Indian Yoga Association (Karnataka)

What Indian Yoga Association (Karnataka) does

Indian Yoga Association (Karnataka), also known as IYA Karnataka or KASCC (Karnataka State Chapter Committee), is a state chapter of the national Indian Yoga Association, which was registered as a society under the Society Registration Act 1860 (No. S/63761/2008) on 31 October 2008 under the legacy of Padma Vibhushan Late Dr BKS Iyengar. KASCC itself was established on 14 July 2019 at the Art of Living Ashram in Bengaluru. It operates as a nonprofit self-regulatory body for yoga organizations in Karnataka, providing standardized yoga education certification, accreditation, and membership services. Its Governing Council includes India's most recognized yoga figures: Gurudev Sri Sri Ravi Shankar (Chairman, Art of Living), Yogrishi Swami Ramdev (Patanjali Yogpeeth), Sadhguru Jaggi Vasudev (Isha Foundation), Dr HR Nagendra (VYASA), and others, lending substantial brand credibility.

IYA Karnataka delivers a tiered curriculum of three certification courses: Foundation Course in Yoga (FCY, 50 hours, INR 250), Certificate Course in Yoga (CCY, 200 hours, INR 1,000), and Advance Certificate Course in Yoga (ACCY, 500 hours, INR 1,500), each with defined theory and practice hour requirements and minimum 80% contact hours. Two specialized add-on modules cover Yoga for Old Age (Vrddhāvasthā) and Yoga for Deaddiction, the latter delivered in partnership with the Ministry of Social Justice and Empowerment (MSJE) at Indian Rehabilitation Centers for substance addiction and Senior Citizen Homes. The Recognition of Prior Learning (RPL) program certifies candidates with prior training, and Yogaspandana provides online sessions in Kannada and English. Membership tiers include Yoga Professional Member (YPM, INR 1,000), Yoga Volunteer Member (YVM, INR 250), Yoga Sahayak (INR 250), Life Member (INR 10,000), Patron (INR 99,116 annually), and Associate Centers (INR 25,000). IYA also issues Member Institutions accreditation at National (INR 100,000), Regional (INR 50,000), and State (INR 25,000) levels.

The business model is fee-for-certification and membership-based, with revenue from individual certification fees, institutional membership tiers, Associate Center revenue sharing (30% of memberships, 20% of certifications), Patron annual contributions eligible for 50% tax exemption under 80G, and medallion issuance. Distribution is delivered through an online portal (iyakarnataka.in), a network of named Member Institutions across Karnataka (3GYoga, Shrimath Yoga, Yoga Wellness Center, SAMYAMA, YOGA GANGOTRI, Yoga Vana, YOGACHETHANA, and others), Yoga Sahayak Common Yoga Protocol centers, and government-supported rehabilitation and senior citizen homes. The primary customer segments are yoga professionals seeking accreditation, yoga institutions seeking institutional legitimacy, senior citizens in rehabilitation, individuals in IRCAs, and yoga volunteers. The national parent IYA, headquartered in New Delhi, holds 80G/12A tax-exempt status and is the sole body authorized to issue AYUSH Ministry medallions.

Name

Indian Yoga Association (Karnataka)

Legal name

INDIAN YOGA ASSOCIATION

Website

https://iyakarnataka.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Indian Yoga Association (Karnataka) is a nonprofit state chapter of the Indian Yoga Association that delivers standardized yoga certification (FCY, CCY, ACCY), specialized modules for elderly and rehabilitation populations, and membership tiers for yoga professionals, volunteers, and institutions across Karnataka.

Ownership category

akta.pro rank

Product category

Yoga Education and Certification

NAICS

Professional Organizations (81392), Professional Organizations (813920)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga certification programs
• Yoga teacher training
• Yoga professional membership
• Yoga education accreditation
• Yoga instructor certification

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Membership Fees: Life Member (Ajeevan Sadasya) contributions: INR 10,000 for Indian Nationals, USD 250 for NRIs. Only available by invitation from EC, GC, or State Chapter Committees.
2. Patron Annual Contributions: Annual patron contribution of INR 99,116. Includes free Life Membership and 50% tax exemption under 80G provisions.
3. Yoga Professional Member (YPM) Fees: Yoga Professional Member (Yog Prashikshak) fee: INR 1,000 for Indian/SAARC nationals, USD 250 for foreign nationals. Requires Certificate/Diploma/Degree/PhD in Yoga or 200+ hours training.
4. Yoga Volunteer Member (YVM) Fees: Yoga Volunteer Member (Yog Samarthak) nominal fee of INR 250 for Indian nationals (inclusive of SAARC nationals), USD 100 for foreign nationals.
5. Yoga Sahayak (YS) Fees: Yoga Sahayak fees includes YCB fees PLUS IYA PRCB PLUS KASCC fees of Rs 250.
6. Member Institution (MI) Fees: National Level MIs: INR 1,00,000 corpus; Regional Level MIs (up to 6 states): INR 50,000; State Level MIs (up to 3 states): INR 25,000.
7. Associate Center (AC) Fees: Associate Center lifetime fee: Rs 25,000. ACs eligible for 30% share of successful memberships and 20% share of certification fees.
8. Recognition of Prior Learning (RPL) Fees: FCY (50 hours): Rs 250; CCY (200 hours): Rs 1,000; ACCY (500 hours): Rs 1,500. Includes free IYA membership upon certification.
9. Foundation Course in Yoga Certification Fee: Rs 250 for Indian Nationals / $10 for non-Indians. Course fees are separate and as per hosting institution norms.
10. Certificate Course in Yoga Certification Fee: Rs 1,000 for Indian Nationals / $40 for non-Indians. Course fees are separate and as per hosting institution norms.
11. Advance Certificate Course in Yoga Certification Fee: Rs 1,500 for Indian Nationals / $50 for non-Indians. Course fees are separate and as per hosting institution norms.
12. Medallion Sales: IYA Karnataka offers medallions to qualified members (YPMs and LMs eligible for medallions from the Ministry, Government of India).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Indian Yoga Association (Karnataka) is a state chapter of the national self-regulatory body for yoga organizations in India, providing standardized yoga certification courses (FCY 50 hours, CCY 200 hours, ACCY 500 hours), Recognition of Prior Learning, specialized modules for Old Age and Deaddiction populations, and tiered membership programs for professionals, volunteers, life members, patrons, and institutions.

Product overview

Indian Yoga Association (Karnataka) is a state chapter of the national Indian Yoga Association, operating as an industry cum self-regulatory body for yoga organizations. The organization offers a structured portfolio of yoga education and training products: three tiered certification courses (Foundation Course in Yoga - 50 hours, Certificate Course in Yoga - 200 hours, and Advance Certificate Course in Yoga - 500 hours), Recognition of Prior Learning for prior certifications, specialized modules for Old Age and Deaddiction populations, plus an online series called Yogaspandana. The product suite also includes various membership tiers (Yoga Professional Member, Yoga Volunteer Member, Yoga Sahayaks, Life Member, and Patron) that provide access to certification pathways, networking, publications, and professional development programs. Together, these offerings form a comprehensive ecosystem for yoga education, professional development, and community building across Karnataka.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Course in Yoga (FCY) An introductory 50-hour yoga course covering 33 topics including Indian philosophy, Vedas, Darshanas, Patanjali Yoga Sutras, Hatha Yoga, Bhagavad Gita, and basic yoga practices including Asanas, Pranayama, Mudras, and Meditation. Designed for beginners aged 16 years and above. Certification fee: Rs 250 for Indian Nationals / $10 for non-Indians.
• Certificate Course in Yoga (CCY) A 200-hour teacher training course covering 73 theory topics and 53 practical practices including advanced Asanas, Pranayama with Kumbhakas, Mudras, Mantras, and Teaching Methodology. Designed for entry-level yoga teachers aged 18 years and above with 10th Standard qualification. Certification fee: Rs 1,000 for Indian Nationals / $40 for non-Indians.
• Advance Certificate Course in Yoga (ACCY) A 500-hour advanced teacher training course covering 106 theory topics and 67 practices including deep study of Patanjali Yoga Sutras, Hatha Pradipika, Gheranda Samhita, Samkhya philosophy, Anatomy & Physiology, Yoga psychology, and advanced teaching methodologies. Prerequisites: 12th Standard or Certificate Course in Yoga. Certification fee: Rs 1,500 for Indian Nationals / $50 for non-Indians.
• Recognition of Prior Learning (RPL) A certification program that recognizes previous yoga certifications from IYA member institutions, allowing candidates to obtain IYA certification and FREE membership. Candidates can select from FCY (50 hours), CCY (200 hours), or ACCY (500 hours) based on their prior learning. Fees: FCY Rs 250, CCY Rs 1,000, ACCY Rs 1,500.
• Yoga Module for Old Age A specialized yoga module designed for senior citizens in Old Age Homes, addressing age-related health issues including digestive, cardiovascular, respiratory, musculoskeletal, and psychological challenges. Covers Ashtanga Yoga practices adapted for elderly practitioners with emphasis on 'yatha shakti' (as per capacity) principle.
• Yoga for Deaddiction Module A comprehensive yoga module for Drug Deaddiction Centers addressing addiction rehabilitation through Ashtanga Yoga practices. Covers Shuddhi Kriyas, Sukshma Vyayama, Asanas, Pranayama, Mudras, Mantra chanting, Relaxation practices, Meditation, and Yoga Nidra tailored for IRCAs (Institutional Rehabilitation Centers).
• Yoga Professional Member (Yog Prashikshak) - YPM Professional membership for yoga practitioners with Certificate/Diploma/Degree/Master's/PhD in Yoga or 200+ hours of training. Requires YCB level 2 or higher certificates. Fee is INR 1,000 for Indian Nationals and USD 250 for Foreign Nationals. Provides Unique ID, ID Card, Certificate of Membership, access to publications, events, and CEYP program eligibility.
• Yoga Volunteer Member (Yog Samarthak) - YVM Volunteer membership for individuals contributing to yoga development. No pre-qualification required. Fee is INR 250 for Indian Nationals (inclusive of SAARC nationals) and USD 100 for Foreign Nationals. Provides Unique ID, ID Card, access to FREE Online Gurukulam, and Yogavani newsletter.
• Yoga Sahayaks - YS Entry-level membership for those learning Common Yoga Protocol through KASCC. Includes YCB fees, IYA PRCB fees, and KASCC fees of Rs 250. Receives Yoga Volunteer Certificate from Yoga Certification Board and Certificate of Completion from Karnataka State Chapter.
• Life Member (Ajeevan Sadasya) - LM Lifetime membership by invitation with contribution of INR 10,000 for Indian Nationals and USD 250 for NRIs. Provides Unique ID, ID Card, Certificate of Membership, voting rights (for select nominated members), and eligibility for various committees and representations.
• Patron - P Supportive membership for well-wishers recommended by State Committees. Minimum annual contribution of INR 99,116. Includes advisory role in State Chapter meetings, Life Member status, 80G tax exemption benefits, and free Yogavani newsletter subscription.
• Yogaspandana - sense the yoga online Online yoga series offering virtual yoga sessions including Yoga Nidra, Antara Mouna, and stress management workshops. Every registered participant receives a certificate of participation from KrIYA. Conducted in both English and Kannada languages.
• Member Institution (MI) Membership Institutional membership for yoga schools, ashrams, universities, and yoga organizations. Receives voting rights, can nominate committee members, and conduct IYA activities including projects, memberships, events, study centers, skill training, and examinations. Tiered by geographic presence: National Level (INR 1,00,000), Regional Level (INR 50,000), State Level (INR 25,000).
• Associate Center (AC) Local organizations onboarded as centers for conduct of IYA activities. Lifetime fee: Rs 25,000. ACs can conduct all IYA activities and are eligible for 30% share of successful memberships and 20% share of certification fees from IYA PrCB.

Quantifiable outcome

• IYA-certified yoga professionals have minimum standardized knowledge and expertise recognized globally
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• Art of Living (Sri Sri School of Yoga)flagshipStrategic or Co-development PartnerArt of Living, founded by Gurudev Sri Sri Ravi Shankar ji (Chairman of IYA Governing Council), is a founding member institution of IYA. The Art of Living Ashram in Bengaluru hosted the first Karnataka State Chapter Committee meeting. Art of Living contributes to IYA's governing council and yoga certification programs.
• Patanjali YogpeethflagshipStrategic or Co-development PartnerPatanjali Yogpeeth, founded by Yogrishi Swami Ramdev ji Maharaj (Member of IYA Governing Council), is a founding member institution of IYA. Shri Bhawarlal Arya represents Patanjali Yogpeeth as Chairperson of the Karnataka State Chapter Committee. Patanjali contributes to yoga certification and accreditation activities.
• Isha FoundationflagshipStrategic or Co-development PartnerIsha Foundation, founded by Sadhguru Jaggi Vasudev ji (Member of IYA Governing Council), is a founding member institution of IYA. The foundation contributes to IYA's governance and yoga education initiatives through its extensive yoga programs.
• Vivekananda Yoga Anusandhana Samsthana (VYASA)flagshipStrategic or Co-development PartnerVYASA (Bangalore), founded by Guruji Dr HR Nagendra (Member of IYA Governing Council), is a prominent member institution represented by Dr. MK Sridhar as Sr Vice Chairperson of the Karnataka State Chapter. VYASA contributes to research, academics, and yoga certification activities.
• KaivalyadhamaflagshipStrategic or Co-development PartnerKaivalyadhama, represented by Shri O.P. Tiwari ji as Chairman, is a founding member institution of IYA. It contributes to the Memberships Subcommittee (Sri Vivek Kumar Sharma as Convener) and Research Subcommittee (Dr Shanu Sharma as Convener) of IYA Karnataka.
• Parmarth NiketancoreStrategic or Co-development PartnerParmarth Niketan, represented by Swami Chidanand Saraswati ji (Member of IYA Governing Council), is a founding member institution of IYA. The ashram contributes to yoga philosophy, education, and spiritual practices within the IYA framework.
• Dev Sanskriti Vishva Vidyalaya (DSVV)coreStrategic or Co-development PartnerDev Sanskriti Vishva Vidyalaya, represented by Dr Pranav Pandya ji (Chancellor and Member of IYA Governing Council), is a founding member institution of IYA. Sri Mitesh Thakkar serves as Convener for Publicity in the Media Subcommittee.
• Vivekananda Rock Memorial and Vivekananda KendracoreStrategic or Co-development PartnerVivekananda Rock Memorial and Vivekananda Kendra, represented by Smt Sindhoora R as Joint Secretary of the Karnataka State Chapter, contributes to the governance and activities of IYA Karnataka through its extensive network of volunteers and institutions.
• Bharat YogacoreStrategic or Co-development PartnerBharat Yoga, represented by Swami Bharat Bhusan ji (Member of IYA Governing Council), is a member institution contributing to yoga education and practice within the IYA framework.
• Morarji Desai National Institute of Yoga (MDNIY)coreOthersMDNIY is the original registered address of IYA and is a key government-affiliated yoga institution. Dr Ishwar V Basavaraddi Ji, former Director of MDNIY, serves on the IYA Governing Council, providing institutional linkage to government yoga standards.
• Ministry of Social Justice and Empowerment (MSJE)flagshipOthersMSJE has a number of Indian Rehabilitation Centers (IRCAs) across India. IYA provides specialized yoga training modules for drug deaddiction at these centers. The ministry also supports Senior Citizen Homes (SCHs) where IYA delivers specialized yoga modules for elderly care.
• Yoga Certification Board (YCB)flagshipOthersYoga Certification Board is a government body that certifies yoga professionals. IYA works with YCB for Yoga Sahayak certification (Common Yoga Protocol), where KASCC coordinates YCB fees, IYA PrCB fees, and KASCC fees for a combined certification.
• Member Institutions (National, Regional, State Level)flagshipChannel Partner/ Reseller/ DistributorMember Institutions are accredited yoga schools and organizations across India. They deliver IYA-certified courses (FCY, CCY, ACCY), participate in governance, and receive voting rights, access to IYA events, and eligibility for IYA representation in governmental and academic bodies. Fees range from INR 25,000 (State) to INR 1,00,000 (National).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Isha Foundation: Isha Foundation, founded by IYA Governing Council member Sadhguru Jaggi Vasudev, runs the Isha Yoga teacher training programs and Hatha Yoga school. It is a founding member institution with directly comparable yoga education programs.
• Patanjali Yogpeeth: Patanjali Yogpeeth is a founding member institution of IYA and operates its own extensive yoga teacher training and wellness programs. While a partner, it represents a competing institutional model for delivering yoga education at scale in India.
• Vivekananda Yoga Anusandhana Samsthana (VYASA): VYASA is a founding member institution of IYA and one of India's premier yoga universities, represented on the Karnataka State Chapter Committee. It operates accredited yoga degree programs (BSc, MSc, PhD in Yoga) that overlap with IYA's certification offerings.
• Kaivalyadhama: Kaivalyadhama is one of the oldest yoga institutions in India, a founding member of IYA represented on its Memberships and Research subcommittees. It offers traditional yoga teacher training and research programs that overlap with IYA's certification framework.
• Art of Living (Sri Sri School of Yoga): Art of Living, founded by IYA Chairman Sri Sri Ravi Shankar, hosts the Art of Living Ashram in Bengaluru where the Karnataka State Chapter Committee was established. It operates parallel yoga teacher training programs and is a founding member institution with comparable curriculum depth.

Broad incumbents

• Yoga Alliance: Yoga Alliance is the largest international yoga registry and credentialing body, offering RYT (Registered Yoga Teacher) certifications. It is the closest global analog to IYA's role as a yoga professional certification and accreditation body, with comparable membership and school-credentialing models.
• Yoga Alliance Professionals: Yoga Alliance Professionals is the UK's leading yoga accreditation body for teachers and training providers. It is comparable to IYA as an international credentialing body providing standardized yoga teacher certification across multiple jurisdictions.

Others

• International Yoga Federation: The International Yoga Federation is a global body promoting yoga standards and representing national yoga organizations. It serves a comparable umbrella and advocacy function to IYA's role as an industry self-regulatory body, though focused internationally rather than nationally.

Direct peers

• Yoga Certification Board (YCB): YCB is the Government of India's official certification body for yoga professionals under the Ministry of AYUSH. IYA Karnataka directly partners with YCB for Yoga Sahayak certification, making it the most directly comparable institutional peer in standardizing yoga credentials.
• Morarji Desai National Institute of Yoga (MDNIY): MDNIY is the Government of India's apex yoga institution under the Ministry of AYUSH and was the original registered address of IYA. It offers standardized yoga training and certification that directly parallels IYA's accreditation role.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iya-karnataka

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indian Yoga Association (Karnataka)