxis, trucks, and vans, including design proposals, weather-resistant foil, and professional installation.
• Real estate signs (Mäklarskylt) Weather-resistant real estate signs in channel plastic, double-sided print in two sizes (50x17cm or 50x35cm) with 30cm wire legs, for property listings.
• Premium rollup (Rollup Lyx) Premium rollup banner with sleek cassette and adjustable telescopic pole (160-220cm), max dimensions 85x220cm, printed on durable PVC fabric for long-term use at trade shows and venues.
• Mini rollup (Rollup Mini) Compact rollup banner in A3 or A4 format with brushed aluminum stand, suited to limited spaces such as receptions, campaigns, and price-list displays.
• Standard rollup (Rollup Standard) Best-selling trade show rollup in compact 85x200cm format with brushed aluminum cassette and included carrying bag.
• XL rollup (Rollup XL) Extra-large rollup with slim cassette and dual telescopic poles (160-220cm), max dimensions 150x220cm, printed on durable PVC fabric for long-term use.
• Standing desks (Ståbord) Custom-printed standing desks made of sturdy correx material, easy to assemble and disassemble, suited to trade shows with optional black or white edge trim.
• Sitting stools (Sittpall) Sturdy custom-printed cardboard sitting stools that are easy to assemble and disassemble, suited to trade shows and events, with optional colored edge trim.
• Indoor plywood signs (Träskylt inomhus) Custom indoor plywood signs designed to create a cozy, nature-inspired feel for guests and visitors, strengthening brand identity in reception and event spaces.
• Custom packaging solutions Custom printed packaging materials including chocolate packaging and other promotional packaging solutions for businesses seeking branded product packaging.
• Almedalsveckan turnkey event services Turnkey event services for Almedalsveckan, delivered with partner goGotland, including project management, production, on-site installation, dismantling, and secure local storage of reusable event materials.
• Fåröguiden magazine advertising Magazine advertising placements in Fåröguiden ranging from quarter page to full spread, plus text and image classified ads, sold to local and visiting businesses.
• Event equipment rental Rental of event equipment including signs, banners, and promotional materials for temporary use, with local warehousing supporting reuse across events.

Quantifiable outcome

• Shipping costs same as mainland road transport due to frequent ferry departures

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• goGotlandcoreStrategic or Co-development PartnerPartnership with goGotland for comprehensive event solutions during Almedalsveckan. goGotland has many years of experience creating meetings and serves as a strong and reliable partner. Together they offer turnkey solutions including project management, production, installation, delivery, and storage for event participants.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• AlphaGraphics: Franchise-based commercial printing and signage network offering print, signs, and marketing services to local businesses. Comparable in serving SMB/mid-market with a mix of print and signage.
• SignWarehouse / Signs.com: Online custom signs and large-format printing retailer. Comparable to iVisby's Promotion/Expo line (rollups, beach flags, real estate signs, vehicle graphics).
• MOO: Premium business card and print brand focused on design-led SMB marketing materials. Closely comparable to iVisby's premium business cards, flyers, and notebooks lines via e-commerce.

Emerging players

• Pixartprinting: European online printing company (Pixartprinting/Cimpress) offering wide-format, packaging, and promotional print. Comparable in product breadth and EU-based e-commerce print model.
• 4over: Trade-only commercial printing platform in North America with broad product portfolio. Comparable in product mix (cards, flyers, banners, packaging) though not geographic overlap.
• Solopress: UK-based online commercial printer offering business stationery, flyers, signage, and packaging with next-day delivery. Comparable in standard print and signage SKUs and e-commerce-first go-to-market.

Regional players

• Boxon: Nordic packaging manufacturer and supplier based in Sweden, serving B2B with custom and stock packaging. Comparable to iVisby's Packaging product line in the same regional market.
• Göteborgstryckeriet / Nordic regional print shops: Regional Swedish commercial printers offering similar print, signage, and event services to local B2B customers. Most direct competitive analogues to iVisby's local service model in other Swedish regions.

Broad incumbents

• Onlineprinters: Large European online commercial printer with broad product portfolio (business cards, flyers, packaging, signage). Competitor on standard print and packaging SKUs that iVisby also serves.
• Vistaprint (Cimpress): Global online printing platform owned by Cimpress, offering business cards, flyers, signage, and promotional products at scale. Directly competes with iVisby on standard print SKUs via lower-cost digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iVisbyPrint
• LinkedInlinkedin.com/company/ivisby
• Instagraminstagram.com/ivisbyprint

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ivisby - Print Promotion Packaging