JAB Boxing Club

What JAB Boxing Club does

JAB Boxing Club is a London-based premium boxing and performance gym brand founded in 2018 by George Veness. It operates a direct-to-consumer membership model built around group boxing classes, performance training, and recovery amenities, positioned for affluent central-London consumers. The company currently operates a 6,500 sqft club in SW1 Victoria and is preparing to open a 20,000 sqft flagship in EC1 Moorgate in Autumn 2026, making it a multi-site boutique operator in its home market.

The core product is structured boxing and conditioning programming delivered by specialist coaches, layered with retail, nutrition, and apparel brand collaborations (Champion Europe, Ralph Lauren, Adanola, Form Nutrition) and a media partnership with BOXXER, a Sky Sports-affiliated boxing broadcaster. The business operates without disclosed external funding, suggesting it has been grown organically from member revenue, and is incorporated as a private limited company in England and Wales with a 17-person team supporting current operations and the upcoming EC1 launch.

Commercially, JAB monetizes through three monthly membership tiers priced at £275, £450, and £1,000, with a discounted founding-member tier from £240/month available at the new EC1 site. Ancillary revenue streams include personal training, branded merchandise, and partner-led retail and content activations. The company's strategic emphasis appears to be on brand-led, experience-driven premium fitness rather than mass-market gym access or technology-enabled training.

Name

JAB Boxing Club

Legal name

JAB Boxing Club Limited

Website

https://jabboxing.club

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JAB Boxing Club is a London-based premium boxing and performance gym brand founded in 2018, serving affluent central-London consumers through tiered monthly memberships at two sites (SW1 Victoria and EC1 Moorgate opening Autumn 2026).

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Boxing & Kickboxing Fitness Classes (HSADABAF), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Boxing training
• Performance fitness
• Boutique gym
• Recovery services
• Personal training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership subscriptions: Monthly recurring memberships at three tiers: Original (£275/month), Performance (£450/month), and Performance+ (£1000/month). Includes unlimited training, recovery access, dedicated performance team, and member benefits.
2. Session-based training: Small group training at £40 for members/£60 for non-members, and 1-1 private training starting at £150
3. Apparel and merchandise: Branded merchandise including boxing vests, sweatshirts, caps, totes, t-shirts, and leather gloves sold through jabboxingclub.shop
4. Founding memberships: Limited founding memberships at EC1 starting from £240/month with exclusive early-member benefits and £600 annual saving

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

JAB Boxing Club operates premium boutique fitness clubs in London providing boxing-led group sessions, strength-focused Train sessions, recovery facilities (Nordic sauna, cold plunge, mobility), and personal training through tiered monthly memberships. The offering is extended via the in-house Joey's Café, a branded apparel line, and a proprietary mobile app for class booking and membership management.

Product overview

JAB Boxing Club is a premium boxing and performance gym brand operating in London with a complete ecosystem of training, recovery, and lifestyle offerings. The core product is a combination of boxing sessions (5 formats including Fundamentals, Drills + Endurance, Agility + Balance, Core + Agility, Core + Power) and Train sessions (5 strength-focused formats including Full Body, Lower/Upper Focus, Core + Glutes, Chest/Back/Arms), supplemented by recovery facilities (Nordic Sauna, Cold Plunge, Reset mobility classes) and personal training options. Members access these through tiered memberships: Original (£275/month), Performance (£450/month), and Performance+ (£1,000/month), with founding memberships for the EC1 club starting at £240/month. The ecosystem extends to Joey's Café (in-house health café), JAB Apparel (lifestyle/training clothing), and the JAB mobile app for booking and tracking. The company operates two physical clubs: SW1 Victoria (6,500 sq ft boutique club) and the flagship EC1 Moorgate (20,000 sq ft, opening Autumn 2026). All offerings are supported by expert coaching and a dedicated performance team providing personal programming, nutrition guidance, and goal setting.

Differentiator

Problem solved

Functional benefit

Products and services

• JAB Boxing Sessions High-energy 60-minute boxing sessions led by expert coaches across five formats (Fundamentals, Drills + Endurance, Agility + Balance, Core + Agility, Core + Power) featuring bag work, footwork, and strength training. For individual members and drop-in non-members.
• JAB Train Sessions Strength-focused 60-minute classes rooted in compound movement and athletic performance, with five formats (Full Body, Lower Focus, Upper Focus, Core + Glutes, Chest, Back + Arms). For members and drop-in participants.
• Recovery Sessions Recovery-focused sessions including Reset mobility, Nordic Sauna (85°C) for muscle recovery, and Cold Plunge (5°C) for circulation and muscle recovery, guided by the performance team.
• Personal Training (Small Group & 1-1) Small group training for up to 4 participants focused on technical boxing development with specialist coach (£40 members, £60 non-members). Private 1-1 training starting at £150, covering pad-work, footwork, head movement, and ring craft.
• Founding Membership (EC1 Moorgate) Limited founding membership for the upcoming EC1 Moorgate flagship club (opening Autumn 2026), starting from £240/month with exclusive early-member benefits including 12-month price lock-in and £600 annual saving versus standard rates.
• Joey's Café In-house health café serving recovery shakes, protein drinks, and a health-focused menu using plant-based produce from Form Nutrition. Located at SW1 Victoria with planned expansion to EC1 Moorgate.
• JAB Apparel Lifestyle and training apparel collections including Boxing Club Vest, Boxing Club Sweatshirt, Signature Cap, Boxing Club Tote, Box Fit Tee, and Premium Leather Gloves, sold through the jabboxingclub.shop storefront, including the Champion Europe collaboration.

Quantifiable outcome

• £600 annual saving for founding members

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Champion EuropecoreGTM or Marketing Partner · 1 June 2026First collection partnership with Champion Europe launching soon. Collaborative apparel line combining Champion's heritage athletic wear with JAB's boxing club aesthetic. Part of broader brand strategy to extend JAB beyond the gym into lifestyle.
• Champion & BOXXERminorGTM or Marketing Partner · 1 June 2026Major pop-up event partnership in East London for one-night-only activation, turning a nightclub into a boxing club. BOXXER is a boxing promotion company. JAB's biggest pop-up event featuring world-class boxing entertainment.
• Ralph LaurenminorGTM or Marketing PartnerPink Pony x The Royal Marsden Activation - charitable partnership leveraging Ralph Lauren's Pink Pony initiative supporting cancer research at The Royal Marsden Hospital.
• AdanolaminorGTM or Marketing PartnerAdanola Collection Launch Activation - partnership for product launch event, leveraging JAB's premium space and community for brand activation.
• Form NutritioncoreStrategic or Co-development PartnerPlant-based nutrition partner for Joey's café. Form Nutrition supplies protein shakes and nutritional products served at the in-house health café, supporting recovery and performance nutrition offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kobox: UK boxing-themed boutique fitness studio combining bag-work classes with club-style atmosphere and premium design. Closely comparable in product (boxing group sessions), target customer (urban premium), and pricing model.
• Another_Space: London boutique fitness concept offering yoga, boxing, HIIT and recovery under a premium membership. Comparable in offering a multi-format premium experience with boxing content and central-London target customer.
• 1Rebel: London-based premium boutique fitness studio with signature group training concepts, design-led interiors and a similar central-London professional target customer. Comparable in membership tiers, urban premium positioning, and brand-led experience.
• BXR London: London-based boxing-led boutique fitness club offering training, recovery and wellness experiences to a similar premium urban professional segment. Most direct comparable given shared boxing-first positioning and central-London footprint.
• Barry's (Barry's Bootcamp): Global premium boutique fitness brand offering high-intensity, design-led group classes (including boxing-inspired formats) in central London. Comparable in premium ARPU, content-led marketing, and lifestyle positioning.

Broad incumbents

• Third Space: London premium health club with multiple locations, offering training, recovery, and lifestyle amenities to an affluent professional segment. Comparable on premium London positioning and integrated recovery/training ecosystem, though broader and less boxing-focused.
• F45 Training: Large global boutique fitness franchise with strength and conditioning group classes. Comparable on functional training formats, premium boutique aesthetic, and membership-driven GTM, though less boxing-specialised.
• Equinox (UK): Global luxury fitness club brand with London presence, premium design, integrated recovery and programming. Comparable in high-end price point, design-led spaces, and lifestyle-brand positioning targeting affluent urban professionals.

Others

• Form Nutrition: Plant-based nutrition partner already embedded in JAB's Joey's Café. Ecosystem partner rather than competitor — illustrates the broader premium recovery/nutrition ecosystem JAB plugs into and benchmarks JAB against on wellness integration.

Regional players

• Boom Cycle: London-based boutique indoor cycling brand with design-led studios and premium membership tiers. Comparable on boutique fitness membership model, urban London GTM, and design-driven brand, though cycling-only and therefore adjacent rather than direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCr_sKn35YbbPJ058IjeJ42Q
• LinkedInlinkedin.com/company/jab-boxing-club
• Instagraminstagram.com/jabboxing.club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAB Boxing Club