Jackson Ford

What Jackson Ford does

Jackson Family of Dealerships, operating commercially as Jackson Ford among other brands, is a privately held multi-brand automotive dealership group headquartered in Decatur, Illinois, with approximately 29 employees across three retail showroom locations. The group operates Jackson Ford in Decatur, IL, plus Jackson CDJR of Sullivan and Jackson Chevrolet GMC, both in Sullivan, IL. The core offering spans new vehicle sales across seven OEM franchises (Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, and Ram), pre-owned and certified pre-owned vehicle sales (including a dedicated "Vehicles Under $20k" budget segment), an in-house service center, a parts department, and an F&I department that facilitates financing, payment calculations, and pre-approvals.

The underlying technology stack is a standard DealerOn-powered dealership website providing inventory search by make/model/year/body style/price, online service scheduling, finance applications, payment calculators, and quote-request tools. There is no evidence of proprietary technology, custom platform, AI/ML capability, or third-party SaaS integration beyond the typical dealership digital toolkit. The website functions as a digital extension of the physical showroom rather than a differentiated technology product.

Revenue is generated through four streams: one-time new vehicle sales, one-time pre-owned vehicle sales, recurring service and parts revenue from the existing customer base, and finance/insurance transaction fees. Pricing is not publicly disclosed; vehicle MSRPs vary by make/model/trim, and finance terms are arranged case-by-case. The go-to-market motion is direct-to-consumer via physical showrooms, with the website functioning as an interactive catalog and lead-capture layer. Customers are exclusively individual consumers in central Illinois, with no enterprise or fleet exposure identified in the available data.

Name

Jackson Ford

Legal name

Jackson Family of Dealerships

Website

https://jacksonford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson Family of Dealerships is a privately held multi-brand auto dealership group operating three franchise showrooms in central Illinois (Decatur and Sullivan), selling new and pre-owned Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, and Ram vehicles plus service, parts, and financing to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, and Ram vehicles. Revenue recognized as one-time transaction at point of sale.
2. Pre-Owned Vehicle Sales: Sale of used and certified pre-owned vehicles. Includes vehicles under $20k price point. One-time transaction revenue.
3. Service and Parts: Automotive service center providing repairs, maintenance, and genuine parts sales. Generates recurring revenue from existing customer base.
4. Finance and Insurance: Vehicle financing, payment calculators, and pre-approval services facilitated through dealership finance department.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jackson Ford is a Ford-authorized retail dealership in Decatur, Illinois, part of the Jackson Family of Dealerships, selling new and pre-owned Ford vehicles along with supporting service, parts, and in-house finance offerings. The broader family group also operates Jackson CDJR of Sullivan (Chrysler, Jeep, Dodge, Ram) and Jackson Chevrolet GMC (Chevrolet, GMC), collectively providing multi-brand new and pre-owned vehicle sales, factory-authorized service, OEM parts, and finance facilitation across central Illinois.

Product overview

Jackson Family of Dealerships is a multi-brand automotive dealership network comprising three primary locations: Jackson Ford (Decatur, IL), Jackson CDJR of Sullivan (Sullivan, IL), and Jackson Chevrolet GMC (Sullivan, IL). The company operates as a unified platform offering new vehicle sales across seven major brands (Ford, Chevrolet, GMC, Chrysler, Jeep, Dodge, Ram), pre-owned vehicle sales with inventory search capabilities, and complementary service, parts, and finance departments. The product portfolio centers on brick-and-mortar dealership operations with online inventory search, scheduling, and financing tools as digital extensions of the core sales and service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Service Center
• Finance Department Vehicle financing facilitation including payment calculator, online pre-approval application, and lease-versus-buy options processed through the dealership's finance office.
• Parts Department

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership selling new Ford vehicles, parts, and providing factory-authorized service. Part of Jackson Family of Dealerships network.
• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorJackson Chevrolet GMC location authorized to sell new Chevrolet vehicles, parts, and service.
• GMC (General Motors)coreChannel Partner/ Reseller/ DistributorJackson Chevrolet GMC location authorized to sell new GMC vehicles, parts, and service.
• ChryslercoreChannel Partner/ Reseller/ DistributorJackson CDJR of Sullivan authorized to sell new Chrysler vehicles, parts, and service.
• JeepcoreChannel Partner/ Reseller/ DistributorJackson CDJR of Sullivan authorized to sell new Jeep vehicles, parts, and service.
• DodgecoreChannel Partner/ Reseller/ DistributorJackson CDJR of Sullivan authorized to sell new Dodge vehicles, parts, and service.
• RamcoreChannel Partner/ Reseller/ DistributorJackson CDJR of Sullivan authorized to sell new Ram trucks, parts, and service.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• CarMax: Largest US used vehicle retailer with national footprint and in-house financing. Comparable as a US auto retailer with a strong used-car focus and digital-led customer experience, although CarMax does not sell new vehicles.
• Asbury Automotive Group: Public US automotive retailer operating multi-brand franchised dealerships with service, parts, and F&I. Comparable as a multi-brand franchise dealer at substantially larger scale.
• Group 1 Automotive: Public multi-brand automotive retailer with new and used vehicle sales, service, parts, and F&I across the US and UK. Comparable as a multi-OEM franchise dealer group with similar revenue mix.
• AutoNation: Largest US public automotive retailer with hundreds of franchised rooftops across multiple OEMs. Comparable as a multi-brand retail dealer with a much broader national footprint and public market scale.
• Lithia Motors: Largest US public automotive retailer with a national multi-brand franchise portfolio. Comparable as a multi-brand dealer group, although at much larger scale and with a stated acquisition-driven growth strategy relevant to dealer roll-up dynamics.

Direct peers

• Luther Automotive Group: Family-owned multi-brand dealer group with US Midwest rooftops across multiple OEMs. Comparable as a privately held multi-franchise regional dealer with parallel service and parts operations.
• Schomp Automotive Group: Regional multi-brand dealership group operating franchises across multiple OEMs with new and pre-owned sales, service, and parts. Comparable as a multi-brand retail dealer group with a similar Sun Belt/Midwest-style footprint.
• Hubler Group: Indiana-based multi-brand franchise dealer group with new, used, and service operations across multiple OEMs. Comparable as a regional multi-brand dealership group operating in adjacent Midwest markets.
• Ed Morse Automotive Group: Family-owned multi-brand dealer group with multiple rooftops across the Midwest and Southeast. Comparable as a regional, multi-OEM franchise dealer combining new, used, and service operations.
• Holman Automotive Group: Privately held multi-brand automotive dealership group with franchised new car, used vehicle, service, parts, and F&I operations across multiple US geographies. Comparable as a multi-franchise retail dealer group combining OEM partnerships with service and parts revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jackson-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Ford