J.A. Bertsch Heating & Cooling LLC

What J.A. Bertsch Heating & Cooling LLC does

J.A. Bertsch Heating & Cooling LLC is a privately held, family-owned HVAC and electrical services contractor headquartered at 3645 N Government Way in Coeur d'Alene, Idaho. Founded in 2005 by Joel, a lifelong Kootenai County resident, the firm employs 11 people and operates across 14 Northern Idaho communities including Coeur d'Alene, Post Falls, Hayden, Rathdrum, Sandpoint, Spirit Lake, and St. Maries. Its service portfolio spans heating (furnaces, heat pumps, gas fireplaces, boilers, oil furnaces), cooling (central air conditioning, mini-splits), and a full residential electrical line that includes generator installation, EV chargers, panel replacement, wiring, surge protection, lighting, and outlet/switch services. Complementary home-performance offerings cover indoor air quality, duct cleaning/sealing, water heater services, and smart-thermostat installation (EcoBee, Nest, Honeywell, Orbit).

The company's go-to-market is direct-to-consumer: customers request service via 24/7 phone or online booking, and licensed, EPA-certified, background-checked technicians complete jobs on-site with same-day response for most repairs and 24/7 emergency dispatch. Revenue is generated through a mix of one-time HVAC/electrical installations (Carrier, Daikin, Navien, Lochinvar, Fujitsu, Payne, Napoleon), professional repair and maintenance labor, the recurring Comfort Club maintenance membership (priority scheduling and inspection cadence), and customer-financing referrals for new system purchases. Marketing is centered on local SEO, an educational blog (60+ posts), Google/Yelp reviews, Facebook and YouTube engagement, and a recent SMS automation layer. The firm has won the Business Journal of North Idaho 'Best of' Gold award in the Heating AC Company category for 16 consecutive years, most recently in 2025, and maintains BBB accreditation, EPA approval, Energy Star partnership, and Idaho state licensing.

Name

J.A. Bertsch Heating & Cooling LLC

Legal name

J A Bertsch Heating and Cooling LLC

Website

https://jabertsch.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

J.A. Bertsch Heating & Cooling LLC is a family-owned residential HVAC and electrical services contractor in Coeur d'Alene, Idaho, serving 14 Northern Idaho communities with installation, repair, and maintenance of heating, cooling, and electrical systems.

Ownership category

akta.pro rank

Product category

HVAC and Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC System Replacement & Change-Outs (HSAOAGAB)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Thermostat Repair, Calibration & Controls Service (HSAOAHAI)

Keywords

• Residential HVAC services
• Heating and cooling installation
• Electrical services
• Indoor air quality
• HVAC maintenance plans

Headquarters

HQ city

Coeur d'Alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. HVAC Installation Services: Installation of new HVAC systems including furnaces, heat pumps, air conditioners, gas fireplaces, boilers, and mini-split systems. Revenue generated from equipment purchase and installation labor.
2. HVAC Repair and Maintenance Services: Repair and maintenance services for all heating and cooling systems, including emergency 24/7 repairs, same-day service calls, and regular maintenance plans (Comfort Club membership).
3. Electrical Services: Comprehensive electrical services including generator installation, EV charger services, inspections, wiring/rewiring, panel replacement, surge protection, lighting and fan installation, outlet and switch services.
4. Comfort Club Maintenance Plans: Recurring maintenance membership program offering scheduled inspections and discounts on repairs for enrolled customers.
5. Financing Services: Financing options offered for new HVAC system purchases, providing installment payment options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

J.A. Bertsch Heating & Cooling LLC is a family-owned HVAC and electrical services company that installs, repairs, and maintains residential heating, cooling, electrical, and indoor air quality systems for homeowners across Northern Idaho. The company provides 24/7 emergency service with same-day response, sells and installs HVAC equipment and smart thermostats, and offers recurring maintenance through the Comfort Club membership plan.

Product overview

J.A. Bertsch Heating & Cooling LLC is a residential HVAC and electrical services company offering a unified portfolio of heating, cooling, and electrical services. The core offerings include heating services (furnaces, heat pumps, gas fireplaces, boilers, oil furnaces), cooling services (air conditioning, mini-splits), and electrical services (generators, EV chargers, wiring, panel upgrades, surge protection). Related home performance services include indoor air quality solutions, thermostat services, water heater services, and duct cleaning. The company also offers smart thermostat products (EcoBee, Nest, Honeywell, Orbit) as add-on installations and provides financing options and HVAC maintenance plans (Comfort Club) for ongoing customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Comprehensive heating services including installation, repair, and maintenance for furnaces, heat pumps, gas fireplaces, boilers, and oil furnaces for residential properties.
• Cooling Services
• Electrical Services
• Indoor Air Quality Services
• Thermostat Services
• Water Heater Services
• Comfort Club HVAC Maintenance Plan
• HVAC Financing Options

Quantifiable outcome

• Same-day response time for most repairs
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mr. Sparky Electric: Franchise electrical services brand covering panel upgrades, wiring, generators, and EV charger installs—directly overlapping J.A. Bertsch's electrical services line. Comparable in customer profile (residential homeowners) and 24/7 emergency service positioning.
• Wrench Group: Roll-up of residential HVAC, plumbing, and electrical service brands across the U.S. Operates in the same core trades as J.A. Bertsch (heating, cooling, electrical) for homeowners and provides a benchmark for what scaled-up residential service platforms look like in this category.
• One Hour Heating & Air Conditioning: National franchise brand offering residential HVAC installation, repair, and maintenance with strong local marketing positioning. Directly comparable to J.A. Bertsch in service mix (furnaces, heat pumps, AC) and direct-to-consumer go-to-market, though operating through a franchise model rather than independent ownership.
• Cooltoday: Regional residential HVAC service company (Southeast U.S.) offering heating, cooling, electrical, and plumbing with 24/7 emergency response—mirroring J.A. Bertsch's integrated home services model, though at a larger scale and different geography.

Others

• Ferguson: Largest U.S. distributor of HVAC, plumbing, and electrical products to contractors. A key supply-chain counterpart for J.A. Bertsch (procurement of equipment for installs) and an indirect indicator of regional HVAC demand trends.
• ServiceTitan: Software platform purpose-built for residential trades contractors (HVAC, plumbing, electrical). Highly relevant as an enabling technology that J.A. Bertsch or its peers could adopt to digitize dispatch, CRM, and recurring revenue billing in the Comfort Club program.

Broad incumbents

• Rheem: HVAC and water heating manufacturer. J.A. Bertsch's water heater service line and HVAC install business use products like Rheem/Navien, making Rheem a channel peer and equipment-spec competitor.
• Lennox: HVAC equipment manufacturer serving residential and light commercial customers. Comparable in product category (furnaces, heat pumps, AC) and overlaps with J.A. Bertsch through the independent dealer channel in Northern Idaho.
• Carrier: Global HVAC equipment manufacturer whose dealer network includes the top brands J.A. Bertsch installs (Carrier, Payne). Indirect peer through distribution: J.A. Bertsch depends on Carrier's product ecosystem, while Carrier competes with J.A. Bertsch via its factory-direct service subsidiaries in some markets.
• Trane: Major HVAC equipment manufacturer with residential and commercial lines. Comparable as a competing brand/specifier in the equipment that J.A. Bertsch installs, and as a potential service competitor through its own dealer/service network in adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jabertschheatingandcooling3450
• Facebookfacebook.com/JABertschHeatingandCooling
• LinkedInlinkedin.com/company/ja-bertsch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.A. Bertsch Heating & Cooling LLC